Vimal Dairy

1.1 Global Scenario:India plays an important role in dairy sector. This is of crucial important to the country.
The country is the worlds largest milk producer. According for more than 13% of world total milk production and it is the worlds largest consumer of dairy product, consuming almost 100% of its own milk production estimated around 74 million tons in 1998.1 According to our research report Indian Dairy Industry Analysis, India is the world s largest milk producer, accounting for around 17% of the global milk production. Besides, it is one of the largest producers as well as consumers of dairy products. Due to their rich nutritional qualities, the consumption of dairy products has been growing exponentially in the country, and considering such facts and figures, our study anticipates that the milk production in India will grow at a CAGR of around 4% during 2011-2015.2 The government is taking several initiatives and running plans and programs like National Diary Plan and Intensive Dairy Development Program to meet the growing demand for milk in the country. Our report talks about such schemes, and government regulations to present an objective and balanced picture of the industry. The study also discusses the opportunities and strengths of the dairy market in a complete SWOT analysis, and provides an insight into the competitive landscape. We hope that our comprehensive research will help clients align their business strategies as per market dynamics, and make sound investment decisions.3 Currently, India is non-entity in the international dairy market place. Only small quantities of dairy products are exported to Bangladesh, Shrilanka, Nigeria, and the Middle East and very recently to the USA. The WTO provides India with the opportunity to sell their products in the other part of world. Especially to the 150 million non resident Indians all over the world. An ample export potential exists for unique traditional milk products such as ethnic sweets and foods like Shrikhand, rasgulla, & Paneer. Indias largest dairy company GCMMF recently started exporting ghee, butter, and Shrikhand under the Amul brand to the USA. This product will soon be available in Canada also.
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The India dairy sectors challenges include the need for improvement in animal feeding, vet services, milk production, collection and transport as well as the need for advances in corporate technology and marketing. Further liberalization seems to be necessary to make private and foreign investment in dairy sector more attractive. The Indian dairy industry will need this additional investment to keep pace with the fast increasing demands for dairy products. Export opportunities are certainly positive but every liter of milk exported with creates need for further expansion in dairy industries unless and important is growing considerably. On the other hand during the coming WTO-round more pressure will be put on the Indian government to improve the market access for dairy products.
1.2 History of the Dairy Industry:The history of Dairy Development Movement in India is a new one. During the preindependence period this movement was limited to a few pockets of Calcutta, Madras, Bangalore and Gujarat. The most notable of this venture was Kaira District Co-operative Milk Producers Union Limited of Anand, Gujarat. But after independence the National Government took great initiative in setting up new Dairy Co-operatives in many parts of the country. The National Dairy Development Board was set up to make the ambitious project a success. India had tremendous milk production in 40 years and has become the world's largest milkproducing nation with a gross output of 84.6 million tons in 2001. The Indian Dairy Industry has achieved this strength of a producer-owned and professionally-managed cooperative system, despite the facts that a majority of dairy farmers are illiterate and run small, marginal operations and for many farmers, selling milk is their sole source of income. More than 10 million dairy farmers belong to 96,000 local dairy cooperatives, who sell their products to one of 170 milk producers' cooperative unions who in turn are supported by 15 state cooperative milk marketing federations.4 The urban market for milk products is expected to grow at an accelerated pace of around 33% per annum to around Rs.43,500 crores by year 2005. This growth is going to come from the greater emphasis on the processed foods sector and also by increase in the conversion of milk
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into milk products. By 2005, the value of Indian dairy produce is expected to be Rs 10,00,000 million. Presently the market is valued at around Rs 7, 00,000mn. India has largest population of cattle in the world with 134 million cows and 125 million buffaloes. Presently, these are 81,033 village dairy co-operative across the country. The cooperative societies are federation into 172 distribution milk producers unions, which in turn have 23 state co-operative dairy federations. India in the early 1950's was commercially importing around 55000 tonnes of milk powder annually to meet the urban milk demand. Most of the significant developments in dairying have taken place in India in this century only.5Farm on insignificant 20,000 liters per day of milk being processed in 1951, the organized sector is presently handling some 20 million liters per day over 400 dairy plants. One of the worlds largest liquid milk plants located in Delhi, handling over 80,000 liters per day. Mother dairy at the same time in India, first automatic dairy plant with capacity of 1 million liters per day. Mother dairy Gandhinagar has been established in Gujarat Co-operative Milk Marketing Federation (GCMMF) owns it. The Operation Flood Programme was undertaken after the National Dairy Development Board had been formed in 1965. The programme aimed at bringing the shortage of milk supply in the four Metropolitan cities of Calcutta, Bombay, Madras and Delhi into agreement with the abundance of milk production in adjoining villages of the cities. Simply speaking, it tried to achieve a two-fold objective - increasing the production of milk and making equilibrium of supply and demand in the milk market the cities. The Anand pattern had been accepted as the model because the Kaira District Milk Producers Co-operative Union Limited (AMUL) was then recognized as the only ideal Milk Union of the country. Though National Dairy Development Board and its members is largest producer of Milk and Milk derivatives in India, there are other players in this field in private sector. Broadly defining this private sector of dairy industry one has to consider geographical vastness of our country and hence in private sector though there are several players only handfuls are worth mentioning. The National Dairy Development Board was created in promote, finance and support producer-owned and controlled organizations. NDDBs efforts are co-operative principles and the Anand Pattern of Co-operation. NDDB began its operations with the mission of
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making dairying a vehicle to a better future for millions of grassroots milk producers. The mission achieved thrust and direction with the launching of Operation Flood, a programme extending over 26 years and which used World Bank loan to finance Indias emergence as the worlds largest milk producing nation. Operation Floods third phase was completed in 1996 and has to its credit a number of significant achievements .As on March 2001, Indias 96,000 dairy co-operatives integrated through a three tier co-operative structure The Anand Pattern, owned by more than ten million farmers, procure an average of 16.5 million liters of milk every day. The milk is processed and marketed by 170 milk producers co -operative unions which, in turn, own 15 state co-operative milk marketing federations. While world milk production declined by 2 per cent in the last three years, according to FAO estimates, Indian production has increased by 4 per cent. The milk production in India accounts for more than 13% of the total world output and 57% of total Asia's production. The top five milk producing nations in the world are India, USA, Russia, Germany and France. India is the largest producer of milk producing more than 100 million tons of milk per annum. The table below shows the consistent rise in the milk production in the country. India's milk production increased from 21.2 million tonnes in 1968-69 to 97.1 million tonnes in 2005-06 and to 100 million tonnes in 2006-07. Per capita availability of milk was 245 grams per day in 2006-07, increased from 241grams per day in 2005-06, up from 112 grams per day in 1968-694.6
1.3 Indian Scenario of Dairy:Present Indian Dairy Scenario Largest producer with Tiniest Int'l Trade India is the largest milk producer in the world. India produces 14% of world milk production, but its share in international dairy trade is even less than 0.1%. In contrast, New Zealand and Australia produce 2.4% and 1.7% of world milk production, but their share in international dairy trade is 31% and 15% respectively.
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Table 1 -
Milk was always manufactured and consumed in bulk in India. But with the rise in disposable incomes the demand for milk and related items are on a continuous rise. Milk is said to be among the most important part of the diets of Indian after wheat and rice. Milk production in India ranges from rural areas to the highly urbanized ones. In the rural areas every farmer having one or two cows or buffaloes yields around -3 liters of milk per animal. India is highly acclaimed for its high contribution of buffalo milk because of factors like high fat content and a host of other nutrients.
India happens to be the highest producer of milk in the world. India contributes almost 65% of the total world buffalo milk. With the advent of modern technology India has risen from an insignificant amount of 200,000 liters per day (lpd) of milk in 1951, to 20 million liters per day in 2010. The country is home to almost 400 dairy plants. The milk market in India does not have many active brands. The one major brand that has been dominating the diary industry in India since quite a few decades is Amul. Since Indians are very peculiar and choosy about the milk that they consume they do not like to try out other brands. They like sticking to trusted brands and the brand that has definitely occupied a

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major mind share of the Indian population as far as milk is concerned is Amul. It can easily be called the top milk brand in India. The undisputed Top Milk Brand in India is Amul. Established in 1946, the company deserves maximum credit for making India the world's largest milk and milk products producer. Evolved over the years as the most preferable liquid milk brand in the Indian subcontinent Amul churns out a turnover of almost 8,000 crore annually. Present efforts to Improve Quality It is true that the low raw milk quality is everybody's concern and conscious efforts are being made by a few large dairy processors, NABARD and other dairy related institutions in selected area by providing bulk coolers, milking machines to farmers. But the problem of poor raw milk quality is so grave and so little and so inadequate is being done to control, it if not completely overcome it.
1.4 Growth of the Indian dairy Industry:Indian Dairy growth

The performance of Indian dairy sector during the 1950s and 1960s was not remarkable. However, with the successful implementation of Operation Flood Programme (OFP) during the 1970s, the dairy sector achieved fourfold growth rate by touching the mark compound growth rate. It is interesting to note that during the past three decades, the total milk production increased but per capita milk production declined. India has emerged as the worlds largest milk producing country. Milk production increased by about 4 percent a year and it increased from 22 million tons in 1970-71 to 104.8 million tons in 2007-08, the per capita per day milk availability increased from 107 grams to 245 grams during this period. Indias first automated dairy plant with handling capacity of 1,000,000 lpd has been established at Gandhinagar near Ahmedabad in Western India. Several domestic cooperatives have mushroomed and many of them are now emerging as major players in the global market. OFP for the first time recognized the need of rural milk producers and paid attention towards their thorough development.It plays the key role in bringing about the transformation of dairy development in the country. S.V. Institute Of Management, Kadi
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At present India is not able to compete with European Countries and United States in export trade of dairy products because milk in these countries is highly subsidized. It is to be noted that the GATT Negotiations were for removal of these subsidies. If India intends to capture a major chunk of this market, it will have to make concerted efforts to ensure quality of milk and milk products.
1.5 Top Milk Dairy Industry:Top Milk Brands in India

Amul Paras Mother Dairy Saras Verka Sweet
Amul:-
AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand. Variants, all meaning "priceless", are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. (Turnover: Rs. 80.05 billion in 2009-10).
Today Amul is a symbol of many things. Of high-quality products sold at reasonable prices. Of the genesis of a vast co-operative network. Of the triumph of indigenous technology. Of the marketing savvy of a farmers' organization. And of a proven model for dairy development.7
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Paras:
PARASs history reflects back to 1960, when the procurement of milk started with 60 Liters of milk. Ch. Ved Ram, the founder and promoter of our company is one of the connoisseurs in the dairy farm industry. Ved Ram & Sons started as our partnership company in April 1986. Our first unit was established in 1987 under company's name VRS Foods Limited and since then in tune with the rapidly changing technology, production units are well armed with the latest equipment. These facilities enable us to cater to the needs of our clients by selling over 2, 50,000 liters of milk per day in Delhi Metro.8 At the heart of the entire network of Paras are hundreds of Village level collection centers covering 5000 villages across Western U.P., Haryana, Rajasthan, Maharashtra and Gujarat from where the milk is collected every day.
Mother Dairy:-
MOTHER DAIRY CALCUTTA -a Government of West Bengal project, was started under Operation Flood II of National Dairy Development Board. It was set up initially to cater to the demand of the Kolkata urban agglomeration spread over the Kolkata Metropolitan area, approximately 852 sq kms.
Mother Dairy is also reaching out to the consumers of other Districts. The commissioning of the Dairy started in July 1978 and the first Distribution vehicle loaded with milk sachets rolled out of the Dairy in the morning of 8th December 1978. Initially, the management of Mother Dairy was looked after by the National Dairy Development Board. On 24th March 1982, the then Honorable Chief Minister Shri Jyoti Basu dedicated Mother Dairy Calcutta to the rural milk producers and urban milk consumers of West Bengal.9 In the year 2000, Mother Dairy Calcutta
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received ISO 9002 certification and in the year 2001 Mother Dairy received HACCP Certification.
Saras:-
Bhilwara Milk Union was established in August, 1972 with average milk procurement of 250 ltrs. Per day. Bhilwara Milk Union was registered under rajasthan co-operative act 1965 with the motto to pay remunerative price to its milk producers around the year at their door step along with technical input services such as animal health care, supply of balance cattle feed, supplements and breed improvement programmers through Artificial Insemination and Natural Services and to provide quality products to consumer at competitive price. 10 It has a Dairy plant handling capacity 2.0 lakh ltrs. Per day with the facilities to pack milk, ghee etc., and its main products are Ghee, Liquid Milk Shrikhand, Paneer, Chhach. Milk Union is having a Chilling Plant in hired Ice Factory at Shahapura. Bhilwara Milk Union is an ISO 9001:2008 & IS 15000 (HACCP) certified organization. This Milk Union is affiliated to Rajasthan Co-perative Dairy Federation Ltd., Jaipur.
Verka Sweet: Dairy Farming is an age-old subsidiary profession in the rural areas of Punjab. Punjab is the second largest milk producing state in India, producing around 10% of the countries Milk Production i.e. 8 million tons annually.11 1. First Milk Plant, of the State was setup at Verka near Amritsar. 2. The brand name of Milk and Milk Products was adopted as Verka. 3. The Foundation stone of Milk Plant, Ludhiana was laid by Hon. S. Parkash Singh Badal, the then Chief Minister of Punjab in 1970.
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4. Commissioning of the Plant was done by Punjab Dairy Development Corporation in 1974. 5. Inauguration was done by Late Smt. Indira Gandhi the then Prime Minister of India. 6. The capacity of the plant was 1.00 lac. Liter per day, including powder plant of 7 MT.And now the milk handling capacity is 4.00 Lac Liter per day.
2.1 Organization Vision and Mission:-12

Vision Based on quality and reliability, Vimal group is to become the most preferred brand in the region. Our vision is to grow rapidly with the help of newer technologies and tapping latent needs of the consumers. It is our firm belief that if we can provide what consumers need, in a way they need, there is hardly a reason why Vimal brand will not soon become one of the most preferred and trusted brands. For this we will keep re-assessing and build upon our strengths and improve upon our weaknesses. As part of the Vimal group, we, the Promoters & the employees should never compromise on the promises of quality and innovation. And the goals are ours to reach. Mission Continue to provide value added products in an ethical and competitive way to the community. Businesses are to generate profits. The difference with us is how we define profit. We believe that any exchange of goods and services should leave both- the giver and taker- satisfied and pleased. This generates trust. This in turn is, key to the growth and even survival of a company. On the other hand, adapting to changing times whether it is new technology or consumer needs makes a business profitable. This profitability allows continuity and growth of the business. In short, it is a two way process. For overall development.
2.2 History and Development of the Unit:Vimal Dairy Ltd. Establish on 30th June 1995. Under the name of Vimal Dairy there are many other companies besides Vimal Dairy Ltd. And jointly they are well known as vimal group. Vimal group of company consist of several other company they are:
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1. VIMAL CABLES LTD. 2. VIMAL PUMPS PVT LTD. 3. VIMAL PAINTS 4. VIMAL DAIRY LTD. 5. VIMAL OIL & FOODS LTD. It has long history in the establishment. Vimal is a group of companies first of all Mr. 6. VIMAL MICRONS Chandubhai I. Patel has started Vimal electric company as a partnership firm in 1978. This was first to manufactured capacitor, booster, and transformers The ancillary item of submersible pumps i.e. PVC winding wives and there coreflat cable, were introduces in the market by forming a private limited company, under the name of Vimal cables limited. There was a short of water for irrigation. They introduced submersible pumpkin the market under the brand name of Vimal group by forming a private limited company, under the name of Vimal pumps pvt Ltd. In 1989, they started Vimal paint to manufacture different part of industry and decorative paints, by forming a partnership concern under the name of the Vimal paints. Resin being the raw material for paints. They started manufacturing resin under Vimal card. Alkyls resin is exported to various countries. In north Gujarat rapeseeds are available in bulk and consumption of addible oil is more in Gujarat looking to the heavy demand of refined oils, they introduce cotton seeds and reposed oil under the name of Vimal oil & food ltd for the same. The company has come out with public issue in March 1994. One of the objects of the issues was to part finance the project for extraction and so TPD edible refined oil plant. As we know that north Gujarat, especially Mehsana is well known as major milk producer district in north Gujarat. There was the benefit of this opportunity and started Vimal Dairy Ltd. Vimal Dairy Ltd. comes in to existence on 30th June 1995. Under the name of Vimal, there are many other companies besides Vimal Dairy Ltd. and jointly they are well known as Vimal Group. The main founder of Vimal group of companies is Mr.Chandubhai .I. Patel. S.V. Institute Of Management, Kadi
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They manufacture process milk powder. The present capacity of the plant is to process two laces liters of milk per day. The company was also a plant for making powder from milk the capacity of the same being 10 MT per day. But the developing process does not and here. They had also entered in to micro mineral business. The company viz Vimalmicrons limited started manufacturing of micro minerals in 1996.it is very clear that this group is still in progress.
2.3 Size of the unit:Basically size of the unit is the three types are there: small, medium and large. Its depending on capital or investment. Our dairy is belonging the medium scall unit.
2.4 Forms of Organization:If we checks the formation and nature of Vimal Diary, We can say that the people come together to form a union, which is operated for the purpose of social welfare. So, we can say that Vimal Dairy is co-operative sector, as it is not operated with the main purpose of profit.
2.5 Profiling of all department in the Vimal Dairy: Chairman Whole time Directors Technical Directors Chief Accountant Financial Manager Marketing Manager Company Secretary General Manager Manager (Procurement) Manager (Production) Manager ( R&D, D.C.) :- Shri Chandubhai I. Patel :- Shri Jayeshbhai C. Patel :- Shri C. V. Patel :- Shri Babubhai Patel :- Shri Mahendrabhai Patel :- Shri Dashrathbahi Patel :- Shri Jigneshbhai Maniyar :- Shri K. K. Soni :- Shri Ashokbhai :- Shri Dineshbhai Pandya :- Shri D. B. Patel

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Production Department:Production department refers to the volume, value or quality of the goods and services produces in a given period by a worker plant firm or economy. It is the sum of the results achieved by the various factors used together. There for in words it could be said that production is the process of transferring raw material or purchased components into finished products for sale. Production Management is the process of planning, organizationing, directing, controlling and the activities of the production function is the conversion of raw-material into finished goods.
PRODUCTS OF THE COMPANY13 1. MILK
Vimal Pasteurised milk Thick and Pure, Fresh and Sure Vimal does allure Vimal Milk a perfect blend of good health and wholesome taste. It's an ideal choice for people in search of a nutritive balanced diet that does not compromise on taste. It is the right way to stay fit and fine, jolly and cheerful.
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2. CHEESE
Vimal processed Cheese Vimal Dairy presents yummy Cheese made from freshly collected milk. Vimal Dairy Cheese with its great taste and creamy, soft texture is a perfect ingredient and base for a lot of different items. Currently, available in following box packing: (1) 200 gm, (2) 400 gm and (3) 1 kg.
1. MOZZARELLA CHEESE
Vimal Pizza Cheese Vimal is introducing genuine Mozzarella Cheese for pizzas & other exotic dishes. Vimal Pizza Cheese has Moist, Soft, Elastic texture and has a very timely surface sheen and when fresh, it has a slightly salty blandish taste and pleasant aroma. Because of its stretch ability , i.e. ability to form strings when hot, this cheese is ideal for preparing Lasagna, Veal, Cutlet, All Paramagnet and as a topping on pizzas. When baked along with pizzas, it melts uniformly, beautifully engulfing all other ingredients of the pizza surface. Vimal Mozzarella is an excellent source of milk proteins, which are palatable. Currently, available in 200gm and 500gm box packing.

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2. PANEER
Vimal Fresh Paneer "Richer, Softer, Better" Paneer made out of fresh milk. Automated production process giving Hygienic Fresh Paneer unlike the locally made Paneer & being sold in open.
3. VIMAL FRESH FROZEN PANEER
"Richer, Softer, Better" Paneer made out of fresh milk. Automated production process giving Hygienic Fresh Paneer unlike the locally made Paneer & being sold in open. Most convenient form of diced / Block Fresh Paneer which can be stored in deep freeze for usage at any time.
4. GHEES

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Vimal pure daanedaar Ghee White Daanedaar Ghee Every housewife's dream From Pure buffalo milk Flavour Aroma Taste Thickness Vimal Dairy Ghee is available in one liter tin, half liter polypack, 5 liter tin and also in 15 liter tin. All the packs are carefully packed to ensure that the rich flavour and aroma of Vimal Dairy Ghee gets sealed in and remains intact for you to savour and enjoy.
5. BUTTER
Vimal Table and White Butter Its Delicious. Its Creamy. And its so easy to spread. Available in 100 gm and 500 gm packs, Vimal Dairy Butter is produced under totally hygienic conditions using Vimal Dairys wholesome milk. Special Features: Made from fresh cream by modern continuous butter making machines. Marketed in India since last decade.

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6. MILK POWDER
Vimal skimmed milk powder Milk Powder made from Skimmed Milk, Vitamins D Special Features: The product is creamy white in colour: Marketed in India since last decade.
7. DAHI
Vimal pasteurised Dahi (Curd) Firm and Consistent, Thick and Uniform... Quality is visible here...Vimal Dairy Dahi believes in being natural!!! Yes, NO preservatives... Made from pasteurised standardized milk which contains 4.5 % milk fat and 10 % milk SNF... Not only does it taste great, it also aids in digestion by maintaining balanced micro flora in the intestine and suppressing the growth of undesirable pathogenic bacteria. Available in 200 gm Pouch and 200 gm Cup.

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8. FLAVOURED MILK
Vimal Cheers: flavoured milk Vimal Dairy Ltd. Introduces Vimal Cheers sterilized and homogenized flavoured milk. Vimal Cheers is rich in proteins, calcium & it has all the goodness of pure milk & tastes great when served chilled. Vimal Cheers is the ideal thrust quencher apart from being a health and energy drink. Vimal Cheers is available in 200ml attractive glass bottle having in three different flavours Kesar, Elaichi & Chocolate at present and many more flavoures like Mango, Strawberry, and Coffee etc. will be available within couple of Weeks.
9. VIMAL ICE CREAM
Vimal Ice Cream Here's some good news for ice-creams enthusiasts! Vimal has recently introduced best quality ice creams with a wide range of flavours in different packing like cups, candies, cones, party packs, bulk packs under the brand name of Vimal. S.V. Institute Of Management, Kadi
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10. VIMAL SHRIKHAND
A popular sweet across India, Shrikhand has been one on Vimal Dairy's strengths since the beginning. Made from creamy thick yoghurt, Vimal Dairy Shrikhand comes in many mouthwatering flavors. In a sentence, it will melt in your mouth, leaving a delicious taste lingering! It is available in the popular flavors So come, dig in our Shrikhand and let your taste-buds rejoice!
Marketing Department:Marketing is a process of planning and executive the conception, pricing, promotions and distribution of ideas, goods and services, to create exchanges that satisfy individual and organizational objectives.
Human Resources Department:Management is planning, organizing, directing and controlling of the procurement, development, compensation, integration, maintenance and separation of human resource to the end individual, organizational and social objectives are accomplished.
Finance Department:Finance is that administrative area or asset of administrative function in the organization, which related with arrangement of cash and credit, so that organization may have the means to car out, is objectives as satisfactory as possible.

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ORGANIZATION CHART OF THE COMPANY

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Literature Review
A study was carried out by Mr. S.P. Karuppasamy Pandian, S.P.Nivetha Varathani, V.Keerthivasan (August 2012) on the titled An Empirical Study On Consumer Perception Towards Branded Shirts In Trichy City it conclude that, India is witnessing change in life styles of large section of the population. The need to understand the emerging markets and consumers has become a big challenge for the corporate world especially in creating and managing a powerful brand. By developing a powerful brand, corporate can establish 'brand equity and the equity assists firms in a variety of ways to manage competition and to maintain market share. Due to the globalization process, Indians are getting attracted to readymade dresses, particularly Multinational brands. Buying behavior of men on branded shirts is changing one. Number of people visits the showroom with a brand in mind because the quality and comfort of that brand are suitable for them. It becomes important for the marketers to understand these relationships for successful design and execution of branding strategies.
A study was carried out by Vivek Srivastava (2011) on the titled A study of Brand Awareness and Customer Perception of MAHARAJA WHITELINE Products it conclude that, India being the Second largest growing economy with huge consumer class has resulted in consumer durables. The rising income levels double-income families and consumer awareness are the main growth drivers for the industries. The Domestic Appliances Market is of Rs. 2000 cr. With this the overall the domestic appliances industry growing @ 15-20% In which companies of Organized sector like Philips, Maharaja Whiteline, Bajaj, Inalsa, Singer, Usha and some Regional Players also took part in this growth. Over the last few years many of companies have greatly improved their performance & the graph of growth through superior sales promotion services. (Srivastva, 2011)

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A study was carried out by Harry M. Kaiser, Clifford W. Scherer, and David M. Barbano (1992) on the titled Consumer Perceptions and Attitudes towards Bovine Somatotropin it conclude that, This article investigates the possible negative effects of bovine Somatotropin (bST) and antibiotic use in cows on fluid-milk consumption in New York State. Based on data from a consumer survey, the potential change in milk consumption due to bST and antibiotic use is estimated. In addition, the current perceptions of consumers about bST and antibiotics are measured, and the significant socioeconomic, demographic, and attitudinal characteristics of consumers that are related to their milk-consumption response to bST are identified. Depending upon consumer awareness of bST, the results indicate that milk consumption in New York State could decrease by 5,5% to 15.6% if bST is approved. The results also suggest that antibiotic use in cows could decrease milk consumption by 1.6% to 7%, depending upon consumer awareness; A major implication is that education will likely play an important role in influencing consumers attitudes and perceptions about both bST and antibiotics. (Harry M. Kaiser, 1992 )
A study was carried out by Dr.S.SUDHAGAR (July-Aug. 2012) on the titled A Study on Perception and Awareness on Credit Cards among Bank Customers in Krishnagiri District it conclude that, A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services. The issuer of the card creates a revolving account and grants a line of credit to the consumer (or the user) from which the user can borrow money for payment to a merchant or as a cash advance to the user. (Dr.S.SUDHAGAR, July-Aug. 2012) A study was carried out by Sohail Ayyaz, Hammad Badar, Abdul Ghafoor (Jan-June 2011) on the titled Level and Determinants of Consumers Perception of Packed Milk in Pakistan it conclude that, The results of the study indicate that consumers mostly perceive packed milk relatively better due to its various quality attributes. The estimated ordered logistic regression model reveal that younger, married and male consumers irrespective of education level have greater preferences for packed milk. The study suggests that government should encourage and promote investment in milk processing industry in Pakistan. The milk processing and marketing companies should further improve various milk quality attributes and offer packed milk at fair price in the markets. (Sohail Ayyaz, Jan-June 2011) S.V. Institute Of Management, Kadi
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A study was carried out by Dr. Qian Sun, Naren Sridhar , Mark OBrien (23 -26 April 2009) on the titled CONSUMER PERCEPTION OF PRODUCT STIMULI it conclude that, (i) a psychological approach towards understanding Indian consumer associations is both possible and can act as an important tool in determining consumer needs. (ii) Visual Aesthetics is one of the key factors in the decision making process of the Indian consumer, however, extrinsic factorsv are still not as significant a contributor as intrinsic factors such as product visuals and features. (Dr. Qian Sun, 23-26 April 2009)
A study was carried out by Ms. Richa Pandit, Ms. Devina Upadhyay (Sep 2012) on the titled Consumer Perception Towards 3G Mobile Technologies it conclude that As per the survey speed of 3G mobile technology is higher than other generations of technologies in India, Smart phones are more suitable for using 3G technologies than mobile phones in India , Additional facilities like video calling, mobile television, telemedicine, improved music quality, etc. are having edge over other generation technologies\ , Using Applications in 3G Handsets is more complex than other 2G handsets, 3G mobile technologies focus on all facilities in euivalent manner including internet facility, 3G phones do not have of hardware and software faults. So we can say that there are no differences in the consumers` usage pattern of 3G mobile technologies in Ahmedabad. Consumers` perception towards 3G mobile technologies does not change as per their age, income and occupation in India. (Ms. Richa Pandit, Sep 2012) A study was carried out by Mr. Bulent Ergonu (August 2013) on the titled Consumer awareness and perception to food safety it conclude that A consumer analysis Relationships among the main food safety concerns and food consumption habits of 600 consumers living in Manisa City center, Turkey were evaluated. Respondents were interviewed face-to-face by a structured questionnaire. Sixty six questions under different groups (demographics of respondents, food safety perceptions, and awareness of food-borne illnesses, contaminants of foods and hazards, sources of food safety information, confidence in food safety authorities, food handling and safety practices at homes) were asked in the interview. Food handling practices and food safety are of public concern, and action is required to prevent the food-borne illnesses. It was seen that, TV and radio programs are important media for sharing the knowledge of food safety with consumers. S.V. Institute Of Management, Kadi
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We determined the awareness of the Turkish consumers in terms of food safety. Study indicated the need for more education regarding safe food handling practices. This subject of public concern and action is required to prevent food-borne illnesses. TV and radio are important media for sharing the knowledge of food safety. Government publications are more trusted by the consumers. (Ergonu, 2013)
A study was carried out by Adele martins, Nico martins, Martins s.olivier (2001) on the titled, Consumer Perception of Electronic - commerce. Consumers concerns about conducting electronic business transactions and the risks involved have a vital impact on the transition of electronic business. This paper deals mainly with consumers willingness to conduct Electronic-commerce and their knowledge of the security measures used in online transactions. In an inferential survey Human Resource (HR) and Information Technology (IT) consumers perceptions of buying products and services and giving credit card information over the Internet were compared. The results allow one to conclude that consumers generally do not trust the security of Electronic-commerce. It was also found that IT respondents have a better knowledge of security measures used during online transactions than HR respondents, but are still not significantly more willing to conduct Electroniccommerce. The conclusion drawn that it is not so much the lack of knowledge of security measures that has an impact on consumers perceptions, but rather the issue of trust that needs to be addressed. (Olivier, 2001)
A study was carried out by Mrs. Neela badrie, Ahilya gobin ,Shakti dookeran, and Rachel Duncan (2006) titled on , Consumer awareness and perception to food safety hazards in Trinidad, west indies it conclude that there was no distnict (p>0.05) trust in food safety authorities, gender had (p>0.05) no influence on response. The study highlighted gaps in food safety knowledge and critical violations in food hanling. (Duncan, 2006)

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Introduction about Customer Awareness and Perception
4.1 Define Customer Awareness:Customer awareness is making the customer aware of His/her rights. Consumer awareness it a marketing term. It means that consumers note or are aware of products or services, its characteristics and the other marketing P's (place to buy, price, and promotion). 14
Usually commercials and ads increase consumer awareness, as well as "word of mouth" (a comment from someone you know about a product or service).
AWARENESS: "A person with awareness would likely be able to report on his or her internal and external states."15
Need of Consumer Awareness
It has been observed that the people for, whom various schemes have been taken up by Bureau of Indian Standards (BIS), in fact, do not get benefit as expected. This is mainly because they are not fully aware of these schemes and their benefits. Also, only knowledgeable and alert consumers aware of their rights and responsibilities can protect themselves effectively. The need of the hour is, therefore, to educate the common consumers particularly those in rural areas who are more susceptible to exploitation. Once they are educated and made aware of the schemes that have been drawn up for their benefit and also the redressal forum that is available, the benefit of various schemes, in true sense, will reach the common consumers of the country. It is, therefore, our bounden duty to play our part jointly and effectively in disseminating various schemes to the common consumers of the country. In this regard, the role of the voluntary consumer organizations, consumer activists, non-governmental organizations, educational institutions and media cannot be ignored. 16
14 15
16
http://in.answers.yahoo.com/question http://psychologydictionary.org/awareness
http://iimm.org
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Making existing and potential customers knowledgeable about products/services, consumer awareness programs create more informed buying decisions. Consumers cannot purchase products and services if they do not know they exist. A lack of consumer awareness in any industry can harm sales. If specific products and services are better known, those products and services will remain on the front line in sales. Therefore, it is important to implement consumer awareness programs that will introduce and make the target audience aware of the products and services a company offers. Consumer awareness programs can be initiated through the utilization of flyers, brochures, television, radio, guides, fact sheets, information posted to a Web site, school programs, and other sources depending upon the topic and the message delivered.
We need it so we will not be misled by producers, it explains if what we buy is worth to our money and not harmful to us and to environment.
Many people are ignorant of their rights to get protected against the exploitation by so many others. So when there is a forum for such redress of grievances there seems to be no such exploitation by many; and becomes a rare one. So in order to get a clear picture of the level of exploitation of consumers, the awareness is required.
Customer Awareness in Rural India
On account of the globalization and liberalization increase in middle income and high income population in the villages our rural markets are also expanding. So companies are reaching with their products to our rural markets as well. But the rural consumers in India are generally ignorant and illiterate. So they are exploited by the manufacturers, traders and service providers. Rural consumers face problems like fake brands spurious products, lack warranties and guarantees, imitation, unreasonable pricing, lack There is a need for of varieties and so on.
spreading consumer awareness in the rural areas more seriously.

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4.2 Define Customer Perception:Perception is the process by which people translate sensory impressions into a coherent and unified view of the world around them. Though necessarily based on incomplete and unverified (or unreliable) information, perception is equated with reality for most practical purposes and guides human behavior in general.17
Since the rise of experimental psychology in the late 19th Century, psychology's understanding of perception has progressed by combining a variety of techniques.[3] Psychophysics measures the effect on perception of varying the physical qualities of the input. Sensory neuroscience studies the brain mechanisms underlying perception. Perceptual systems can also be studied computationally, in terms of the information they process. Perceptual issues in philosophy include the extent to which sensory qualities such as sounds, smells or colors exist in objective reality rather than the mind of the perceiver.[3]
Perception (from the Latin perceptio, percipio) is the organization, identification, and interpretation of sensory information in order to fabricate a mental representation through the process of transduction, which sensors in the body transform signals from the environment into encoded neural signals.18 All perception involves signals in the nervous system, which in turn result from physical stimulation of the sense organs.19 For example, vision involves light striking the retinas of the eyes, smell is mediated by odor molecules and hearing involves pressure waves. Perception is not the passive receipt of these signals, but can be shaped by learning, memory and expectation.20
Perception is an active information process, which allows us to organised, interpret, and ultimately act upon sensory information coming to us from our outside world.21
17 18
http://www.businessdictionary.com/definition/perception.html Schacter, Daniel (2011). Psychology. Worth Publishers 19 Goldstein (2009) pp. 57
20 Gregory, Richard. "Perception" in Gregory, Zangwill (1987) pp. 598601 21
http://www.gerardkeegan.co.uk/glossary/gloss_a.htm S.V. Institute Of Management, Kadi

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RESEARCH METHODOLOGY
We are students of S. V. Institute of Management, Kadi pursuing First year MBA. As a part of our curriculum we have to undertake a Management Research Project for duration of 78 weeks in a company. We are keenly interested to carry out this project in Vimal Dairy Ltd.
5.1 Research Title:A Study on Customer Awareness and Perception towards the Products of Vimal Dairy: A Specific focus on Rural Ares
5.2 Research Objectives:Primary Objective 1. To find out the consumers awareness & Perception toward the product of vimal dairy. Secondary Objective 1. To know the customers preference towards vimal dairy. 2. To know the brand image of vimal dairy product in consumers mind. 3. To know the consumers expectation from vimal dairy product. 4. To know on what basis consumers purchase the vimal dairy product. 5. To know consumer perception regarding product price and also what they think about the product.

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5.3 Research Type:-
Research is basically of two types: Basic Research Applied Research
Basic research is undertaken for increase in knowledge. There is no direct benefit as it is search for the sake of research. It is conducted to satisfy any curiosity such as what makes things happens? Why society changes? In fact, it is the source of most new theories, principals and ideas. There is no commercial value to the discoveries resulting from such research.
Applied research is use of basic research or past theories, knowledge and method for solving an existing problem. It deals with practical problems. It is opposed to pure research which is not problem oriented. In the present world situation more emphasis is being given to applied research to solve problems arising out of over population and scarcity of natural resources. Applied research sore saw that product would have limited market and stressed on cost cutting, reduced weight and long distance communication For the research study here we have used the Applied Research. As, the result of the study will be used for the next research and also according to the study the implication of the result will be done in near future. In our research study we used the Applied Research.

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5.4 Research Design:There are mainly two types of research design 1. Exploratory research design 2. Conclusive research design Conclusive research design includes 1. Descriptive research 2. Experimental (Causal) research The present study is a Descriptive research conducted in the North Gujarat region. It specifically focuses on consumer awareness and perception about Vimal Dairy Product.
5.5 Data Source:1. Primary source 2. Secondary source
5.6 Data Collection Methods:1. Primary Data (Survey) 2. Secondary Data (From Company & Website)
!
1) Primary Data: Primary Data are organized by researcher for the specific purpose of addressing the problem at hand. Here the customers will be surveyed to collect the primary data.
Tools used for Collection of Data: - Questionnaire
2) Secondary Data:
Secondary Data are data that have already been collected for purposes other than the problem at hand. Tools used for Collection of Data :- a) Websites
Internet http://www.vimaldairy.com S.V. Institute Of Management, Kadi

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5.7 Population:Population Definition: A person having engaged in dairy activity and have an experience of growing different varieties of dairy products
Population Size: In our survey populations are North Gujarat Region.
5.8 Sampling Methods:1. Probability Sampling 2. Non-Probability Sampling We have used non-probability sampling method because it is relied on the personal judgment of the researcher. In that convenience sampling is used in Project Study. Convenience Sampling: A non-probability sampling technique that attempts to obtain a sample of convenient e lements. The selection of sampling units is left primarily to the interviewer.
5.9 Sampling Size: 384 (95% Significance Level and 5% Probable Error )
=
(1.96) (0.5)(0.5) (0.5)
=
=
384

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5.10 Analytical Techniques And Tools Applied: Analytical Techniques Applied:
1. Descriptive Statistics 2. Reliability Analysis 3. Chi Square Analysis 4. Anova Test 5. Independent t Test 6. Factor Analysis 7. Rank Analysis 8. Mean Score 9. Weighted Average
TOOLS Applied:1. SPSS 18 2. MS EXCEL.2010
5.11 Limitation Of Study: The time duration was limited to 7-8 weeks. Responses of consumer might be bias towards company. Geographical constraint: There was geographical constrain because the survey has been done from only North Gujarat Region. The sample size which we selected was only 384.which was not large enough to give accurate report. The data obtained from secondary source leaves less validity and reliability with respect to secondary data published in particular time with respect to our current report.

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6.1 Data Analysis and Interpretation:Q.1 Are you aware about vimal dairy products?
Table 2 No of respondents aware of the vimal dairy products Particulars No of Respondents Percentage (%) 384 100% Yes 0 0 No Total 384 100%
Chart 1 - Awareness about vimal dairy products
Aware of vimal dairy products
Yes
100%
No
Interpretation: From the above chart it can be interpreted that from the sample size taken for survey all the respondents are awarded about the Product of Vimal Dairy. Because the survey was conducted only for those respondent who use the Products of the Vimal Dairy. And in this survey all the respondents included in sample size are aware about the Vimal Dairy Products. Among the sample size 384 the 100% respondent aware about the Products of Vimal Dairy.

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Q.2 How did you come to know about Products of Vimal Dairy? (Multiple) Table 3 Know through the Different media of the vimal dairy products Media Television Hoarding Magazine Friends Website Other No. of Respondents Percentage (%) 125 200 165 250 75 25 33% 52% 43% 65% 20% 7%
Chart 2 Know through the Different media of the vimal dairy products
No. of Respondensts (%)

70% 60% 52% 50% 40% 30% 20% 10% 0% Television Hoarding Magazine Friends Website Other 33% Media 43% 65%
20% 7%
Interpretation: From the above diagram it is to be interpreted that from the selected sample size for the survey, most of the response of respondents are know through the friends and hoardings. So it is the best media to advertise or awareness creates of the different varieties of products of the vimal dairy among the customers.

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Q.3 Which Products of Vimal Dairy are you aware of? (Multiple) Table 4 - No. Of Respondents aware about different products of Vimal dairy Products No. Of Respondents Percentage (%) 350 91% Milk 135 35% Butter 150 39% Milk powder 195 51% Ghee 178 46% Cheese 120 31% Paneer 160 42% Dahi 120 31% Ice-cream 259 67% Butter milk 178 46% Mozzarella cheese 50 13% Flavored milk 30 8% Vimal Shrikhand Chart 3 No. Of Respondents aware about different products of Vimal dairy
No. Of Respondents (%)

100% 80% 60% 40% 20% 0% 91% 67% 51% 46% 42% 35% 39% 31% 31% 46% 13% 8%
Products
Interpretation: From the above diagram interpreted that milk and butter milk product which is most of the customer aware and some of the know about the vimal Shrikhand and flavoured milk, so survey also interpret that the products of vimal dairy in milk which is highly aware.

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Q.4 Are you using Vimal Dairy Products? Table 5 No. Of Respondents Consume the Products of Vimal Dairy Particulars No of Respondents Percentage (%) 384 100% Yes 0 0 No Total 384 100%
Chart 4 No. Of Respondents Consume the Products of Vimal Dairy
No. Of Respondents Consume (%)

0%
Yes No
100%
Interpretation: Here above chart show that the all customers are using the Vimal Dairy Products. Means in the survey all respondents are using the products of Vimal Dairy. Here we take only the sample like which is using the vimal dairy products.

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Q.5 Since how long are you using Vimal Dairy Products? Table 6 No. Of Respodents using Vimal Dairy Products some year duration Product 0-1 year 1-2 year 3-4 year >4 year 60 80 145 50 Milk 22 40 16 25 Milkpowder 18 30 9 3 Cheese 35 70 20 5 Dahi 95 75 110 60 Buttermilk 40 15 15 20 Butter 20 40 35 25 Paneer 15 32 3 7 Ghee 60 19 4 6 Icecream 25 6 5 3 Mozzarella cheese 6 10 10 4 Flavoured milk 6 3 4 3 Vimal Shrikhand
Chart 5- No. Of Respodents using Vimal Dairy Products some year duration
350 300 250
200
150 100 50 0 >4 year 3-4 year 1-2 year 0-1 year
Interpretation: We aksed to the respondents that how long they using the products of Vimal Dairy. We can see that Milk and ButterMilk are using last 3 or more than 3 years while Dahi 1 to 2 years and rest of products are using 1 or more than 1 years. So we can say that market of Milk and Butter Milk are strong or more using than other products of Vimal Dairy. S.V. Institute Of Management, Kadi
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Q.6 Which promotional scheme attracts you while purchasing Vimal dairy products?
Table 7 Promotional Schemes attract the customer during the purchase Scheme Discount Gift Coupon Cash back Highly Attractive 250 60 11 Attractive Neutral 120 190 80 25 120 124 Not Attractive 26 30 135 Not at all Attractive 10 5 40
Chart 6 - Promotional Schemes attract the customer during the purchase
250 200 150 100 50 0 H.A A N NA NAL
Discount gift coupon cash back

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Table 8 -Descriptive Stat. Of Promotional Schemes that attract the customer purchase
Scheme Discount Gift coupon Cash back
Mean Std.Deviation 1.45 2.28 3.21 0.644 0.848 0.977
Interpretation: Before purchasing the products of the dairy every customer consider the affected Promotional Scheme and then purchase the product accordingly to it. Here in this question customers are show their preference about the various promotional schemes. Above diagram show that customers are preferred more or first Discount Second preferred scheme is Gift Coupon and third Cash Back are the least preferred schemes.

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Q.7 Which factors influence you while purchasing Vimal Dairy Products?
Table 9 - Influencing the factors that affect the customer during purchase of product Factors Price Quality Quantity Brand Availability Packaging Promotional Scheme Taste Highly Influence 216 200 106 175 58 37 35 188 Influence Neutral 160 145 115 128 126 104 112 124 8 36 132 50 150 142 172 63 Not Influence 0 3 31 23 50 89 58 6 Not at all Influence 0 0 0 8 0 12 7 3
Chart 7 - Influencing the factors that affect the customer during purchase of product
400 350 300 250 200 150 100 50 0
Not at all Influence Not Influence Neutral Influence Highly Influence

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Table 10 - Descriptive Stat. of factors that affect the customer during purchase of product Factors Price Quality Quantity Brand Availability Packaging Promotional Scheme Taste Mean Std. Deviation 1.47 1.54 2.29 1.68 2.59 2.89 2.75 1.73 .540 .657 1.030 .738 .946 1.022 .903 .789
Interpretation: From the above diagram show that the Price, Quality & taste of the vimal dairy products are highly influence compare to other factor. And also Brand, availability and other factors are also influence while purchasing the products of vimal dairy. Because now a day customer are well known and aware of the price and other factors of the other brand products. And also during the purchsing more than one factor are also affected to the customer.

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Q.8 Who makes decision regarding purchase of Vimal Dairy Products? Table 11 - No. Of Respondents makes decision for purchasing products of vimal dairy Decision Takers No. Of Respondets Percentage (%) Wife Husband Son/Daughter Father Mother Myself Total 17 12 18 85 27 225 384 4% 3% 5% 22% 7% 59% 100%
Chart 8 - No. Of Respondents makes decision for purchasing products of vimal dairy

Wife Husband 4% 3% Son/Daughter 5%
Myself 59%
Father 22%
Mother 7%

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Interpritation: In this above chart show that the most of the respondents means 225 out of 384 means 59% are take decision his or her self. After second 22% are take decision by father while remaining decision take by Mother, Wife, Husband and Son/Daughter.
Q.9 Which attribute in the product makes you to buy products of Vimal Dairy? (Rank from 1 to 5) (1 for most important & 5 for less important )
MILK Table 12 - Different attributes are considered at time of purchsing products Factors Price Quality Quantity Brand Availability Packaging Promotional Scheme Highly Important 126 18 21 85 174 18 90 Important Moderate 107 59 59 128 49 68 50 17 127 106 34 22 87 60 Not Important 2 47 65 5 6 60 70 Not at all 0 2 2 0 2 20 30

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Chart 9 - Different attributes are considered at time of purchsing products
Response of Respondent about Milk

180 160 140 120 100 80 60 40 20 0
Highly Important Important Moderate Not Important Not at all
Table 13 - Descriptive Stat. of attributes are considered at time of purchsing products
Features Price Quality Quantity Brand Availability Packaging Promotional Scheme
Mean Std. Deviation 1.57 2.83 2.87 1.83 1.45 2.99 3.20 .632 .827 .902 .712 .797 1.045 .956

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Interpritation: Here Availability and Price Highly Important during the purchasing the product. Rest of are Important, Moderate, Not Important and Not at all. Also we can say that customer give first preference to the availability of products because if any person wish to purchase but near not available the product so person purchase the another brand product.
MILK POWDER Table 14 - Different attributes are considered at time of purchsing products Factors Price Quality Quantity Brand Availability Packaging Promotional Scheme Highly Important 25 7 8 25 21 5 5 Important Moderate 20 16 15 20 16 16 15 7 25 13 5 6 14 12 Not Important 0 5 12 1 3 8 7 Not at all 0 0 4 0 1 3 2

25 20 15 10 5 0 Highly Important Important Moderate Not Important Not at all

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Table 15 - Descriptive Stat. Of attributes are considered at time of purchsing
Features Price Quality Quantity Brand Availabilty Packaging Promotional Scheme
Mean Std. Deviation 1.61 2.54 2.76 1.76 1.83 2.72 2.85 .606 .751 1.037 .705 .973 1.047 1.053
Interpritation: Before purchasing the Products of the dairy every customers consider the affected factor and then purchase the product accordingly to it. As per the diagram and Table we can say that Price, Quality and Brand are most consider by the customers at the time of purchasing Vimal Dairy Products. Because price and Quality are most important factors which consider more. Availability and rest of factors are come after.

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CHEESE Table 16 - Different attributes are considered at time of purchsing products Factors Price Quality Quantity Brand Availability Packaging Promotional Scheme Highly Important 20 7 7 20 45 15 12 Important Moderate 38 10 17 18 11 30 10 5 30 30 15 2 9 25 Not Important 0 12 7 10 5 5 10 Not at all 0 4 0 0 0 4 6

45 40 35 30 25 20 15 10 5 0

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Table 17 - Descriptive Stat. Of attributes are considered at time of purchsing Mean Std. Deviation Price Quality Quantity Brand Availability Packaging Promotional Scheme 1.76 2.78 2.56 2.00 1.48 3.13 3.29 .588 .832 .876 .933 .895 .907 1.054
Interpritation: Customers puarchase the cheese before they see that availability,price and after see that the quantity and quality of cheese. So availability of the products at the store or parlour is most require and quality is see by customers.

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DAHI
Table 18 - Different attributes are considered at time of purchsing products Factor Price Quality Quantity Brand Availability Packaging Promotional Scheme Highly Important 60 5 10 12 65 12 6 Important Moderate 40 25 20 32 26 26 21 7 55 50 25 11 45 40 Not Important 0 22 25 30 3 16 22 Not at all 0 0 2 8 2 8 18
70 60 50 40 30 20 10 0 Highly Important Important Moderate Not Important Not at all

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Mean Price Quality Quantity Brand Availability Packaging Promotional Scheme 1.54 2.88 2.89 2.94 1.61 2.85 3.23
Std. Deviation .554 .749 .935 1.123 .919 1.071 1.121
Interpritation: Here Dahi products purchase before customers see that avilable or not and yes so how much quantity are there and how much price also. Means is criteria of the customers are there. So we can say that avilability,price and also quantity, quality are also most important during the purchasing the product Dahi.

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BUTTER MILK Table 20 - Different attributes are considered at time of purchsing products Factor Price Quality Quantity Brand Availability Packaging Promotional Scheme Highly Important 84 7 12 22 104 19 8 Important Moderate 91 52 43 56 64 53 42 15 110 70 60 9 80 85 Not Important 1 22 70 36 8 24 40 Not at all 0 0 1 16 5 14 15
120 100 80 60 40 20 0 Highly Important
Important Moderate
Not Important Not at all

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Table 21 - Descriptive Stat. Of attributes are considered at time of purchsing Mean Std. Deviation Price Quality Quantity Brand Availabilty Packaging Promotional Scheme 1.65 2.77 3.02 2.85 1.70 2.82 3.15 .647 .695 .920 1.144 1.011 1.053 .929
Interpritation: Before the purchasing the Butter Milk, customers are see first that quality and availability. Means we can say that quality of the products are good compaire to the other brand. So customer is attract more due to the quality and availability at the store or parlour. So company require to strong the distribution or quality to be maintain is require.

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BUTTER Table 22 - Different attributes are considered at time of purchsing products Factor Price Quality Quantity Brand Availability Packaging Promotional Scheme Highly Important 20 14 4 20 18 19 7 Important Moderate 15 18 3 8 10 10 20 7 10 22 5 9 6 5 Not Important 0 0 11 7 4 3 5 Not at all 0 0 2 2 0 4 5
Chart 14- Different attributes are considered at time of purchsing products
25 20 15 10 5 Highly Important Important Moderate Not Important Not at all

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Mean Std. Deviation Price Qualiyy Quantity Brand Availabilty Packaging promotional scheme 1.78 2.78 2.95 1.78 1.89 2.49 3.16 .750 .672 .911 .630 1.022 .932 .834
Interpritation: As per chart we see say that cutomers give first rank more means highly important the price,brand,availability and packaging. Mens price, brand, availability and packaging first see the customers. Customer now a day more preffered the availability because nobody have time go ahead or more distance. Nearness of the availibility of the products available is most require.

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PANEER Table 24 - Different attributes are considered at time of purchsing products Factors Price Quality Quantity Brand Availability Packaging Promotional Scheme Highly Important 39 22 6 25 50 10 5 Important Moderate 35 50 26 27 20 20 20 12 12 25 20 10 30 30 Not Important 0 0 20 1 6 25 14 Not at all 0 0 0 0 0 5 10

50 45 40 35 30 25 20 15 10 5 0

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Table 25- Descriptive Stat. Of attributes are considered at time of purchsing
Mean Price Quality Quantity Brand Availability Packaging promotional scheme 1.67 2.91 2.93 2.03 1.70 2.91 3.12
Std. Deviation .694 .680 1.049 .789 1.007 1.102 1.089
Interpritation: During the purchasing of Paneer customers are see that the avilable or not if yes so how much price of the paneer is. After more rank give to the Quality of the product. And rest of factors are moderate. So require is that the avilability of products at a parlour or store is most important are there.

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GHEE Table 26 - Different attributes are considered at time of purchsing products Factors Price Quality Quantity Brand Availability Packaging Promotional Scheme Highly Important 15 16 12 16 14 18 2 Important Moderate 10 6 8 10 5 4 16 2 5 5 1 3 2 4 Not Important 0 0 2 0 5 1 2 Not at all 0 0 0 0 0 0 3

18 16 14 12 10 8 6 4 2 0

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Mean Price Quality Quantity Brand Availabilty Packaging Promotional Scheme 1.75 2.58 2.83 3.42 1.92 2.33 3.17
Std. Deviation .847 .654 .702 .974 1.213 .637 .917
Interpritation: As per the chart customer give highly important to the price, quality, quantity, brand, availability and packaging. Means during the purchasing of Ghee customers cosider the all factors. So it is most important are there. Because customer equally see the all factors of the products.

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ICE-CREAM
Table 28 - Different attributes are considered at time of purchsing products Factors Price Quality Quantity Brand Availability Packaging Promotional Scheme Highly Important 35 5 10 22 30 5 3 Important Moderate 24 15 20 24 16 20 7 1 20 14 15 7 15 25 Not Important 0 10 16 0 3 13 15 Not at all 0 10 2 0 5 8 10
35 30
25
20 15 Highly Important Important Moderate Not Important Not at all
10
5 0

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Mean Std. Deviation Price Quality Quantity Brand Availability Packaging Promotional Scheme 1.43 2.80 2.67 1.88 1.88 2.88 3.25 .533 .732 1.100 .761 1.121 1.151 1.035
Interpritation: As per the chart we can see that customers are see the price and avilability of the product nearness is require. And also rest of factors are also important and moderate are there. Because Ice-Crame is product which available or quality and promotional scheme also play most important role during the purchasing.

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MOZZARELLA CHEESE
6 5 4 3 2 1 0
Highly Important
Important
Moderate Not Important Not at all

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Mean Std. Deviation Price Quality Quantity Brand Availability Packaging Promotional Scheme 1.33 3.22 2.78 2.89 2.00 3.22 3.00 .500 .833 .833 1.167 .866 .972 1.118
Interpritation: According to the chart, before the purchasing of Mozzarella Cheese by customers they can see that the price, quality and brand are first see by the customers. And also the highly important are there. So price first see means affordable or not and quality is good or not. And rest of all factor also important or moderate are there.

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FLAVOURED MILK
7 6 5 4 3 2 1 0

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Mean Std. Deviation Price Quality Quantity Brand Availability Packaging Promotional Scheme 1.71 2.71 2.71 1.79 2.71 2.50 3.50 .726 .469 1.069 .699 1.069 1.019 .855
Interpritation: Before the purchasing the Flavored Milk Customers are see that the Price and brand of the product. Means they highly important give to the product. Because various brand of Flavored Milk are avilable in the market. So it is possible that the first products factors check by customer. Here promotional scheme and packaging are not important but moderate are there. And rest of factors are important according the customer.

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VIMAL SHRIKHAND
7 6 5 4 3 2 1 0

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Mean Std. Deviation Price Quality Quantity Brand Availability Packaging Promotional Scheme 1.62 2.62 3.15 2.00 1.62 2.69 2.54 .650 .768 .987 .577 .870 .751 .967
Interpritation: As per the chart we can say that quality and availability of the Vimal Shrikhand highly important are there. After the price is highly important are there. Vimal products avalability is play most important role during the purchasing the products are there. And rest of factors are moderate or important are there.

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Q.10 what criteria are you choosing at the time of selecting products of different Brands of Dairy products? (Give Rank - 1 to 4) (1 is for highest & 4 is for Least) PRICE Table 36 Price criteria of Different Brands of dairy products Brand Gaytri Madhur Amul Vimal 1 31 79 214 60 2 78 61 41 202 3 59 183 110 38 4 216 61 19 84 Weightage 692 926 1218 1006
Rank
4 3 1 2
Graph 21 - Price criteria of Different Brands of dairy products 250 216 200 150 100 50 31 0 Gaytri Madhur Amul Vimal 110 61 61 41 19 60 38 84 183 214 202
78
59
79
Interpretation: From the above chart and table it is to be interpreted that from the selected sample size in our survey, most of the response of customer the price of the Amul product is more prefer compare to other brand. So according to pricing criteria of the Amul is highly preffered by the customer rather than the Price of the other brand products.

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QUALITY Table 37 Quality criteria of Different Brands of dairy products Rank Gaytri Madhur Amul Vimal 1 30 72 240 42 2 93 70 42 179 3 47 210 94 33 4 Weightage Rank 214 707 4 32 8 130 950 1282 901 3 1 2
Graph 22 - Quality criteria of Different Brands of dairy products
300 250 200 150 100 50 0 Gaytri madhur Brands amul vimal 30 93 47 72 70 32 42 130 33 240 214 210 179
94
42
Interpretation: From the above chart and table it is to be interpreted that from the selected sample size for the survey, most of the response of customer the Quality of the Amul product is highly satisfy compare to other brand. So according to quality criteria the brand is more highly preffered by the customer rather than the brand of other product.

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QUANTITY Table 38 Quantity criteria of Different Brands of dairy products Rank Gaytri Madhur Amul Vimal 1 32 81 252 20 2 88 63 42 191 3 42 214 80 48 4 222 26 10 125 Weightage 698 967 1304 874 Rank 4 2 1 3
Graph 23 - Quantity Criteria of Different Brands of dairy products 300 250 200 150 100 50 32 0 Gaytri Madhur Amul Vimal 88 42 125 81 63 26 42 80 10 20 48 252 222 214 191 1 4 3 2
Interpretation: In this above chart interpreted that from the selected sample size for the survey, most of the response of customer the Quantity of the Amul product is highly satisfy compare to other brand. So according to quantity criteria the brand is more highly preffered the customer than the brand of other product.

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BRAND FACTOR Table 39 - Brand Factor criteria of Different Brands of dairy products Rank Gaytri Madhur Amul Vimal 1 17 51 300 16 2 55 90 27 212 3 52 221 46 65 4 260 22 11 91 Weightage 597 938 1384 921 Rank 2 3 1 4
Graph 24 - Brand factor criteria of Different Brands of dairy product 350 300 250 200 150 100 50 17 55 52 0 Gaytri Madhur Amul Vimal 51 90 22 27 46 11 16 65 91 300 260 221
212
Interpretation: As per the above chart we can interpret that Brand factor of the Amul is more prefer by the respondent. Because brand is the crate a different place in the customer minds. So first they choose the brand category of Amul and second place they choose the Gaytri so we conclude that amul is the best brand.

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AVAILABILITY Table 40 - Availability criteria of Different Brands of dairy products Rank Gaytri Madhur Amul Vimal 6 23 341 14 1 2 99 3 4 Weightage Rank 736 995 1457 654 3 2 1 4
136 143 20 6 214
201 140 13 72 24 84
Graph 25 - Availability criteria of Different Brands of dairy products
400 350 300 250 200 150 100 50 0 Gaytri Madhur Amul Vimal 6 136 99 140 23 20 13 24 6 14 72 84 143 201 214 341
Interpretation: From the above chart and table it is to be interpreted that from the selected sample size for the survey, most of the response of customer the availability of the Amul product is highly comfortable compare to other brand. So according to availability criteria the brand of Amul comes the first stage and second vimal can take place because Amul not available so than customer go the other place to purchase the vimal product. So Amul is highly preffered by the customer rather than the brand of other product.

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PACKAGING Table 41 - Packaging criteria of Different Brands of dairy products Rank Gaytri Madhur Amul Vimal 1 18 70 273 23 2 102 75 19 188 3 50 208 83 43 4 214 31 9 130 Weightage Rank 692 952 1324 872 4 2 1 3
Graph 26 Packaging criteria of Different Brands of dairy products 300 250 214 200 150 100 50 0 Gaytri Madhur Amul Vimal 102 18 50 130 70 75 83 31 19 9 23 43 208 188 273
Interpritation:
From the above chart and table it is to be interpreted that from the selected sample size for the survey, most of the response of customer the Packaging of the Amul product is highly satisfy compare to other brand. Because Amul is produce the difference packaging in the different product and quality of the Amul packaging is also good. So according to Packaging criteria the brand of Amul more highly preffered by the customer rather than the brand of other product. And second place Vimal are come because vimal packaging is also good are there.

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PROMOTIONAL SCHEME Table 42 - Promotional scheme criteria of Different Brands of dairy products Brand Gaytri Madhur Amul Vimal 1 30 74 253 27 2 62 77 40 205 3 52 202 86 44 4 240 31 5 108 Weightage 650 962 1309 919 Rank 4 2 1 3
Graph 27 - Promotional scheme criteria of Different Brands of dairy products 300 250 200 150 100 50 30 0 Gaytri Madhur Amul Vimal 62 52 74 77 86 31 40 5 27 108 44 240 202 253 205
Interpritation: Before the purchasing the products see that promotional scheme of product. Because now days promotional scheme more attract the customers. So here we shown the different brand promotional scheme so according to the above chart and table interpreted that Amul give the more promotional scheme so customer prefer the most first rank achieve by the Amul and second place come the Gaytri and rest of all.

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TASTE Table 43 Taste criteria of Different Brands of dairy products
Rank Gaytri Madhur Amul Vimal
1 50 29 213 92
2 74 211 49 50
3 30 34 118 202
4 230 110 4 40
Weightage Rank 712 927 939 962 4 3 2 1
Graph 28 Taste criteria of Different Brands of dairy products
250 200 150 100 50 50 0
230 211 213 202
110
118 49 Amul 4
74
30 29 34
92 50 Vimal 40
Gaytri
Madhur
Interpritation: From the above chart and table it is to be interpreted that from the selected sample size for the survey, most of the response of customer the Quality of the Amul product is highly satisfy compare to other brand.so according to quality criteria the brand is more highly preffered the customer than the brand of other product.

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Q. 11 Rate the following sentences as per your agreeness. Table 44 View on agreeness of Vimal dairy products Statements Quality of Vimal Dairy products is/are good. The products of Vimal Dairy is/are easily available. Brand image of Vimal Dairy is good in the market. Test of Vimal Dairy products is/are good compare to other brands products. Price of Vimal Dairy Products is/are reasonable. Vimal Dairy Products Advertisement is more influence the Customer. Various flavor of Vimal Dairy Products are available in the market. Vimal Dairy Products are easily abailable in the any parlour. Customers are satisfy with Vimal Dairy Products. Strongly Agree 201 12 70 29 Agree Indifferent Disagree 152 59 116 124 31 166 163 181 0 84 31 45 Strongly Disagree 0 67 8 9
100 12
32 100
0 133
120 87
52 56
22
141
62
13
19
110
115
89
55
25
72
99
108
84
Chart 29- View on agreeness of Vimal dairy products
Agreeness Of Respondensts
250 200 150 100 50 0
Quality of Products of Brand image Test of Price of Vimal Dairy Vimal Dairy Vimal Dairy of Vimal Vimal Dairy Vimal Dairy Products products are are easily Dairy is product is Products are Advt. is good. available. good. good than reasonable. more the other influence the brands Customer. products. Various Vimal Dairy Customers flavors of Products are are satisfy Vimal are easily with Vimal available in abailable in Dairy the market. the any Products. parlour.
Strongly Agree
Agree
Indifferent
Disagree
Strongly Disagree

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Table 45 Descriptive Stat. View on agreeness of Vimal dairy products
Mean Std. Deviation Quality Easily Availablity Brandimage Test Price Advertisement Influence Markert Availability Parlour Availability Satisfaction 1.56 3.35 2.46 2.69 4.11 3.20 2.75 3.14 3.40 .644 1.024 .936 .847 .944 1.050 .897 1.121 1.192
Interpretation : As per the customers answer or chart we can see that the quality of vimal dairy products are good and customers are strongly agree with that. Easily Availability of vimal dairy products on customer give the moderate answer means not agree not disagree. Also the brand image and taste of vimal dairy products are indifferent means customer give answer on that statment is moderate or indifferent. Price of the vimal dairy is reasonable on that statment customers are strongly agree are there. Because price is not much high and not lower but affordable are there. Advt. also influence to the customers are there. Means customers are agree on this statment. Various Flavors of vimal dairy products in the market according to the customers are agree on that. Means avilable in the market are there. Vi mal dairy products are easily available in any parlour on this statment customers are agree and indifferent means at a same level of this answer of the customers. Customers are satisfy with Vimal dairy products, according to the customers point of view they response that they not agree or not indifferent but same level are there.

76
Q .12 If Vimal dairy product is not available in your nearest place that time what will you do? Table 46 Decision take by customers if products not available Particulars Waiting For That Go Distance For That Choose Alternative Brand Total No. Of Respondents Percentage (%) 65 140 179 384 17% 36% 47% 100%
Chart 30 - Decision take by customers if products not available

Waiting For That 17% Choose Alternative Brand 47%
Go Distance For That 36%
Interpretation: Above chart show that the suppose products vimal dairy are not available in nearest place so 47% customers are choose the alternative brand of the product. 36% are go distance for that means it is good for the vimal dairy are there. And 17% customers are waiting for the vimal dairy products. S.V. Institute Of Management, Kadi
77
6.2 Demographic profile of respondents:-
1. GENDER:Table 47 Gender of Respondents
Gender Of Respondents Male Female Total
Frequency 204 180 384
Percentage (%) 53% 47% 100%
Chart 31- Gender of Respondents
47% 53% Male Female
Interpretation:As per our survey 53% are Male respondents and 47% person are female respondents are there. S.V. Institute Of Management, Kadi
78
2. AGE:-
Table 48 Age Of Respondents Age Of Respondent Frequency Percentage (%) Less than 20 year 20-30 year 31-40 year 41-50 year more than 50 year Toal 174 145 54 9 2 384 45% 38% 14% 2% 1% 100%
Chart 32 - Age Of Respondents

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 45% 38%
14% 2% 1%
Age Of Respondent (%)
Less 20-30 31-40 41-50 more than 20 year year year than 50 year year
Interpretation: Above chart show that the 45% respondent age are less than the 20 year are there. 38% are 20 to 30 year, 14% are 31 to 40 year and rest of all are 41 and more than 51 year.

79
3. OCCUPATION:Table 49 - Occupation Of Respondent Occupation Of Respondent Frequency Percentage (%) Private Government Service Student Business/Professional Others Total 38 80 180 66 20 384 10% 21% 47% 17% 5% 100%
Chart 33 Occupation Of Respondent

47% 50% 40% 30% 20% 10% 0% 21% 10% 17% 5%
Occupation Of
Interpretation:Above chart show that the according to our survey 47% are student its a highest percentage are there means respondent are educate. 21% respondent are do the Government Service and 17% has a Business or professional. And rest of has a Private or other work\

80
4. EDUCATION BACKGROUND:Table 50 Education Background Of Respondents Education Up To 12std. Graduation Post Graduation Others Total Frequency Percentage (%) 110 150 80 44 384 29% 39% 21% 11% 100%
Chart 34 - Education Background Of Respondents

Up To 12std. Graduation Post Graduation Others
11% 29% 21%
39%
Interpretation:Above chart show that the most of the respondents means 39% respondents are graduate are there. 29% up to 12th std., 21% post graduate and 11% are other means up to 10th or other. Means as per our survey most of the respondents are well educate are there.

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5. FAMILY MEMBERS:Table 51 Family Member Of Respondents Family Members Frequency Percentage (%) 24 46 68 8 above Others Total 150 130 50 40 14 384 39% 34% 13% 10% 4% 100%
Chart 35 - Family Member Of Respondents

8 above 10% 6_8 14%
2_4 41%
4_6 35%
Interpretation:Above chart show that the 35% respondents has family member 4-6, 41% has a 2-4, 14% has a 6-8 ans rest means 10% has a more than 8 family members are there.

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6. MONTHLY INCOME:Table 52 - Monthly Income Of Respondents Monthly Income Respondents Frequency Percentage (%) Less Than 10000 10000-20000 20000-30000 More Than 30000 Total 128 216 11 29 384 33% 56% 3% 8% 100%
Chart 36 - Monthly Income Of Respondents

60% 50% 40% 30% 20% 10% 0% 56% 33% 8%
3%
Interpretation:As per the above chart we can see that the 56% respondents income are betwenn the 10,00020,000 are there. 33% respondents income are less than the 10,000. And rest of means 8% respodents income are mote than 30,000 and rest of all income 20,000 to 30,000. Because we survey the as specially the rural area so most respondents income are 10,000 to 20,000 are there. S.V. Institute Of Management, Kadi
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7.1 DESCRIPTIVE STATISTICS:Table 53 - Descriptive Statistics Of Demographic Profile Of Respondents Descriptive Statistics Mean Gender Age Occupation EducationBackground Family Members Income 1.47 1.74 2.87 2.44 2.13 2.3672 Std. Deviation .500 .797 .980 1.341 1.348 .72123 Skewness .115 .869 -.055 .706 .891 .451 Kurtosis -1.997 .332 -.113 -.681 0.055 .035
Interpretation:
Skew is a measure of symmetry. In our Test, we have found that skewness of distribution is greater than 0.00. A normal distribution has skewness = 0. So we can say that our distribution is not symmetric. Kurtosis is a measure of peakeness and the fat-tails that associate with less density in the middle. A normal distribution has kurtosis = 3.0 or excess. Here the data on Gender, Age, occupation, education background, family member & income of the respondent and data of Kurtosis & Skewness are not at 0 so from that it can be said that the data are not normally distributed and further test can be applied.

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7.2 RELIABILITY ANALYSIS:Table 54 - Reliability Statistics Reliability Statistics Cronbach's Alpha .744 N of Items 23
Interpretation:
Generally the Cronbachs Alpha is used to measure the reliability of the data. Data having .60 are considered as reliable. The reliability statistics shows a value of 0.744 for Cronbach's Alpha which further confirm that the scale is reliable for further study.

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7.3 CHI SQUARE ANALYSIS:NO. HO.1 SIGNIFICANCE VALUE Decision maker in a family for purchasing vimal dairy .000 products & gender of respondent are independent to each other. Decision maker in a family for purchasing vimal dairy products & age of respondent are independent to each other. Decision maker in a family for purchasing vimal dairy products & occupation of respondent are independent to each other. Decision maker in a family for purchasing vimal dairy products & education background of respondent are independent to each other Decision maker in a family for purchasing vimal dairy products & family member of respondent are independent of each other Decision maker in a family for purchasing vimal dairy products & income of respondent are independent to each other Perception regarding purchasing vimal dairy product if it is not available in nearest place & gender of the respondent are not independent to each other Perception regarding purchasing vimal dairy product if it is not available in nearest place & age of the respondent are not independent to each other Perception regarding purchasing vimal dairy product if it is not available in nearest place & occupation of the respondent are not independent to each other .000 HYPOTHESIS RESULT Reject
HO.2
Reject
HO.3
.330
Accept
H0.4
.108
Accept
HO.5
.000
Reject
HO.6
.001
Reject
HO.7
.178
Accept
HO.8
.267
Acccept
HO.9
.182
Accept
HO.10 Perception regarding purchasing vimal dairy product if it is not available in nearest place & education background of the respondent are not independent to each other HO.11 Perception regarding purchasing vimal dairy product if it is not available in nearest place & family member of the respondent are not independent to each other
HO.12 Perception regarding purchasing Vimal dairy product if it is not Available In nearest place & income of the respondent are not independent to each other.
.119
Accept
.692
Accept
.044
Reject

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7.3 CHI SQUARE ANALYSES:-
Ho.1 - Decision maker in a family for purchasing vimal dairy products & gender of respondent are independent to each other. Interpretation: Here the significance value is .000 which less than 0.05 so alternative hypotheses is accepted it means that the family for purchasing vimal dairy product and Gender of the respondent are dependent to each other. Ho.2 - Decision maker in a family for purchasing vimal dairy products & age respondent are independent to each other. of
Interpretation: Here the significance value is .000 which less than 0.05 so alternative hypotheses is accepted it means that the family for purchasing vimal dairy product& and Age of the respondent are dependent to each other. Ho.3 - Decision maker in a family for purchasing vimal dairy products & occupation of respondent are independent to each other. Interpretation: Here the significance value is .330 which higher than 0.05 so alternative hypotheses is rejected it means that the family for purchasing vimal dairy product& and occupation of the respondent are independent to each other. Ho.4 - Decision maker in a family for purchasing vimal dairy products & education background of respondent are independent to each other. Interpretation: Here the significance value is .108 which higher than 0.05 so alternative hypotheses is Rejected it means that the family for purchasing vimal dairy product& and Education background of the respondent are independent to each other. Ho.5 - Decision maker in a family for purchasing vimal dairy products & family member of respondent are independent to each other. Interpretation: Here the significance value is .000 which less than 0.05 so alternative hypotheses is accepted it means that the family for purchasing vimal dairy product& and family member of the respondent are dependent to each other.

87
Ho.6 - Decision maker in a family for purchasing vimal dairy products & income of respondent are independent to each other. Interpretation: Here the significance value is .001 which less than 0.05 so alternative hypotheses is accepted it means that the family for purchasing vimal dairy product& and Income of the respondent are dependent to each other. Ho.7 - Perception regarding purchasing vimal dairy product if it is not available in nearest place & gender of the respondent are not independent to each other. Interpretation: Here the significance value is .178 which higher than 0.05 so alternative hypotheses is rejected it means that perception regarding purchasing vimal dairy product& and Gender of the respondent are independent to each other. Ho.8 - Perception regarding purchasing vimal dairy product if it is not available in nearest place & age of the respondent are not independent to each other. Interpretation: Here the significance value is .267 which higher than 0.05 so alternative hypotheses is rejected it means that perception regarding purchasing vimal dairy product& and Age of the respondent are independent to each other. Ho.9 - Perception regarding purchasing vimal dairy product if it is not available in nearest place & occupation of the respondent are not independent to each other. Interpretation: Here the significance value is .182 which higher than 0.05 so alternative hypotheses is rejected it means that perception regarding purchasing vimal dairy product& and occupation of the respondent are independent to each other. Ho.10 - Perception regarding purchasing vimal dairy product if it is not available in nearest place & education background of the respondent are not independent to each other. Interpretation: Here the significance value is .119 which higher than 0.05 so alternative hypotheses is rejected it means that perception regarding purchasing vimal dairy product& and education background of the respondent are independent to each other.

88
Ho.11- Perception regarding purchasing vimal dairy product if it is not available in nearest place & family member of the respondent are not independent to each other. Interpretation: Here the significance value is .692 which higher than 0.05 so alternative hypotheses is rejected it means that perception regarding purchasing vimal dairy product& and family member of the respondent are independent to each other.
Ho.12 - Perception regarding purchasing vimal dairy product if it is not available in nearest place & income of the respondent are not independent to each other. Interpretation: Here the significance value is .044 which higher than 0.05 so alternative hypotheses is accepted it means that perception regarding purchasing vimal dairy product& and income of the respondent are dependent to each other.

89
7.4 ONE WAY ANNOVA TEST HYPOTHESIS:NO. Ho.1 HYPOTHESIS There is no significance difference in the level of agreeness of the respondent regarding quality of Vimal dairy product is good between different Age group of the respondent. There is no significance difference in the level of agreeness of the respondent regarding quality of Vimal dairy product is good between different occupation of the respondent. There is no significance difference in the level of agreeness of the respondent regarding quality of Vimal dairy product is good between different Education background of the respondent. There is no significance difference in the level of agreeness of the respondent regarding quality of Vimal dairy product is good between different numbers of family member of the respondent. There is no significance difference in the level of Agreeness of the respondent regarding quality of Vimal dairy product is good between different in Income of the respondent. There is no significance difference in the level of Agreeness of the respondent regarding product of vimal dairy is easily available between different in Age group of the respondent. There is no significance difference in the level of Agreeness of the respondent regarding product of vimal dairy is easily available between different in Occupation group. There is no significance difference in the level of Agreeness of the respondent regarding product of vimal dairy is easily available between different in Education background group. There is no significance difference in the level of Agreeness of the respondent regarding product of vimal dairy is easily available between different in family member group. SIGNIFICANCE VALUE .696 RESULT
Accept
Ho.2
.552
Accept
Ho.3
.662
Accept
Ho.4
.552
Accept
Ho.5
.551
Accept
Ho.6
.690
Accept
Ho.7
.404
Accept
Ho.8
.405
Accept
Ho.9
.712
Accept

90
Ho.10 There is no significance difference in the level of Agreeness of the respondent regarding product of vimal dairy is easily available between different in Income group. Ho.11 There is no significance difference in the level of Agreeness of the respondent regarding Brand image of Vimal dairy product is good in market between different in Age group. Ho.12 There is no significance difference in the level of Agreeness of the respondent regarding Brand image of Vimal dairy product is good in market between different in Occupation group Ho.13 There is no significance difference in the level of Agreeness of the respondent regarding Brand image of Vimal dairy product is good in market between different in education background group. Ho.14 There is no significance difference in the level of Agreeness of the respondent regarding Brand image of Vimal dairy product is good in market between different in family member group Ho.15 There is no significance difference in the level of Agreeness of the respondent regarding Brand image of Vimal dairy product is good in market between different in Income group. Ho.16 There is no significance difference in the level of Agreeness of the respondent regarding Test of Vimal dairy product is good compare to other brand between different in Age group. Ho.17 There is no significance difference in the level of Agreeness of the respondent regarding Test of Vimal dairy product is good compare to other brand between different in Occupation group Ho.18 There is no significance difference in the level of Agreeness of the respondent regarding Test of Vimal dairy product is good compare to other brand between different in Education background group. Ho.19 There is no significance difference in the level of
Agreeness of the respondent regarding Test of Vimal dairy product is good compare to other brand between different in family member group. There is no significance difference in the level of Agreeness of the respondent regarding Taste of Vimal dairy product is good compare to other brand between different in Income group. There is no significance difference in the level of Agreeness of the respondent regarding Price of Vimal dairy product is reasonable between different in Age group.
.639
Accept
.751
Accept
.788
Accept
.152
Accept
.235
Accept
.476
Accept
.106
Accept
.887
Accept
.480
Accept
.514
Accept
Ho.20
.001
Reject
Ho.21
Accept .845

91
Ho.22 There is no significance difference in the level of Agreeness of the respondent regarding price of Vimal dairy product is reasonable between different in Occupation group. Ho.23 There is no significance difference in the level of Agreeness of the respondent regarding price of Vimal dairy product is reasonable between different in Education background. Ho.24 There is no significance difference in the level of Agreeness of the respondent regarding price of Vimal dairy product is reasonable between different in Family member. Ho.25 There is no significance difference in the level of Agreeness of the respondent regarding price of Vimal dairy product is reasonable between different in Income. Ho.26 There is no significance difference in the level of Agreeness of the respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Age group. Ho.27 There is no significance difference in the level of Agreeness of the respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Occupation group. Ho.28 There is no significance difference in the level of Agreeness of the respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Education background group. Ho.29 There is no significance difference in the level of Agreeness of the respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Family member group. Ho.30 There is no significance difference in the level of
Agreeness of the respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Income group. There is no significance difference in the level of Agreeness of the respondent regarding Various flavour of Vimal dairy product is available in market between different in Age group. There is no significance difference in the level of Agreeness of the respondent regarding Various flavour of Vimal dairy product is available in market between different in Occupation group There is no significance difference in the level of Agreeness of the respondent regarding Various flavour of Vimal dairy product is available in market between different in Education background group.
.694
Accept
.847
Accept
.872
Accept
.514
Accept
.019
Reject
.436
Accept
.094
Accept
.256
Accept
.527
Accept
Ho.31
.049
Reject
Ho.32
.126
Accept
Ho.33
.574
Accept

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Ho.34 There is no significance difference in the level of Agreeness of the respondent regarding Various flavour of Vimal dairy product is available in market between different in Family member group. Ho.35 There is no significance difference in the level of Agreeness of the respondent regarding Various flavour of Vimal dairy product is available in market between different in Income group Ho.36 There is no significance difference in the level of Agreeness of the respondent regarding Vimal dairy product is easily available in the any parlour between different in Age group. Ho.37 There is no significance difference in the level of Agreeness of the respondent regarding Vimal dairy product is easily available in the any parlour between different in Occupation group. Ho.38 There is no significance difference in the level of Agreeness of the respondent regarding Vimal dairy product is easily available in the any parlour between different in Education background group. Ho.39 There is no significance difference in the level of Agreeness of the respondent regarding Vimal dairy product is easily available in the any parlour between different in Family member group. Ho.40 There is no significance difference in the level of Agreeness of the respondent regarding quality of Vimal dairy product is good between different in Income group. Ho.41 There is no significance difference in the level of agreeness of the respondent regarding Customer are satisfy with Vimal dairy products between different in Age group. Ho.42 There is no significance difference in the level of agreeness of the respondent regarding Customer are satisfy with Vimal dairy products between different in Occupation group. Ho.43 There is no significance difference in the level of agreeness of the respondent regarding Customer are satisfy with Vimal dairy products between different in Education background of the respondent.
.955
Accept
.039
Reject
.049
Reject
.083
Accept
.141
Accept
.682
Accept
.544
Accept
.808
Accept
.077
Accept
.262
Accept

93
Ho.44 There is no significance difference in the level of agreeness of the respondent regarding Customer are satisfy with Vimal dairy products between different in Family member group of the respondent. Ho.45 There is no significance difference in the level of agreeness of the respondent regarding Customer are satisfy with Vimal dairy products between different in Income of the respondent.
.517
Accept
.213
Accept

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7.4 ONE WAY ANNOVA TEST HYPOTHESIS ANALYSIS:-
H0.1 - There is no significance difference in the level of Agreeness of the respondent regarding quality of Vimal dairy product is good between different in Age group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Quality of vimal dairy product is good between different in age group. There was no significant at the difference in the level of Agreeness of the respondent regarding quality of Vimal dairy product is good between different in Age group at the p>0.05 level [F=0.555, p=0.696] Ho.2 - There is no significance difference in the level of Agreeness of the respondent regarding quality of Vimal dairy product is good between different in occupation group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Quality of vimal dairy product is good between different in Occupation group.. There was no significant at the difference in the level of Agreeness of the respondent regarding quality of Vimal dairy product is good between different in Occupation group at the p>0.05 level [F=0.761, p=0.552] Ho.3 - There is no significance difference in the level of Agreeness of the respondent regarding quality of Vimal dairy product is good between different in Education group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Quality of vimal dairy product is good between different in Education group.. There was no significant at the difference in the level of Agreeness of the respondent regarding quality of Vimal dairy product is good between different in Education group at the p>0.05 level [F=0.601, p=0.662] HO.4 - There is no significance difference in the level of Agreeness of the respondent regarding quality of Vimal dairy product is good between different in family member group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding quality of vimal dairy product is good between different in Education group. There was no significant at the difference in the level of Agreeness of the respondent regarding quality of Vimal dairy product is good between different in family member group at the p>0.05 level [F=0.761, p=0.552]

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Ho.5 - There is no significance difference in the level of Agreeness of the respondent regarding quality of Vimal dairy product is good between different in Income group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Quality of vimal dairy product is good between different in Income group. There was no significant at the difference in the level of Agreeness of the respondent regarding quality of Vimal dairy product is good between different in Income group at the p>0.05 level [F=0.790, p=0.557] Ho.6 - There is no significance difference in the level of Agreeness of the respondent regarding product of vimal dairy is easily available between different in Age group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding product of vimal dairy is easily available between different in Age group. There was no significant at the difference in the level of Agreeness of the respondent regarding product of vimal dairy is easily available between different in Age group at the p>0.05 level [F=0.563, p=0.690] Ho.7 - There is no significance difference in the level of Agreeness of the respondent regarding product of vimal dairy is easily available between different in Occupation group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding product of vimal dairy is easily available between different in Occupation group. There was no significant at the difference in the level of Agreeness of the respondent regarding product of vimal dairy is easily available between different in Occupation group at the p>0.05 level [F=1.007, p=0.404] Ho.8 - There is no significance difference in the level of Agreeness of the respondent regarding product of vimal dairy is easily available between different in Education background group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding product of vimal dairy is easily available between different in education background group. There was no significant at the difference in the level of Agreeness of the respondent regarding product of vimal dairy is easily available between different in Education background group at the p>0.05 level [F=1.005, p=0.405]

96
Ho.9 - There is no significance difference in the level of Agreeness of the respondent regarding product of vimal dairy is easily available between different in family member group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding product of vimal dairy is easily available between different in family member group. There was no significant at the difference in the level of Agreeness of the respondent regarding product of vimal dairy is easily available between different in family member group at the p>0.05 level [F=.585, p=0.712] Ho.10 - There is no significance difference in the level of Agreeness of the respondent regarding product of vimal dairy is easily available between different in Income group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding product of vimal dairy is easily available between different in Income group. There was no significant at the difference in the level of Agreeness of the respondent regarding product of vimal dairy is easily available between different in Income group at the p>0.05 level [F=.565, p=0.639] H0.11 - There is no significance difference in the level of Agreeness of the respondent regarding Brand image of Vimal dairy product is good in market between different in Age group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Brand image of vimal dairy product is good in market between different in Age group. There was no significant at the difference in the level of Agreeness of the respondent regarding Brand image of Vimal dairy product is good in market between different in Age group at the p>0.05 level [F=.479, p=0.751] Ho.12 - There is no significance difference in the level of Agreeness of the respondent regarding Brand image of Vimal dairy product is good in market between different in Occupation group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Brand image of vimal dairy product is good in market between different in Occupation group. There was no significant at the difference in the level of Agreeness of the respondent regarding Brand image of Vimal dairy product is good in market between different in Occupation group at the p>0.05 level [F=.428, p=0.788]

97
Ho.13 - There is no significance difference in the level of Agreeness of the respondent regarding Brand image of Vimal dairy product is good in market between different in education background group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Brand image of vimal dairy product is good in market between different in Education background group. There was no significant at the difference in the level of Agreeness of the respondent regarding Brand image of Vimal dairy product is good in market between different in Education background group at the p>0.05 level [F=1.688, p=0.152] Ho.14 - There is no significance difference in the level of Agreeness of the respondent regarding Brand image of Vimal dairy product is good in market between different in family member group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Brand image of vimal dairy product is good in market between different in family member group. There was no significant at the difference in the level of Agreeness of the respondent regarding Brand image of Vimal dairy product is good in market between different in family member group at the p>0.05 level [F=1.369, p=0.235] Ho.15 - There is no significance difference in the level of Agreeness of the respondent regarding Brand image of Vimal dairy product is good in market between different in Income group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Brand image of vimal dairy product is good in market between different in Income group. There was no significant at the difference in the level of Agreeness of the respondent regarding Brand image of Vimal dairy product is good in market between different in Income group at the p>0.05 level [F=.834, p=0.476] Ho.16 - There is no significance difference in the level of Agreeness of the respondent regarding Test of Vimal dairy product is good compare to other brand between different in Age group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Test of vimal dairy product is good compare to other brand between different in Age group. There was no significant at the difference in the level of Agreeness of the respondent regarding Test of vimal dairy product is good compare to other brand between different in Age group at the p>0.05 level [F=1.920, p=0.106] S.V. Institute Of Management, Kadi
98
Ho.17 - There is no significance difference in the level of Agreeness of the respondent regarding Test of Vimal dairy product is good compare to other brand between different in Occupation group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Test of vimal dairy product is good compare to other brand between different in Occupation group. There was no significant at the difference in the level of Agreeness of the respondent regarding Test of vimal dairy product is good compare to other brand between different in occupation group at the p>0.05 level[F=.286, p=0.887] Ho.18 - There is no significance difference in the level of Agreeness of the respondent regarding Test of Vimal dairy product is good compare to other brand between different in Education background group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Test of vimal dairy product is good compare to other brand between different in education background group. There was no significant at the difference in the level of Agreeness of the respondent regarding Test of vimal dairy product is good compare to other brand between different in Education background group at the p>0.05 level [F=.873, p=0.480] Ho.19 - There is no significance difference in the level of Agreeness of the respondent regarding Test of Vimal dairy product is good compare to other brand between different in family member group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Test of vimal dairy product is good compare to other brand between different in education background group. There was no significant at the difference in the level of Agreeness of the respondent regarding Test of vimal dairy product is good compare to other brand between different in family member group at the p>0.05 level [F=.853, p=0.514]

99
Ho.20 - There is no significance difference in the level of Agreeness of the respondent regarding Test of Vimal dairy product is good compare to other brand between different in Income group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Test of vimal dairy product is good compare to other brand between different in Income group. There was significant at the difference in the level of Agreeness of the respondent regarding Test of vimal dairy product is good compare to other brand between different in Income group at the p<0.05 level [F=5.887, p=0.001] Ho.21 - There is no significance difference in the level of Agreeness of the respondent regarding Price of Vimal dairy product is reasonable between different in Age group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Price of vimal dairy product is reasonable between different in Age group. There was no significant at the difference in the level of Agreeness of the respondent regarding price of vimal dairy product is reasonable between different in Age group at the p>0.05 level [F=.349, p=0.845] Ho.22 - There is no significance difference in the level of Agreeness of the respondent regarding price of Vimal dairy product is reasonable between different in Occupation group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Price of vimal dairy product is reasonable between different in Occupation group. There was no significant at the difference in the level of Agreeness of the respondent regarding price of vimal dairy product is reasonable between different in Occupation group at the p>0.05 level [F=.553, p=0.697] Ho.23 - There is no significance difference in the level of Agreeness of the respondent regarding price of Vimal dairy product is reasonable between different in Education background. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Price of vimal dairy product is reasonable between different in Education background group. There was no significant at the difference in the level of Agreeness of the respondent regarding price of vimal dairy product is reasonable between different in Education background group at the p>0.05 level [F=.361, p=0.837]

100
Ho.24 - There is no significance difference in the level of Agreeness of the respondent regarding price of Vimal dairy product is reasonable between different in Family member. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Price of vimal dairy product is reasonable between different in family member group. There was no significant at the difference in the level of Agreeness of the respondent regarding price of vimal dairy product is reasonable between different in family member group at the p>0.05 level [F=.365, p=0.872] Ho.25 - There is no significance difference in the level of Agreeness of the respondent regarding price of Vimal dairy product is reasonable between different in Income. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Price of vimal dairy product is reasonable between different in Income group. There was no significant at the difference in the level of Agreeness of the respondent regarding price of vimal dairy product is reasonable between different in Income group at the p>0.05 level [F=.765, p=0.514] Ho.26 - There is no significance difference in the level of Agreeness of the respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Age group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Age group. There was significant at the difference in the level of Agreeness of the respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Age group at the p>0.05 level p=0.019] [F=2.977,

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Ho.27 - There is no significance difference in the level of Agreeness of the respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Occupation group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Occupation group. There was significant at the difference in the level of Agreeness of the respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Occupation group at the p>0.05 level [F=.947, p=0.436] Ho.28 - There is no significance difference in the level of Agreeness of the respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Education background group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Education background group. There was significant at the difference in the level of Agreeness of the respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Education background group at the p>0.05 level [F=2.001, p=0.094] H0.29 - There is no significance difference in the level of Agreeness of the respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Family member group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in family member group. There was significant at the
difference in the level of Agreeness of the respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in family member group at the p>0.05 level [F=1.317, p=0.256]

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Ho.30 - There is no significance difference in the level of Agreeness of the respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Income group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Income group. There was no significant at the difference in the level of Agreeness of the respondent regarding Advertisement of Vimal dairy product is more influence the customer between different in Income group at the p>0.05 level [F=743, p=0.527] Ho.31 - There is no significance difference in the level of Agreeness of the respondent regarding Various flavour of Vimal dairy product is available in market between different in Age group. Interpretation : A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding various flavour of Vimal dairy product is available in market between different in Age group. There was significant difference in the level of Agreeness of the respondent regarding various flavour of Vimal dairy product is available in market between different in Age group at the p<0.05 level [F=2.412, p=0.049] Ho.32 - There is no significance difference in the level of Agreeness of the respondent regarding Various flavour of Vimal dairy product is available in market between different in Occupation group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding various flavour of Vimal dairy product is available in market between different in Occupation group. There was no significant difference in the level of Agreeness of the respondent regarding various flavour of Vimal dairy product is available in market between different in occupation group at the p>0.05 level p=0.126] Ho.33 - There is no significance difference in the level of Agreeness of the respondent regarding Various flavour of Vimal dairy product is available in market between different in Education background group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding various flavour of Vimal dairy product is available in market between different in Occupation group. There was no significant difference in the level of Agreeness of the respondent regarding various flavour of Vimal dairy product is S.V. Institute Of Management, Kadi
103
[F=1.182,
available in market between different in Education background group at the p>0.05 level [F=.727, p=0.574] Ho.34 - There is no significance difference in the level of Agreeness of the respondent regarding Various flavour of Vimal dairy product is available in market between different in Family member group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Various flavour of Vimal dairy product is available in market between different in family member group. There was no significant difference in the level of Agreeness of the respondent regarding various flavour of Vimal dairy product is available in market between different in family member group at the p>0.05 level [F=.219, p=0.955] Ho.35 - There is no significance difference in the level of Agreeness of the respondent regarding Various flavour of Vimal dairy product is available in market between different in Income group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding various flavour of Vimal dairy product is available in market between different in Income group. There was significant difference in the level of Agreeness of the respondent regarding various flavour of Vimal dairy product is available in market between different in Income group at the p<0.05 level [F=2.484, p=0.039] Ho.36 - There is no significance difference in the level of Agreeness of the respondent regarding Vimal dairy product is easily available in the any parlour between different in Age group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Vimal dairy product is easily available in the any parlour between different in Age group. There was significant difference in the level of agreeness of the respondent regarding Vimal dairy product is easily available in the any parlour between different in Age group the p<0.05 level [F=2.412, p=0.049] Ho.37 - There is no significance difference in the level of Agreeness of the respondent regarding Vimal dairy product is easily available in the any parlour between different in Occupation group.

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Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Vimal dairy product is easily available in the any parlour between different in Occupation group. There was significant difference in the level of Agreeness of the respondent regarding Vimal dairy product is easily available in the any parlour between different in Occupation group at the p>0.05 level [F=2.082, p=0.083] Ho.38 - There is no significance difference in the level of Agreeness of the respondent regarding Vimal dairy product is easily available in the any parlour between different in Education background group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Vimal dairy product is easily available in the any parlour between different in education background group. There was significant difference in the level of Agreeness of the respondent regarding Vimal dairy product is easily available in the any parlour between different in Education background group at the p>0.05 level [F=1.738, p=0.141]
Ho.39 - There is no significance difference in the level of Agreeness of the respondent regarding Vimal dairy product is easily available in the any parlour between different in Family member group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Vimal dairy product is easily available in the any parlour between different in family member group. There was no significant difference in the level of Agreeness of the respondent regarding Vimal dairy product is easily available in the any parlour between different in family member group at the p>0.05 level [F=.624, p=0.682]
Ho.40 - There is no significance difference in the level of Agreeness of the respondent regarding quality of Vimal dairy product is good between different in Income group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Vimal dairy product is easily available in the any parlour between different in Income group. There was no significant no difference in the level of Agreeness of the respondent regarding Vimal dairy product is easily available in the any parlour between different in Income group at the p>0.05 level [F=.714, p=0.544] S.V. Institute Of Management, Kadi
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Ho.41 - There is no significance difference in the level of Agreeness of the respondent regarding Customer are satisfy with Vimal dairy products between different in Age group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Customer are satisfied with Vimal dairy products between different in Age group. There was no significant difference at the in the level of Agreeness of the respondent regarding Customer are satisfy with Vimal dairy products between different in Age group at the p>0.05 level [F=.401, p=0.808] Ho.42 - There is no significance difference in the level of Agreeness of the respondent regarding Customer are satisfy with Occupation group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Customer are satisfied with Vimal dairy products between different in Occupation group. There was no significant difference at the in the level of Agreeness of the respondent regarding Customer are satisfy with Vimal dairy product between different in Occupation group at the p>0.05 level [F=2.125, p=0.077] Ho.43 - There is no significance difference in the level of Agreeness of the respondent regarding Customer are satisfy with Education background group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Customer are satisfied with Vimal dairy products between different in Education background group. There was no significant difference at the in the level of Agreeness of the respondent regarding Customer are satisfy with Vimal dairy products between different in Education background group at the p>0.05 level [F=1.320, p=0.262] Vimal dairy products between different in Vimal dairy products between different in

106
Ho.44 - There is no significance difference in the level of Agreeness of the respondent regarding Customer are satisfy with Vimal dairy products between different in Family member group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Customer are satisfied with Vimal dairy products between different in family member group. There was no significant difference at the in the level of agreeness of the respondent regarding Customer are satisfy with Vimal dairy products between different in family member group at the p>0.05 level [F=.847, p=0.517] Ho.45 - There is no significance difference in the level of Agreeness of the respondent regarding Customer are satisfy with Vimal dairy products between different in Income group. Interpretation: A one-way was conducted to compare the significance difference in level of agreeness of respondent regarding Customer are satisfied with Vimal dairy products between different in Income group. There was no significant difference at the in the level of agreeness of the respondent regarding Customer are satisfy with Vimal dairy products between different in Income group at the p>0.05 level [F=1.504, p=0.213]

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7.5 INDEPENDENT T TEST:-
NO.
HYPOTHESIS
SIGNIFICANCE VALUE
RESULT
HO.1
There is no significance difference in the level of agreeness of the respondent regarding quality of Vimal dairy product is good between male and female. There is no significance difference in the level of agreeness of the respondent regarding product of Vimal dairy product is easily available between male and female. There is no significance difference in the level of agreeness of the respondent regarding Brand image of Vimal dairy product is good in the market between male and female. There is no significance difference in the level of agreeness of the respondent regarding Test of Vimal dairy product is good between male and female. There is no significance difference in the level of agreeness of the respondent regarding Price of Vimal dairy product is reasonable between male and female. There is no significance difference in the level of agreeness of the respondent regarding Vimal dairy products Advertisement is more influence the customer between male and female. There is no significance difference in the level of agreeness of the respondent regarding various flavor Vimal dairy products are available in the market between male and female. There is no significance difference in the level of agreeness of the respondent regarding Vimal dairy product is Easily available in the any parlour between male and female. There is no significance difference in the level of agreeness of the respondent regarding Customers are satisfy with Vimal dairy products between male and female.
.006
Reject
HO.2
.165
Accept
HO.3
.898
Accept
HO.4
.021
Reject
HO.5
.665
Accept
HO.6
.173
Accept
HO.7
.618
Accept
HO.8
.661
Accept
HO.9
.052
Accept

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7.5 INDEPENDENT T TEST ANALYSIS:Ho.1 - There is no significance difference in the level of agreeness of the respondent regarding quality of Vimal dairy product is good between male and female. Interpretation: Here, we see that the significance is .006, which is less than .05. Hence we reject null hypothesis .So there is no significance difference in the level of agreeness of the respondent regarding quality of vimal dairy product is good between male and female.
Ho.2 - There is no significance difference in the level of agreeness of the respondent regarding product of Vimal dairy product is easily available between male and female. Interpretation: Here, we see that the significance is .165, which is greater than .05. Hence we fail to reject null hypothesis. So there is no significance difference in the level of agreeness of the respondent regarding product of vimal dairy product is easily available between male and female.
Ho.3 - There is no significance difference in the level of agreeness of the respondent regarding Brand image of Vimal dairy product is good in the market between male and female. Interpretation: Here, we see that the significance is .898, which is greater than .05. Hence we fail to reject null hypothesis. So there is no significance difference in the level of agreeness of the respondent regarding brand image of vimal dairy product is good in the market between male and female.
Ho.4 - There is no significance difference in the level of agreeness of the respondent regarding Test of Vimal dairy product is good between male and female. Interpretation: Here, we see that the significance is .021, which is less than .05. Hence we reject null hypothesis. So there is significance difference in the level of agreeness of the respondent regarding test of vimal dairy product is good between male and female.

109
Ho.5 - There is no significance difference in the level of agreeness of the respondent regarding Price of Vimal dairy product is reasonable between male and female. Interpretation: Here, we see that the significance is .665, which is greater than .05. Hence we fail to reject null hypothesis .So there is no significance difference in the level of agreeness of the respondent regarding male and female. Ho.6 - There is no significance differences in the level of agreeness of the respondent RegardingVimal dairy products Advertisement is more influence the customer between male and female. Interpretation: Here, we see that the significance is .173, which is greater than .05. Hence we fail to reject null hypothesis. So there is no significance difference in the level of agreeness of the respondent regarding vimal dairy products advertisement is more influence the customer between male and female. Ho.7 - There is no significance differences in the level of agreeness of the respondent regarding various flavor Vimal dairy products are available in the market between male and female. Interpretation: Here, we see that the significance is .618, which is greater than .05. Hence we fail to reject null hypothesis. So there is no significance differences in the level of agreeness of the respondent regarding various flavor vimal dairy products are available in the market between male and female. Ho.8 - There is no significance difference in the level of agreeness of the respondent regarding Vimal dairy product is easily available in the any parlour between male and female. Interpretation: Here, we see that the significance is .661, which is greater than .05. Hence we fail to reject null hypothesis. So there is no significance difference in the level of agreeness of the respondent regarding vimal dairy product is easily available in the any parlour between male and female. Ho.9 - There is no significance differences in the level of agreeness of the respondent regarding Customers are satisfy with Vimal dairy products between male and female. Interpretation: Here, we see that the significance is .052, which is greater than .05. Hence we fail to reject null hypothesis .So there is no significance differences in the level of agreeness of the respondent regarding customers are satisfy with vimal dairy products between male and female. S.V. Institute Of Management, Kadi
110
price of vimal dairy product is reasonable between
7.6 FACTOR ANALYSIS:The next item from the output is the Kaiser-Meyer-Olkin (KMO) and Bartlett's test. The KMO measures the sampling adequacy which should be greater than 0.5 for a satisfactory factor analysis to proceed. Looking at the table below, the KMO measure is 0.564. So we can able to proceed factor analysis. Table 55 KMO and Bartlett's Test KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Bartlett's Test of Sphericity Approx. Chi-Square Df Sig. Interpretation: The Kaiser-Meyer-Olkin Measure of Sampling Adequacy for the various Attributes categories measured is 0664, which indicates the scale is appropriate and helps in extracting the factor. The ideal measure for this test (KMO>0.50) and here in this case KMO is 0.664 indicates the variables are measuring a common factor. Again Bartlett's test of sphere city indicated the inter correlation matrix is factorable and inter-correlation matrix come from a population in which the variables are non-collinear. Table 56 Rotated Component Matrix Rotated Component Matrix 1 -.185 .275 .056 -.056 -.209 .649 .723 .199 Component 2 3 -.212 .790 .364 -.643 .681 -.033 -.241 .043 .087 .623 .072 .058 .057 .132 -.121 -.104 4 -.045 .002 .000 .042 .683 .219 -.187 .710 .664 20.014 28 .864
Price Quality Quantity Brand Availability Packaging Promotional Scheme Taste

111
7.6 FACTOR ANALYSIS:Particular Packaging Promotional Scheme Brand Price Quality Quantity Availability Taste Affordability Factor Product Factor Experience Factor Factors Marketing Factor
Interpretation: Four factors which are most important factor from above table are (1) marketing Factor, (2) Experience Factor, (3) Product Factor, (4) Affordability Factor. It is clear from the above analysis that Customer should first of all consider the main two factors are packaging and promotional scheme of the product which is included in the marketing factor .Than after go for the second state where Experience factor like Brand and according to the brand which is positioning in the mind of customer. Third one the product factor includes price, quality and quantity of the product. And the fourth factor which is affordability factors in that the availability and taste of the product that must attractive and reachable.

112
FINDINGS
In Mehsana area the major competitor of vimal dairy are sagar, Amul, Madhur and their contribution is more with compare Vimal dairy Products sales.
The Vimal dairy provides the different packing of the products which customer demanded but it is lesser than the competitors.
Consumers are not much aware about all brand of vimal dairy products.
The most of the consumers of vimal dairy are consume only milk and butter milk.
Advertising is the attract the customers to purchase the product. Vimal advt. her products but compare to the other comptitors less give the advt.
The taste of the vimal dairy products is good because they maintain the taste of products but packaging is not good.
Most of the consumer complaint is that Availability of vimal dairy products are less compare to the Amul and some other rest of brand products.
Company also not use the distributors means not depended on the distributors and delars for sales. They should develop her own distribution network or channel.
Brand image is good but not much like the Amul and sager.

113
RECOMMENDATIONS
Vimal Dairy requires advertising her products more because awareness are less in the customers.
Company also not depend on the distributors and delars for sales so its require to depend on the distributors and dealers
According to our survey that in some area of Mehsana city, some respondents are not aware that vimal dairy is producing some product, hence company should work hard to promote its all products.
To promote the vimal dairy products according my opinion the best media is newspaper, banner and television to reach at the top and potential consumer and make others aware about the vimal dairy products.
Company should require to maintain the same quality and taste of its products and try to improve them, so as increase the consumer is possible.
The company should try to give some promotional scheme to attract the consumer for buying the vimal dairy products.
Vimal Dairy requires to give more focus on milk advertising by television, banner and pamphlet to make aware regarding vimal milk.
To improve the packaging of products and quality also because most of the customers are attract through that.
Vimal dairy needs to make its marketing team strong and also it should increase marketing activities such as promotional campaigns.

114
CONCLUSION
It was great experience during the visit and we learnt in practically knowledge and mode the project report of visit at the VIMAL DAIRY LTD. We analyses and studies during making the project report and to take the information about organization. It was an exciting moment for me. We also get some experience about the organization work. It is very useful in our future. We learn many things from practical knowledge.
Most of the consumers of vimal dairy products are loyal to the companys products. They would not like to shift to others companys dairy products in case of the unavailability in the local area.
Respondents using Amul milks home delivery service are satisfied with the availability of Amul milk in morning and evening and also afternoon.
Vimal Dairy had to promote their sale by introduce more consumer promotion tools.
The taste of the vimal dairy products is good but packaging is not good.
Vimal Dairy have to more concentrate to improve their brand image by the ISO 9002 certificate.
Customers are not purchase milk in between the morning and evening.
Vimal Dairy future will very bright because of good management, good department, some of skilled workers and good experienced persons. In our opinion,VIMAL DAIRY LTD. has wide scope of growing its business. This Vimal dairy has provide us best and useful information, which is very necessary for preparing the project report.

115
BIBLIOGRAPHY
Books:1. PHILIP KOTLER (Marketing Management) Websites:www.vimaldairy.com Other: 1. Old Reports
Literature Review Reference (Bibliography):1. MR. S.P. KARUPPASAMY PANDIAN, S. V. (August 2012). AN EMPIRICAL STUDY ON CONSUMER PERCEPTION TOWARDS. International Journal of Marketing, Financial Services & Management Research (IRJC) , 18-32. 2. Srivastava, V. (2011). A Study of Brand Awareness and Customer Perception of MAHARAJA WHITELINE Products. VSRD International Journal of Business & Management Research , 7-20. 3. Harry M. Kaiser, C. W. (1992 ). Consumer perceptions and attitudes towards bovine somatotropin . Northeastern Journal of Agricultural and Resource Economics , 10-20. 4. Dr.S.SUDHAGAR. (July-Aug. 2012). A Study on Perception and Awareness on Credit Cards among Bank Customers in Krishnagiri District. IOSR Journal of Business and Management (IOSRJBM) , 14-23. 5. Sohail Ayyaz, H. B. (Jan-June 2011). Level and Determinants of Consumers. JOURNAL OF BUSINESS & ECONOMICS , 60-76. 6. Dr. Qian Sun, N. S. (23-26 April 2009). CONSUMER PERCEPTION OF PRODUCT STIMULI . In the 2nd Tsinghua International Design Management Symposium. Beijing , China: Tsinghua University. 7. Ms. Richa Pandit, M. D. (Sep 2012). Consumer Perception Towards 3G Mobile Technologies. Global Research Analysis (International). 8. Mr. Bulent Ergonu (Engineering Faculty, F. E. Consumer awareness and perception to food safety. Celal Bayar University, Turkey. 9. Olivier, A. M. (2001). Consumer Perception OF Electronic-Commerce. African Computer Journal , 27-33. 10. Duncan, M. b. (2006). Consumer awareness and perception to food safety hazard in triniad. Triniad, West indies: Food Control.

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Questionnaire
Dear Respondent, We are the students of S.V.Institute of Management, Kadi. As a part of our curriculum in MBA Program, we are required to perform Summer Internship Project in that we supposed to do research work. The title of our project is A Study on Customer Awareness and Perception towards the Products of Vimal Dairy: A Specific focus on Rural Ares. We are ensure you that, this data will use only for research purpose. (1) Are you aware of Vimal Dairy Products? { } Yes { } No IF yes, (2) How did you come to know about Products of Vimal Dairy?( Multiple) { } Television { } Hoardings { } Magazine/Newspaper { } Friends { } Web Site { } Other, Specify...................................... (3) Which Products of Vimal Dairy are you aware of? (Multiple) { } Milk { } Butter { } Milk Powder { } Ghee { } Cheese { } Paneer { } Dahi { } Ice Cream { } Butter Milk { } Mozzarella Cheese { } Flavored Milk { } Vimal Shrikhand (4) Are you using Vimal Dairy Products? { } Yes { } No If yes, (5) Since how long are you using Vimal Dairy Products? Products Time Period ( In Year) Less than 1 year Milk Milk Powder Cheese Dahi Butter Milk Butter Paneer Ghee Ice Cream Mozzarella Cheese Flavored Milk Vimal Shrikhand S.V. Institute Of Management, Kadi
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1-2 year/s
3-4 year/s
>4 year/s
(6)Which promotional scheme attracts you while purchasing Vimal dairy products? Scheme Highly Attractive Discount Gift Coupon Cash back Attractive Neutral Not Attractive Not at all Attractive
(7)Which factors influence you while purchasing a Vimal Dairy Products? Factor Price Quality Quantity Brand Availability Packaging Promotional Scheme Taste (8) Who makes decision regarding purchase of Vimal Dairy Products? { } Wife { } Husband { } Son/Daughter { } Father { } Mother { } Myself Highly Influence Influence Neutral Not Influence Not at all Influence
(9) Which attribute in the product makes you to buy products of Vimal Dairy? (Rank from 1 to 5) (1for Most Important & 5 for Less Important)
Sr. No
Dairy Products
Yes /No Price Quality Quantity
Attribute
Brand
Availability
Packaging
Promotional Scheme
1 2 3 4 5 6 7 8 9 10 11 12
Milk Milk Powder Cheese Dahi Butter Milk Butter Paneer Ghee Ice Cream Mozzarella Cheese Flavored Milk Vimal Shrikhand

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(10) What criteria are you choosing at the time of selecting products of different Brands of Dairy products? (Give Rank - 1 to 4) ( 1 is for highest & 4 is for Least ) Your Price Quality Quantity Brand Availability Packaging Promotional Preference in Scheme the following Gaytri Madhur Amul Vimal Taste
(11) Rate the following sentences as per your agreeness. Statements Quality of Vimal Dairy products is/are good. The products of Vimal Dairy is/are easily available. Brand image of Vimal Dairy is good in the market. Test of Vimal Dairy products is/are good compare to other brands products. Price of Vimal Dairy Products is/are reasonable. Vimal Dairy Products Advertisement is more influence the Customer. Various flavor of Vimal Dairy Products are available in the market. Vimal Dairy Products are easily available in the any parlour. Customers are satisfy with Vimal Dairy Products. (12) If Vimal dairy product is not available in your nearest place that time what will you do.? { { { } Waiting for that } Go distance for that } Chose an alternative brand Strongly Agree Agree Indifferent Disagree Strongly Disagree

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(13) You want any new products from the Vimal Dairy Products? { } Yes { } No If yes, Specify _________________________ (14) Any suggestion from your side to the company. _______________________________________________________________
Demographic Details:Name: - ____________________________________________
1. Gender { } Male { } Female
2. Age { } < 20 year{ } 20-30 years { } 31-40 years { } 41-50 year { } >50 year
3. Occupation { { } Private } Business/Professional { { } Government Service { } Others } Students
4. What is your Educational Background of the actual buyer of the product? { } Up to 12th Std. { } Graduation { } Post Graduation { } Others
5. Number of family Member { } 2-4 { } 4-6 { } 6-8 { } 8 above { } others_________
6.
Income (figures in Rupees/Month) { } Less than 10,000 { } 10,000 - 20000 { } 20000 - 30000 { } > 30,000
Thank you.................!!!!!!!!!!!!
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1.1 Global Scenario:India plays an important role in dairy sector. This is of crucial important to the country.

http://seminarprojects.com/Thread-global-scenario-of-dairy#ixzz2Vn17lOgF http://www.rncos.com/Report/IM368.htm 3 http://www.rncos.com/Report/IM368.htm

S.V. Institute Of Management, Kadi

S.V. Institute Of Management, Kadi

S.V. Institute Of Management, Kadi

S.V. Institute Of Management, Kadi

S.V. Institute Of Management, Kadi

1.4 Growth of the Indian dairy Industry:Indian Dairy growth

1.5 Top Milk Dairy Industry:Top Milk Brands in India

Amul Paras Mother Dairy Saras Verka Sweet

S.V. Institute Of Management, Kadi

S.V. Institute Of Management, Kadi

S.V. Institute Of Management, Kadi

2.1 Organization Vision and Mission:-12

S.V. Institute Of Management, Kadi

S.V. Institute Of Management, Kadi

PRODUCTS OF THE COMPANY13 1. MILK

S.V. Institute Of Management, Kadi

S.V. Institute Of Management, Kadi

3. VIMAL FRESH FROZEN PANEER

S.V. Institute Of Management, Kadi

S.V. Institute Of Management, Kadi

S.V. Institute Of Management, Kadi

9. VIMAL ICE CREAM

10. VIMAL SHRIKHAND

S.V. Institute Of Management, Kadi

ORGANIZATION CHART OF THE COMPANY

S.V. Institute Of Management, Kadi

S.V. Institute Of Management, Kadi

S.V. Institute Of Management, Kadi

Introduction about Customer Awareness and Perception

Need of Consumer Awareness

S.V. Institute Of Management, Kadi

Customer Awareness in Rural India

spreading consumer awareness in the rural areas more seriously.

S.V. Institute Of Management, Kadi

http://www.gerardkeegan.co.uk/glossary/gloss_a.htm S.V. Institute Of Management, Kadi

S.V. Institute Of Management, Kadi

5.3 Research Type:-

Research is basically of two types: Basic Research Applied Research

S.V. Institute Of Management, Kadi

5.5 Data Source:1. Primary source 2. Secondary source

Internet http://www.vimaldairy.com S.V. Institute Of Management, Kadi

Population Size: In our survey populations are North Gujarat Region.

S.V. Institute Of Management, Kadi

5.10 Analytical Techniques And Tools Applied: Analytical Techniques Applied:

TOOLS Applied:1. SPSS 18 2. MS EXCEL.2010

S.V. Institute Of Management, Kadi

Chart 1 - Awareness about vimal dairy products

Aware of vimal dairy products

S.V. Institute Of Management, Kadi

No. of Respondensts (%)

S.V. Institute Of Management, Kadi

No. Of Respondents (%)

S.V. Institute Of Management, Kadi

Chart 4 No. Of Respondents Consume the Products of Vimal Dairy

No. Of Respondents Consume (%)

S.V. Institute Of Management, Kadi