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Manchester United Football Club: 1. History

Manchester United Football Club was founded in 1878 as Newton Heath LYR Football Club and changed its name to Manchester United in 1902. The club has experienced great success, including winning 20 Premier League titles and 3 UEFA Champions League titles, but also tragedy when 8 players died in the 1958 Munich air disaster. Currently managed by Sir Alex Ferguson, Manchester United's most famous players are Wayne Rooney, Ashley Young, and Robin van Persie. Manchester United is one of the richest and most popular football clubs globally, valued at over $3 billion, with a brand strengthened by media attention to star players like David Beckham in Asia.

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Marta Ponte
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51 views

Manchester United Football Club: 1. History

Manchester United Football Club was founded in 1878 as Newton Heath LYR Football Club and changed its name to Manchester United in 1902. The club has experienced great success, including winning 20 Premier League titles and 3 UEFA Champions League titles, but also tragedy when 8 players died in the 1958 Munich air disaster. Currently managed by Sir Alex Ferguson, Manchester United's most famous players are Wayne Rooney, Ashley Young, and Robin van Persie. Manchester United is one of the richest and most popular football clubs globally, valued at over $3 billion, with a brand strengthened by media attention to star players like David Beckham in Asia.

Uploaded by

Marta Ponte
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MANCHESTER UNITED FOOTBALL CLUB

Good afternoon. First of all let me thank you for coming. My name is Marta and I would like to talk to you today about Manchester United F.C., through the following points: 1.HISTORY 2.TEAM 3.GLOBAL BRAND 1. HISTORY Manchester United Football Club is an English professional football club, based in Old Trafford, Greater Manchester, which plays in the Premier League. Its nickname is The Red Devils. Founded as Newton Heath LYR Football Club in 1878, the club changed its name to Manchester United in 1902 and moved to Old Trafford in 1910. The 1958 Munich air disaster claimed the lives of eight players. Ten years later, under the management of Matt Busby, Manchester United was the first English football club to win the European Cup. 2. TEAM The current manager, Sir Alex Ferguson, has won 24 major honours since he took over in November 1986. The most famous current players are Wayne Rooney, Ashley Young, Robin Van Persie and the Spanish goalkeeper David de Gea. It has won 20 Premier League, 3 UEFA Champions League and 1 UEFA Cup Winners' Cup. 3. GLOBAL BRAND Manchester United is one of the richest and most widely supported football teams in the world. In January 2013, Manchester United became the first sports team in the world to be valued at $3 billion. The strength of the Manchester United brand was intensified by intense media attention to individual players, most notably David Beckham, who quickly developed his own global brand. During his time with the club, Beckham's popularity across Asia was integral to the club's commercial success in that part of the world.

Well, this has been my presentation about Manchester United F.C. Let me remind you the three aspects we have talk about: the history, the team and the global brand.

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