Importance of Business Communication
Importance of Business Communication
The transformation of India from a pre-industrial society to a knowledge-based society since the 1990s due to the following reasons: a. Money and skills no longer know borders b. Knowledge and technology have also become borderless. II. Consequences of this transformation:
Industries have developed a fully operational, international supply chain It has also moved off shore from the USA and the UK This has led to the creation of many opportunities for smart graduates with excellent communication skills
III. The Scenario in India India has emerged as a leading player globally in various sectors like BPO, manufacturing, IT, various branches of engineering, legal services and healthcare It has moved up in the value chain There has been a shift from entry level knowledge worker jobs like programming, customer service, tech support and accounting to the tasks of analysis, design, architecture and understanding what the customer needs
IV. Skills requirement in such a scenario Customer Interaction Skills International Etiquette Team work Written and Oral communication Business communication Negotiation Skills Leadership qualities
Dynamic and Collaborative approach to knowledge that leads to a growth in ones personality, character, knowledge and wisdom