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Judy Anne D.

Branda

Type

Subsidiary of Suyen Corporation

Industry

Fashion - Retail

Founded

August 1987

Headquarters Taguig City, Philippines Pasay City, Philippines Area served Philippines, Middle East, China,United States of America

Key people Products Parent Divisions

Ben Chan (Chairman & CEO) Virgilio Lim (President) Nenita Lim (VP for Finance) Bryan Lim (VP for Business Development) Kristine Lim (Group Brand Manager) Suyen Lim (Group Brand Manager) Miguel Pastor (Architect) Jude Ong (General Manager) Clothing Suyen Corporation BENCH/, herBENCH/, BENCH/ BODY, Pinoylab, BENCH/ Fix Salon, BENCH/ Accessories, Tofu, SuperBENCH/, bench/ To Go, BENCH/ Skin Expert

Website

www.benchtm.com

Judy Anne D. Branda

Brand History
A fashion brand that offers premium quality products at affordable prices. bench/ opened up as a small store selling men's t-shirts. The company has now grown to include a ladies' line, underwear, fragrances, housewares, snacks and other lifestyle products. The company's growth can be attributed to their use of celebrity endorsers, television commercials and giant billboards along the busy streets of the metro.

Local Fashion Brands


Local fashion brands under the Suyen Corporation include:

BENCH/ herBENCH/ BENCH/ Accessories / Tofu BENCH/ Body B/Tweeners Pinoylab Human Kashieca

Judy Anne D. Branda 1. Enumerate the commonly used layout style in business letters. Point out distinguishing characteristics of each format. 2. Which format or style seems to be the most convenient to type? Why?

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