Syllabus: Course: 604 International Business Managemennt
Syllabus: Course: 604 International Business Managemennt
Syllabus: Course: 604 International Business Managemennt
UNIT-III
ENTRY STRATEGIES FOR GLOBAL PRESENCE Foreign Market Entry Strategies: Exporting, Licensing, Joint Ventures, Strategic Alliances, Franchising, Assembly Operations, Management Contract, Turnkey operation, Free Trade Zones,
UINT-IV
INTERNATIONAL ECONOMIC INSTITUTION GATT, WTO, UNCTAD, WCO, ILO, IMF, Regional Economic Integrations: ASEAN, SAARC, EU, OPEC.
UNIT-V
INTERNATIONAL BUSINESS THEORIES Comparative Cost Theory, Hecksher Ohlin, Product Cycle Theory, Foreign Exchange Basic Concept, Foreign Exchange Market, Factor Affecting Exchange Rates.
SUGGESTED READINGS 1. Global Business Management : 2. International Business Environment : 3. International Business Environment : 4. International Trade & Export Management Manav Adhikaray Sundram & Black V.K.Bhalla & Shivram Cherunilam