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Tech Report - May 7

The document provides traffic and performance data for a website from May 2013 to April 2013. It includes weekly and monthly traffic views that show trends over time with the highest traffic in March and lowest in February. Bounce rates and top bouncing pages are shown to decrease each month from November to May. Website performance scores and load times generally increased from April 2012 to April 2013 according to Yslow and other metrics. Uptime and downtime were analyzed from April 11-18, 2013. Various heat maps show user behavior on site pages from May 9-15, 2013. Suggestions are provided to improve call-to-action elements and choose home page options tailored for different cities.

Uploaded by

Kishore Reddy
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© Attribution Non-Commercial (BY-NC)
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Download as PPTX, PDF, TXT or read online on Scribd
44 views

Tech Report - May 7

The document provides traffic and performance data for a website from May 2013 to April 2013. It includes weekly and monthly traffic views that show trends over time with the highest traffic in March and lowest in February. Bounce rates and top bouncing pages are shown to decrease each month from November to May. Website performance scores and load times generally increased from April 2012 to April 2013 according to Yslow and other metrics. Uptime and downtime were analyzed from April 11-18, 2013. Various heat maps show user behavior on site pages from May 9-15, 2013. Suggestions are provided to improve call-to-action elements and choose home page options tailored for different cities.

Uploaded by

Kishore Reddy
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Traffic report

May 1, 2013- May 30, 2013

weekly traffic
5000 4000 3000 2000 1000
4045 3053 3055

Monthly Traffic View


25,000 20,000 15,000 10,000 5,000 0
17,656 19,555 15,751

2721

2721

February week 1 Week 2 Week 3 Week 4

March

April

May

0
60,000 Complete Data Partial Data

Quarterly Traffic View


53,117 36,605 42,668

40,000
20,000 0

18,472

Q3-2012

Q4-2012

Q1-2013

Q2-2013

Website performance report-bounce


Overall website bounce rate
36.4%36.3% 32.8% 30.9% 26.5% 24.9%

Monthly top bounce contributing pages (from top 50 pages)


35 30 25 20 15 10 5 0 November December January February March April May

Average bounce rate

Monthly top bounce contributing pages (from top 50 pages)

Website performance: site grades


Site Score 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Yslow Score 86% 75% 82% 65% 81% 65% 83% 65%

80%
65%

81% 71%

73% 67%

67% 65%

64% 62%

64% 63%

64%

64%

64% 60%

1-Apr-12 1-May-12 1-Jun-12

1-Jul-12 1-Aug-12 1-Sep-12 1-Oct-12 1-Nov-12 1-Dec-12 1-Jan-13 1-Feb-13 1-Mar-13 1-Apr-13

9.00 8.00 7.00 6.00 5.00 4.00 3.00 2.00 1.00 -

Load Time
8.00 5.94

Load Time

5.45 4.54 3.43 3.31 3.16 3.64 4.68

4.92

4.39

4.60

4.19

1-Apr-12 1-May-12 1-Jun-12

1-Jul-12 1-Aug-12 1-Sep-12 1-Oct-12 1-Nov-12 1-Dec-12 1-Jan-13 1-Feb-13 1-Mar-13 1-Apr-13

Website performance: uptime/downtime analysis (11-04-2013 to 18-04-2013)

Usability analysis and recommendations

Heat Map Analytics - Home

May 9- May 15, 2013

Heat Map Analytics - Bangalore

May 9- May 15, 2013

Heat Map Analytics - Chennai

May 9- May 15, 2013

Heat Map Analytics - Mumbai

May 9- May 15, 2013

Heat Map Analytics - NCR

May 9- May 15, 2013

Website Observations & Suggestions


Hyperlink Call & My home numbers
Call icons are right above the logo, theres a greater chance of click through rate. We should hyperlink them to enquiry form page

Pricing tag running scroller on the home page

Running scroller of a price tag next to the home page logo will get the users interested in the low prices that VBHC offers , this way the time on site and registration enquiries will improve

Call for action for the home page sliders/tabs

Enquiry form button for the sliders with better usability features

Choose your home page

Choose your home grids for new cities

Landing page champions

Content Drill Down

May 9- May 15, 2013

Top landing page breakup ---------->

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