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Circular Letters: Circular W/ Tear-Off Slip Reply-Paid Cards Sales Letters

Circular letters are mass mailings used to announce new products, policies, or special offers. They should be brief, informative, and use individualized language. Circular letters with tear-off slips include a detachable portion for recipients to return their response. Reply-paid cards are pre-paid postage cards used to generate sales leads or encourage responses through marketing mailings. Sales letters aim to sell goods or services through a direct appeal that grabs attention, provides relevant information, demonstrates benefits, and encourages action. Effective sales letters follow guidelines to connect with readers and motivate a response.

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Tine Dimaunahan
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3K views41 pages

Circular Letters: Circular W/ Tear-Off Slip Reply-Paid Cards Sales Letters

Circular letters are mass mailings used to announce new products, policies, or special offers. They should be brief, informative, and use individualized language. Circular letters with tear-off slips include a detachable portion for recipients to return their response. Reply-paid cards are pre-paid postage cards used to generate sales leads or encourage responses through marketing mailings. Sales letters aim to sell goods or services through a direct appeal that grabs attention, provides relevant information, demonstrates benefits, and encourages action. Effective sales letters follow guidelines to connect with readers and motivate a response.

Uploaded by

Tine Dimaunahan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Circular w/ tearCircular Letters off slip Reply-paid cards Sales letters

Presented by: & Joemari Kristine Dimaunahan


Soriano

Circular Letters

What is a

Circular Letter?
Sent out to many people at the same time Prepared once then duplicated Could be personalized, look original

Why write a Circular Letter? (Examples)


Announce opening of a new office/branch Inform staff of new policy matters Introduce new product lines Announce restructuring Advertise special offers

Guidelines in Circular Letter writing a


Keep it brief (it may not be read) Informative and direct All Use individual terms of you You

* Reference and date (month and

* Use singular expressions here

* Use individual expressions in the

* Yours sincerely can also be use

Circular with Tear-off slip

Whats with Tear-off slips?


To ensure that the sender receives the required reply from everyone (the receivers) Tear-off slips are completed and returned to you the sender.

e of hyphens and scissors symbol separa n text from tear-off portion

* Include date for return and name/address details

* Heading will probably be the same main document

* Keep it simple and precise

* Use double heading for the sectio completed

* Use this footnote when appropriate

Reply-Paid Cards

What is a

Reply-paid card?
Other names: Freepost, Business Reply Mail Postage free for recipients; Pre-paid by company Charges will be made for returned actual cards

Why use a

Reply-paid card?
Increased responses to your communications Build goodwill to customers

When do companies

Use reply-paid?
Marketing purposes (generating sales leads, marketplace research) Encouraging prompt payments, Fund raising Building databases Requesting information

Sales Letters

What is a

Sales Letter?
A form of direct mail: advertiser sends a letter to a potential customer Aims to sell companys good or services; Or to persuade readers

A sales letter

Must

Ai d A

A sales letter

Must

Attention

Ai d A

Strong headline

A sales letter

Must
interest

Ai d A

Provide some relevant Let them know how you facts a solution to their Offer can help problem

A sales letter

Must
desire

Ai d A

A sales letter

Must
Action

Ai d A

Guidelines in sales Letter writing a


1.

Try to get on the same wavelength as your reader in the opening paragraph.

Guidelines in sales Letter writing a


2.

Present the advantages of the product or service showing relevance to the reader.

Guidelines in sales Letter writing a


3.

Write in a positive, convincing style without being aggressive.

Guidelines in sales Letter writing a Encourage the reader to respond


4.

by placing an order, completing a reply form or card, requesting further details.

Use singularsI know Dear everyone will rather than Customers appreciate Dear Customer plurals. this product I know you will
5.
appreciate this product

Guidelines in sales Letter writing a

Whats wrong in This sales letter? (identifying errors)

Dear Valued Client

You

you at this hotel

Thank you For listening!

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