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Importance of Business Communication

The document discusses the transformation of India's economy since the 1990s from pre-industrial to knowledge-based due to factors like the borderless flow of money, skills, knowledge and technology. This has led to the development of international supply chains and offshoring of industries from Western countries, creating opportunities for Indian graduates with strong communication skills. India has emerged as a global leader in sectors like BPO, IT, engineering and healthcare, moving up the value chain from entry-level jobs to more advanced roles requiring skills like customer interaction, international etiquette, teamwork, written and oral communication, business communication, negotiation and leadership qualities.

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228 views2 pages

Importance of Business Communication

The document discusses the transformation of India's economy since the 1990s from pre-industrial to knowledge-based due to factors like the borderless flow of money, skills, knowledge and technology. This has led to the development of international supply chains and offshoring of industries from Western countries, creating opportunities for Indian graduates with strong communication skills. India has emerged as a global leader in sectors like BPO, IT, engineering and healthcare, moving up the value chain from entry-level jobs to more advanced roles requiring skills like customer interaction, international etiquette, teamwork, written and oral communication, business communication, negotiation and leadership qualities.

Uploaded by

SweetMaina
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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The importance of Business Communication in Todays World I.

A Pathbreaking Point in History, A Transformation:

The transformation of India from a pre-industrial society to a knowledge-based society since the 1990s due to the following reasons: a. Money and skills no longer know borders b. Knowledge and technology have also become borderless. II. Consequences of this transformation:

Industries have developed a fully operational, international supply chain It has also moved off shore from the USA and the UK This has led to the creation of many opportunities for smart graduates with excellent communication skills

III. The Scenario in India India has emerged as a leading player globally in various sectors like BPO, manufacturing, IT, various branches of engineering, legal services and healthcare It has moved up in the value chain There has been a shift from entry level knowledge worker jobs like programming, customer service, tech support and accounting to the tasks of analysis, design, architecture and understanding what the customer needs

IV. Skills requirement in such a scenario Customer Interaction Skills International Etiquette Team work Written and Oral communication Business communication Negotiation Skills Leadership qualities

Dynamic and Collaborative approach to knowledge that leads to a growth in ones personality, character, knowledge and wisdom

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