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Consumer Ethics While Buying Counterfeit Products

The document discusses a group assignment on consumer ethics related to buying counterfeit products. It examines counterfeit office software CDs that are easily available at low prices near shops. Personal motives for buying counterfeits include low prices, availability, and social norms. Common referents who suggest buying counterfeits include friends, colleagues, relatives, and social networks. The document also notes that widespread buying of counterfeits harms original products by reducing their sales and market share.

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Ayesha Khalid
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0% found this document useful (0 votes)
50 views5 pages

Consumer Ethics While Buying Counterfeit Products

The document discusses a group assignment on consumer ethics related to buying counterfeit products. It examines counterfeit office software CDs that are easily available at low prices near shops. Personal motives for buying counterfeits include low prices, availability, and social norms. Common referents who suggest buying counterfeits include friends, colleagues, relatives, and social networks. The document also notes that widespread buying of counterfeits harms original products by reducing their sales and market share.

Uploaded by

Ayesha Khalid
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ASSIGNMENT 1 Consumer Ethics while buying Counterfeit Products

GROUP MEMBERS :

AYESHA KHALID (12121002) IQRA KAUSAR (12121001) HASSAN TARIQ (12121003) KHALIL UR REHMAN (12121010) HAIDER DAR (12121014)

Product Category
Office Applications

Counterfeit CDs
Not genuine licenses Use name of Microsoft

Easy Download for free


Counterfeit CDs easily available at near shops At very low prices

Personal, Social and situational Motives


Low prices

Easily available
People refer to buy these products Its the norm in Pakistan to follow others and what

others suggest

Referents
College and University Friends

Colleagues at Work
Other referents from social networks Relatives

Original Products get harmed


Consumers in Asia find counterfeits less riskier and

they prefer them over originals The sales of original products would be declined in this way Their share will decline

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