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Abstract

Ford Motor Company is a long-standing American automaker that manufactures and sells cars, trucks, buses and automotive parts globally. The global marketplace presents challenges that impact Ford's management and operations due to unstable economies, workforce issues, customer demands, and internal pressures. Ford should adopt a sustainable strategy with improved marketing, high-quality products, efficient distribution, and cash flow management to boost sales in the coming year.

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Alamin Mohammad
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70 views1 page

Abstract

Ford Motor Company is a long-standing American automaker that manufactures and sells cars, trucks, buses and automotive parts globally. The global marketplace presents challenges that impact Ford's management and operations due to unstable economies, workforce issues, customer demands, and internal pressures. Ford should adopt a sustainable strategy with improved marketing, high-quality products, efficient distribution, and cash flow management to boost sales in the coming year.

Uploaded by

Alamin Mohammad
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Executive Summary

Ford Motor Company is one of the first American automotive companies that even today successfully manufactures and sells automobiles, trucks, buses and automotive parts. The global marketplace is faced with different challenges that affect its overall management and operations. Various pressures on the internal and external conditions such as the unstable world and local economies, the workforce, the customers, and even the management itself risk the success or failure of the organization. Ford should take sustainable strategy like better marketing efforts, development of the quality of the product, efficient distribution channel, cash flow management etc to boost up the sales in the very recent year.

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