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    Brand Management Course Outline

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    Lijosh Jose
    This course is designed to provide an understanding of brands and branding. Over the course of 9 sessions spanning 3 days, participants will learn about topics such as brand strategy, positioning, equity, personality and identity. The course methodology includes case studies of successful and unsuccessful brands, videos, quizzes and group projects. Upon completion, participants will have knowledge of effective brand building, be able to analyze leading brand cases, and evaluate actual branding strategies.

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    Brand Management Course Outline

    Uploaded by

    Lijosh Jose
    36 views2 pages
    This course is designed to provide an understanding of brands and branding. Over the course of 9 sessions spanning 3 days, participants will learn about topics such as brand strategy, positioning, equity, personality and identity. The course methodology includes case studies of successful and unsuccessful brands, videos, quizzes and group projects. Upon completion, participants will have knowledge of effective brand building, be able to analyze leading brand cases, and evaluate actual branding strategies.

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    This course is designed to provide an understanding of brands and branding. Over the course of 9 sessions spanning 3 days, participants will learn about topics such as brand strategy, positioning, equity, personality and identity. The course methodology includes case studies of successful and unsuccessful brands, videos, quizzes and group projects. Upon completion, participants will have knowledge of effective brand building, be able to analyze leading brand cases, and evaluate actual branding strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    36 views2 pages

    Brand Management Course Outline

    Uploaded by

    Lijosh Jose
    This course is designed to provide an understanding of brands and branding. Over the course of 9 sessions spanning 3 days, participants will learn about topics such as brand strategy, positioning, equity, personality and identity. The course methodology includes case studies of successful and unsuccessful brands, videos, quizzes and group projects. Upon completion, participants will have knowledge of effective brand building, be able to analyze leading brand cases, and evaluate actual branding strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    UNDERSTANDING BRANDS

    Course Objective
    This course is designed for an understanding of brands and branding. About learning how to create and sustain strong brands. The course covers topics such as brand strategy, positioning, equity, personality, identity, insight. The course is interactive, with case studies and discussions. Upon successful completion, participants should be equipped with: 1. Knowledge on effective brand building 2. Analyse cases of leading brands and apply the course content as a practical reality 3. Evaluate actual branding strategies The Methodology Conversations: discuss the subject with students, excerpts from works of brand gurus like Waly Olins, Seth Godin, Martin Lindstorm Case studies of successful (and not-so-successful) brands Videos of advertising - skewed towards Indian advertising and brands Quiz to test brand management concepts and terminology Group projects to assess the knowledge

    The Course Content Session 1. Jan 30. 4 pm 7 pm Brands: The Rational/Emotional Quotient Session 2: Jan 30 Insights: Scratch the Surface Session 3: Jan 30 Branding Challenges and Opportunities Session 4-5 : Jan 31st 9 am 7 pm Brand Positioning: The Mindspace 1 hour 1 hr How brands lead to a competitive advantage The role of rational/emotions in creating brands How emotions connect consumers to brand benefits 1 hour

    Differentiation and Disruption Session 6: Jan 31 Brand experience: What creates them Brand Design: Identity, Imagery, Aesthetics Session 7-8: Jan 31 Brand Personality The future of branding and new thinking Session 9 : Jan 31 Role of advertising in brand building Communication Strategy and brands

    2 hrs 2 hrs

    2 hr

    2.5 hrs

    Feb 1: 9 am to 7 pm and Feb 2- 9 am to 11 am will be repeat sessions.

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