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Elements of A Successful Business Plan

This document outlines the elements of a successful business plan, including twelve key components to address: executive summary, company overview, product plan, industry/market analysis, marketing plan, operations plan, development plan, management, and financial summary including 5-year projections for profit and loss, balance sheet, and cash flow along with a 1-year monthly cash flow and other supporting documents. It recommends taking an iterative approach over twelve weeks to develop sections on assessing feasibility, industry analysis, marketing, operations, development, strategy, revenues/expenses, funding, valuation, and publication/presentation of the final plan.

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Felimon Megerssa
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83 views7 pages

Elements of A Successful Business Plan

This document outlines the elements of a successful business plan, including twelve key components to address: executive summary, company overview, product plan, industry/market analysis, marketing plan, operations plan, development plan, management, and financial summary including 5-year projections for profit and loss, balance sheet, and cash flow along with a 1-year monthly cash flow and other supporting documents. It recommends taking an iterative approach over twelve weeks to develop sections on assessing feasibility, industry analysis, marketing, operations, development, strategy, revenues/expenses, funding, valuation, and publication/presentation of the final plan.

Uploaded by

Felimon Megerssa
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Elements of a Successful Business Plan

Business Plan Preparation College of Business Administration University of Central Florida

Agenda
Elements of a Successful Business Plan Twelve Steps to a Successful Plan

Twelve Components

Step One Assess Feasibility

Elements of a Successful

Business Plan

Executive Summary Company Overview Product Plan Industry/Marketplace Analysis Marketing Plan Operations Plan Development Plan

Management Financial Summary Offering Appendices


5-yr P&L 5-yr Balance Sheet 5-yr Cash Flow 1-yr monthly CF Other support docs

How to write a plan?


Linear Model
Mktg Ops Develop Append Done?

Iterative Model
Marketing

Development Operations

Business Plan

Financials

Iterative Approach:

Twelve Steps Twelve Weeks


1.
2. 3.

4.
5. 6.

Assess Concept Industry Analysis Marketing Plan Operations Plan Development Plan Build Strategy

7.
8. 9.

10.
11. 12.

Revenues & Expenses Financials Funding Valuation and Offer Publish your Plan Present your Plan

Step One Assess Feasibility


Quick Feasibility Analysis Bring all members of team up to speed Review critical plan components Identify missing information / research

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