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    This document summarizes key information about the global watch industry, including: 1) It discusses different types of watch movements and displays, and lists several major global watch brands. 2) It provides data on the geographic distribution of the high-end watch market, with the United States, United Kingdom, and Germany comprising the majority of sales. 3) Information is given on the growing Indian watch market, including demographic trends, current market size, and leading domestic players like Titan, HMT, and Timex.

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    Presentation 1

    Uploaded by

    anjus15
    38 views10 pages
    This document summarizes key information about the global watch industry, including: 1) It discusses different types of watch movements and displays, and lists several major global watch brands. 2) It provides data on the geographic distribution of the high-end watch market, with the United States, United Kingdom, and Germany comprising the majority of sales. 3) Information is given on the growing Indian watch market, including demographic trends, current market size, and leading domestic players like Titan, HMT, and Timex.

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    This document summarizes key information about the global watch industry, including: 1) It discusses different types of watch movements and displays, and lists several major global watch brands. 2) It provides data on the geographic distribution of the high-end watch market, with the United States, United Kingdom, and Germany comprising the majority of sales. 3) Information is given on the growing Indian watch market, including demographic trends, current market size, and leading domestic players like Titan, HMT, and Timex.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    38 views10 pages

    Presentation 1

    Uploaded by

    anjus15
    This document summarizes key information about the global watch industry, including: 1) It discusses different types of watch movements and displays, and lists several major global watch brands. 2) It provides data on the geographic distribution of the high-end watch market, with the United States, United Kingdom, and Germany comprising the majority of sales. 3) Information is given on the growing Indian watch market, including demographic trends, current market size, and leading domestic players like Titan, HMT, and Timex.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    WATCH INDUSTRY

    MOVEMENTS
    Mechanical electronic

    DISPLAY
    Analog Digital

    GLOBAL PLAYERS
    Bulora Citizen Cartier Tag heuer Patek philippe Rolex

    HIGH END WATCH MARKET GEOGRAPHIC DISTRIBUTION


    MARKET SHARE
    UNITED STATES UNITED KINGDOM 7% 43% GERMANY BRIC ITALY FRANCE

    10% 12% 13%

    15%

    INDIAN SCENARIO
    Median age is 24
    Luxury watch brands are growing

    Growth in middle class income


    Greater number of male watch buyers

    Current market size is 4000- 4200 crores


    Increasing consumerism

    INDIAN

    PLAYERS

    TITAN

    HMT TIMEX

    6 5 4 3 2 1 0 Product quality Reliability Price range Promotional expenditure TITAN HMT TIMEX

    Affluent 60% 50% Income Group in %

    Upper Middle

    Middle

    Lower

    46% 40% 38%

    48% 43%

    40% 30% 20% 10% 0% 2001-02 3% 11% 6%

    26%

    14%

    18% 9%

    2005-06 Year

    2009-10

    Increasing exposure of middle class creates new opportunities

    WEAKNESS STRENGTH New designs and varieties Growing innovations Increase in exclusive showrooms Imitations of branded watches Watches with no guarantee

    SWOT ANALYSIS
    OPPORTUNITIES
    Increase in demand Increase in population Fashion accessory Young independent individuals are the trendsetters THREATS Increase in price of raw materials Mobile phones as substitutes Too many players will dilute the market

    THANK YOU

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