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Driving Forces

Driving forces are internal competencies and external factors that shape an organization's future. Key internal forces for the advertising industry include management and employee knowledge and skills. Important external forces are the economy, competitive landscape, and advancing technology. These internal and external driving forces propel the advertising industry forward after reaching a desired level of progress or success.

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100 views1 page

Driving Forces

Driving forces are internal competencies and external factors that shape an organization's future. Key internal forces for the advertising industry include management and employee knowledge and skills. Important external forces are the economy, competitive landscape, and advancing technology. These internal and external driving forces propel the advertising industry forward after reaching a desired level of progress or success.

Uploaded by

jhakku
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Driving Forces:Key internal forces (such as knowledge and competence of management and workforce) and external forces (such

as economy, competitors, technology) that shape the future of an organization.


the act of applying force to propel something; "after reaching the desired velocity the drive is cut off .

Driving forces of Advertising Industry :-

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