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Questionnaire of Berger

The document contains a 14 question multiple choice questionnaire about a paint retailer's business, including questions about which paint brands they stock, customer preferences, distribution channels, and perceptions of various paint companies like Berger, Asian, and Nerolac. Key information gathered includes that decorative paints sell most, Asian is preferred, customers value quality and price, and the marketplace may have potential for Berger paints.

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Phani Chintu
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1K views2 pages

Questionnaire of Berger

The document contains a 14 question multiple choice questionnaire about a paint retailer's business, including questions about which paint brands they stock, customer preferences, distribution channels, and perceptions of various paint companies like Berger, Asian, and Nerolac. Key information gathered includes that decorative paints sell most, Asian is preferred, customers value quality and price, and the marketplace may have potential for Berger paints.

Uploaded by

Phani Chintu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire 1. Do you stock Berger paints?

a) Yes b) No

2. If no would you like to deal with Berger paints over Asian paints? a) Yes b) May be c) No

3. If yes what would you expect from the company? a) In timely delivery b) Profit margin c) Promotions 4. Which category of paints is sold mostly? a) Decorative b) Industrial 5. Which brand is mostly preferred on decorative segment? a) Asian paint b) Berger c) Nerolac d) ICI

6. Who are your major customers? a) Painters b) Builders c) Household

7. How many customers do you get in week? a) 10 -20 b) 21 -40 c) 41 -60 d) more than 60

8. While purchasing paints what does the customers look for? quality Asian Berger Nerolac ICI Shalimar No of shades price brand Others

9. How long have you been in the paint business? a) 0-2 b) 3-5 c) 6-8 d) More than 8

10) Do you think that market place has potential for Berger paints? a) Yes b) No

10. From where do you source products? a) Depot b) Distributers c) Dealers d) Wholesalers

11. How do you rate the distribution channels of the following paint brands? Very good Asian Berger Nerolac ICI Shalimar Good average Poor

12. How much time does the companies are taken for delivery of the products after ordering? 6-12 hrs Asian Berger Nerolac Shalimar ICI 1-2 days 3-7 days More than 7 days

13) Is there enough supply of stock to meet your requirement? a) Yes b) No

14. What do you think about the Berger for its success? Very good No of shades Profits Distribution Benefits Poor Neutral Good Excellent

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