100%(4)100% found this document useful (4 votes) 4K views147 pagesHRD in Other Sectors
-Hrd in Govt. & Public Sector
-Hrd In Service(LIC, Banks & Education) & Other Sectors(Defense, Panchayat ect. )
-HRD for Health & family Welfare
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content,
claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
MS-22
Human Resource
Development
Block 3
COMPARATIVE HRD EXPERIENCES
UNIT 9
HRD Overview in Government and Public Systems
UNIT 10
HRD for Health and Family Welfare
UNIT 11
HRD in Other sectors (Defenses, Policy Voluntary Organisations and Panchayati
Raj Institutions)
UNIT 12
HRD in Service Industry
UNIT 13
‘Comparative HRD : International ExperiencesBLOCK 3 COMPARATIVE HRD EXPERIENCES
This block comprises five units. The first Unit (Unit 9) gives an overview of the status,
and the context of HRD systems in government and public systems, suggesting HRD.
interventions required for improving work culture and efficiency. Unit 10 presents the
application of HRD concepts to social and family welfare programmes. Unit 11 deals
with the HRD processes and intervention in four strategic sectors viz., defence, police,
panchayati raj institutions and voluntary organisations, responsible strategic sectors viz.,
defence, police, panchayati raj institutions and voluntary organisations, responsible
strategic functions. Unit 12 examines the relevance and application of HRD polices and
practices
different parts of the world, highlighting the major commonalities and
differences.UNIT 9 HRD OVERVIEW IN GOVERNMENT AND PUBLIC SYSTEMS
Objectives
After going through this unit, you must be able to understand :
‘© the place of HRD in government and public systems
‘© the specific context in which HRD operates in the government sector
© the nature of existing and desired HRD interventions in government.
Structure
9.1 Role of HRD in Government
9.2 Contextual Factors
9.3. Basic Objective of HRD in Government Systems
9.4 — Role Set of government Administration system
9.5 HRD Development in Government system
9.6 — Current Systems of HRD in Government
9.7 ANew Approach to In Integrated HRD System in Government Administration
98 Summary
99 — References
9.1 ROLE OF HRD IN GOVERNMENT
The government has a critical role to paly in the development of the country. It acts as a
planner, regular, catalyst, controller and investor. It policies and practices directly
determent the nature and direction of HRD activates in
stitutions and organizationunder the direct control of government such as the administrative machinery and public
sector organisations. Indirectly, the government's polices and practices set the tone and
create an environment which may discourage or encourage the HRD activate soft other
organisation in the non-governmental sector has HRD in government ahs a strategic role.
That is, its own policies an practices have a ripple effect with wide ranging impact on
other sectors of society. This is especially so in a partially controlled economy like
India’s where the government regulates the activities of even private sector organizations,
Broadly, HRD in government can be given two interpretations. The first can be that it
refers to the HRD activities in various ministries, departments and government agencies.
The second interpretation is that it refers to role of government at the macro
environmental else, policies and conditions which affect HRD in various other
organisaiton.1 For instance, the policies and practices at the micro organisational level.
This chapter will examine government's role
HRD mainly from the former angle.
92 CONTEXTUAL FACTORS
The environmental and situations conditional under which the government operates have
an important bearing on its HRD practices. By and large, the government is seen to be
conservative and slow in managing and implementing HRD and its HRD activities are
often constrained by red-tapes and bureaucratic delays. The government has been slow to
introduce been fairly conventional HRD systems such as regular training anddevelopment of its personnel. There are a number of reasons which may explain these
characteristics of HRD in government.
Government institutions are very large and complex systems. To cope with the
myriad task of admit
ration, government organisation and institutions tend to be very
diverse in nature and are scattered across the length and breadth of the country. The sheer
ize spread, diversity and complexity of the administrative machinery y make the HRD
function
government a highly complex one. A second factor is the historical context of
government institutions. Although in a democratic system there may be frequent changes
in the legistlative branches of the government. the executive branches cons
ing of the
administrative departments and related organisations, remain more or less stable,
Consequently, there tends to be a historical continuity in the structure, culture, practices
and behaviour of these departments or organisation.
Thus, for instance, although India has been independent of the British now for over forty
years, very many of our administrative polices and practices continue to be the same or
ilar to what they were during the time of British rule. The sheet magnitude and
complexity of brining about change has prevented changes being implemented.
Furthermore, changes in the administrative practices of the government may even cause
considerable disruption and organizational turbulence not only within the government
system but also outside. This is why the introduction of even mi
jor new HRD systems is
a slow, difficult and often hazardous process in governmental systems. On the otherhand, the social economic and political environment in which governmental institutions
function is often highly turbulent, especially in a democratic society which is open to
influences both from within and outside. Thus, public administrators frequently find that
they have to cope with changing circumstances, new problems and new task, while the
human and organizational resources available to them remain relatively unchanged. This
give rise to complaints of bureaucratic delays, red-tapi
m, apathy, lack of motivation ete.
Such difficulties are the cost common cause of frustrating and demodulation among,
government functionaries.
A final contextual factor of consider the important to HRD in Government has been the
sharply increased level of complexity of government administration in modem times.
such a complexity is related to the sweeping tide of revolutionary changes in different
facets of society. We are witnessing an era of knowledge explosion social and
technological revolutions, and. widespread changes eve in political systems. Inmost part
of the world the increasing tendency toward democratisation has made governing systems.
ofall kind more visible and accountable to the common people. Consequently there are
increased expectations and turbulences of various kinds.
‘As Mathus points out : “The massiveness of the social, economic and political changes
implies the need for careful all-round planning and control of resources at all levels. An.
enlightened administration, dealing constantly with new situations, with economic social
and technological developments, with a constantly changes society increasing in
complexity all the time, needs an equally committed, motivated, dynamic and inventiveadministrative service personnel to handle various levels of administration ....... The
administration has to assume many different roles and responsibilities for effective
‘management of various functions. The importance of manpower planning and HRD in
the above context becomes quite clear. HRD in administration implies a series of
organized activities of the government conducted of administrators. HRD programmers
are concerned with training, education and development of all those people who are
engaged in various capaciti
, in performance of various administrative jobs”.2
93 BASIC OBJECTIVES OF HRD IN GOVERNMENT SYSTEMS
According to K. M. Mathur, the basic objectives of RHD in government administration
systems are
To equip the civil servant with precision and clarity in transaction of business
to attune the civil servant a to new task which he will be called upon to perform in a
changing world
To develop resistance to the danger of becoming mechanized by visualizing what he is
doing in a wider setting and by preserving with his own educational development;
To develop his capacity for higher work and greater responsibility;
To develop and maintain staff moral particularly because large number of people have to
deal with tasks of a rou
ne nature;
To inculcate right attitudes towards the public, never forgetting that the civil servant its
he servant and not the master of the community; andTo sustain the human touch not only in direct personal contacts with the public but also in
handling correspondence which demands a proper sense of urgency and due
consideration of the “man at the other end”,
The aim of HRD has to be to develop the administrators not just for the needs of
tomorrow but even for those of the days after. The RHD programmers can reduce the
consciousness gap between the leaders of society and masses of people by training
development administrators. The success of any development programmers line in a
number of variables of which trading is a an important factor. Training, education and
development or HRD in administration are expected to provide the needed stimulus to
initiate impulses of change in the administrative apparatus and will lead to improved
ef
iency, productivity and administrative performance. In fact, of later there has been
significant enlargement of the training infrastructure even proliferation, enhancement of
financial outlays and consequential increase in the number of training opportunities for
administrators.
HRD in administration is an important part of macro-level human resource planning. An
organisation that does not plan for its human resources will often find that it is not,
‘meeting either its personnel requirements or its overall goals effectively. There are four
basic steps in human resource planning :
Planning for future needs,
Planning for future balance,
Planning for recruiting and selec
ng, andPlanning for development.
Planning for development aims at increasing the ability of the individuals and groups to
contribute to orgnaisational effectiveness. Development programmers are designed to
education employees beyond the requirements of their present position so that they will
be prepared for promotion and be able to take a broader vie of their role in the
organization be managed so that the organization will be assured of a contim
ng supply
of experienced and capable personnel? The central elements in human resource planning
are forecasting and the human resource audit. forecasting attempts to assess the future
personnel needs of the organisation. The human resource audit assess the organization’s
current human resources. In the human resource audit, the skills and the performance of
cach individuals in the organisation are appraised. Induction and orientation are designed
to provide a new employee with the information he (or she) need in order to function
effectively and comfortably in a given setting. Induction and orientation
generally
followed by training programmers aimed to improve skills, techniques, knowledge and
attitude of the employees. Continuous monitoring of the actual job performed will reveal
changes that call for new training. Tainting for advancement is needed to enable the
employee to climb the promotional ladders.94 ROLE SET OF GOVERNMENT ADMINSITRATION SYSTEM
With the introduction of the Five Year Plans after independence, the government of India
took upon itself'a developmental role in addition to the conventional regulatory role. The
assumption underling the new role what that along with looking after law and order, the
Government need to pay attention to resource mobilization fan utilization. A number of
departments and agencies were created on the lines of conventional bureaucratic
structures. The Government also gave a lead role to the public sector in order to provide
the major thrust for development.
Over the years, the expectations for the role of the governemtns’central administration
system has grown to a very great extent. The role set of the government in HRD can be
seen in the illustration by Athreya.4
Ministers
Central Administration
People Industry Agriculture Services
State Administration
Such a role-set suggests the possibility of conflicting expectation and priorities which
have to be fulfilled. These according to Athreya, are :
1. To forecast, analyse and advise Ministers on strategies for achieving policy
objectives.2. to help in optimizing goals
3. Approved programs to be implemented in time.
4, Programmers to be monitored and to give suggestions to the ministers for
corrective action.
5. Performance comparison with other countries,
6. To develop innovations in procedures and practices.
7. To develop subordinates and themselves for the institutionalization of
Government
9.5 HRD DEVELOPMENTS IN GOVERNMENT SYSTEMS.
Industry has used HRD in an integrated from only recently. In Government it is more
so. Some important HRD developments in government are given below.5
Initial attempts were made to improve organisation effectiveness in Government. Paul
nistration
Appleby from the US Public Administration came and studied the Indian adm
set up. One of his recommendations was the need to transform administration from a
‘colonial’ to a development-oriented one. However, not much was done to implement
the recommendations.
The Administrative Reforms Commission f 9167, emphasized the important of better
systems and training and development. This led to the setting up of an Administrative
Reforms Cell, within the Home Mi
istry first. This later become a Personnel department.Three actives were strengthened among others, nomination of more officers for training
within and outside the country, computerization of manpower data and more systematic
postings for specalised assignments,
The Indian Institutes of Monument, Calcutta and Ahmedabad started in1962. By the
carly seventies, Indian Administrative Service recruit were given management training
and management concepts were also brought into the training institutio
of other public
systems such as Income tax, Postal and Police.
Failures in implementation of plans, projects and programems led to an awareness of
HRD. in 1985, a formal Ministry for HRD was set up.
With this new emphasis on HRD, ministers and secretaries of government departments
were deputed to attend a variety of training and development programmers on
management and HRD at reputed management institutes like the ASCI, the IIM’sXLRI,
Tata Management Training Centre, etc.
9.6 CURRENT SYSTEMS OF HRD IN GOVERNMENT
1, Training
The nature, size and variety of the plans and programmers of social and economic
advance that the country has undertaken determine the training of Government and
public systems. Ten years ago, There were only a few Central and State trai
ig
institutions for imparting induction training to their officers. Today, most States havetheir own training institutions and if they do not have, they send them to other reputed
institutes.6
2, Job Rotation
The move away from purely general
training on history, constitution, procedures ete.
towards specialised training, has also made possible more purposive rotation and transfer.
The earlier concept of the jack-of all-trades generalist, who can handle any assignment, is,
giving way to better filment of role and person. Officers who have utilized the
opportunities to get Master and even doctoral degree inspecalised subjects like
Economies, Energy, Population Studies, Trade etc.are being rotated into relevant
assignments.
3. Data Bank
The awareness of HRD has coincided with a sudden acceptance of computers in not only
industry, where the debate has been raging for thirty years, but also in government. This
had enabled the computerization of human resource data. The data bank and its use for
drawing lists for training, rotation and promotion are being the norm in government.
There may be a lack of system discipline, and attempts at manipulation, but the system is
now available.4. Selection
Even before independence, selection in government was “objective” in the sense of being
based on comeptitive examiantions. But this has a concomitant problem of risibility.
There is a very limited acceptance of mid-career etnry.7
5. Manpower Forecasting 8
This goes mostly by annual manpower budgeting and adhoc proposals during the year.
But the five year plans have provided an opportunity for at least once in five years for
each Ministry to aments manpower forecasts. In the past such forecasts were mechanistic
extrapolations. What is more remarkable recently are the pressures for efficiency and
‘manpower reduction, in the following ways:
a) Voluntary Retirement Schemes have been introduced, giving attractive
benefit sat the end of twenty years’ service.
b) Additional workload is sought to be taken without increasing manpower.
©) Information technolology ishelping to merge and sometimes eliminate
routinejobs,
4) More autonomous, “attached” organization are being formed, to take work out
of the bureaucracy into more flexibilities©) he thrust towards declicensing, deregulation and decontrol, the move from
strative work
‘physical’ to fiscal controlete. are expected to lessen the admis
load further.
6. Performance Appraisal
Performance Appraisal as a HRD tool has not yet been realized in Government
systems. The predominant method of performance appraisal in government has been
the confidential rating systems, used largely for evaluation rather than development.
9.7 ANEW APPROACH TO AN INTEGRATED HRD SYSTEMIN
GOVERNMENTADMINSTRATION *
Development may be defined as the process of acquisition of competencies. Human.
Resource Development is the process of facilitating and ensuring the acquisition of
competencies required by people (employees, their supervisors and leaders or people in
general) to perform certain activities or tasks intended to achieve some desired outcomes.
These outcomes are defined by that organization in an organizational setting or some
public agency, or agent or leader in public settings.
Objectives of a programmer an organization can be achieved only when people do
certaining things to achieve them. The people who should to these things are the
employees. What they do or are expected to do may be called “activities” or” task”.These activities or tasks are grouped into categories and are sometimes called
“functions”. If the task or activities have to be performed well, certain conditions have to
met. The following are some of the important conditions that need to be fulfilled :
‘© The goals or objectives should be clearly stated and preferably in observable and
measurable terms.
‘© The activities or task required to be performed for achieving the goals should be
exhaustively identified and listed
‘+ Each person or employee should have a capitalist of the activities he is expected
to perform and should be motivated or committed to perform these activities.
‘* Each person or employee should have the capabilities or competencies required
to perform these activities. If he does not have them, he should be helped to
acquire these competencies.
‘* Periodically the list of activities, their appropriateness to achieve the goals,
division or allocation of these activities to different members, competencies
needed and the competencies existing in the employees should be reviewed and
competency gaps should be identified.
‘* Competencies should be developed in employees or people one continuous basis
to perform these activities, task and functions.
HRD is nothing but a planned way of ensuring that the above conditions are met. In order
to ensure this a number of instruments or meachanisms can be used. These instruments,
include activitity analysis or task analysis or role analysis exercises, critical discussions,potential development exercises, training OD, etc. Some of these mechanisms are briefly
described below
1, Activity Analysis/Task analysis/Role Anal
These activities aim at examing and organi hed in
jing the various task to be accompli
order to achieve organizational objectives. Inactivity analysis all the activities required to
accomplish the final or intermediate goals of the organization are identified. Task
analysis is concerned with identifying the functions or categories of tasks. Role analysis,
is concemed with the role and role clarity of job incumbents.
The above mentioned activities are necessary for individuals to be able to perform well in
organizations. Unfortunately, they are often neglected especially in public service
organizations resulting in vagueness about roles and tasks and overlapping functions.
The following steps are followed in carrying out activity/task/role analysis :
A workshop is held in which the entire department or unit, or a group of a
maximum of fifteen to twenty people, get-together under the leadership of an
external expert
* The workshop begins with an identification of the mission of the departments or
organizations
© Then
sion statement is translated into measurable objectives to serve as
indicators of mission achievement.+ The group then identified the specific objective of the their unit or department
which can contribute to the overall n
ion.
* Every individual in the group examines how his or her job can contribute to the
objectives of the department and specifies goals and activities which he or she has
to fulfill.
* Each individual then presents his or her job objectives to the entire group and
makes necessary modifications after dicsussions.
© Following t
cach individual prepares an exhaustive list of activities which he
or she has to perform, estimates the importance of and time required for these
activities, identifies the competencies that are needed to carry them out and
inally, arrives at the competencies which he or she needs to develop,
‘The individual discusses the list with his or her supervisors, and a final activity
list is arrived at with the approval of the supervisor.
2. Identification of Critical Attributes
Critical attributes are the important qualities the job holder is required to posses in order
to perform the functions associated with his job well. In the activity/task/ role analysis
stated above, competency requirements are identified for each job holder by himself in
consultation with his supervisors. the critical competencies required to perform the job
are critical attributes. Incase an activity task/ role analysis is not being done by the unit, it
could undertake the identification of critical attributes with the help of specialists
(behavioural scientist). Such an exercise should result in the identification of listing ofcritical competencies required for a job to perform it well and indicators of these
competencies. When specialists undertake such work they normally start with some form
of job analysis (somewhat similar to role analysis, the major difference being a relatively
more focus on the job and its components and less on the job holder and his expectations
and experience) to derive critical attributes or competenci
The same could be done by the department itself in a similar way as role analysis. The
only additional step is to idetnify critical competencies form the list of competencies
identified. For each competency, indicators of the competency (e.g, a degree, diploma
evidence of handling the function well in the past, behaviors on his job, performance
appraisal reports test data etc. ) should also be stated.
3. Performance Appraisal
Performance Appraisal systems a
struments of HRD have not yet been realised in
government systems. A performance appraisal system can be powerful tool of HRD
when it is used to help an employee understand his tasks and the mean of achie
ing them,
identify the strengths and weaknesses he has relevant to his job, and acquire new
competencies for self development in the job.
It is possible to design appraisal systems to achieve these objectives. Irrespective of, or
in addition to the performance appraisal (or confidential reporting) followed by the
Government, it is possible and even desirable for every adn
istrative head to designand follow a performance review process in his unit or department. The following
components could be used for such a process :
* Periodically, about once every six months or a year, every appraiser meets with
this appraise for a formal discussion regarding the appraiser's work and
performance.
The appraiser and appraise jointly review the latter’ past performance and decide
on specific objectives to be achieved in the next year.
* Ananalysis is also carried out of the factors which inhabited or contributed to past
performance and those which are expected to inhabit or contribute to future
performance.
‘* Based on the above analysis, the appraiser identified the development needs of the
individual as well as those of the organization. These needs serve as the basis for
planning the organization’s training and development and organization
development activities for the coming year.
The performance appraisal system described above serves the purpose not only of
individual evaluation but also of providing important input data for an organization’s
trail
ing programmers, counselling plans, organization development activities,etc
4. Potential Development
Every individual has some competency or the other. An organization interested in HRD
needs to provide opportunities for identifying an developing such competencies so as to
enable the future growth of people. The objective of potential appraisal system is to
20identify the potential of an employee to occupy higher positions in the organisation
hierarchy and undertake higher responsibilities. Based on the assessment of potential, an
organization can design appropriate training, career development, counseling and
organization development programmers.
A good potential appraisal system would include the following
‘+ Preparation proper role description for vairous job positions
+ Identification of the critical atteribtuesor requirements for effective role
performance in the future roles.
Assessment mechanisms by which individuals can be evaluated with respect to
thecritical attributes. Psychological tests, simulation games and exerices,
performance analysis, are so me such mechanisms which can be used.
* Feedback mechanisms by which individuals are kept informed about there
potential and the steps they need to take in order to improve.
4. Training
Most of the training in government today is institution dependent. If training has to serve
a usefull purpose, the individual should feel a need for training, he or she should be
sponsored for training at a suitable time and he or she should be provided the
opportunities or facilities to use his earnings for the trai
ing, It is useful for every
department or organization to set apart an appropriate training budget. Training need not
be viewed as classroom training alone. It is possible to have monthly meetings of all staff
auofa department
which information issued by the deparmtmen the and,or trainng inputs
are imparted by an internal or external expert. Training can also be imaprted by
sponsoring fields visits to study the functioning of other effective departments or
organizations.
6. Organization Development
One of the most important, but also most neglected, aspects of HRD in government
system in organization development (OD). Given the traditional rigid and bureaucratic
structures and cultures which end to prevail in large organizations like government
systems, many HRD activities and systems cannot be successfull unless planned changes
are made in existing organizational structure and cultures. Odis a method of planned
change by which an organization’s health ineffectiveness’s diagmnosed and relevant
interventions
made to improve it
One approach to OD in a government system has been used and described by Vittal 12.
istration of a questionnaire to assess the attitudes of pole and the
climate prevailing in a department. Te question include such as:
What is the work we are doing, but which we should not do ?
What is there we must be doing, but not doing?
What are your individual problems and what solutions do you suggest ?
‘What are the major problems facing the department and what are your ideas to
overcome them ?© What are your objectives ? Are we taking action to achieve them How
successful are we in this ?
© What are we doing to reach our goals ?
Ifthe data from such a questionnaire survey are shared with members of the
department and used as a basis for planning and implementing change, I would act much
like he survey research method in OD.
Another intervention is the suggestion scheme systems/132 In this scheme, suggestions
are periodically collected from department members about medications or improvements
which can be made
the department. The best suggestions accepted for implementation
are displayed in a roll of honour and the winners are given cash awards.
An OD intervention which may be especially useful in government system:
‘Management by Objective (MBO).14 In this method, people at all levels are involved in
identifying organizational goals and specific individual strategies for achieving these
goals through heir respective tasks.
Petonjee has pointed out the need for OD interventions to reduce the role stresses which
people in government departments are porn to face. Such stresses arise from conflicting
tasks and responsibilities, a sense of erosion of one’s role, psychological non-acceptance
23of one’s role etc. Role based interventions can help reduce these stresses by claying,
redefining and enriching formal organizational roles.15
98 SUMMARY
HRD has a strategic role to play in government. The contextual and historical conditions
government a difficult and
affecting government systems give the HRD function
complex role to play. HRD has to provide for the development of administrators and
personnel who in turn have to look after key developmental activities in the country.
Hitherto, HRD in government has been confirmed to limited trait
ing activities, job
rotation, selection, manpower forecasting, and maintaining of a personnel data bank. A
new approach towards developing an integrated HRD system in government,
administration is called for.
The main components of such a system are suggested to be activity, task or role anal
identification of critical job attributes, performance appraisal, potential development,
training and organization development.,
9.9 REFERENCES
1) MLB. Arthreya, “Human Resource Development in Government”. In
towards Organizational Effectiveness Through HRD, unedited paper at
the 1989 Conference of the national HRD Network, New Delhi, pp.
479-503.
242
3
4)
5)
6)
D
8)
9)
10)
rn)
12)
K. M. Mathur, “Human Resource Development in Administration”. In
B. L. Mathur (ed) : HRD : Strategic Approaches and Experience,
Jaipur: Arihant 1989. pp. 49-50.
Ibid, pp. 52-54,
M.B. Athreya, Op. cit.
Ibid.
T. V. Ramanan, “Increasing Productivity of Training at the Sate and
Central Government Departments”. Indian Journal of Training and
Development, 13(1), 1983, pp. 34-36.
M.B. Arthreya, op.cit.
Ibid
Largely adapted from T. V. Rao, “Human Resource Development in
Government System, “Management in Government, XVIII (2), July-
Sept. 1986, pp : 159-176.
Udai Pareek and T. V. Rao, Desigining and Managing Human
Resource System, New Delhi : Oxford and IBH, 1981
Ibid
N. Vittal, “Human Resource Development in Government.” In
National HRD Network,, 1989 op cit.13) Ibid
14) A. Singh, “Management by Objectives and the Government,”
Management in Government, 4(1) 1972, pp. 29-53.
15) D. M. Pestonjee, “Role in Stress in Government Administration,” In
National HRD Network, 1989, op. cit.
26UNIT 10 HRD FOR HEALTH AND FAMILY WELFARE
Objectives
After going through this unit you will be able to :
* identify the importance of developing thee competencies of field workers
in social and family welfare programmes.
state the unique context in which human resource need to be developed for
an effective implementation of population programmes.
* list the various components of human resource management that need to
be simultaneously attended to for facilitating the social and family welfare
programmes.
* list a series of questions to be answered in relating to each of the Human
Resource functions
‘* identify the gaps in HRD for Health and Family Planning workers,
Structure
10.1. Introduction
10.2 A Contextual Understanding of Human Resource Management for Population
Programmes in India
10.3. What does Development and Management of Human Resources mean ?
2710.4
Summary
10.1
INTRODUCTION
The ultimate objective of any health and family welfare programme is
increasing life period, decreasing mortality rate, incidence of diseases etc., and
making people healthy and economically sound through reduction of birth
rate, adoption of small size family norm and such other strategies. Health and
family welfare organizations attempt to achieve these goals through the use of
man, material money and services. A variety of human resources are being
utilized to work for these objectives. They include the Auxiliary Nurse
Midwives (ANMs), Male and Female Multipurpose Workers, Lady Health
Workers, Family Planning Health Assistance (FPHAs), Extension Educators,
Medical Officers, District Level Officers, State level Officers and so on.
These categories of employees are directly governed by the health and family
planning organizations at the state level. Besides the people employed
formally by the health and family planning department, help of personnel
form various other departments is also taken by the health department. Unless
these categories of employees are managed well, the services are likely to be
ineffective. By managing the human resources we mean, developing the
necessary capabilities in these pole to perform their tasks and then creating
necessary conditions that ensure continuous and effective use of these
resources. his chapter focuses on the management of human resources
‘employed by the health and family welfare departments.
28Tis all he more so in government organizations in India. While a great
amount of attention is paid to creating infrastructural facilities at health
centers, supply of medicines, contraceptive, generating incentives schemes for
acceptors and such other issues very little attention is paid to strengthen the
personnel in health and family welfare departments who are in tum supposed
to manage the facilities and facilitate achievement of targets.
‘There are many dynamics that operate in terms of human processes in
organizing and developing family planning and health services to people. In
order to understand the adequacy or inadequacy of human resources,
management one needs to understand the total context in which these
resources need to be managed. The following is an attempt to provide such a
context.
10.2 A CONTEXTUAL UNDERSTANDING OF HUMAN RESOURCES
MANGEMENT FOR POPULATION PROGRAMMES IN INDIA.
Acceptance of a small size family norm is essentially an individual decision or all the
most a joint dee
jon of two people (husband and wife). Research evidence available on
issues of this kind in India indicates that people follow some processes or certain
sequences in con
ig to a final decision or before adopting a new norm or a new practice.
For example, researches on adoption of new agricultural practices suggest practice. For
example, researches on adoption of new agricultural practices suggest that the following
sequential stages are involved experiencing a need, becoming aware that there are
29alternative or new ways of satisfying the need, becoming interest in one or more of these
possibilities, deliberating, trail, evaluation, final adoption and integration. Recent
researches indicate that the adoption sequence for family planning practices can be
viewed under five stages : 1) Awareness and formation of attitudes to a small size
family,2) Developing a no desire for more children, 3) Gathering knowledge about
family planning methods, 4) Formation of intentions to action and 5) adoption through
choice of one or more methods. People at different stages of adoption. For example
people in stage 3 could be helped through literature and mass-communication strategies
using radios and television (if they are accessible) whereas people in stage | may need
‘more interpersonal dialogues and discussions. Thus diagnosis of the adoption stages
stage of a person becomes important for percent of population in India is rural.
Influencing them to move towards adoption becomes very complicated due to lack of
communication facilities and limited number of employees available to contact them.
‘The main agencies of the government at the operating level are the primary health
centers (PHCs) and sub centres at the village levels and urban health centers in urban
settings. The people at operating level include the ANMs, Ees.
Multi-purpose workers, other health workers, and above all the Medical Officers
manning the PHCs. Preparation of people, educating them and motivating through
interpersonal communication and such other strategies, delivery of services etc, are all
the responsibilities of operating unit — the PHC. Ata first level supervisor, the medical
officer becomes an important officer in the administrative hierarchy because the
objectives of the programme. Besides, he is also an important point of contract with
30people as he is also a main instrument in the delivery of services. The technical
capabilities required for delivering health and family planning services are developed in
him through medical education in the medical college, experience and other training
programmes. The technical capabilities and interpersonal communication skills required
by his operating functionaries at the rural level are developed through he training they
receive before they take up the job. For some categories like ANMs such training is
more systematic and of longer duration and for some it is only short-term and someti
nes
inadequate.
In order to supervise the operating units and personnel manning these units, to provide
them necessary assistance so that they will be able to perform their functions well and to
provide continuous guidance and counselling the district level functionaries exist. They
need to have substantial managerial and supervisory capabilities in order to do their job
well. The regional and state level functionaries take care of large issues like policy
formulation, planning, generation of new idea and schemes, managing information,
monitoring, continuous evaluation, modification of overall programme inputs ete.
functions.
3110.3 WHAT DOES DEVELOPMENT AND MANAGEMENT OF HUMAN
RESOURCES MEAN ?
This background makes it clear that functionaries at different levels require different
kinds of knowledge, attitudes, and skills to be able to contribute to the achievement of
programme objectives. The magnitude of the problem becomes clear when one look at
the position of the staff in the rural health family welfare centres alone in India. There
are about 20,000 doctors, 5,000 extension educators, 1,07,000 lady health workers,
85,000 male health workers, 40,000 family welfare health assistants, 10,000 nurse-
midwives, 4,000 statistical assistance (computers) 5,000 store-keepers and 3,000 drivers,
thus adding to a total of 2,70,000 staff members mani
ng the rural far
ly welfare centers
along by late Eighties. In addition there are thousand of staff manning the urban family
welfare centers, post-partum centers um by the state governments (faculty in pediatrics,
health education, demography, anesthesia, extension educators, ANMs LHVs, FWWs,
etc. ), health and family welfare training centres, the district family welfare bureaus (like
District Family Welfare and MCH officer, Administrative Officer, Mass Education and
Information Officers, District Extension Educator, Medical Officer, field evolution
workers, statistical investigators and other support staff), state family welfare bureaus and
the state secretariat cells.
An effective delivery of family welfare services requires effective functioning of the
various personnel involved in this programmes. Management of human resources in this
context would mean getting right people for the right jobs, developing their capabilities todo their job effectively, monitoring their performance through appraisals, evaluation and
incentives, developing their capabilities continuously so that they will be able to adapt
themselves to the changing requirements of the field, that they will be able to adapt
themselves to the changing requirements of the field, ensuring their motivation
continuously through appropriate reward systems and promotions and helping them at
every step through guidance, counseling etc., and getting the best out of their capacities.
The following functions may be involved in ensuring effective management of human
resources of achieving family welfare programme objectives.
1. Manpower planning : This function deals with prediction of manpower
needs for the family planning organization considering the tasks to be
handled and the changing needs of he society over time.
2. Selection, recruitment and other forms of job assignments : This function
deals with identifying right persons for the different jobs to be handled and
placing people in right places so that they can give their best.
3. Induction Programme : This function deals with the management of
mechanisms to socialize people in the organization.
4. Trai
1g + This function deals with ensuring the continuous development of
capabilities in people so that they are able to perform their tasks well and meet
challenges from the changing environment.
sis : These functions
mand an:
5. Performance appraisal, job evalu:
ensure the accountability of people.
3BRegards and punishment : This function helps maintain the motivation of
capable people and helping poor performance to take corrective action.
Transfers : This function ensure employee welfare and provides
opportunities to meet changing needs of the field by making people available
at need places
Employee counselling and feedback : This function ensures that guidance is
available for employees from their supervisor and helps creating a supportive
climate,
Employee counselling and feedback : This function ensures that guidance is
available for employees from their supervisor and helps creating a supportive
climate,
Employee-employer relationships : This function ensures that people are
not exploited, their grievances and hear and good relationships are maintained.
Career Planning and development : This function ensures that people do
not stagnate in their jobs and there is change in responsibilities periodically.
Organizational design and institutional building effort : This function
ensures creation of proper environment so that people give their best and
qluality of work life in continuously well maintained.
In the following section each of the above functions are taken up and the major issues
that come up while dealing with that function are raised.
a4Manpower Planning
When one thins of the manpower planning the following question need to be
answered for ensuring effective handling of this function.
1) Ifacceptance of family planning is basically an individual decision and if there is
a sequence that people go through before they make their final decisions, are there
any studies available that determine the optimal number of contacts and the nature
of contract required to get one person move from the first stage (awareness) the
last stage (adoption)?
2) What kind of capabilities are required on the part of the field level worker in order
to help a person accept the small size norm? (Capabilities in terms of his
technical knowledge, his awareness of the economic situation, links between
family size, population growth and economic development, interpersonal
communication, persuasive abilities and helping capabilities etc.)
3) What will be the optimal size of the field staff required to cover a population of
about 80,000 and over what period ?
4) What kind of roles jobs are need at the grass-root levels that perform mutually
exclusive functions ? (for example male workers can take care of male
population and female workers should take care of female population etc>0
5) What are the roles envisaged for the field staff once the field is saturated in terms
of develo}
ng position attitudes in people to adopt a small family norms ?6) What are the manpower requirements estimated over years to take core of the
family welfare services ? What roles would they be performing over years as the
field is chan,
1g due to their interventions?
7) What should be the ratio of field staff to medical and other technical staff ?- How
should this ratio be changing over time ?
8) What are the supervisory levels required ? How many district level officials are
required to supervise and provide support to Moss ?. Should this be in proportion
to the number of PHCs or the nature of the area? What should be the criteria
used for determining opt
mal number of positions required at the district level ?
9) What are the manpower requirements at state levels? Who should man what
positions ?
Manpower planning for manning the family welfare programmes should be based on
a clear understanding of the field requirements, capabilities required to fulfil these
requirements, change if the field requirements with interventions by the staff, changes
required in the capabilities of the staff with changing requirements of the field
Unless some research is done in selected areas and some norms are developed on
these directions the objectives may not be achieved. questions raised above need to
be answered.
In an assessment of thee manpower requirements
family planning, the Institute for
Applied Manpower Research observed the following as early as in 1968,
361) Family planning programme is likely to be handicapped by the non-availability of
‘women doctors, particularly in rural areas. Medical college admission increases
will not serve the purpose, because doctors need some incentive to work in rural
areas,
2). The utilisation of qualified nurses after give them necessary orientation training
may reduce the manpower requirement problems in the family planning
programme.
3) Itmay be desirable to involve more and more private practitioners in the
programme either by hours or by cases in their won clinics or with the mobile
teams,
4) ANMs may fall short of the requirements in almost all the states. Some will be
case of LHVs.
In the experimental effort made in Author Block, an attempt was made to try a
modified staffing pattem for ANMs and LHVs and to evolve a methodology of work
for the workers integrating the two activities.
Fro this experiment, each ANM was allotted about 5,000 population instead of 10,000
population distributed with a distance of two to three kilometers. Work plan was
developed within the framework of the modified staffing pattern. Substantial
improvement in the quantum and quality of MCH services was observed in this area
compared to non-experimental areas. The registration of ante-natal cases in Author
became almost complete, compared to 50-75 percent in other areas, the frequency of
37post-natal visits were comparatively much higher, a considerable improvement was
observed in the post-natal care given to women in this area, There was study and
rapid increase in the number of female sterilizations, knowledge about various family
limitation methods was comparatively higher in this block. The improvement in the
record keeping system and the reporting of vital events was another achievement of
the programme. Alll these findings support the conclusion that the staff pattern of one
ANM per 5,000 population and the methodology of work developed within that
framework is effective and served as a model for development of the family planning
programme in the community.
An important issue relating to manpower planning for family welfare services is the
involvement of people not employed by the programme. Particularly at field levels
involvement of others like teacher
- panchayati leader ete. is likely to bring down the
pressure on the department for employing people exclusively for this programme.
V. K. Gupta and P. M. Shingi of the Indian Institute of Management in a 1976 study
of VLWs, panchayati secretaries, village pradhans patwaris and co-operative
supervisors assessed the following
(a) their existing attitudes, knowledge and skills to participate in family planning
activities; (b) their training needs and (c) reward systems required to motivate
them. Their study was conducted in two districts of Uttar Pradesh. On the basis
of their study they suggest that workers can be ranked in the following order in
relation to their suitability for involvement info family planning actives;
(b) School teachers
38(©) Village level workers
(d) Penchant sevaks
(©) Patwaris
(f) Cooperative supervisors and Village pradhans
The suggest that legitaimisng the participation of these categories would facilitate their
involvement.
Selection, Recruitment and other forms of Job Assignments
Once a blue print of manpower requirement is prepared, the next step is identifying
suitable people to handle various jobs. In order to facilitate selection processes, blue
print of manpower requirements should specify various functions over time (that is
projected nature of functions in future). Technical another capabilities required to
perform thee functions should be specified. This become important as the criteria of
evaluating an applicant for a given position or the mechanisms of generating right kind of
people to man various jobs becomes very much dependent on the job specifications. The
objective of selection should be (a) to find persons who will be able to perform the given
functions well through posses
ig technical, managerial and behavioural capabilities
required tapeworm the given job, and (b) to select persons who would show the
capabilities of attaching importance and performing future functions either in the
organizational hierarchy or with eh new dimensions of the same role with change of time.
39The following questions arise when one thinks of selection and recruitment process in the
national family welfare programmes,
1) Are there researches available that aim at giving clear cut outlines of functions
to be performed by each role incumbent. What do these researches point out
in relation to the technical, managerial and behavioural capabi
ties required ?
2) The family planning organization nation-wide does not include more than 60
different jobs as of today. If that is so, task analysis of these jobs is not a very
difficult matter. One might raise a question like is there anything unique
about family planning staff that require different qualities than the staff of
other organizations ?
3) What are the minimum qualifications that are required for performing each
role?
4) What should be the relative weightage to be given for qualifications and
experience in each of the roles
5) Are there effective methods of selecting the people to man various jobs ?
what are the experiences of using various methods like written tes
interview, group discussions ete. ?
6) Who should be the people involved in selecting the persons at various levels ?
7) What are the strengths and weaknesses of existing systems of selection in the
family planning programme?
8) What are the new methods that could be used to improve the existing practices
2
409) Are there some psychological tests and other mechanisms that have been
experimented and found successful ?
A review of the research indicates that very little is available in this area. There are a
few manuals published by the government whenever some new schemes are evolved.
These manuals at the most give job descriptions for a few jobs envisaged. Even these
job descriptions highlight what some senior officers in the ministries think and expect
rather than being based on some systematic studies.
For example, the National Institute of Family Planning brought out a guide for
extension work.
A report by the Family Planning Communication Action Research Project indicates
that success of the entire fan
ly planning programme depends upon the positive role
perception of supervisors and field workers. The role perception of a functionary is
very much linked with the role expectations and his performance in the filed. Thus
the gap in role expectation, perception and performance is considered as a handicap in
programme development. Supervisors narrated some of the problems as
1) Plans prepared by higher-ups are not suitable to the field conditions,
2) There is a rapid change in the policy of programme implementation without
giving sufficient opportunity to the trial of a particular system.
3) Faculty procedures of recruitment and training of staff
4) Lack of inter and intra-departmental coordination,
45) Lack of feedback and
id problems from the filed to the state level
6) District level supervisory machinery is not adequately trained,
7) Supervisory structure is same irrespective of the size of the districts.
8) Service units are not adequately manned and equipped.
9) Lack of posting-training guidance to the trained workers.
10) Vacant positions are never filled in time and frequent transfer of field workers
create problems
11) Lack of effort to counter to act prevalent rumours and misconceptions of people
about family planning,
Chattered, Singh and Mehrotra of the Indian Statistical Institute, Calcutta studied the
method of selecting field level family planning workers. They tried to evolve a
battery of objective tests which could be used for the selection.
The tests used by them include : socio-economic status scale, general information
test, personally test, non-verbal intelligence test, verbal interest test, aptitude scale,
tered to 55 female and 181
attitude scale, and value scale. These tests were adm
male family planning workers in two different sessions.
For the female works, the short attitude scale and the two personality sub-scales of
‘emotional instability and hypo manic temperament were the best predictors,
Likewise, for the male workers, the general information test was the best predictorfollowed by the socio-economic status scale, intelligence test and the religious values
test,
Perhaps this is the only systematic study available in personnel selection for family
welfare workers.
There is a great need for more work in selection techniques. Related to this is the
need to answer even basic questions like (a) what should be the minimum
qualifications required for grassroots level functionaries ? is necessary to have post-
graduates as extension workers or can one use less qualified people who are willing to
work in rural areas and who can establish their credibility. Experiments on involving
different agents in family welfare activities may throw some light on these aspects.
Induction Programme
Induction deals with the procedures of training people once they are taken up fora
particular role to familiarise with the organization, function, etc. Most organizations
use specialised induction training programmes. Induction trai
1g programmes are
available for workers of the PHCs and are conducted by various agencies including
regional family welfare training centres. Once on job, the doctors as well as para-
medical staff are exposed to the induction programmes. However they may not be
much of uniformity in practice in the country. Induction programmes play a
significant role in sociali
ng the new incumbent to perform different function in the
4Borganization. quite often the way the person different functions in the organization.
Quite often the way the person is inducted into the organization determines his
effectiveness later. If a person is taken into the organization and left completely free
without any guidance and instruction he may get lost. This often may affect his later
performance. The following questions could be raised when one looks at the exis
ng
mechanisms of induction
1) What are the mechanisms by which different categories of employees are
inducted into the work organizations ? How do they vary from role to role or
from state to state and with what impact ?
2) What is the optimal set of capabilities that should be developed in an employee
before he is actually placed on the job ?
At present thee are no planned strategies of induction. This explains partly the poor
performance of workers. They get socialized by their senior only and in a completely
uncontrolled manner. Thus apathy and incompetence spreads. There is a need to design
and conduct induction programmes.
Training
Training is the most important function that directly contributes to the development of
human resources. This also happens to be quite a neglected function in most of the
organizations. Recent surveys on the investments made by the Indian organization on
training indicate that a large number of organizations do not even spend 0.1 percent oftheir budget on training. Many organizations do not even have a trading department. If
human resources have to be developed, the organization should crate conditions in which
people acquire new knowledge and skills and develop healthy pattems of behaviour and
styles. This is possible through personal guidance as well as institutional training,
Fortunately, training appears to have been fairly well attended to in government sector.
Family workers have good opportunities for training
Why is training necessary ?
Trai
ing is necessary because technology is developing continuously at a very fast rate
The systems and practices that were in operation a few months ago are no more
considered effective due to new discoveries in technology. These discoveries in new
technologly deal with conceptual aspects, technical aspects, managerial aspects, as well
as human aspects. When such discoveris
are being made if organizations do not have
mechanisms to cope with the and use growing technology they w2ill become stale.
Trai
ing is also necessary because any planned development of a person can contribute to
the effectiveness of the organization. However, such development cannot take place in
every direction. It has to be monitored and it has to be purposeful. Without proper
monitoring development is likely to increase the frustrations of an employee by
for
developing him in directions that raise his expectations with no opportuni
application. A good training system would help greatly in monitoring the direction
in
which employee should grow and envelop in the best interest of the organization. Agood training system also ensures that employees develop in directions congrument with
their career plans.
A Suggested System of Trai
A good system of training starts with the identification of training needs. Such an
identification of the training needs may be based on the following :
Performance appraisal reports : Performance appraisal reports help identifying
direction in which the individual should be trained and developed. On the basis of the
annual appraisal reports various dimensions of training could be identified. Training
needs identified on the basis of performance appraisal would primarily become inputs for
organising on-the-job training programmes or working out on-the-job training strategies
for a selected groups of employees to improve their present performance.
Potentii
ppraisal : Training needs identified on the basis of potential appraisal would
become inputs for designing training programmes or work out training strategies for
developing the potential of a selected group of candidates who are identified for
performing future roles in the organization. The opportunities for such a thing are few in
family welfare departments due to lack of job opportunities.
Job rotation : Performing some roles several years might have the demodulating effect
on the individual. Therefore some organizations plan job rotation as a mechanism of
46maintaining the motivation of people. When such job rotation programmers are planned
training before the actual rotation is helpful. There are not many jobs into which family
planning staff could be rotated. However, planned and development based transfers
could serve this purpose.
Continuous education : Besides those most of the training programmes that are
organized today aim at equipping the population mangers with new technology. These
training programmes attempt to help the mangers raise their present level of
ing programmes : After identifying the training needs the next step is
do design and organize training programmes. In larger organizations it is possible for the
training departments to organize several training programmes
In designing the training programme on the basis of the training needs the followi
points may be kept in view :
1) Wherever thee are sizeable number of people having the same training need, it
is advisable to organize an internal programme. The organization can save a
lot of costs. Besides, by having the group of people from the same work
place mutuality can be indicated in the trainees. The possibility of the trainees
applying whatever they have leamt is high as they have learnt it in a group
and there is likely to be group support.
472) Whoever new systems have to be introduced and training is needed for a
sizeable group of employees it is advisable to organise the training with the
organization. The reasons for these are similar to those mentioned above.
3) Its better to aim at in company programmes for technical skills wherever
possible and outside programmes for managerial and behavioural
development.
4) People occupying responsible posts in the organization should be encouraged
to go out periodically for train
1g workshops where they would have more
opportunities to interact with executives of other organization and get ideas as
well as stimulate their own thinking.
5) The training department should play a dynamic role in monitoring the training
activities. Training department should continuously assess the impact of
training and help the drainages in implementing whatever he has learnt.
6) Whenever an individual is sponsored for training programme he should be
told sufficiently in advance the reasons for sponsoring him and the
expectations of the organisation from after he returns from the programme.
Most companies do not inform the individual why they have sponsored him
and consequently the learning value is minimised as the individual is
continuously struggling to discover why the organization thought of him
rather than learning anything form the training programme,
It is not always possible to get best category of employees for any organization. The
possibility of getting highly capable employees becomes still low in a sector like family
48welfare where job security is low, future is uncertain, some social stigmas are attached,
and bureaucracy is rampant. Given these situations, the importance of training as a
mechanism of development employees capabilities become important. Training inputs
for thee training programmes should flow from the job analysis and manpower
requirements. If people with adequate background and having adequate background and
having adequate capabilities are found training can be used as an instrumented to fill the
gaps.
Sawhney and Chauhan of the Population Centre, Lucknow studied the training
programme for ANMs for a period of two years. They examined the curriculum and
methodology adopted during the course. The study was conducted in eight ANM
training centres,
‘The curriculum was being groped under four sessions with the duration of six methods
each. One an average 60 to 70 hours being devoted on family planning during the entire
ix months period. The ANMs were not clear about the details under each topic they
were taught. The centres were equipped to impart this training. The curriculum did not
meet their requirement’s The trainers as well as medical officers were not fully involved
in the field of training.
A revised curriculum has bee prepared. In this special attempt was made to match the
contents with the prescribed job functions. The field work was also designed to be
conducted in small groups. The trainees were supplied background material in the form
ofa book,
49The revised programme was evaluated. The responses of 225 trainers out of 250 were
obtained. The revised training was assessed as more effective and suitable to their job.
The liking for outside speaker was expressed by a majority as the clarity of the subject by
the outside speakers were better than the centres’ tutors. 86 per cent could give the report
of field training. Family planning methods were found know to all the trainers. They
were of the opinion than the book on “Motivation Methodology’ should be supplied to
all. Some recommendations have been discussed for the improvement of the trait
ng
programme like organizing refresher course, supply of literature on family planning,
Deputy CMO to look into their administrative and technical problems, meetings to be
arranged in the filed training and efforts to be made to include more topics on family
planning in the curriculum ete.
A review of the literature on trai
ing health and family planning workers indicates that
the following gaps need to be filled
1) More systematic identification of training needs. In fact, no survey is,
available in this area. Such surveys, if conducted even on a sample basis are
likely to suggest significant inputs for training. The training institutions
should participate more in this effort and involve also programme
administrators,
502) While too much of experimentation with training methods may not be
needed, some efforts should be made to try out new strategies and methods of
training like those tried out by Sawhney and Chauhan (1977).
3) A training policy for various categories of health and population needs to be
worked out. A lot of training goes on but in absence of a systematic training
policy and plans it becomes a waste.
4) Periodic evolution of trai
ng programmes would help enriching the quality
of training. Such evolution should be undertaken by the training institutions
themselves.
Performance Appraisal
Performance appraisal has traditionally been used as a mechanism of controlling
employees through salary administration, reward administration, promotions and
disciplinary action. Many organization use performance appraisal, confidential reports or
employees service records in a confidential form. Each employee is rated confidentially
be one or more senior officers annually for his performance on some dimension and the
confidential form. Each employees is rated confidentially by one or more senior officers
annually for his performance on some dimensions and the confidential ratings are
handled by the personal department or establishment offiers. In most cases the
employees does not know how his performance has been rated by his supervisors. A few
organizations (particularly in the industrial sector) have the practice of informing
employees if their ratings are below a certain level and some organizations do not do
sleven this. Such practices have been found to result in the employees not getting to know
their strengths and weaknesses in relation to their capabilities to perform their roles
throughout their life in an organization.
In the organizations where only poor performance below a level is feedback, the
employees do not get to know their strength and only get to know what is seen as their
weaknesses. Feedback has a tremendous motivational value (both positive and negative),
Researches by psychologists have established that behaviour change occurs more by
positive reinforcement, i.c., rewarding strengths (then by negative reinforcement or
harping on the weak points) and help to the employing i analysing his strengths
weaknesses, success and failures. Even hen such negative feedback is given to the
employs in these organizations, they often perceive the feedback as condemning them, as
they are only told that their performance is poor. The entire responsibility for such poor
performance is placed on them and very little is done to help them understand why their
performance is considered poor and what opportunities are available to them for
improving over their weaknesses. Thus employees often get lost and demoralized with
such negative feedback. Bette performing employees also fee frustrated that their
performance is not recognised. Many do not even know how well they are doing.
Asa result of such one-sided and narrow appraisal, managerial resources in organization
do not grow, and start stagnating instead of multiplying. Human resources should grow
and multiply as people have tremendous capabilities for development, acquiring new
skills to perform new roles. Such development and multiplication of human resources isnot only good for the organization and the employees but also for the society as a while
This is a process of continuing education.
Performance appraisal is an effective instrument for helping people grow and help in
organizational settings. It could be used as an effective mechanism of continuing
education and learning from one another. Through an well organised appraisal system
every employee can create learning speaks for himself in an organization. Recent
researches and experiences have shown that development oriented performance appraisal
and review system when systematically practiced, contributes substantially to the
organization’s health and faci
tates multiplication of managerial resources.
Objectives of Performance Appr:
A good performance appraisal system should have the following objectives
1) Help the employees to overcome his weaknesses and improve over the
strengths and thus enable him to improve his performance and that of the
department.
2) Generate adequate feedback and guidance from the reporting officers or
supervisors to the employee.
3) Contribute to the growth and development of the employee through helping
him in realistic goal setting.
34) Provide inputs to 1) system of rewards comprising salary increments,
appreciation, additional responsibilities, promotions, ete. and ii) salary
administration.
5) Help in creasing a desirable culture and traditions in the organization.
6) Help in identifying employees for the purpose of motivating, training and
developing them.
7) Generation of significant, relevant, free and valid information about
employees.
‘Thus a good appraisal system should primarily focus on employees development at
the same time helping the organization in the management of people through rewards
ete.
‘The exiting systems of performance appraisal in pulsation programmes do not
contribute to anything beyond punishment administration. The employees do not get
to know anything about how they are being appraised. There are instances where
even after achieving higher level of targets, family planning workers got wari
is
letters due to the decision of higher authorities to send warning letters to all ina
particular year when the overall performance was low. Thus a very potential
instrument like performance appraisal is being misused in government systems.
Given the existing situation of lack of flexibility in rewards and salary administration,
there are series limitations for having an effective performance appraisal system,
s4Thus it may not be feasible to have a performance appraisal system that achieves all
the objective mentioned above, but it is possible to have a system that can take care of
most of these.
Such an appraisal system could be based on :
) Clarity of roles and responsibilities for each role.
2) Periodic goal setting for each role incumbent.
3) Annual or periodic assessment of performance in terms of achievement of such
goals,
4) Analysis of the achievement of thee goals and identifying, facilitating and
inhabiting factors, in relation to the achievement of goals, and development of
action plans for overcoming inhibiting and strengthening facilitating factors,
5) Periodic review of behaviour which contributes to employee effectiveness and
working out action plans for developing such behaviour.
6) Identification of development needs and preparing plans for employee
development through tainting and related activities.
7) Implementation and review.
‘Management literature is full with articles and researches on appraisal systems. A review
of littérateur in the area of population management indicates that this is an area left
untouched. No attempt has been made to look at performance appraisal systems. Thismay be partly because the performance appraisal systems in health and family planning
departments are the same as those in all government departments and programme
‘mangers have not perceived so far the potential of a good performance appraisal system
Rewards and Punishments
Rewards and punishments as mechanisms of human resources management deal with
issues like salary administration, advanced increments or stopping increments, incentives,
for workers, awards and other forms of recognition etc. While there is not much of
activity happening in rewards and punishments thee were periods when different
strategies have been tried out by the programme administrators. For example, the
institution of ‘warding letters’ used in certain states is one such important activity.
Similarly instituting incentive schemes is another. Questions like the following need to
be answered
1) How does one motivate the family planning workers ?
2) Since there are practically no promotional opportunities for family planning
workers, can there be any other incentives
troduced to keep the moral of the
staff high ?
3) What should be the salary structure for the staff that provides scope for
rewarding effective employee:
4) In what ways should effective workers be treated differently so that they do
not loose motivation ? ete
56Transfers
Transfer of the staff is a severe problem of human resource management in many states.
Transfers take place because staff have their own interest and attractions for certain areas,
At every possible opportunity employees try to get nearer toothier preferred places. Thus
there are severe pressures put on the programme administrators for transfers. The
transfers go on round the years and take a signification proportion of the time of
programme managers at district level and above. Besides taking way the time of the
important functionaries transfers also create serious disturbances in the field. Due to
frequent transfers of staff the following problems are likely to occur.
1) The employee does not get enough time to understand his community,
establish rapport, plan and impalement his interventions. By the time heist
understanding the community he is transferred to a new place. Thus he has to
spend a considerable amount of his time understanding and thereafter his
interest get lost.
2) A good deal of time of the medical officer is taken away in continuously
inducting staff socializing them. In this process the medical officers also get
transferred adding to the induction problems.
3) A great deal of financial resources get spent on transfers.
4) They also create disbranches in the field in teams of people having to build
new contacts and new relationships with new workers
37Such an important area like this has not been touched by researchers. There are no
researches available on this issue. At the Indian Institute of Management, attempt to
develop a computer model for managing transfers was developed. This model requires
first streamlining the transfer policy, identifying variables that play a role in transfer,
assigning weightage, collection of information on all staff and then operating transfer
decisions. If computers are used a lot of unnecessary work and field disturbances could
be minimised.
Other Functions
As mentioned in the beginning there are four other functions on human resource
management. Unfortunately none of these functions exist even in a preliminary way in
government systems. For example, there is no attempt made to help people through
feedback, through counselling through career planning and development and through
organizational development efforts to crate a positive climate. Therefore, these areas are
not presented in detail. An interested reader may consult the book on Designing Human
source System by Parsec and Rao.
10.4 SUMMARY
This review of the work in human resource management indicates that this aspect has
been highly neglected by researchers in the past. No systematic thinking and planning
has gone behind the design of personnel policies
the health and population programme.
58Thee is an urgent need to develop innovative processes and procedures for the
‘management of human resources. In a sector like this where employees are basically
dealing with human beings, if they themselves are not managed with understanding, their
effectivene:
may be extremely low. Management contributions by ways of manpower
planning, job analysis, systematic recruitment and selection strategies, performance
appraisal mechanisms, etc. have not yet found their way into the population programmes
in India. There is an urgent need to tap this area as it may help solving several problems.
59UNIT 11 HRD IN OTHER SECTORS (DEFENCE, POLICE, VOLUNTARY
ORGANISATIONS AND PANCHAYATI RAJ INSTITUTIONS)
Objectives
After going through the unit, you must be able to understand
‘© The contexts in which some major public systems operate
‘© What kinds of HRD activities and intervention would be relevant in such systems.
Structure
1.1 Introduction
12 — Contextual Background
13. HRD inthe Defence Services
14 — HRD in Police Administration
1.5 HRD in Panchayati Raj Institutions and Rural Development
1.6 HRD in Voluntary Organisations
17 Summary
1.8 Case Study: HRD experiments in Anekal
19 References
6011.1 INTRODUCTION
In Unit 9, we took an overview of HRD in government and public systems, highlighting
the special contextual factors which operate in these systems. In this unit, we narrow
down our focus to some special public systems to examine what HRD practices and
policies are in vogue and the priorities which face HRD as a function in these systems in
future. While there are many and varied government and public systems which can be
discussed e take up for discus
ion the specific cases of the defence sector, police
administration, panchayati raj institutions and local civil administration, and organization
in the voluntary sector.
11.2 CONTEXTUAL BACKGROUND
HRD in the systems discussed in this section needs to be viewed in the context of the role
which the systems play in India. The comprehensive planned approach to national
development adopted after Independence, relies much on this role. Unlike in many
Western laissez faire societies, government and public systems in India have a prime role
to play in piloting soci-economic development. This is because our socio-economic,
political and historical context necessitates, a proactive, positive role of the State in order
that India can catch up with the progress which the developed nations have attained.
Accelerated development in necessary for us to achieve in a few decades what the West
has taken centuries to achieve.
6A serious defect of the development strategies of many developing countries had been the
insufficient attention paid to administration and management of human resources.
Consequently, while development increases the importance of human competence, the
low level of administrative and managerial capability due to neglect of HRD creates
serious disequilibrium in planned development because the magnitude and complexity of
development tasks continuously outpace administrative and management capability. ?
Public systems such as the police and local administration have been especially effected
by the high degree of social changes which have swept the country during the last decade,
Industrial growth, population increases, higher standards of living combined with
increasing social and political strife have important implications for public administration
systems. They need to be flexible and respond quickly and effectively to changing
environment, develop personnel and organizational capabilities , devise methods to
anticipate and cope with change,. In effect, public systems are called upon to play a more
proactive and risk-taking role. *
11.3 HRD IN THE DEFENCE SERVICES
The concept of HRD emphasises the need to create a positive and health climate in an
organization to enable its employees to increase their work motivation, initiative and
commitment to the organization. It aims to create among employees a sense of pride in
their work and derive achievement from goal fulfillment. Such a concept of HRD is
especially in the defence services.Organizationally, the defence sector represents one of the largest, most differentiated and
geographically dispersed of the country. Efficient coordination of defence activities for
the common purpose of maintaining the security and integrity of the country can,
therefore, only be brought about when appropriate skills, attitudes and behaviours are
inculcated among people. Since there
ahigh degree of unpredictability in the events
which may call for action on the part of the defence services, people have to be kept
physically, mentally and morally prepared at all times. Preparing people involves
developing strategies and tactics, training officers and men in the latest techniques of
warfare and devi
ing more and better methods of motivating them to ensure their
commitment to the objectives of the organization. Another factor which increases the
importance of human resource development activities is the absence of lateral induction
of personnel at any level of the hierarchy of the defence services. Unlike other
organizations, the defence services cannot fill vacancies by inducting persons from
outside. So there is need for continual assessment and planning of manpower
requirements and for grooming people from the lower levels for positions at higher
levels,
The institute of Defence Management 9IDM), which was started in Secunderabad in
December 1970 has augmented the process of development of the officers of the defence
services. It’s
main aim is to prepare the officers to meet emerging personnel and
technological needs of the defence services and t hereby enhance the operational
preparedness of the Services. IDM is an inter-services organization where senior officers
6B(Lt. Cols, and above) of the Army, Navy and Air Force, and also civilians of equivalent
ranks, come for management training. The Institute has a department of HRD as a part of
the faculty of Organizational Behaviour. During the last 14 years, this department has
developed to a great extent structurally as well as functionally. It’s terminal objectives
are:
2)
3
4)
5)
Create self-awareness in participants through introspection/retrospection and
self-study.
Improve their knowledge of individual differences relating to the affective
side
side of personality like values, attitudes and motives, as well as cognitiv
of personality like reasoning ability, judgement, conceptualization, and
problem solving,
Improve their understanding of the process of communication especially i
transactional nature involved in personal and organizational communication.
Improve their decision making ability by developing emotional maturity,
tolerance for ambiguity and empathy.
Improve their skill of making better use of human resource for increasing
organizational effectiveness.
Etc. It lays special emphasis on experiential learning which has proved very effective
with the service officers.The department of HRD has conducted certain very important and useful project in the
services. The recommendations of some of these have already been accepted and
implemented by the respective service organizations. For example, Progressive
Leadership Training in the Army is now an integral part of the training curriculum of
Army Cades Corps, Offices Training School, Indian Military Academy, Young School,
‘Young Officers; Course, Junior Commanders’ Course, and so on. Similarly, The HRD
department has contributed substantially in revis
1g the appraisal system of the officers in
the NAVY as well as in the Army. It has also helped the Army and the Air Force in
looking into certain aspects of motivation of their officers and men.
With a view to popularizing the discipline of management sciences, IDM has brought out
ten handbooks on different topics of management.
A few yeas back the Indian Military Academy had introduced an Honour code for the
benefits of this cadets. IDM was called upon to have a re-look at it for facilitating its
implementation. That job was done by the HRD department of the IDM.
IDM is the premier institute of Management in the defence services. It has spread the
message of management sciences in general and human resource development in
particular in all the three Services, that is Army, Nary and Air Force. Asa result, all the
three services have made HRD a part of their existing training programmes, in one
manner or another.The activities of the HRD department of IDM is probably a good example of a training
institution extending its role beyond training to HRD.
114 HRD IN POLICE ADMINISTRATION
Like the defence services, police services are of strategic importance to the country. They
are necessary to protect the country from internal threats and to maintain the condition of
law and order without which no other organizations or individuals would be able to
function. Unlike the defence services however, the polices system in the country has
suffered considerable neglect, and this is especially with regard to human resource
development.
The Indian policy system was conveyed as early in 1861. It was remodeled in 1902.
Over the years, social commissions were instituted to examine the problems effecting the
police services. A study of police administration recently revealed that while there aware
some strengths like loyalty, dedication, job security and spirit de corps in the police
service, it also suffered from severe weaknesses due to excessive political interference,
corruption, and lack of open interaction among members.5 Among the recommendations
made for improving police administration were the restructuring of salaries and benefits,
proper recruitment and training procedures, improved performance appraisal system,
better control and communication with the administration, and measures to improve
police community relations.6
66The absence of proper and integrated human resource systems, particularly training and
personnel and administration are seen to major impediments in the way of the proper
functioning of the polices services. Although training centres for many of the state police
forces do exist, these are often treated as “dumping grounds for unwanted staff”.7A
working appear at a national seminar in 1986 at the Sardar Vallabhbahai Patel National
Policy Academy in Hyderabad pointed out to many problems with respect to recruitment,
training placement, promotion and other human resources and related functions. The
paper suggested the need for developing a systems approach to these problems to ensure
the planned growth, development and better utilisation of police personnel.8,
To implement these suggestions, the paper recommended the
setting up of a Department of Personnel for Policy Forces of the
Central and State Governments. In Order maximum utilisation of
human resources to help attain
Objective recruitment methods based on manpower planning
and forecasts
= Induction and training systems to better orient policemen to the
demands and changing needs of society and technology
= Career management
"A uniform promotion policy based on more objective appraisal
systems
67* Polices and systems for individual and collective grievance
handling, and
= comprehensive welfare polices.9
For many yeas the police administration was neglected and taken
for granted. It is clear not that given the current circumstances
operating in the country much greater attention requires to be paid
to this vital sector of the country’s administration.
11.5 HRD IN PANCHAYATI RAJ INSTITUTIONS AND
RURAL DEVELOPME!
India is a predominantly rural and village based society. Despite
rapid urbanization, about three-fourth of our population continue to
live in the villages. This is way the concept of rural development
and the strengthening of rural based administrative institutions has
continued to enjoy a high priority in the development polices and
strategies of the country. As some scholars maintain, the
68relevance of what happens in national development is measured by
what it does or fails to do for or with the rural people.10
The rural situation in the country is still plagued with social and
economic problems. Several years of development efforts have not
success in eliminating age-old problems. Large sections of our
small population still suffer from one-satisfaction of minimum
needs interms of health, nutrition education and other subsistence
facilities. They are vulnerable both to natural calamities like
floods and droughts as well as to the exploitation of extend
interests and money-lenders. Their level of economic productivity
is low and they lack adequate delivery systems for employment
and industrialistion.11
Very early in the sate of India’ development as an independent
country, it was recognised by visionary leaders like Mahatma
Gandhi and Jawaharlal Nehru, that the development of the rural
areas needs to be vested largely in the hands of people by the
Co)setting up of appropriate socio-policies institutional mechanisms.
The main such institution is the village panchayati. According the
Directive Principles of Constituting, “The sate shall take steps to
organize village panchayati and endow them with such powers and
authority as may be necessary to enable them to function as units
of self government.” The Balvantarai Mehta Committee of 1958
had attempted to translate these principles into action by
recommending the introduction of the panchayati raj system which
was expected to establish a linkage between local leadership
enjoying the confidence of local people and the government, and
translate the policies of the government into action. The structure
of panchayati raj was envisioned in three tiers from the boom of
rural society upwards : directly selected village penchants at the
village level, indirectly elected panchayati sanities at the block
level, and zila parishads composed of ex-office’s members at the
district level. Unfortunately, although bodily conceived,
panchayati raj went into stagnation and decline.12
70The role which panchyat raj easy expected to fulfill was :
2)
3)
4)
5)
To encourage participative decision-making a the micro
social level by involving people in decision—making
relating to various activities affecting them.
Look after day-to-day facilities.
Formulating micro-level plans on the basis of the
constraints of development
Taking care of local physical infrastructure.
Working for the awakening of the people and making
them aware of their plight and rights.13
The by-and-large failure of the panchayati raj system is due to
number of social and police factors at the local implementing as,
well as the sate and national policy levels. However, there are at
least some critical reasons which are attributable to the absence of
adequate attention to human resource development.
n0)
2)
For a long time, the leadership of the local panchayat raj
institutions was in the hands of the vested interest in the
rural areas — the upper castes and landowning classes.
Their continued domination over the panchayati raj
intuitions effectively blocked the benefits of development
from reaching those for whom they were meant. Recent
indications, however, are that while the upper cats and
privileged groups continue to hold power in the
panchayati raj institutions, the middle class group of
educated farmers and local businessmen are beginning to
emerge impositions of power, and the lower castes are
beginning to context.14
A second reasons has been the absence of trained
competent people to carry out the tasks of administration
in the panchayati raj bodies. Such tasks require not only
functional skills such as financial management and
technical skills for basic management and organization,
but also appropriate attitudes and values.15
n3) The absence of proper and adequate organizational
structure and institutional mechanisms to lend stability
and continuity to the panchayati raj institutions, is another
reasons for the poor performance of thee bodies.
The proposed Sixty fourth Constitution Amendment Bill
introduced in the Parliament in 1989 was an attempt to resolve
some of the macro-level policy changes, chances in the structure
and functioning of local bodies and in their managerial and human
resource capabilities are also required. Form the HRD point of
view, the major priorities for the success of panchayati raj and
rural development institutions are 16.
1) _ Clarifying purposes and ensuring that these are reflected in
pertinent strategies, policies and programmes.
2) Developing people as change agents and as culture
builders to bring about necessary transformation in
dysfunctional cultures existing in the rural areas.
B3)
4)
5)
6)
)
Training and development in order to enable people
develop their capacities and potential for productive
employment.
Strengthening panchayati raj and other orgzniaatons
engaged in development.
Increasing administrative accountability through task
clarity and appropriate monitoring and appraisal
mechanisms.
Developing role clarity and task or results orientation on
the part of functionaries.
Developing and implementing appropriate reward systems
for those involved in the routine administration and
implementation of tasks.
11.6 HRD IN VOLUNTARY ORGANIZATION
One well recognized reality in India has been that the efforts of the
government and government sponsored organizations and agencies
™alone are inadequate to achieve the enormous task of socio-
economic transformation of the country. Over the years the role of
non-profit voluntary organizations has increased to a very great
extent in a variety of fields such as rural as rural development,
community development health and rehabilitation, vocational
training, co number organization, etc. Acknowledgement of the
need for voluntary organisations is reflected in the Seventh Fie-
Year Plan document which stated that, “The Seventh Plan can be
implemented successfully only with the involvement of the propel.
The Plan proposes to do this by increasing the involvement of
voluntary agencies in the implementation of plan programmes.
17
Voluntary organization in India range in size from small groups of
five or six individuals to large organizations employing hundreds
of people and engaged in diverse operations spread across the
country. The number of voluntary organizations in India is
believed to be more than8000. 18 Voluntary organization enjoy a
8number of advantages which make them potentially effective
change agents. Being usually small in size, they are flexible and,
therefore, organizationally more adaptive. They tend to have a
strong ideological commitment to social justice and economic
opportunity for all, and an empathy for the under privileged
sections of society/; Sine they are by and rage autonomous in
functioning, independent and dynamic, they re able to take o risks
and undertake controversial activities which government and
corporate bodies would find difficult.19
Two illustrations of voluntary organization activities would sere to
highlight the special nature of their activities an HRD
requirements.20
One illustration is that of the Maliwada rural development project
in Maharashtra. This project was carried out by a group of young
men working for the Institute of Cultural Affairs, a non-profit
international group involved in research, trading and demonstration
relating to the human factor in world development. Maliwada was
16taken up a demonstration village. Unusual methods and approaches
were used in achieving the remarkable results, for which the
project is fast becoming known. These young men settled down in
the village, lived and worked with the rural folk, and in 10 to 12
months they helped the villagers to remove many of the long
standing obstacles unsocial and economic development of village,
and gave them a measure of self confidence the quiet rural
community had not known.
A second illustration is of the well known Thilonia experiment in
Rajasthan. A group of youngsters got together under the dynamic
leadership of an exceptionally talented and committed young man
and formed a voluntary organization named social Work and
Research a Centre (SWRC). The group consisted of about 40
specialists - ‘geologists, social workers, teachers and others — who
have shunned lucrative city jobs to workf or modes salaries and to
serve the thousands of village artisan, laborious and marginal
farmers. The emphasis on the SWRC was to work with the
nvillages and not for them. The SWRC established its centre right
in the village and started its work from the level in which the rural
poor were, recognizing the skills and resources that were available
in the villas. Together with the villagers, they worked one health
schemes, water supply projects, improvement of agriculture, flexi-
school systems, village industries, another activities, in six years
time this dedicated band of youngsters had changes Thilonia Block
of 80,000 people into a prospectus and happy community. SWRC
is now spreading is activities to near by States.
Give the nature of their activities and their organizational
characteristics some generalization can be made regarding the kind
of HRD interventions which may be useful in voluntary
organizations.21
1) Studies of voluntary organizations have indicated that
they are more likely to be effective when they are
characterised by a flexible and participative management
82)
3)
culture. While many voluntary organization begin with
such cultures, as they grow image and die, they tend to
become less flexible and allow less scope for
participation. Diagnostic HRD activities, climate surveys
and culture-building or culture changing interventions and
team development, may therefore have particular
relevance to voluntary organization.
An aspect widely neglected in voluntary organization is
the design and development of appropriate HD system
and procedures. While many voluntary organizations are
engaged in educational training and consciousness
generation activities with various client groups, they often
suffer from the neglect of thee aspect with themselves.
Especially in large voluntary organizations, there is need
for systematic mechanisms of performance and potential
appraisal, and training and development.
Voluntary organization are also found to be more
effective when their organizational climates are
94)
characterized by a high degree of achievement orientation,
warm interpersonal relations and mutuality. HRD
practioners, therefore, need to address themselves to what
kind of systems and interventions are required to build
and foster such climates.
Finally, perhaps the most important contribution which
HRD can make to voluntary organization is to develop
human resources who are motivated and capable of
working anthem. It is clear that voluntary organizations
require people with skills and competencies which may be
common to those of people in other organizations, but
their attitudes, values and motivations need to be
distinctly different. HRD may need to reorient many of
its conventional tools to the specific human resource
needs of voluntary organizations.
8011.7 SUMMARY
A major contributing factor to national development is the
development of human resources in sectors responsible for
strategic functions. This unit examined the context in whcih some
of the strategic sectors function and the kind of HRD processed
and intervention which are relevant. HRD in four sectors was
examined : defence, policy, panchayati raj institutions, and the
voluntary sector. In all these sector, the emphasis of HRD needs to
be on developing commitment, motivation and moral among
people to enable them function under difficult circumstances,
developing appropriator cultures, and providing for the
augmentation of necessary attitudes and competencies through
training. The training and other r HRD mechanism applicable may
differ in extent and type depending on the specific characteristics
of each sector.
8111.8 CASE STUDY : HRD EXPERIMENTS IN ANKEAL22
Introduction
The present society is characterised by high social complexity,
increased dependence on technology and “skill: specialisation.
Organization, institutions and groups working with or concerned
about people are increasingly orienting their energies and actions
in the direction of human resource development to help achieve
their objectives.
This case makes an attempt to describe the press of application of
HRD in human service organisation and its resultant effect on
work, personnel and the organizations involved. Based on the
experience of two voluntary development agencies, certain
theoretical models of HRD application to rural development areoutlined for consideration in similar appropriate social context
elsewhere.
Background
All work associated with rural development implies working with
poor, the oppressed another community imbalances. The Indian
social milicu in rural setting happens to contraindealits, triabls,
landless labourers and related social and economic classes. The
process of development work, therefore means organizing the so
called their own socio-economic conditions to enable further their
development economically, socially and politically. Two religious
organizations which under took social work in thee rural setting
near Bangalore discovered during their struggle the part played by
HRD systems in development.Anekal and Thirty Villages
Anekal is a revenue block and a principal town south-each of
Banalogre City and part of the Ban lore district. Ankeal town is 35
km. from the city and borders on Tamil Nadu in the south. There is
a higher than average concentration of scheduled case people here
and in spite of its proximity to the state capital industry, health care
service’s education and public facilities are only now receiving
attention.
The main occupation of people here is agriculture. It is dryland
cultivation of ‘ragi’ (a maize variety).
A legacy of the Maharaja’s rule in Mysore villages, tanks abound
and are maintained in fairly good condition, ensuring water supply
for the fields perennially.
84The HRD Process
The HRD process initiated and tried out, and the development
experiences o the HRD facilitators, can be even as a two sage
1) Structural changes (intervention) to meet community
development requirements necessitiated by the social
context.
2) Resource initiation to achieve task relevant maturity in
human processes.
The Approach
The group of executives belonging to two voluntary organization
with religious affiliation (henceforth referred in this paper as
process designers (PD’) in their casual visits to the villages,
discovered proper health care and primary education were a crying
need.
85Initially they opted to run two clinks while simultaneously holding
campus invert village on aspect of preventive and primitive health
care, nutrition and sanitary habits. These camps were mainly for
women.
Primary education is/was a State subject. The villagers opted for a
pre-school education programme, called the Balwadi programme.
Very soon, adult education camper up as a need felt by the people.
The Janata government was also adm9inistering its National Adult
Education Programme (NAEP) through its machinery. The
programme envisaged 30 to 40 villas which is the ideal unit a
voluntary agency could hand. The PD’s opted for one such unit of
adult education. Form then on about 36 villages became the
territory of activity for the Process Designers.
Some of the alter schemes introduced thee villas were small
savings, propagation of fuel efficient smokeless choolha — stove
developed by the Indian institute of Science, Bangalore.
86Process of HRD Implementation
1. Structural Intervention : The classical model of
hierarchical control adopted initially to carry out
development work in Anekal, did not facilitate
sensitivity to the community. Working with
oppressed village communities called for greater
undertaking and slower reaction time to merging
issues attitudes and cultural mores. It was found
that a hierarchical model created more conflict
among functionaries (the PD’s) resulting in slower
decision-making lack of role clarity, lack of
functional direction; and improper deployment of
skill/expertise.
Through dialogue and consultative processes between member of
the two voluntary organization (PD’s) the hierarchical model give
87way toa “team” model. The team assumed all responsibilities for
the behaviour of the community happenings and for progress and
failures in these 36 villages.
2. Resource Initiation : Social scientist have generally preferred
to use “inner resource approach” for human resource development.
Inner resource basically refers to providing socio-psychological
climate for the individual members of the social groups to grow to
their fullest potential. Providing a working climate included
conscientisation, educational process, confidence building,
perspective planning for the community and a realistic
understanding of thee rural phenomenon. Working with people
carries no formal authority and one does not have a mandate to
accomplish results. Both the voluntary agency and the people
were free to and of each other — either to work, or to participate in
the benefits or development objectives however distributed the
PD’s.
88Through a consultative process the PD’s obtained the endorsement
of the community to work with them. This then became the
primary task. very soon, task relevant relationships and the
maturity to work assumed greater significance. Twenty Balwadi
teachers became the key functionaries in the village. A
psychologically supportive atmosphere was created for their
functioning for the start. Thee village community in a gathering
endorsed a particular woman having their trust and support, as
being suitable to be a teacher.
One of the PD’s accompanied this newly chosen candidate to a
neighboring village to learn from an existing Balwadi the
functioning of the programme. After one week of such learning
from a senior teacher the new teacher began functioning on her
own. But one of the PD’s continued wither for one more week till
she also performed alone. At the end of each week, meeting-cum
training sessions were organized for all balwadi teachers to meet
and share experiences. Over time, this balwadi teachers assumed
89more and newer responsibilities. IN many cases she also became
the village health worker. In addition to dispensing first-aid and
simple remedies for ailments she also educated the people against
leprosy and TB, detected cases of mental disease at its onset. She
often conducted adult education classes in the evenings. In
isolated cases, the villagers deposited small savings in her
custody.
Several changes were observed in the rural community due to the
interventions’.
© every child that attended a balwadi continued I the primary
school without dropping out, and most of the village children
attended balwadi./
* women who stated small savings became less and less
dependent on money-lenders and more credit-worthy in the
eyes of the local banks.
90© people became aware of investment opportunities like the
Indira Vikas Patra.
© every child in the 36 villages was completely immunized
against certain diseases.
© overall literacy increased every year to the rune of 300 more
literates added. housewives began using a new, fuel-efficient,
smokeless, quick cooking stove. They also formed
cooperative for employment.
Lessons
Four years of field experiences and sharing of experiences with the
Indian society for applied Behavioural Science and the National
HRD Network, convinced the PD’s that unless proper HRD efforts.
are understood and directed with a professional ethos, socio-
cultural problems of community will continue to inhabit
community development processes. The roles of rural change
1agents became clearer once a holistic approach to HRD was
adopted, HRD was seen as a means :
¢ to help them acquire a social perspective relevant to
community development an awareness to commit themselves
to the process.
© to help members of thee rural community to build trust in
themselves and others; encourage consultation and listening;
and develop confidence in its own resources.
© to help the dalits and oppressed women organise themselves
into autonomous bodies and for a federation to establish their
rights having linkages with affiliated institutions in the Sate.
© to help rural animators take a role of a facilitating agent for
change, unlike the catalytic stance taken up by change agents
in the corporate sector.
© to help rural people develop an ideology of ‘inner search’
emplacing the need to share and exchange resources andstrengths and involve themselves as the architects of their
own development.
11.9 REFERENCES
1) P.R. Dubashi, “Role of Bureaucracy in Development.”
Address to the Seminar on Role of Bureaucracy in
Development organised by the Department of Public
Administration, Punjab University, Chandigarh, December
9, 1983.
2) Chi-Yuen Wu, “Public Administration in the Seventies.”
Management in government 4(1), 1972, 3-21.
3) Ibid
4) This section is largely adapted from S. L. Das : “HRD in
the Defence Services,”, HRD Newsletter, August 1985,
pp. 15-16.5)
6)
7?)
8)
9)
10)
1)
12)
G.K. Valecha and S. Venkataraman “ “Improving
Efficiency and Ensuring Impartiality of the Policy Force, “
Vikapla, 11 (1), 1986, 55-63.
Ibiid.
As cited by D. M. Silvera : Human Resource Development
: The Indian Experience. New Delhi : News India, 1988,
p. 260.
Ibid, p. 261.
D. M. Silvera, Ibid
M. V. D. Bogaert, s. j. and others : “HRD for rural
Development with Social Justice,” Indian Journal of
Training and Development, XV (1), Jan-Mar 1985, 2429.
Malathi Bolar : “Human Resources Development for
Rural Development, “ Indian Journal of Training and
Development , XV (1), Jan — Mar, 1985, 16-23.
Normal Mukarji : “The Alternative : District Government
2“ In M, L: Dantwala, R. Gupta and K. C. D; Souza,
413)
14)
15)
16)
17)
18)
Asian Seminar on Rural Development (235-261), New
Delhi : Oxford and IBH, 1986.
Indira Hirway : “Panchayati Raj at Crossroads. “Economic
and Political Weekly, XXIV (2), July 22, 1989, 12663-
1667.
Surat Singh and C. A. Rahim : “Evolving Panchayati Raj
Leadership. “Journal of Rural Development, 8(4), 1989
429-451.
M. V. D. Bogaert, s. j. et al. op.cit.
Malathi Bolar op.cit, and Haridwar Rai and S. P. Singh :
Current Ideas and Issues in Indian Administration, New
Delhi : Uppal, 1979.
Government of India, Planning Commission : Seventh
Five Year Plan,
N. V. Lalitha and M. Kohil Status of Voluntary Effort in
Social Welfare. New Delhi National Institute of Public
Co-operation and Child Development, 1982.
9519) K.C.D’ Souza : Organisation As Agents of Social
Change . Unpublished doctoral dissertation, Indian
Institute of Management, Ahmedabad, 1988.
20) As cited in J. Philip : Human Resurges Development in
India : Experiments and Experiences, “Indian Journal of
training and development, X (1), Jan-Mar, 1980-, pp 1-7.
21) Based largely on the findings of K. C. D; Souza, op. cit.
22) Adapted from R. A. Rosario, A. S.Vasudevan, Gandidoss
and F, Guntipulli : “ HRD Experiments in Anekal : Case
Study in Rural development “. In Towards Organizational
Effectiveness Through HRD. Undedicated papers of the
1989 Conference of thee National HRD Network, New
Delhi, pp 613-625.
96UNIT 12 HRD IN SERVICE INDUSTRY
Objectives
After going though this unit, you must be able to understand.
the context and characteristics of the service sector relevant
for HRD
the special role of HRD in the service sector
© the types of HRD interventions relevant to service
organizations.
Structure
Introduction
Nature and Role of the Service Sector
”Important of HRD in the Service Sector
Role of HRD in the Service Sector
HRD in Public Sector Banks
HRD in the LIC
HRD in Education
HRD in the Health Sector
Summary
Reference
12.1 INTRODUCITON
Economic theory traditionally looks at society as consisting of
three main sectors :
¢ thee primary or agricultural sector comprising occupations
and activities such as agriculture, forestry, fishing mining and
quarrying;
98¢ the secondary or industrial sector comprising manufacturing
and construction; and
the tertiary sector or service sector comprising activities and
occupations like banking, insurance, transportation,
communication and education.
The service sector, therefore, comprises activities and occupations
which provide a wide variety of services to individuals, business
and government establishment and other organizations.
This unit examines the relevance and application of HRD in the
service e sector. The nature, role and importance of thee service
sector are examined. The unit also examines general aspects of
HRD as well as those aspects which are contextually specific to the
service sector. To illustrate the HRD needs, issues, experiences
and problems of implementation in the service sector, the cases of
four sectors are examined: public sector banks the Life Insurance
Corporation of India, the health and family welfare sector, and the
education sector.
9912.2, NATURE AND ROLE OF THE SERVICE SECTOR
The service sector has a crucial economic role to play in society.
Services create value by providing a bridge between the producers
of goods and the beneficiaries or between the production and
consumption segments of society. This is why the growth of the
service sector in mdoern society is linked with the increased
productivity of the manufacturing sector. | The value which the
service sector provides consumers may be private benefits which
are paid for, or they may be public benefits which are free or
subsidies, like health, education, information, etc.
‘A major characteristics of modern socio-economic development
has been the increasingly dominant role of thee service sector. As
an economy develops, the relative contribution of the primary and
secondary sectors to the total economy decreases, whereas that of
the service sector increases. For instance, data show that from
1001950-51 upto 1979-80, the share of the primary sector in India’s
net domestic product (NDP) decreased from 56% to 35% whereas
that of the service sector during the same period increased fro
about 27% to 39%. While the contribution of the industrial or
manufacturing sector did increase in absolute terms from 17% to
26%, during the same period, its relative contribution vis-a-vis the
service sector decreased.2
The range of services in India has increased in both breadth and
adept. In financial services, we have gone far beyond deposit
banking and life assurance. We now have hire purchase and
leasing. Banks are entering into project lending, merchant
banking, foreign exchange etc. Various personal and business
risks can be insured. In the tourism industry, there has been an
increase in a variety of services. health services include
government hospitals, community health centers, private clinics
etc. One of the fastest growing service sector in India has been the
education sector.
lol12.3 IMPORTANCE OF HRD IN THE SERVICE SECTOR,
Unlike goods manufactured in the agricultural and industrial
sectors, a service is intangible and perishable in the sense that a
consumer cannot store a service. This implies that the service
organizations are responsible not only for producing products but
also for immediately transmitting these to the consumer. In other
words, in the service sector the production and delivery of goods
are carried out simultaneously. The consumer therefore is an
integral part of the whole service delivery system. 3. The services
of a doctor or teacher involve the consumer. This characteristics of
the service industry has important implications for the kind of
human resources and human competencies required for the service
sector. The emergence of the service sector has brought about a
fundamental transformation in the social and economic structure
soft modern society. When compared with the secondary or
industrial sector, the service sector may be less labour intensive but
102probably requires more human related skills and competencies.
While technology has advanced considerably, the technical and
operational skills which characterised earlier agrarian or industrial
societies, have given way to an emphasis on human and
managerial competences at the macro economic level as well as at
the organizational level.
The service sector organizations also play a very important social
role. By extending benefits to people of all social and economic
segments, provide opportunities for development and for reduction
of socio-economic disparities. They enable the weaker sectors
have access to the benefits of modernization. By providing
common service to all sector they reduce social and psychological
distances. For instance, without discrimination. The
professionalisation of the service industry had made services, such
as hospital legal aid, rehabilitation etc., available to all those who
can pay the prescribed fee regardless of social background. Thus,
as M. B. Arthreya points out, the services themselves have an HRD
103effect- first by developing individual and deprived groups, and
secondly by gradually changing societal culture towards a more
egalitarian, democratic direction. 4
12.4 ROLE OF HARD IN THE SERVICE SECTOR
HRD has aspects which are universal to all organizations as well
as some which are specific to the nature of the service industry.
Universal Aspects
HRD is relevant to all sectors, it is the base of all development.
Other resources, like physical and financial resources, can only be
activated through the agency of human resources. HRD is such an
all pervasive concept than there are bound to be common aspects
relevant to many sectors.
104HRD aims at developing the individual, matching him role roles,
both by developing him and role, and catalyzing individual and
organization self-renewal. A generalized model of HRD will
include the following sub-systems. : role analysis, , selection and
placement, transfer and rotation, reward and punishments,
performance and potential appraisal, feedback and counseling,
training and development career planning, succession planning,
participative devise, and HRD data bank. Of these systems, some
are essential to all organization in any sector : selection and
placement transfer, rotation, and reward and punishment. At least
these sub-systems need to be designed well. If one wants to go
beyond a status quo bureaucracy, at which stage many service
institutions get stuck up, performance appraisal, potential appraisal
and training and development are particularly relevant. If high
levels of performance is a goal, then the reliant additional sub-
systems are feedback and counseling, and of participative devices.
Finally, if one is concerned about the long-term vitality of any
institution including a service institution, the remaining sub-
10ssystems become essential namely role analysis, career planning,
succession planning, a and development of an HRD data base.
Unique Aspects
Service industry has some special features, which call for
particular emphasis in the design and implementiaon of HRD
systems. These are :
¢ Intangibility of Product : Serve is the provision of value to
a customer, without a physical product. This could create
lack of clarity about the tasks and erosion of self-confidence.
So HRD has to create appreciation of client needs, and pride
in the potency of the service to meet those needs
¢ High public exposure : The service institution is much
more exposed to this clientele. Even if the institution does
not proactively promote its service, the clients may take ether
initiative and beat at this doors. The staff need relationship
106skills and tolerance of customer reactions. In the case of
Subsidised on free services, some customers may be arrogant
in their demands and misuse the service, while some other
may be less literate, gullible and timid
Size constraints : To be effective, the service institutor
should be perceived as a huge, slow, monolith, in the face of
which the customer’s is anonymous and insignificant.
Conceptualization of roles is especially important. The roles
at the environment/customer interference need to be so
designed as to enhance service. Examples are the bank teller
and the ‘single window’ concept used recently by state
industrial development corporation s.
Back-room technology : At the customer end, a service has
to be simple to understand. For example, air travel should
be made easy, but behind it may be complex aeronautic and
computerized, real-time reservation systems. HRD has to
ensure that those at the delivery end of a service institution
understand the power and limitations of this back-up
107technology, while at the same time the technicians
understand customer needs, abilities and limitations. User-
friendly computer peripherals, for example, enhance the
utilisation an information service.
Specialised knowledge : The level of general and specialised
education tends to be relatively high in a service institution.
Infact, a service institution like a consultancy, has to be
intellectually a few steps ahead of its clients to be of real
value to them. So a research and learning orientation need.
The service institute tends to have a preponderance of while
collar workers and executive manpower. Their motivation is
more complex. Besides monetary rewards, they look more
for ego satisfaction and quality of work life.
Propensity for disintegration : Service institution seem to
have a higher tendency to disintegrate. Depending upon
personal ambitions, bruised egos, inequity, etc., rebel groups
break away from the mother orgnization and form new ones.
This may be partly due to low capital cost, low barrier to
108entry and the preference of the customer for specific resource
persons. Therefore, HRD need to provide for more
participation in planning and control of the projects, as well
as sharing of rewards, whether psychic satisfaction, fame
visibility, profits or upward mobility.
12.5 HRD IN PUBLIC SECTOR BANKS6
As early as in 12968, the Government of India introduced ‘social
control’ over the banks under which commercial banks were
directed to provide a large volume of credit to hitherto neglected
sectors like agriculture, small industries, village artisans etc., so
that bank credit may prove a more effective instrument of
economic development. However, this was found inadequate.
Therefore 14 major Indian scheduled commercial banks were
nationalized in 1969. This was further followed by nationalization
of 6 more banks in April,. 1980.
109The commercial banks have performed spectacular growth after
nationalization., Advances to the priority sector increased from
14.6% to 43.6%. The total number of bank branches had increased
from 82623 in 1969 to 53,563 in March, 1987. The credit deposit
ratio in the rural branches has gone up from 37.24% in June 1969
to 65.3% by December 1986.
In India, banking ahs become a key sector of national economy
contributing to its growth through rural banking, credit
deployment to the masses, international banking and other
services. The task of economic upliftment of the rural masses has
been taken up earnestly by banks by rapid spread of branches
network in rural areas and concerted implementation of Integrated
Rural Development Programme among others. The banks
continued to participate actively in extending credit facilities to
eligible persons under IRDP as a measure for alleviation of
poverty and generation of addenda employment in the rural areas
so as to enable the rural poor to cross the poverty line. The banks
hoalso asset the weakest sections of the community under the
Differential Rates of Interest (DIR). The banks also extend
financial assistance to house constructing activity to individuals
belonging to scheduled caste/scheduled tribes and economically
weaker sections besides State Housing Boards, Urban
Improvement Trusts etc., which undertook construction of houses
for weaker sections. The banks has also given indirect fiancé for
thee purpose in the form of investment in debentures.
Planning and Human Resources Development assumes great
significance in a labour intensive industry like banking. Public
sector banks in our country has shown a good deal of interest in
designing and using HRD systems and mechanisms for improving
effectiveness of their employees. In public sector banks, the focus
of Human Resources Development (HRD) effort is to develop
versatility and ensure flowing of potential of the individuals
through innovations. IN realization of these objectives, these
banks introduced Quality Circles for team building and work life
ntground for developing analytical and decision-making skills for all
levels of personnel, involvement of cross section of people in
deicison-makng process for wider participation in policy
formulation, Medication Room for creative thinking and
organizational renewal.
Public sector banks have given continued emphasis to capability
development through study circles, brainstorming sessions
purposeful staff meetings at their branches, effective job rotation
by formal one year advance planning, encouragement to self-
development through incentives and bringing out knowledge
booklets like Counselling Techniques, HRD compendium, ete.,
the institution of welfare office adopted branches for all-round
development. The welfare offices et up by these banks at various
centers attended to aspects relating to employees grievances and
also assisted in focusing faster attention to customer services.
2Communication was given added focus through interface by
executives at all levels of management, formal collection of
feedback to gauge the effectiveness of polices and systems,
publication of educative brochures to highlight various leaderships
aspics and special communication on productivity improvement.
In most public sector banks, on ongoing objective performance
appraisal system based has been introduced for officers. The
major focus of the appraisal systemic development of individuals
and improving the quality of work life, to ultimately result in
achieving organizational effectiveness. The open appraisal system
introduced by the Canara Bank has been well acclaimed by the
Indian Bank Association IBOA), as a sophisticated system with
several positive futures.
Public sector banks has also given special attention to the
establishment of Human Resources Development divisions. The
division is entrusted with the task of preparing long-term schemes
for the development of employees. The tasks completed by the
13Human Resources Development division in most of thee public
sector banks by the Human Resources Development Division in
most of the public sector banks include formulation of motivation
surplus staff, schemes for sending birthday greeting cards to all
employees, schemes once career planning and rotation of staff,
schemes for graining incentive for further study.
With a view to bring in more objectivity some public sect banks
have designed a new Performance Appraisal System for offices. In
this system the practice of self-evaluation has been incorporated
according to which appraisee and appraiser self-evaluation has
been incorporated according to which appraisee and appraiser
identify the key performance areas alongwith the specific function.
Evaluation is done on the basis of employees’ contribution or
efforts with respect to these areas. Therefore, the modified
performance appraisal system is intended to lead to all-round
development of employees. Effectiveness steps have also been
taken in some banks development of employees. Effective steps
14have also been taken in some banks to reassess staff requirement
so as to ensure optimum utilisation of available manpower and also
to eliminate surplus pockets wherever possible. There has also
been a tragic change in staff development, by relating its to
workload, with a view to increasing staff productivity, at branches
and administration offices.
In order to raise the level of motivation of employees and urge for
individual development the banks undertook several measures and
also continued efforts through a series of educative literature and
providing appropriate forums for skill identification. Classroom as
well as on-the-job training continued to be strongly emphasised in
human resource development strategy of almost all the banks in
public sector.
By and large, banks have come to recognise that HRD is more than
training programmes. Training of employees is only one
uscomponent of HRD. Therefore, other aspects of third system like
performance appraisal system, job rotation, career plan and
organization development etc., have also, come into practice
12.6 HRD IN THE LIC
The Life Insurance Corporation of India (LIC) was set up in 1956
by the Government of India, on the nationalization of life
insurance business. It took over ht entire life insurance business
which had been transacted in India by private companies till then.
The funds (assets and liabilities) and employees pertaining to this
business were automatically transferred to the LIC. Since 1956,
LIC alone ahs the authority to transact life insurance business in
India, subject to special authorizations for some government
schemes, which are allowed to operate outside the purview of the
LIC.
6Apart from the Central Office, The LIC ahs five Zonal Offices,
sixty four Divisional Offices and Branches in over eight hundred
centres In the thirty-one year span time from 1957 until 1988.
LIC’s business expanded from about 6 million to 32 million
polices with an assured sum of Rs. 5,90,680 million. Its employee
strength grew from about 31,000 to about 73,000 in the same time
span.
In 1980 the LIC launched on a major exercise of organizational
restructuring which led to major decentralisation of responsibilities
to the branches. Each was recognized as a profit and growth
centre. The number of position sin the brancehs as well as the
level of responsibility in these positions in the branches as well as
the level of responsibility in these positions were considerably
enchased. Microprocessor were made available to branches. The
new structural provided for consultation processes and joint
decision-making in planning and other operations. The new
systems included data being generated about the socio-economic
7condition of the area under the Branch jurisdiction for planning
purpose, developing strategies for operation on the basis of such
data. Consequent to the restructure of work, there was need to
enhance the skills of the personnel to operate the new systems. It
was recognised that the organization of successfully adapt to the
serious challenges from the complex turbulent environment,
needed long-term strategies with regard to the social systems.
Aware that bureaucratic procedures, narrowly defined jobs and
tight supervision can wreak havoc on human motivation and that
excellent performance comes when individuals are committed to
using full capacities to solve problems the development,
belongings, variety and creativity.
Defined Goals of HRD in LIC
The HRD goals of LIC in the revised structure are :
© To ensure that adequate number of persons with sound
insurance background and experience, both as generalists and
lsspecialists are available at different t levels, to facilitate
enhanced standards of service to customers and fast growth.
¢ To provide human resource polices that are not only fair and
just but also perceived as fair and just.
© To provide employees equitable opportunities to move up in
the organization on the basis of their performance and ability.
To ensure that responsibility for results is provided right from
the lower levels so that employees can develop a sense of
independence and self-confidence.
¢ To provide employees opportunities for learning new and
varied skills thus making the work more satisfying and
meaningful.
¢ To provide opportunities for training and development of
employees with special potential.
Several strategies to achieve the stated objective and goals were
developed. Consistent with the policy of consultation, the new
hostrategies were circulated among and disused with groups of
employees. It was however clear that the organization needed a
comprehensive HRD approach.
HRD Philosophy of LIC
In 1987 the organization stated its belief about HRD as under :
¢ That human potential inherent in every employee is vast, it
can be further enchanted by various intervention like
training, job rotation, counseling, organizational action etc.
© That people are major assets and that an organization can
foster full realization of individual potential by providing a
developmental environmental and opportunities, by
encouraging and rewarding innovativeness etc.
© That such people who are not able to contribute to the
organization fully due to reasons beyond their control and
120can also give the best if they are taken care of proper
environment and conditions are provided.
That competencies can be developed in people at any point of
time; as a model employer it is desirable that we encourage
competency enhancement.
That HRD provides for a higher quality of work-life through
opportunities for a meaningful career, job satisfaction and
professional development.
That HRD philosophy emphasis human well-being and
organizational growth, that HRD polices are relationship
centered and the extent of relationship under HRD ambit is
the life on and not merely for 8 hours.
Than, as a model-employer, the Corporation must provide for
employee growth; if an employee perceives a nurturing
environment, there would be a positive response to matching
individual aspirations with organizational needs.that in order to be effective, HD processes have to be planned
and continuous.
HRD Intervention
It was decided to being the intervention with a work plan and
review (WPR) approach at the level of Assistant Division Manger
which I shot position of the head of a department in a Divisional
Office. In the restructuring exercise an attempt was made to clarity
the various roles in the Branch and Divisional Offices. WPR
required every incumbent of each position of specify the nature of
the contribution he expected to make as distinct from the result
which his department as a group will achieve. This statement of
contribution was to be discussed and agreed upon between him and
his superior. The work plan which would indicate the specific
outputs or improvement or results that the manger proposed to
make in the next year, would also indicate what he would achieve
in the next three months and the following months and again six
122months the manger would review the work first along and then
together with his superiors. The intervening has begun in early
1988 on an experimental basis in all the divisions of the Northern
Zone of the Corporation. Seminars were conduced in which the
consultant, explained to all the concerned officers of the zone, the
philosophy and the rationale of the proposed intervening and the
details of how to go about it. Subsequently the Zonal Manger and
Regional Manger (Personnel) went to each Division and had
detailed discussion to help the officers concerned understand more
thoroughly the significance and the mechanics of writing out the
work plan. After a period of three months and officers had
clarification seminars with the consultant. After clarification
seminars the work plans were finalised.
As information went round about what was happening in the
Northern Zone, there were demands from other Divisions that they
be involved in the new experiment. Consequently, 10 further
Divisions were brought into the scheme. The Corporation intends
123to introduce the scheme throughout the Corporation only after
observing the result of he experiment in these divisions.
During the seminar in which they are being introduced to the
concepts of the intended practices, the officers concerned
expressed several doubts and sought clarifications, Some of these
are discussed below.
Manager are aware of the beneficial effects of human relations and
at least cognitively want to be good to their people. The HRD
philosophy however states that being good to the people is
necessary for its own sake and not merely as an instrument for the
achievements of the mangers’ results. The later is a bargaining
situation which may be resented by the subordinates. The former
is a negotiation situation which may be accepted by the
subordinates (when they see that it may lead to their own growth in
terms of knowledge, experience and skills), may lead to
124development of persons and integrate in a different manner with
the desired results of the organization.
The expected growth of LIC would lead to serious problems in
handling work and it was essential that decision-making processes
just remain at the Branch Offices. Unless the personnel at the
operational level viz. the Branches, were developed adequately
to shoulder the responsibility of not merely carrying on the
operations, the entire restructuring exercise may be revered with
regard to the role of the Branch. It was to enable the personnel to
perform adequately for these new tasks that the proposed HRD.
strategy becomes important.
Some mangers mentioned that certain positions were more
attractive in terms of remuneration as a result of which there was a
reluctance for people to move away from these position even if
higher responsibility position were offered. This question camper
up in connection with the proposed career path which expected that
12spersonnel would in the initial years, work in the Branches to
develop skills of interaction with customers, learn the essential
aspect of operations, develop confidence to handle differential Ted
functions and become aware of integrated activity moving later
into the higher offices for specialisation info functional reaps. The
fees was that if individual officers were to be given a choice as to
the carrier or the specialisation in which they would like to
develop, there world be a heavier concentration in position which
re attractive into arms of remuneration and perquisites compared to
the other positions which do not have such perquisites. It was
difficult for many to visualize that other specialised functions
could also be found attractive and could be chosen by individuals
for arsons of professional statue or temperamental adjustments.
The rotation into eh earlier stages of the career was meant to
provide an opportunity to experience the different function so that
informed choice could be made.
126An interesting observation was the relationship between the
development of an individual in the organization and his role
outside the organization in society. Alimentation at work
seriously affected one’s attitude and behaviour towards family and
children. Development of people takes lace when given autonomy.
Too much of regualtion and control stunts development and
increases dependency. The practices within the organization
decide the manner in which a person functions in the society
outside. Organizational practices have to be looked at in terms of
not organization would like to develop.
A persistent doubt was the distinction between the work plan of the
individual officers and the task plan of the department. A manger
does not function alone but works with a groups of people. How
can the manger’s individual work plan be separated from the task
of the group which he managers? also if such a distinction is made
does it not imply that an individual managers is sacrificing the
interest of his group . Would it not work against the requirement
127of building of a team. It needed considerable explanation to
distinguish between the individual contribution and the result of
the group. Clarifying individual contribution was necessary to
avoid conflict and diffusion of responsibility. When mangers
identify their distinguishing contribution in the context of the work
of the group which they mange, there is better focus on linkages
and the perspective becomes wholesome.
Another set of questions related to the boss. How does one
develop and own its own work plan if the boss’ priroty is different
and the tries to impose the priority on the manager concerned ? it
world be difficult to ignore the priority of the boss but that may not
necessarily be how the manager sees the position in relation to the
performance of his group. While recognizing this as a real
problem, it was explained of disucsion, consulation, participating
and joint decision-making, where different viewpoint will be
examined and reconciled. Where a culture of this kind is created,
it would be possible for the manger to convey to the boss his
128viewpoint and try to persuade the boss not to propose a priority
which is inappropriate. But if such a culture of mutual discussion
does not exit, there can be abnegations. The structure of quarterly
meetings for review was intended to reconcile different viewpoints
handle pressures being exerted.
It was important the worth plan be not imposed but be that of the
manager himself. Only then would he have the ownership of
planning for results. Without such ownership the WPR approach
become meaningless. Organizational roles are multi-role
relationship needing differentially afflictive and work oriented
behavioural. The initiative to improve is of the self. The
organization has to provide facilitating conditions. The job of the
manger is to develop practices that help individuals to accept
ownership and the plans of action.
The most common doubt was about how the WPR w3ould affect
the appraisal and the future of the mangers. The suspicion was that
129failure to achieve one’s work plans would invite an adverse
appraisal even though the failure may well be due to
environmental factors or senior agreement behaviour outside the
control of the mangers concemed. Also lenient or les demanding
superiors may help managers by consenting to relatively easy work
plans. These fears were sought to be assuaged by ch assurance that
the WPR would not be linked to the appraisal and reward system
during thee experimentation stages and that even later such
linkages would preceded by adequate3 consultation with the
mangers.
Existing practices are the reality which mangers are familiar with.
New systems which attempt to develop an entirely different and
unknown reality are looked upon with suspicion. To make
managers accept the new reality as practicable, is a difficult task.
Therefore, new system need to be very gradually introduced,
carefully monitored to ensure that all the steps are followed, vague
fears are patently doused, that the advances are perceived and
1B0appreciated and there is no regression to past practices. This the
challenge of the HRD facilitator.
12.7 HRD IN EDUCATION 8
Education itself aims at development of human resources.
Therefore when we talk of HRD in education we are talking about
the development of those human resources involved in education.
These include : teachers, headmasters, principals, support staff
working in educational institutions, head of university
departments, vice-chancellors working in educational institutions,
heads of university departments, vice-chancellors, educational
administrators at the local, district, state and central levels,
planners and policy-makers. Developing all these categories of
people become extremely policy-makers. Developing all the se
categories of people become extremely important as the
effectiveness of dedication depends upon how well they performtheir roles. Pellet at different levels and performing different roles
required different competencies to be effective in their roles.
These competencies are also changing competencies to be effective
in their roles. These companies are also changing from time to
time as the environment is changing, knowledge base is
continuously improving the needs are changing. Such a dynamic
and changing environment requires an equally or even faster
developing human resources to cope with it. Hence there is a need
to develop continuously the capabilities of thee people involved in
education.
The competencies required for teachers are normally considered as
subject matter competencies and pedagogic skills. As we go up the
education stream the competency requirements become much
complex. For example the Headmaster of schools require more
sophisticated competencies than what a teacher requires. Besides
knowledge of the subject and pedagogic skills, he is required to be
a leader, initiative taker, innovator, instituting-builder, manger, etc.
132As we go still higher up to the level of District Education Officer
the competency requirements get still more complex as he is
required to deal with a large number of institutions and guide them.
He is required to be familiar with the region and its educational
problems, should have the competency to GUIDE THE
headmaster of a large number of schools should be able to
establish management systems to keep information, monitor school
performance, suggest innovative schemes to the schools involve
the community for improving educational facilities in the region
etc. Thus the complexity of the capability requirements changes
for defend roles. As all these roles are equally important for the
effectiveness of the caution systems it becomes essential to ensure
the continuous development inhuman resources occupying these
roles
Training has been used most often as the only mechanism for
developing human resources in education sector and other
mechanisms of human resource development have been neglected.
13The limitations of training in developing complex capabilities has
not been adequately recognized in the past. it is easier to develop
subject matter competencies in teachers through classroom
instruction. But teaching skills cannot be developed through
classroom instruction only. it has to be supplemented by actual
practice. higher level competencies required by the headmaster,
Principals, DEO’s etc. cannot be developed in the classrooms
alone. Alternate mechanisms need to be identified. Experience
from other sectors indicates that HRD can be effected through
performance appraisal systems that are designed to promote
employee development in their present roles. Potential
development systems can also be planned to prepare for future
roles likely to be performed by the employees. OD exercises
could be undertaken to create self-renewal capabilities in
educational institutions.
Career opportunities and rewards are very important factors in
providing a development climate in educational institutions and
14agencies. If there is no development climate and no pressure or
incentives for development people are not likely do develop[,
HRD Needs in Education
The HRD needs in education should be interpreted in the context
of overall developmental needs of the country and should take into
consideration the developmental plans in other sectors. Any HRD
program for those in the filed of education should enable those in
education systems to initiate, design develop, and implement
education systems that facilitate the accomplishment of
developmental plans in there sectors at the local, regional and
national levels. This becomes all the more important in a
developing country like ours which cannot afford to waste is
resource by having an education system that is a luxury.
In identifying the HRD needs of education people we need to take
this perspective into consideration. The next five year plan is
13slikely to address itself to this question of the linking of education
with productivity and employment both of which depend on the
developmental activates in other sectors. To meet ht
developmental needs of other sectors both educational planner and
administrators need to understand and design or re-orient equation
accordingly. A basic requirement for this purpose is openness,
risk-taking and innovativeness on the part of various functionaries
involved in educating. To create such kind of people in the
education sector is the first and foremost HRD need.
The greatest third need in the education sector today is to change
attitudes and systematic rigidities. This change should begging
from the top. This change cannot come merely through training
programmes. The performance of the higher level officers should
be assessed and feedback should be given to them on their
innovativeness, initiative, activates geared to develop local level
talent in the educating system.
136There are some innovations going on in the country at various
levels in the education systems. These are taking place silently.
There is a need to make these known to others and enhance their
initiative thinking. This is itself a HRD need.
12.8 HRD IN THE HEALTH SECTOR®
All efforts in human resource development (HRD) has to
culminate in ensuring the health of the individual, the family and
the society. Health, family and social self are systematically
interdependent, for, growth and development of an individual is
dependent not only on his health, but the health of his family and
the society. Similarly, societies and families do not develop
without the health development of their individual members.
HRD programmes ensuring health and family welfare should result
in social welfare. They must provide not only social services to
ensure physical health of the citizens but also to ensure their
137psychological development whereby they learn to appreciate their
relationship with the society.
Philosophy for HRD Programmes
HRD action programmes in the health sector assume that :
¢ A human being is more than just a bundle of physical and
psychological needs. He is a spiritual force.
¢ Asa resource, a human being is not an end in himself.
© Since there is a limit physical needs, growth of the human
being lies mainly in his psycho-spiritual development
towards self actualization,
¢ Development in terms of needs meant unfolding. TI
therefore reefers to growth form within.
¢ Development means self direction, becoming aware of one’s
different resources, and utilising these resources
18© Growth and development should generally result in the needs
to share.
Strategy Parameters for HRD Programmes
The acceptance of the concept of social welfare, discussed earlier
presumes that the functions of social welfare have been well
defined. In order to ensure the success of the programmes to be
carried out, it will, in addition, be necessary to : (1) locate the
responsibility for specifying the totals to be achieved, (2) identify
the authorities who will be responsible for devising and
harmonizing the optimum use of resources for achieving these
goals, (3) identify agencies who will assess the feasibility of
propose programmes within the contest of national development;
and (4) who will evaluate the results in terms of the objectives.
Action Approach in HRD Programmes
139¢ Involvement of the Target Group :
HRD programmes involves the target group in formulating
programmes within an overall framework for :
identification of key health and family problems of
the community
- discussion of the remedies
- assessment of both human and material resources
available with the target group
- resources, both human and material, required from
outside
- assessing trading needs to develop local human
resources
- drawing up local action plans with local consensus
- discussing methods to monitor programmes and to
take corrective action
= Assessment of Local Systems Functioning
In order to ensure success of HRD programmes, it is
necessary to assess local channels of communicating,
140locate the influence leaders, identify value orientation and
traditional methods of dealing with health and family
problems
= Imparting Health Education
HRD programmes should aim at giving the external
health agent (social worker/doctor) proper welfare
orientation. The career needs of the health agent will
also need to be resolved. So far this problem has
been attempted through provisions of incentives, or
soaking of compulsion at the education stages.
Increased individualism and carrier consciousness
however have made this problem intractable.
= Use of mass Media
Programme of mass media should aim at
encouraging people to discover what knowledge and
resources are available with them and help them
understand there applications.
41Action Programmes in health
It will agreed that the standards of health care provided by a
society through health programmes have to be in consonance with
the society’s health requirements and health resources. Action
programmes in health involve :
Assessment and Utilisation if Indigenous health Technologies
Every social group interest knowledge of indigenous medicines
and methods which are cost effective and locally available. It is
therefore necessary to make survey, compile directories of
technologies and make them available to people through various
medial including the social worker.
Action Programmes for Psychological Health
Most health disorder have their origin in psychological
disturbances. Social and family conditions in childhood contribute
142to a person’s psychological make up. This results in emotional ill
health ultimately manifesting in physical disorders. It is necessary
to evolve programmes of self awareness and personal growth to
enable a person to se through his defends and free his real creative
self. Self awareness programmes and educational in nature. A
person learns from friends, family and school. Self awareness
programmes have therefore to be taken to families, to
neighborhoods, and to schools at all levels. The formal or the
modern self awareness programmes have come to be established as
Sensitivity Training Programmes. They are conduced by
management institutions and management consultants for mostly
management personnel.
HRD Programmes for Family
Most people will agree that family is a very important institutor for
both social and individual health. It is in the family and home
where a person is normally most comfortable and is his real self.
43Family is a very important buffer against a lot onslaughts of the
environment on the individual. Especially in our kind of sscoio0-
ecnomic environment, family tends to absorb a lot of social and
economic problems. Hence until we develop alternative equivalent
intuitions, our HD programmes have to, in every way encourage
the existence and survival of family. Such programs would cover
= Family Counseling Services
Family is the first environment shaping the value and
behaviour patterns of the individual. It is therefore of utmost
importance to private family counseling services which can
be supportive to individual growth. The rigidity in family
functioning must change to enable women achieve their
personal growth.
= Parental Training
Family structural and cultural rigidities effect the emotional
growth of children very often resulting into irresponsible and
unaccountable behaviour. Programmes of parental training
144concerning the emotional growth of children are a must in
terms of HRD for family.
Technological Training to Women
Shifts in labor force, mechanization of many domestic chores
and women taking over jobs that were done by men earlier is
resulting in non-availability of technical help for repairs. It is
therefore essential to design programs of technical training in
electrical and mechanical gadgetry which is part of a normal
household to women. This training should be made available
to regular schools, special trading schools and neighbourhood
training camps.
Supportive Family Services
In majority of the families, both husband and wife work.
Integrated growth of the child takes place when the attention
of both portents is available to him It is therefore necessary
to design programmes to enable both parents to look after
children.
14sConclusion
HRD programmes for health, family and social welfare must
always be conveyed and designed in systems perspective. Human
resource development is often equted with individual development.
Individual development is certainly a worthwhile goal in itself.
But man is also a social animal. We need therefore to once again
bring back the concept of duty and accountability to oneself, to
family, to society and to nature.
12.9 SUMMARY
This secton legal with a discussion of the nature and role of the
service sector. The service sector is an important link between the
production and beneficiary segments of society. Its growth
indicates a change in social structures. The service industry being
more directly in touch with the consumer, HRD in service
organization is essential to their proper functioning. The
146experiences and issues relating to HRD in four major service sector
segments have been discussed. Substantial programmes has been
made with respect to HRD in public sector banks and in the Life
Insurance Corporation. In the area soft education and health, the
introduction and implementation of systematic HRD ahs still a
long way to go in meeting the challenge of providing more
efficient and human oriented services so society.
12.10 REFERNCES
1) M.B. Arthreya “HRD in the service Sector”, Indian
Journal of Training and Development, XV (1) Jan-Mar.
1985, pp 46-48.
2) W.E. Sasser, R. P. Olsen, D. D. Wykooff : Management
of Service Operations, Boston MA : Allyn and Bacon,
1978.
147