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Bibliography

This document provides a bibliography of reference sources used for research, including marketing management books by Philip Kotler and V.S. Ramasamy, a consumer behavior book by Schiffman and Kanuk, a research methodology book by C.R. Kothari, and a marketing research book by D.D. Sharma. It also lists several websites referenced, including www.herohonda.com, www.autobytel.com, www.review.com, and www.yahoosearch.com.

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145 views1 page

Bibliography

This document provides a bibliography of reference sources used for research, including marketing management books by Philip Kotler and V.S. Ramasamy, a consumer behavior book by Schiffman and Kanuk, a research methodology book by C.R. Kothari, and a marketing research book by D.D. Sharma. It also lists several websites referenced, including www.herohonda.com, www.autobytel.com, www.review.com, and www.yahoosearch.com.

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govindarajn
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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BIBLIOGRAPHY

PHILIP KOTLER, Marketing Management, New Delhi, Prentice Hall of India Private Limited, 2003,11th Edition. RAMASAMY.V.S., NAMAKUMARI, Marketing Management, New Delhi. Mc Millan India, limited, 2003, 3rd Edition. SCHIFEMAN.G. and LESLIE LASAR KANUK, Consumer Behaviour, New Delhi, Prentice Hall of India Private limited, 1998. 6th Edition. KOTHARI.C.R, Research Methodology, New Delhi, Vishwa Praskasan Ltd 2000, 2nd Edition. Dr. D.D. SHARMA, Marketing Research , Sulthan Chad & Sons, New Delhi,2nd Revised Edition,1999 WEBSITES www.herohonda.com www.autobytel.com www.review.com www.yahoosearch.com

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