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    Chapter 7

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    ptgoel
    This document provides guidance on the concept selection process for product design. It discusses establishing selection criteria, rating concepts against those criteria, ranking concepts based on weighted scores, combining qualities of different concepts, and selecting the best concept or concepts to carry forward. An example of concept screening and scoring is presented to illustrate the process. The goal of concept selection is to develop the best concept through refinement, not just select the single best existing concept. Factors like different customer groups and sensitivity to weights and ratings should also be considered.

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    Chapter 7

    Uploaded by

    ptgoel
    245 views14 pages
    This document provides guidance on the concept selection process for product design. It discusses establishing selection criteria, rating concepts against those criteria, ranking concepts based on weighted scores, combining qualities of different concepts, and selecting the best concept or concepts to carry forward. An example of concept screening and scoring is presented to illustrate the process. The goal of concept selection is to develop the best concept through refinement, not just select the single best existing concept. Factors like different customer groups and sensitivity to weights and ratings should also be considered.

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    Product Design & Development Ulrich

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    This document provides guidance on the concept selection process for product design. It discusses establishing selection criteria, rating concepts against those criteria, ranking concepts based on weighted scores, combining qualities of different concepts, and selecting the best concept or concepts to carry forward. An example of concept screening and scoring is presented to illustrate the process. The goal of concept selection is to develop the best concept through refinement, not just select the single best existing concept. Factors like different customer groups and sensitivity to weights and ratings should also be considered.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    245 views14 pages

    Chapter 7

    Uploaded by

    ptgoel
    This document provides guidance on the concept selection process for product design. It discusses establishing selection criteria, rating concepts against those criteria, ranking concepts based on weighted scores, combining qualities of different concepts, and selecting the best concept or concepts to carry forward. An example of concept screening and scoring is presented to illustrate the process. The goal of concept selection is to develop the best concept through refinement, not just select the single best existing concept. Factors like different customer groups and sensitivity to weights and ratings should also be considered.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 14

    Concept Selection

    Teaching materials to accompany: Product Design and Development Chapter 7 Karl T. Ulrich and Steven D. Eppinger 2nd Edition, Irwin McGraw-Hill, 2000.

    Product Design and Development


    Karl T. Ulrich and Steven D. Eppinger 2nd edition, Irwin McGraw-Hill, 2000.
    Chapter Table of Contents
    1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Introduction Development Processes and Organizations Product Planning Identifying Customer Needs Product Specifications Concept Generation Concept Selection Concept Testing Product Architecture Industrial Design Design for Manufacturing Prototyping Product Development Economics Managing Projects

    Concept Development Process


    Mission Statement

    Identify Customer Needs

    Establish Target Specifications

    Generate Product Concepts

    Select Product Concept(s)

    Test Product Concept(s)

    Set Final Specifications

    Plan Downstream Development

    Development Plan

    Perform Economic Analysis Benchmark Competitive Products Build and Test Models and Prototypes

    Concept Selection Example: Reusable Syringe

    Concept Development Funnel

    concept gener ation concept scr eening concept scor ing concept tes ting

    Concept Selection Process


    Prepare the Matrix
    Criteria Reference Concept Weightings

    Rate Concepts
    Scale (+ 0) or (15) Compare to Reference Concept or Values

    Rank Concepts
    Sum Weighted Scores

    Combine and Improve


    Remove Bad Features Combine Good Qualities

    Select Best Concept


    May Be More than One Beware of Average Concepts

    Reflect on the Process


    Continuous Improvement

    Example: Concept Screening


    CONCEPT VARIANTS SELECTION CRITERIA Ease of Handling Ease of Use Number Readability Dose Me tering Load Handling Manufacturing Ease Portability PLUSES SAMES MINUSES NET RANK CONTINUE?

    A
    0 0 0 + 0 + + 3 4 0 3 1 Yes

    B
    0 0 + 0 + 2 3 2 0 3 Yes

    C
    + + 0 2 1 4 2 7 No

    D
    0 0 0 + 0 0 1 5 1 0 5 No

    E
    0 0 + + 0 0 0 2 5 0 2 2 Yes

    F
    + 0 0 + 2 2 3 1 6 No

    G
    0 + + 0 0 2 3 2 0 4 Yes

    REF.
    0 0 0 0 0 0 0

    Example: Concept Scoring


    Concepts A (reference) Master Cylinder Weighted Score 0.15 0.45 0.2 0.75 0.3 0.6 0.3 2.75 4 No DF Lever Stop Weighted Score 0.15 0.6 0.3 0.75 0.75 0.6 0.3 3.45 1 Dev elop E Swash Ring Weighted Score 0.2 0.6 0.5 0.5 0.6 0.4 0.3 3.10 2 No G+ Dial Screw+ Weighted Score 0.2 0.45 0.5 0.75 0.45 0.4 0.3 3.05 3 No

    Selection Criteria Ease of Handling Ease of Use Readability of Settings Dose Metering Accuracy Durability Ease of Manuf acture Portability

    Weight 5% 15% 10% 25% 15% 20% 10% Total Score Rank Continue?

    Rating 3 3 2 3 2 3 3

    Rating 3 4 3 3 5 3 3

    Rating 4 4 5 2 4 2 3

    Rating 4 3 5 3 3 2 3

    Concept Selection Exercise: Mechanical Pencils

    Mechanical Pencils: Customer Needs

    Mechanical Pencils: Concept Selection Matrix

    Retail Prices of Five Pencils


    Classic Quick Click Twist Erase Zz Bic $2.75 $2.58 $2.08 $0.90 $0.33

    Remember
    The goal of concept selection is not to Select the best concept.

    The goal of concept selection is to Develop the best concept.


    So remember to combine and refine the concepts to develop better ones!

    Caveats
    Beware of the best "average" product. Perform concept selection for each different customer group and compare results. Check sensitivity of selection to the importance weightings and ratings. May want to use all of detailed requirements in final stages of selection. Note features which can be applied to other concepts.

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