Scribd
Upload
152 views4 pages

Abcdefghi Jklmnopqrstu Vwxyz Abcdefghijklm Nopqrstuvwxyz 1234567890

This document summarizes the design of a yearbook for a Fashion degree program. The yearbook incorporates two pathways into a single publication. A simple logo reads "FASHION" in bold on the cover. Brandon Grotesque bold is used for titles and Garamond Italic for body copy. The publication includes a printed mockup book and two-sided fold down posters printed on 130g stock. The designer laid out double page spreads and the cover in a clean, modern fashion magazine style with an emphasis on student photography and artwork. Promotional posters featured student photos and contact details corresponding to numbers next to their names.

Uploaded by

chvanniekerk
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
152 views4 pages

Abcdefghi Jklmnopqrstu Vwxyz Abcdefghijklm Nopqrstuvwxyz 1234567890

This document summarizes the design of a yearbook for a Fashion degree program. The yearbook incorporates two pathways into a single publication. A simple logo reads "FASHION" in bold on the cover. Brandon Grotesque bold is used for titles and Garamond Italic for body copy. The publication includes a printed mockup book and two-sided fold down posters printed on 130g stock. The designer laid out double page spreads and the cover in a clean, modern fashion magazine style with an emphasis on student photography and artwork. Promotional posters featured student photos and contact details corresponding to numbers next to their names.

Uploaded by

chvanniekerk
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

Logo

Brandon Grotesque

Garamond Italic

ABCDEFGHI JKLMNOPQRSTU VWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

ABCDEFGHI JKLMNOPQRSTU VWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

01/04

Brief
Produce a yearbook for the Fashion degree program. This was a collaborative brief with Kirsty Fruin, Simon Cherry, Sarah Roberts.

Overview
The Fashion degree program has two parthways and this year they wanted to mix both pathways into a single paging book. So the challenge was to produce a book that can encorporate this.

Logo
The cover logo was simple as our client wanted it to say just FASHION in bold on the cover. We added the pathways in underneath with garamond italic to make it more informative.

Typography
We decided as a ground to use Brandon Grotesque bold for the titles and garamond Italic for body copy and numbers. These two fonts work incredibly well together and produce a obvious hierachy throughout.

Chris van Niekerk OUGD303

02/04

Range
Printed mock up of book, Two sided fold down posters.

Stock
The stock we seleced for the posters were around 130g in order to allow them to fold down without get tear marks on the creases. The book cover has been printed on a uncoated Harman paper with 130g for inside pages.

Chris van Niekerk OUGD303

03/04

Editorial
My main roles were designing double page spreads, course over views and the cover along side Simon Cherry. We opted for an incredibly clean modern fashion magazine style layout across the publication. Incredibly image heavy with a mix of photography and digital artwork from the fashion students.

Chris van Niekerk OUGD303

04/04

Promotion
My other roles consisted of assisting Sarah with working on the poster as well. The posters were double sided for each pathway and had 2 photos from each student on them mixed up at various different sizes. The student names and contact details were at the bottom of the poster with a number next to them. This number corrosponded to where their imagery was on the poster

Chris van Niekerk OUGD303

You might also like