14th February 2001 Kavitha Desai Human Resources KPMG Sub: Application for the position of a Consultant

I am a second year student of the Post Graduate Diploma in Management course at the Indian Institute of Management Ahmedabad. I expect to be graduating in March 2001. I am interested in applying for the position of a Consultant at KPMG.

I am excited about a career in consulting as it offers an opportunity to take on responsibilities right out of business school, to work on a wide variety of projects in diverse industries, to work with highly intellectual people and travel to many places on assignments. KPMG is one of the leading consulting firms in the world and works on a variety of projects from building new economy businesses, to helping the Old Economy firms adjust to the latest technology to creating digital marketplaces. This wide variety of projects would help in increasing my expertise in diverse areas. The independence and responsibilities that I would have at KPMG, the challenging work and the friendly and open culture would keep me continuously excited about my work, which is very important for professional and personal satisfaction.
My specialization during my graduation, in Computer Science has helped me develop strong analytical skills and problem-solving abilities. My courses at IIM Ahmedabad, in Strategy, Operations, Marketing and Systems, have provided me with a wide spectrum of knowledge. The live projects done for companies have given me an opportunity to apply the theoretical concepts to practice and understand the implementation issues.

I bring to the table the willingness to take on challenges and responsibilities, a creative bent of mind, good interpersonal and persuasive skills and ability to work effectively in teams. I can also take failures without getting very disappointed. I am enclosing my resume. I would like to thank you for taking the time to go through my application. I am looking forward to interacting with you in March 2001. Thanking You Yours sincerely M.Sridevi

M. SRIDEVI
PROFESSIONAL QUALIFICATIONS Degree Post Graduate Diploma in Mgmt. B.Tech, Computer Science and Engg. Standard XII Standard X Period 1999 2001 1995 1999 1993 1995 1990 1993

Date of Birth: 5th January 1978 Current Address: D1117, IIM Ahmedabad, Vastrapur, Ahmedabad 380015 E mail: [email protected], [email protected]

Institute Indian Institute of Management Ahmedabad Sri Venkateswara University, Tirupati D.A.V.Model School, Durgapur Carmel School, Durgapur

CGPA / % 2.824 (1st yr.) 73.4% 77.8% 88.3%

Relevant Electives at IIMA

Market Research and Information Systems, Brand Management, Business Process Re-engineering, Statistical Methods in Data Analysis, Planning and Implementing IT Strategy, Consumer Based Business Strategies, Logistics Management Conversant with Microsoft Office, Visual Basic, Systat, PowerBuilder, programming languages like C, C++ and have worked on Windows, Unix and MS-DOS platforms. MONSANTO (INDIA) LIMITED (April June 2000)

Computer Proficiency

SUMMER INTERNSHIP

Designed a Market Intelligence and Support System for Bollgard seeds in India. Studied the cottonseed market and trade practices in India and analyzed the existing information systems and distribution channels. Documented the needs of the top management, sales personnel and production plant managers for effective sales forecasting, tracking farmer complaints and tracking the sale of seeds to the farmers in a Business Process Report Traveled extensively in South India and talked to the farmers, dealers and distributors to understand their concerns regarding Bollgard and designed an Intelligence system to answer their queries. Designed the formats for data collection and the structure of the system outlining the flow of information and stocks. This required modifications to the existing systems as well as the job responsibilities of many employees. The system design has been highly appreciated by the top management and is under implementation. The design has also been expanded to include other products. The project gave me an opportunity to deal with an unstructured situation, to interact with different levels of management effectively, and to understand the industry and trade practices. PROJECTS AT IIMA Market entry strategy for a new Liquid Detergent by Godrej Soaps (LIVE project) Used the concepts of product testing, market segmentation, primary and secondary market research and statistical data analysis to identify the segmentation variables, the target segments and to determine the positioning strategy for the new liquid detergent. The project provided valuable insights into buyer behavior and the intricacies of market research. Independent Project on Supply Chain Linkages at Core Emballage (LIVE project) Studying the operational supply chain from demand estimation, procurement, produciton planning and despatching. The objective of the project is to identify and eliminate inefficiencies in the supply chain to enable Core Emballage to be the market leader in the packaging industry. Business Strategy for Unimobile Services, an Internet messaging service provider (LIVE project) Analyzed the changing consumer expectations from the wireless device, the industry, the competition, the emerging technologies, and environmental changes and their impact on the service offering of Unimobile. Based on these, a value-added service offering was developed. IT strategy for Holiday Inn, Ahmedabad (LIVE project) Developed the overall IT strategy by identifying the core applications for IT investment, the customer relationship management software and order processing and inventory tracking software.

ACHIEVEMENTS Winner, Corporate Takeover Game, at Confluence 2000, the International Business School meet at IIMA. Developed an Acquisition strategy for a major multinational player in India for acquiring an Indian cement company. Used the costs of setting up a green field project for valuing the company and structuring the deal. Developed an Entry strategy for a multinational tyre company by acquiring an Indian company. Job Offer by Wipro Enterprise Solutions Was one of the 5 students out of a batch of 220, to have received a permanent placement offer as a Systems Engineer by Wipro Enterprise Solutions, during engineering college campus placements, in 1999. Literary Events Winner of Dumb Charades, Mystique de Rhapsody, Sketch the Personality, General Quiz, etc. at Rhapsody 98 and Rhapsody 99, the cultural festival of Sri Venkateswara University, College of Engineering. Most Talented Fresher Won the award for the most talented fresher at engineering college, across the various departments. The selection was based on performance in academics and cultural & literary events. Scholarship Won scholarships for academic excellence for 6 consecutive years, from Class X to completion of my graduation (1993 1998), given by MECON (I) Ltd. CO-CURRICULAR ACTIVITIES Member, participating team, Insight 99, Marketing Fair, at IIMA Used the Needs-Benefits analysis to understand the physical and psychographic needs that influence the buying behaviour for consumer durables (Televisions) and non-durables (Soaps). Access Framework for www.innovativeindia.org, an online global idea assimilation portal Involved formulating a technology and human access network policy for an online idea assimilation portal promoted by Srishti, an NGO working in the area of rural development. Member, Janmabhoomi program, a social development project by the Andhra Pradesh state government Involves students in the planning and development of the state. Actively involved in the program for 2 years (1997-1999). Went to the nearby villages to help the villagers in various activities like planning of roads, irrigation canals and addressing health and sanitation concerns. POSITIONS OF RESPONSIBILITY Editor, college computer magazine, ACE, 1997-98 Wrote many articles on TCP/IP, artificial intelligence etc., organized debugging and coding contests and compiled the annual publication of the magazine. Organizer, Rhapsody 98, the cultural festival at Sri Venkateswara University. Responsible for scheduling and coordinating the various literary and cultural events, which spanned 3 days, interacting with the college authorities, various colleges, the sponsors and the judges. Founding Member, College Cultural and Literary Club, 1998 Played a vital in convincing the college authorities to form the Club and also conducted various paper contests, and literary events over the year as a member of the club INTERESTS Travelling - More than seeing new places, it is the prospect of meeting different people with their unique cultures and traditions, which intrigues me. I have been to Italy, Switzerland, USA, Netherlands, England and Nigeria. For me Painting has always been a passion; it is a way of expressing my creativity and provides me the space to relax. For me reading is a way of living another persons dreams and visions. It satisfies my curiosity about the world, how we choose to live with each other and what others think and feel.