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Anokhi Project

This document contains a survey to understand consumer perceptions of the magazine "Anokhi". The survey collects information on: 1. Which magazines respondents prefer to read and their satisfaction levels with Anokhi's content sections. 2. The extent to which respondents follow or believe different elements of Anokhi like health tips, recipes, parenting advice, and themes. 3. An open field for any suggestions to improve Anokhi. The objective is to help the organization understand Anokhi's strengths and areas for improvement from the consumer perspective.

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Upasana Abhishek Gupta
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194 views2 pages

Anokhi Project

This document contains a survey to understand consumer perceptions of the magazine "Anokhi". The survey collects information on: 1. Which magazines respondents prefer to read and their satisfaction levels with Anokhi's content sections. 2. The extent to which respondents follow or believe different elements of Anokhi like health tips, recipes, parenting advice, and themes. 3. An open field for any suggestions to improve Anokhi. The objective is to help the organization understand Anokhi's strengths and areas for improvement from the consumer perspective.

Uploaded by

Upasana Abhishek Gupta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A Survey on Consumer Perception towards the Magazine Anokhi

OBJECTIVE This Questionnaire is given to you as a part of my PGDM project I am undertaking in this organization on the topic Consumer Perception Towards the Supplement Anokhi. From the organizational point of view this questionnaire is a part of product development exercise to know the strength and the areas needing improvements in the content and design of magazine Anokhi NameAgeMarital Status: EducationOccupation1. Which magazine do you like to read mostly? a) Rupayan b) Anokhi __________________

2. What do you feel about the contents of column Duniya Hamariof Anokhi magazine. Please rate in between 1 to 5. Highly satisfied Satisfied (2) Neutral (3) Dissatisfied (4) Highly (1) Dissatisfied (5)

3. What do you feel about the cover story published every week? Please rate in between 1 to 5 Highly satisfied Satisfied (2) Neutral (3) Dissatisfied (4) Highly (1) Dissatisfied (5)

4.

Did you believe in fortune published in magazine Believe very Believe Neutral (3) much(1) somewhat (2)

Disbelieve somewhat (4)

Does not believe at all (5)

5.

Do you follow the health tips provided by magazine Anokhi? a) Always c) Sometimes b) Most likely d) Never

6.

Do you like to try the recipes published in magazines at your home? a) Always c) Sometimes b) Most likely d) Never

7.

Do you follow the parenting tips provided in the magazine? a) Always c) Sometimes b) Most likely d) Never

8.

Do you like the themes provided by anokhi every week? a) Always b) Most likely

c) d)

Sometimes Never

9. a) b) c) 10.

Which theme you like most in anokhi? Parenting Yoga Career Any suggestions

d) e) f)

Budget Interior Lifestyle

______________________________________

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