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    Consumaer Buying Behaviour: - Recognise Needs - Felt, Created-Need Conflict

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    Rakesh Sharma
    Consumers go through several steps when making a purchase: they first recognize a need, search for information on retailers, and evaluate retailers using a multi-attribute model weighing factors like performance, benefits, and beliefs. Retailers should then influence customers' beliefs and priorities. After selecting a retailer, consumers may visit the store's layout and atmospherics, and return through loyalty, habit, or convenience. Buying decisions can involve extensive research, limited prior knowledge, or habitual loyalty to brands or stores.

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    Consumaer Buying Behaviour: - Recognise Needs - Felt, Created-Need Conflict

    Uploaded by

    Rakesh Sharma
    47 views3 pages
    Consumers go through several steps when making a purchase: they first recognize a need, search for information on retailers, and evaluate retailers using a multi-attribute model weighing factors like performance, benefits, and beliefs. Retailers should then influence customers' beliefs and priorities. After selecting a retailer, consumers may visit the store's layout and atmospherics, and return through loyalty, habit, or convenience. Buying decisions can involve extensive research, limited prior knowledge, or habitual loyalty to brands or stores.

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    customer buying behaviour and need and wants

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    C Buying Behav.ppt

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    Consumers go through several steps when making a purchase: they first recognize a need, search for information on retailers, and evaluate retailers using a multi-attribute model weighing factors like performance, benefits, and beliefs. Retailers should then influence customers' beliefs and priorities. After selecting a retailer, consumers may visit the store's layout and atmospherics, and return through loyalty, habit, or convenience. Buying decisions can involve extensive research, limited prior knowledge, or habitual loyalty to brands or stores.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    47 views3 pages

    Consumaer Buying Behaviour: - Recognise Needs - Felt, Created-Need Conflict

    Uploaded by

    Rakesh Sharma
    Consumers go through several steps when making a purchase: they first recognize a need, search for information on retailers, and evaluate retailers using a multi-attribute model weighing factors like performance, benefits, and beliefs. Retailers should then influence customers' beliefs and priorities. After selecting a retailer, consumers may visit the store's layout and atmospherics, and return through loyalty, habit, or convenience. Buying decisions can involve extensive research, limited prior knowledge, or habitual loyalty to brands or stores.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 3

    CONSUMAER BUYING BEHAVIOUR

    Recognise Needs Felt , Created- Need Conflict


    Hedonic needs; Simulation, social experience, trends, status, self reward, Adventure

    Search Information On Retailer


    Source, Amount, type of info needed

    Evaluate Retailer Multi Attribute Model


    performance based, prioritization of benefits, importance weights, identifying a set of beliefs

    Retailer Should
    Influence Customer: Beliefs, weights,

    Customer Buying Behavior - Continued


    Selection of a Retailer Visit Store (virtual) layout, atmospherics` Repeat Patronage loyalty, habituation, just convenience, personal relations

    Types of Buying Decisions


    Extended Problem Solving
    Involves research, needs patience, to reduce risk and uncertainty

    Limited Problem Solving


    Prior experience, personal knowledge, impulse decisions, (POP) established products, lack of alternatives

    Habitual Decision making


    Loyalty brand, store.

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