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Reading Marketing 202

This document discusses marketing concepts from a textbook including needs, wants, demands, marketing myopia, marketing management orientations, designing a business portfolio, developing strategies for growth and downsizing. It references specific pages and a table that cover these topics from chapters 1 and 2.

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Palash Debnath
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16 views1 page

Reading Marketing 202

This document discusses marketing concepts from a textbook including needs, wants, demands, marketing myopia, marketing management orientations, designing a business portfolio, developing strategies for growth and downsizing. It references specific pages and a table that cover these topics from chapters 1 and 2.

Uploaded by

Palash Debnath
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Reading for MID-1 Chapter-1 Pg 6: Needs, wants, demands Pg 6-7: marketing Myopia Pg 9: Marketing management orientations Chapter-2 Pg 37-38:

Designing the business portfolio Pg 39: Developing strategies for growth and downsizing Table 2.2

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