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The IMC Planning Process

The document outlines an integrated marketing communications planning model that includes reviewing the marketing plan, analyzing the promotional program situation through internal and external analysis, analyzing the communication process, determining the budget, developing the integrated marketing communications program, and monitoring, evaluating and controlling the program.

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Katrina Felene Barrios
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© Attribution Non-Commercial (BY-NC)
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648 views10 pages

The IMC Planning Process

The document outlines an integrated marketing communications planning model that includes reviewing the marketing plan, analyzing the promotional program situation through internal and external analysis, analyzing the communication process, determining the budget, developing the integrated marketing communications program, and monitoring, evaluating and controlling the program.

Uploaded by

Katrina Felene Barrios
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The IMC Planning Process

Executing
Planning

Evaluating
Controlling

An Integrated Marketing Communications Planning Model

Review of the Marketing Plan

Promotional Program Situation Analysis


Internal Analysis External Analysis

Analysis of the Communication Process

Budget Determination

Developing the Integrated Marketing Communications Program

Monitoring, Evaluation & Control

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