Strategic Business MGMT Assignment: Part I: The Business

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STRATEGIC BUSINESS MGMT ASSIGNMENT

You are required to prepare business plan for any related company with creating the competitive advantages to ensure the organization in remain sustainable in the market. Executive Summary Company Background & Milestones PART I: THE BUSINESS Vision & Mission Statements Description of Business Product/Service Target Market / Customer Profile Business Location Business Model (how does the company operate and make money?) Goals Objectives Strategies (a) Corporate (b) Division (c) Functional (Departmental) Company Performance (Financial and Strategic) Management & Organization SWOT (Analysis of Strengths, Weaknesses, Opportunities, Threats) Core Competencies and Competitive Advantage Value Chain Analysis and Benchmarking Industry/Market Analysis - economic characteristics - key success factors - trends and opportunities - 5 forces analysis (Porter)

Competitor Analysis - Strategic Group analysis - Competitive Strength Assessment (based on key success factors) - Generic Strategy analysis (Porter)

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