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Idents Design and Purpose: Kieran Mcwilliam U32 Lo1

The document discusses the design and purpose of television channel idents. It describes some examples of idents for BBC One, Channel 4, and E4. The ident for BBC One plays at different speeds while introducing "Match of the Day". The ident for Channel 4's "The Simpsons" is 39 seconds long and only plays before that show. E4's ident resembles the letter E and signifies entertainment on channel 4. Channel idents aim to entertain viewers, inform them of upcoming programs, and brand the channel to promote it.

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40 views8 pages

Idents Design and Purpose: Kieran Mcwilliam U32 Lo1

The document discusses the design and purpose of television channel idents. It describes some examples of idents for BBC One, Channel 4, and E4. The ident for BBC One plays at different speeds while introducing "Match of the Day". The ident for Channel 4's "The Simpsons" is 39 seconds long and only plays before that show. E4's ident resembles the letter E and signifies entertainment on channel 4. Channel idents aim to entertain viewers, inform them of upcoming programs, and brand the channel to promote it.

Uploaded by

412346561
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Idents; Design and purpose

Kieran McWilliam U32 LO1

Design

Screen Tempo For the ident of BBC One, it is broadcasted before match of the day. It plays as a fast forward at time but then it also goes into slow motion

The ident for Channel 4 of The Simpsons is 39 seconds long. This ident is only branded before The Simpsons is broadcasted.

Space and time

Information; Information given in E4 is the resemblance of the E, which stands for entertainment and the 4 shows that the channel is linked to channel 4. Entertainment; Entertainment within E4s idents are very comical and extraordinary to entertain the viewers of the channel.

Information and entertainment led

Interaction with the viewers tells the viewers of the channel what is coming up now, next and later on. Sometimes it even tells you about a programme a few days before broadcasting to make the viewers look forward to something

Interaction with the viewers

Density of information
The amount of information shown in the BBC three ident is fairly limited. It shows that the channel is linked with the BBC and the three represents the third channel of the BBC out of the 4.

Purpose

The purpose of branding is to advertise the channel and to get known and hopefully promote the channel to a higher standing.

Branding

Packaging and repackaging

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