A SUMMER TRAINING REPORT ON A PROJECT REPORT ON CHANGING FACES OF NEWS MEDIA IN ELECTRONIC AGE.

Submitted in partial fulfillment for the award of the degree Master of Business Administration Chhattisgarh Swami Vivekananda Technical University, Bhilai

Submitted by,

MITHALESH KUMAR VERMA

MBA Semester IIIrd Session 2011-2013

Approved By, DR. SUMEET GUPTA Head of the Department

Guided By, ANAND PRATAP SINGH Executive D.B. Corp, RaipurC.G.)

Shri Shankaracharya Institute of Technology and Management

Junwani, Bhilai (C.G.) - 490020

DECLARATION
I the undersigned solemnly declare that the report of the research work entitled A PROJECT REPORT ON CHANGING FACES OF NEWS MEDIA IN ELECTRONIC AGE. is based on my own work carried out during the course of my study under the supervision of MR. ANAND PRATAP SINGH, Executive (D.B. Corp). I assert that the statements made and conclusions drawn are an outcome of my research work. I further declare that to the best of my knowledge and belief the report does not contain any part of any work which has been submitted for the award of MBA degree or any other degree/diploma/certificate in this University or any other University of India or abroad.

_________________ (Signature of the Candidate) MITHALESH KUMAR VERMA Enrollment No: AI6160

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CERTIFICATE

This is to certify that summer internship report A PROJECT REPORT ON CHANGING FACES OF NEWS MEDIA IN ELECTRONIC AGE. is a record of research work carried out by MR. OMPRAKASH SINHA bearing Enrollment No.: AI6160 under my/our guidance and supervision for the part fulfillment for the award of MBA Degree of Chhattisgarh Swami Vivekananda Technical University, Bhilai (C.G.), India.

To the best of my knowledge and belief the Report i) Embodies the work of the candidate him/herself, ii) Has duly been completed, iii) Is up to the desired standard both in respect of contents and language for external viva.

Anand Pratap Singh Executive D.B.Corp, Raipur (c.g.)

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ACKNOWLEDGEMENT

I, hereby, express my gratitude towards D.B.Corp, Raipur for granting me the opportunity to do my Internship Programme in their Company. I also take this moment to express my gratitude to Mr. Anand Pratap Singh, Executive of the Dainik Bhaskar Corporation under whose guidance i could conduct my summer training on A PROJECT ON CHANGING FACES OF NEWS MEDIA IN ELECTRONIC AGE. I am pleased to record my gratitude and sincere thanks to my guide, SSITM Bhilai for sincere guidance and valuable assistance for completing this report. I am also indebted to my parents and friends for their support for completing this project successfully. Once more, I am grateful to all the above mentioned people for the help, advices and suggestions they contributed in the making of my Internship Programme Report during the period of June-July 2012.

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TABLE OF CONTENTS Declaration by the Student Certificate from the Supervisor / Company Acknowledgments Chapter 1. Introduction to the study a. Explanation of the subject Chapter 2. Company Profile / Industry Profile a. About the Company / Industry b. The relation of work done in your study to the industry Chapter 3. Literature Review a. Related to the work done in your study Chapter 4. Research Methodology a. Objectives b. Research Plan c. Sampling Plan d. Data Collection e. Descriptive Statistics Chapter 5. Data Tabulation, Analysis and Results a. Type of Analysis used and Why b. Results of the Analysis Chapter 6. Findings of the study Chapter 7. Recommendations Chapter 8. Limitations Chapter 9. Conclusions References Appendices a. Research Progress Report b. Questionnaire used

PAGE

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CHAPTER - 1
INTRODUCTION

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1.1 Introduction of Study

A newspaper plays an important role in disseminating current information and events and keeps its readers up-to-date. The electronic newspaper or e-newspaper is a self-contained, reusable and refreshable version of a traditional newspaper that acquires and holds information electronically. Moreover, electronic newspapers retrieve information electronically from online databases, process it electronically with word processors, desktop publishing packages and a variety of more technical hardware and software, and transmit it electronically to the end-users1. Broadly speaking, e-news items which evolve from online newspaper, PDF newspaper, and e-news via edevices may not be taken synonymously since they are different from each other in terms of developments and use. In order to avoid the confusion, the terms that are perceived little differently may be described as: Online newspaper/web newspaper Online editions of the newspapers available on the web, with special characteristics such as navigation support, advertisement, and style of presenting the news, e.g., The Hindu, The New Indian Express PDF newspaper - electronic replicas of the traditional newspapers, e.g., wikinews E-news via e-devices is an electronic newspaper service supported by e-paper technology (i.e. an e-reader, such as Amazon Kindle), e.g. Hindustan Times on Kindle By the late 1990s the availability of news via 24-hour television channels and then the Internet posed an ongoing challenge to the business model of most newspapers in developed countries. Paid circulation has declined, while advertising revenue which makes up the bulk of most newspapers income has been shifting from print to the new media, resulting in a general decline in profits. Many newspapers around the world launched online editions in an attempt to follow or stay ahead of their audience. However, in the rest of the world, cheaper printing and distribution, increased literacy, the growing middle class and other factors have more than compensated for the emergence of electronic media and newspapers continue to grow. With the advent of the Internet, web-based newspapers have also started as online-only publications. For example, the Southport Reporter published from UK is the only web-based newspaper, which does not have
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any connection to hard-copy formats. Moreover, the introduction of online editions of newspapers has considerably affected the circulation of newspapers in their hard forms.

CHAPTER - 2
COMPANY PROFILE

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2.1 HISTORY OF COMPANY

The first edition of Dainik Bhaskar Group was launched in Bhopal in 1958. In 1983, it entered Indore, the business center of Madhya Pradesh (MP). On the back of excellent editorial content - fair reporting and quality printing, it soon became the No. 1 newspaper in Indore and subsequently in the whole of Madhya Pradesh in 1995. This success in a market dominated by an incumbent enhanced the group's confidence to expand outside MP. In 1996 the Dainik Bhaskar Group zeroed in on Rajasthan as it was culturally similar to Madhya Pradesh and being a vast geographical territory offered scope for expansion. Moreover, Jaipur had high readership of Hindi dailies among SEC AB and high per capita income indicating potential to attract advertisers. Traditional approach for launch of a newspaper was to produce a good paper and wait for readers to subscribe. However, Dainik Bhaskar Group took a leaf out of the automobile industry's book where pre-booking was a practice and pre-marketed the paper and got confirmed paid-up circulation. Dainik Bhaskar Group conceptualized a twin-contact program. The response was overwhelming. On the first day, Dainik Bhaskar Group had a circulation of 1.72 lakh copies against 1.48 lakh copies of Rajasthan Patrika in Jaipur. By 1999, Dainik Bhaskar Group expanded its operations in the whole state with Dainik Bhaskar. After Rajasthan, Dainik Bhaskar Group targeted Chandigarh and Haryana as they lacked the presence of a strong Hindi paper. Although Chandigarh was considered an English newspaper market (Tribune, an English paper was the market leader), Dainik Bhaskar Group's research showed that people would be more comfortable with Hindi language newspaper and they patronized English newspaper only because of absence of a good Hindi newspaper. Within a short period of time, the group's newspaper - Dainik Bhaskar became the market leader. Dainik Bhaskar Group then explored the remaining markets. Wanting to break the language barrier, it selected Gujarat which was also prosperous and had high literacy. With its focus on quality content, Dainik Bhaskar Group became a leading paper of Gujarat too. It then expanded into other cities and bought Saurashtra Samachar for making inroads into Saurashtra region in Gujarat. After the success in Gujarat, Dainik Bhaskar Group entered Punjab in 2006 and Jharkhand in 2010 with great success. The quest for growth led DBG to launch its newspaper in Maharashtra in 2011. It has successfully launched in Aurangabad, Nasik, Jalgaon, Ahemdnagar and Solapur MILESTONES 1958 o 13th August 1958 o Dainik Bhaskar launches its first edition in Bhopal. 1977 o India's one of first WEB off Set Machine got installed at Dainik Bhaskar, Bhopal Edition, agst. uniform prevalent practice of rotary Machine.
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1981 o Dainik Bhaskar Bhopal Edition became the Largest news paper of Bhopal City 1983 5th March 1983 Dainik Bhaskar Group commenced its ambitious journey with the launch of Dainik Bhaskar's Indore edition was the first and biggest move outside home town of Bhopal. Also emerged as a challenge to old established news paper of Indore City. 1988 Dainik Bhaskar Group launched Raipur edition. 1993

20th September 1993 Dainik Bhaskar Group launched Bilaspur edition.

1995 Dainik Bhaskar emerged as the No.1 Newspaper in Madhya Pradesh and was declared the Fastest Growing Daily in India, by the Readership Survey. 1996 9th Dec 1996 Dainik Bhaskar launched its Jaipur Edition in Rajasthan with 172000 copies on Day 1. Became No I from Day 1, replacing the 42 years - established paper of Rajasthan, a landmark in the print media domain. This development marked a critical point for the Company, which significantly altered the strategic direction and growth plans of the company. The launch of the Jaipur edition has been used as a case study by the Mudra Institute of Communications, Ahmedabad ("MICA") and many other institutions 1997

16th October 1997 o Launches Dainik Bhaskar's 4th edition of Rajasthan from Bikaner 3rd August 1997 o 3rd Edition, launched from Jodhpur ( 2nd Largest City of Rajasthan) within 4 months of launching an edition from Ajmer 6th April 1997
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The Launch of the 2nd Edition in Rajasthan from Ajmer.

1998

31st May 1998 o Dainik Bhaskar Group launched its 5th fully fledged, independent Edition from Udaipur.

1999

6th March 1999 o Kota city, the educational hub of the country, was launched as 6th Edition of Dainik Bhaskar

2000

4th June 2000 o Dainik Bhaskar Group expands presence to Haryana State. Launched Haryana first own newspaper, which is printed within Haryana state and also launched 2 editions from Panipat and Hisar and 13 separate district papers. was certified and declared as the No 1 news daily of Haryana in 2001 ( IRS 2001), piping other established competitors. 7th May 2000 o The Dainik Bhaskar Group launches Chandigarh edition. Prior to the launch of the Hindi edition,, Chandigarh was perceived to be primarily an English newspaper dominated region. In a short span of time Dainik Bhaskar emerged as the largest Newspaper of Chandigarh city with a significant lead of approx 2.5 times over its English newspaper rival.

2001

17th June 2001 o Dainik Bhaskar Group further consolidated its position by launching Faridabad edition, in Haryana state.

2003

22nd June 2003 o Dainik Bhaskar Group launches 'Divya Bhaskar' edition from Ahmedabad. This was the biggest launch of any new edition, across languages, across territories in India where the daily was launched with 4,52,000 copies on day 1 and became the leading publication in Ahmadabad City, thus out placing the earlier 50 year old established Gujarati publication. In our innovative and unique launch strategy and product offering, we surveyed approx 12 lacs households, in and surround Ahemadabad, asking the family, their choice and requirement
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of news paper and booked 452000 copies. Divya Bhaskar' Ahmedabad launch has also increased the market size by almost 32% (IRS). The launch of our Ahmedabad edition has been used as a case study by the Indian Institute of Management ("IIM"), Ahmedabad. Dainik Bhaskar Group also launched its new Hindi Magazine, 'AHA! Zindagi', the first of its kind on lifestyle and positive thinking.

2004

2004 MERGER AND ACQUSITION o In its first Merger and Acquisition, the Dainik Bhaskar Group acquired 'Saurashtra Samachar' the 60 year old, largest circulated daily newspaper of Saurashtra, and consolidates its Gujarat Operations. 12th September 2004 o Launch of Divya Bhaskar, Baroda edition. July 2004 o Initiates presence in Maharashtra with the launch of Divya Bhaskar Mumbai edition. 28th March 2004 o Dainik Bhaskar Group launched full fledged and independent Divya Bhaskar Surat edition, (2nd largest city of Gujarat) and became No 1 in Surat City out placing old established newspaper of the city.

2005

Inception of D B Corp Ltd., pursuant to the demerger of publishing business of Writers and Publishers Limited (WPL). The Dainik Bhaskar Group won license from Ministry of Information and Broadcasting for Launch of Radio business, through its subsidiary, SYNERGY MEDIA ENTERTAINMENT LTD. (SMEL), in 17 stations, in the name of My FM. Dainik Bhaskar' presence in all 17 FM stations (listed above) therefore presents an integrated offering to potential advertising clients in all the mentioned cities. 'AHA! Zindagi' Magazine launched in Gujarati Language. 'IMCL', a new Web Media Company was formed as a subsidiary of DB Corp Limited.

2006

1st November 2006 o D B Corp Ltd., launched Divya Bhaskar Rajkot edition. 8th Oct 2006 o D B Corp Ltd., enters Punjab and launched Amritsar and Jalandhar edition, again became no 1 from Day 1, out placing very old established competitive newspapers of the state.
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28th May 2006 o D B Corp Ltd. through its subsidiary, SYNERGY MEDIA ENTERTAINMENT LTD. (SMEL), launched first Radio station at Jaipur in the name of My FM, "Jio Dil Se 94.3".

2007 DB Corp Ltd. played an integral role as an exclusive partner to New7wonders and its efforts enabling The TAJ MAHAL its rightful place in the "7 Wonders of the World". Launch of DB Gold - the first compact newspaper in Gujarati from Surat. Launch of DNA in Ahmedabad and Surat as a franchise by DB Corp Ltd. Launch of "Young Bhaskar Magazine" for Children and "Lakshya" - a Career Magazine. MY FM enhances its reach to 14 cities across India. 15th December 2007
o

D B Corp Ltd. further consolidated its position by launching Dainik Bhaskar Ludhiana edition, thus becoming the only news paper who was present in Greater Punjab (Chandigarh, Haryana and Punjab). DB Corp also became the largest newspaper of Greater Punjab (IRS 2008).

30th July 2007

o

D B Corp Ltd. launched Divya Bhaskar's Bhuj edition, making it the only Gujarati newspaper with 7 editions in Gujarat.

2008

Dainik Bhaskar completes 50 glorious years as a leading Hindi Publication. Dainik Bhaskar was the first Publication in the country to sign a celebrity as a Brand Ambassador. Indian Cricket Team Captain M.S. Dhoni. An integrated Brand Campaign titled "Zidd Karo, Duniya Badlo" was launched on a nationwide scale.led by M S Dhoni. 'Business Bhaskar', a Financial Hindi Newspaper, was launched in Bhopal, Indore, Raipur, New Delhi, Panipat, Jalandhar and Ludhiana with separate editions for each of these cities.

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Launch of Dainik Bhaskar editions in Pali, Nagaur, Bhilai, Ratlam and Shimla. Launch of DNA in Jaipur as a franchise by DB Corp Ltd. Launch of editions of DB Star in Bhopal & Indore. MY FM consolidates its network with 17 radio stations in 7 states, across India.

2009

Launch of highly successful maiden public issue of DB Corp Ltd from 10th Dec to 15th Dec which was oversubscribed by over 39 times. a record oversubscription in 23 months for any IPO, after Reliance Power IPO in January 2008. Installation of KBA Printing Machines imported from Germany at Jaipur and Ahmedabad. Launch of 'DB Star' Jodhpur editions on 15th of Aug 2009. Dainik Bhaskar Introduced The India Pride Awards for the PSU Segment on Oct 9th. Mr. Ramesh Chandra Agarwal, Chairman, DB Corp Limited was awarded the Rajiv Gandhi Lifetime Achievement Award in Journalism.

2010

12th December 2010 o D B Corp Ltd. launched 52nd Edition by launching Jamshedpur Edition on 12th Dec. 2010 18th October 2010 o D B Corp Ltd. launched 51st Edition by launching Jammu Edition on 18th Oct. 2010 12th September 2010 o D B Corp Ltd. launched 50th Edition by launching Bhatinda Edition on 12th Sep. 2010 22nd August 2010 o D B Corp Ltd. launched its 12th state of Jharkhand with launch of 49th Edition in Ranchi on 22nd August 2010. The launch for reader was very successful, with around 135000 subscribed copies on the day one of the launch and thus becomes most popular News Paper from day 1 of the launch. 6th January 2010 o Listing of DB Corp Public Issue on Bombay Stock Exchange (BSE). The listing opened at Rs. 250 i.e. with a margin of approx 19% for retail investor, rose to Rs. 275 in the day, that finally closed at Rs. 265.90 i.e. at a margin of approx. 27% for the retail investor. The DB Corp Pubic Issue was one of the best listings of 2009 and 2010 after the revival of the Primary Markets. The DB Corp is listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE).
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2011

October 2011 o Prabhat Kiran, Indore became a part of DB Group o Divya Marathi entered Ahmednagar as its 4th Edition 3rd September 2011 o Divya Marathi entered Jalgaon as its 3rd Edition July 2011 o Divya Marathi Launched its 2nd Edition in Nasik May 2011 o Dainik Bhaskar group launched its marathi daily as "Divya Marathi". It launched its 1st Edition in Aurangabad April 2011 o DNA launched its Indore Edition in MP January 2011 o Dainik Bhaskar entered Sikar as its 36th Editions o Dainik Bhaskar entered Alwar o Dainik Bhaskar entered Bhilwara o Dainik Bhaskar entered Sriganganagar

2012

April 2012 o D B Corp Ltd. launched 5th Edition of Dainik Divya Marathi by launching Solapur Edition.

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2.2 COMPANY PROFILE

With the readership of 1.96 crore (Source: IRS Q2 2012) the brand Bhaskar is today synonymous with success, quality, change dynamism and ethics in millions of households across India and the corporate world alike. From a humble beginning of one Hindi Edition from Bhopal in 1958, group today has grown to become India's Largest newspaper group.. The group has a strong presence in newspapers, radio, event marketing, printing, short code, internet portal. With its flagship Hindi daily newspaper, Dainik Bhaskar, Gujarati daily, Divya Bhaskar, Marathi dialy Divya Marathi and English daily DNA, it covers 13 States with 65 editions. In addition to these, it also publishes Business Bhaskar, DB Star and Magazines like Aha! Zindagi, Balbhaskar, Young Bhaskar and Lakshay. The other media businesses includes MY FM (radio channel), 54567 (Short Code), IMCL (internet services).

Vision
TO BE THE LARGEST AND MOST ADMIRED MEDIA BRAND ENABLING SOCIO-ECONOMIC CHANGE

VALUES
CREDIBILITY & INTEGRITY INNOVATIVE & ENTREPRENEURIAL RESPECT & APPRECIATION.

PILLARS
EMPOWERED TALENT INNOVATIVE PRODUCTS & PROCESSES ETHICAL GOVERNANCE

AWARD & RECOGNISTION

Guinness World Records Junior Editor 2012

Limca Book Records 2012 India of Book Records 2011

Golden Mike Awards 2011

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Sri Lanka-India-South Africa-Singapore Partnership Summit 2011

Star News Brand Excellence Award 2011

Dainik Bhaskar Group Wins 4 awards at 'GLOBAL AWARDS FOR BRAND EXCELLENCE'.

Divya Bhaskar, won the Silver award at the National Awards for Excellence in printing.

Divya Bhaskar won the Newspaper Printer of the Year 2011 award by Print Week.

CMO CSR Asia Award 2011 for best practise in Corporate social responsibility

CMO Asia Awards 2011 for EXCELLENCE IN BRANDING AND MARKETING function held at SINGAPORE, on 22nd of July 2011

Wan-IFRA, 10th Asia Media Award

5th Indys Awards

Dainik Bhaskar wins award at INMA Awards, 2010 in the category of "Marketing Solutions for Advertising Clients"

MY FM 94.3 receives 2010 INTERNATIONAL BROADCASTING EXCELLENCE AWARD

Bhaskar Group chairman gets the Saraswati Puraskar

Dainik Bhaskar won Bronze Award for Print Advertising Sales and Retention category at INMA (International Newsmedia Marketing Association)

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Dainik Bhaskar won Bronze Award for Public Relations and Community services category at INMA (International Newsmedia Marketing Association)

Dainik Bhaskar Won Media Abby's Bronze Award at Goafest.

Dainik Bhaskar won Platinum Award for public Service category at 39th Creativity

Dainik Bhaskar won Silver Award for Newsletter B2B category at 39th Creativity

Dainik Bhaskar won Gold Awards at the Global Youth Marketing Forum for Best Creative TV

Divya Bhaskar is PrintWeek India Newspaper Printer of 2009

Chairman received Rajeev Gandhi Award for lifetime achievement in journalism

Dainik Bhaskar Rajasthan entry identified as Orbit Breaking Innovation

Divya Bhaskar wins IFRA 'Best in Print'

Dainik Bhaskar adjudged Consumer Superbrand (2009-10

Girish Agarwal - Director DBCL adjudged Outstanding Enterpreneur APEA

WORLD LARGEST TEA PARTY : INDORE Guinness World Record

Marico Innovation India Award for Business Innovation 2007-08

Ernst & Young Entrepreneur of the Year 2006

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APMA Awards (Asian Publishing Management Awards) - Gold Award for Best Launch in Punjab

RESESCE & TECHNOLOGY

PRINTTING TECHNOLOGY The KBA machine. The mammoth 8 storey high printing configuration manufactured by Koenig & Bauer AG of Germany has fully computerized systems to control vital functions ; color registration, ink water balance, speed, cut-off conveying printed copy to the stacker where the copies are counted as per the labels, labeled, wrapped in polyfilm and strapped into a complete bundle ready for dispatch without any manual intervention. It prints 85000 copies per hour with against the normal average yield of 30000 copies per hour. The machine enhances reading and visual experience by Shaper and crisper images due to metal back blankets. Sharper and brighter text. Very near to the original color visual reproduction. This technology has reduced the event to print time from 45 mins to 11 mins. It provides on time deliveries of newspaper on depots packed with automated machine with precise number of copies thereby eliminating shortages and damaged copies. All supplements are pre-inserted which eliminates manual insertion by hawkers saving considerable time and effort on their part. That means saving of time at both ends of printing and delivery of newspaper > the newspaper goes to print later than usual > results in the even late news hitting the stands. The machine allows many innovations like flap printing, pop-ups, drop outs, double width central spread etc In the 1980s the Company pioneered the introduction of fuel-efficient, environment friendly four-stroke motorcycles in the country. It became the first Company to launch the Fuel Injection (FI) technology in Indian motorcycles, with the launch of the Glamour FI in June 2006. Its plants use world class equipment and processes and have become a benchmark in leanness and productivity. Hero MotoCorp, in its endeavor to remain technology pioneer, will continue to innovate and develop cutting edge products and processes. EDITION
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Sr. No

State

Edition Dainik Bhaskar

Launch Details

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Madhya Pradesh

Bhopal Indore Ujjain Sagar Ratlam

August 1958 Mar 1983 Jan 2006 Oct 2006 Oct 2008 Oct 1988 April 2008 April 2008 Sept 1993 Dec 1996 Apr 1997 Aug 1997 Oct 1997 May 1998 Mar 1999 April 2008 April 2008 January 11 January 11 January 11 January 11 May 2000 Jun 2000 Jun 2000 Jun 2001 Oct 2006
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Chattisgarh

Raipur Jagdalpur Bhilai Bilaspur

Rajasthan

Jaipur Ajmer Jodhpur Bikaner Udaipur Kota Nagour Pali Sriganganagar Bhilwara Alwar Sikar

Chandigarh Haryana

Chandigarh Panipat Hissar Faridabad

Punjab

Amritsar

27 28 29 30 31 32 33 34 35 36 Jammu New Delhi Himachal Pradesh Uttrakhand Jharkhand

Jalandhar Ludhiana Bhatinda National Ed. Delhi Shimla Dehradun Ranchi Jamshedpur Dhanbad Jammu Divya Bhaskar

Oct 2006 Dec/2007 Sep/2010 Jul 2007 Oct 2008 Dec 2008 Aug/2010 Dec/2010 Apr/2011 Oct/2010

37 38 39 40 41 42 43

Gujarat

Ahmedabad Rajkot Surat Baroda Bhavnagar Bhuj

Jun/2003 Jan 2005 Mar 2004 Sept 2004 Sept 2004 Jul 2007 Jul 2004

Maharashtra

Mumbai Dainik Divya Marathi

44 45 46 47 48

Maharashtra

Aurangabad Nasik Jalgaon Ahmednagar Solapur DNA

May/2011 Jul/2011 Sep/2011 Oct/2011 March/2012

49 50 51

Gujarat Rajasthan Madhya Pradesh

Ahmedabad Jaipur Indore DB Star

Nov/2007 Jun/2008 Jun/2011

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52 53 54 55 56

Madhya Pradesh

DB Star Bhopal DB Star Indore DB Star Gwalior

May/2008 May/2008 Mar/2010 Aug/2010 Apr/2010

Chattisgarh Rajasthan

DB Star Raipur DB Star Jodhpur Business Bhaskar

57 58 59 60 61 62 63 64

Madhya Pradesh

Bhopal Indore Raipur

Jul 2008 Jul 2008 Jul 2008 Jul 2008 Jul 2008 Jul 2008 Sep 2008 Feb/2010

Haryana Punjab Chattisgarh New Delhi Rajasthan

Jalandhar Ludhiana Panipat Delhi Jaipur Prabhat Kiran

65

Madhya Pradesh

Indore

1965

STATES COVERD Madhya Pradesh Chattisgarh Rajasthan Chandigarh Haryana Gujarat Maharashtra Punjab New Delhi Himachal Pradesh Uttrakhand Jharkhand Jammu

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CHAPTER - 3
REVIEW OF LITERATURE

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Brief history and development

The birth of the electronic newspaper can be traced back to the early 1970s and the development of teletext, a one-way text display. In 1979, the first videotext system, Prestel, was launched, which incorporated graphics and allowed interaction. The 1990s, however, have seen a renaissance in electronic newspaper development. At the start of the 1990s, There was only one electronic newspaper in existence, the Star- Telegraph. By 1994, 40 electronic newspapers were found only in USA11 and today, there has been a tremendous growth in number of e-newspapers around the world.

Internet technology, in the way it accesses and presents information, is changing the rules of news publishing and distribution in many ways. The challenge posed by the Internet for the news industry could mean a radical re-thinking of business strategies, production practices and presentation formats with implications for the economics of new publishing12 and there has been a paradigm shift in the market of e-newspapers congruent with readers preference and choice for electronic information and entertainment sources to that of their printed counterparts.

Kidon Media-Link, The Paperboy, News and Newspapers Online, Los Angeles Times, New York Daily News, Fox News, etc., are some of the leading e-newspapers to name a few from around the world that have been delivering remarkable e-news services over last several years. The rapid growth of e-newspapers during the late 1990s was driven not just by the belief that this was the market to get into, but also by the fact that the technological means to do so was readily available. The establishment of new business practices, however, must have more to them than the satisfaction of some technical urge13. However, the question remains how well the e-newspaper industry will survive when the source of collecting revenue from the customers has not yet been guaranteed. Nevertheless, there has been a growing popularity for online news and it is presumed that sooner or later, a flexible price mechanism may follow the mounting popularity of concerned e-news paper unlike some popular priced e-databases.

A few news-oriented websites

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All electronic newspapers have launched their respective websites for the access to varied contents of news through Internet. A Google search retrieved many news oriented websites. Some of them are listed in Table 1. Table 1Global news oriented web sites SL No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Global E-News Channels ABC News BBC News CBS News CNN Fox News Los Angeles Times MSNBC New York Daily News PBS News Washington Post Aajtak News AIR BBC World CNBC TV DD News abcnews.go.com news.bbc.co.uk/ www.cbsnews.com/ www.cnn.com/ www.foxnews.com/ www.latimes.com/ www.msnbc.msn.com/ www.nydailynews.com/ www.pbs.org/newshour/ www.washingtonpost.com/ www.aajtak.com/ www.allindiaradio.org/ news.bbc.co.uk/ www.cnbc.com/ www.ddinews.gov.in/ Websites

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16 17 18 19 20

NDTV News Sahara News Star News TV 9 PTI

www.ndtv.com/ www.saharasamay.com/ starnews.indya.com/ www.tv9.net/ www.ptinews.com/

Source: http://www.epapercatalog.com/india-epapers.php

E-newspapers from India

The demand for online newspapers has been increasing for the past few years with the growing reach of Internet by offering the latest breaking news with a minute update. The websites of some of the leading Indian e-papers are given in Table 2. Table 2Indian frontline e-papers SL No. 1 E-Newspapers Accommodation Times 2 Deccan Chronicle 3 Financial Chronicle e.mydigitalfc.com/ www.dc-epaper.com/ Website epaper.accommodationtimes.com/

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Free Press Journal

www.freepressjournal.in/

Global Education

www.freepressjournal.in/

6 7

Hindustan Times New Indian Express

epaper.hindustantimes.com/ epaper.newindpress.com/

8 9 10

Dainik Bhaskar Dainik Jagaran Business Standard

digital.bhaskar.com/ in.jagran.yahoo.com/epaper/ www.bsepaper.com/

11 12 13 14 15 16 17 18 19 20

Asian Age Deccan Post Financial Express Himalaya Darpan Indian Express The Economic Times The Pioneer The Telegraph The Hindu Times of India

epaper.asianage.com/ epaper.deccanpost.in/ epaper.financialexpress.com/ epaper.himalayadarpan.com/ epaper.indianexpress.com/ economictimes.indiatimes.com/ epaper.dailypioneer.com/ epaper.telegraphindia.com/ epaper.thehindu.com/ epaper.timesofindia.com/

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Source: http://www.epapercatalog.com/india-epapers.php

Media houses: ongoing trends

With the ever increasing popularity of mobile reading devices such as mobiles phones, net books, and e-readers, many publishers are seeing the value in producing an e-paper alongside their print editions in order to boost subscriptions and readership and by this way e newspapers are gradually creeping into the academic scenario where the basic focus is on Electronic news delivery by navigational support to task oriented reading however, financial outcome remains one of the major concern for the media houses. Some online newspaper vendors are engaged in generating revenue through advertisements and sponsorships. In this context, it is recommended that sponsorships may be processed differently than other Internet ads and perhaps due to their subtle nature, may confuse readers about the sponsors intent, thus resulting in decreased processing of the sites content and subsequently may affect the memory of the readers.

Since the media houses expect an ongoing trend in decreased advertising revenues, they have to find new ways to profiting. The mobile channels have just existed for a few years and the media houses all foresee revenues in this area. The main problem is the revenue sharing between the content providers and the telecom operators, which today is in favor of the telecom operators. Another problem is the diversity of devices and the lack of standards. Recently some of the media houses have found a way around that by developing their own downloadable programs that runs on any mobile phone. The media houses are active in developing strategies for their mobile channels and are currently trying to find suitable business models as well as to developing new and value adding services. However, there are certain pros and cons associated with these channels that are depicted in Table 3.

This table depicts that no channel is free from pitfalls despite its prospective merits, however, in order to keep pace with the changing attitude of the readership of late, media houses are moving
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fast towards the adoption of some new models explored through e-medium replacing the printed ones.

Table 3Pros and cons of todays media channels SL NO. 1 Channels Print 2 Online Pros No power consumption needed Shareable Durable Portable Dispensable Scannable Good overview Up to date Interactive Searchable Archiving No space limitations No geographical borders 3 Mobile Anytime, anywhere Push and pull Immediacy Personalization High penetration Expensive Too small Poor overview Slow Lack of standards Cons Old news Waste of paper No interactivity Geographically limited

Unsure business model Not mobile Poor overview

Source: Akesson and Ihlstrom (2006)

Potential advantages
The evolutionary changes to news publishing on the internet invoke a different kind of response from readers. News consumers are encouraged by the internet to become interactive consumers who are more demanding of the news provider. News consumers are empowered by electronic publishing, when it is done properly, introducing a new form and style which combines many of the qualities of printed paper with the advantages of electronic mediate ability to deliver new
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editions instantly and without the need to print copies and transport them over distances to thousands of retail outlets and millions of subscribers. Above all, e-news papers have gained immense popularity among the users due to the following advantages:

1. The style and presentation of e-newspapers are much better than their printed equivalents;

2. In E-news papers, readers scroll the front page to get an overview of the contents of the news site which is not possible through the printed news papers;

3. E- news papers offer links to available sections as well guide the readers to other relevant supplementary information details for further information;

4. Provide easy options for turning pages, linking to dynamic indexes, searching, saving and printing, setting personal preferences, closing news papers etc.; and

5. E-newspapers offer multimedia and hyperlink features.

Additionally, the authors feel that, e-newspapers have got other benefits like, cost effectiveness, time saving utility, easy to use, and more.

Adopting e-newspaper readers

Reading e-newspapers can be easy, congenial, and productive if the readers subscribe to some available e-news paper readers. One such example is Amazons kindle DX. Amazons kindle DX is basically an e-book reader which is also quite suitable for reading e-newspapers. Newspapers are about text, and theres only a moderate need for interactivity. For each story, the reader views the headline and perhaps skims the opening paragraph, and if it doesnt look interesting, moves on to the next story.

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CHAPTER 4
RESEARCH METHODOLOGY

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Research Methodology:Section A: - Objective

The study keeps the following objectives in its ambit of discussion: To look into the comparative details of e-newspapers with that of conventional newspapers; To explore the potential merits of e-news services available all around the globe; To discuss the pros and cons of e-news channels;

Section B:- Research Plan

RESEARCH PLAN Descriptive Survey Questionnaire Raipur & Bhilai (c.g.) convenience 100

Research Design: Research Method Used Research Technique Used Data Collection (location) Sampling Plan Sample Size

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CHAPTER 5
DATA TABULATION, ANALYSIS AND RESULT

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Respondent Profile:1. Gender profile :

Table 1: Indicating gender profile of the respondents Percent
Male Female Total 61 39 100

Gender Profile
Female 39% Male 61%

Interpretation:
61% of the respondents were male and 39% of the respondent s were female.

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2. Age profile:
Table 2: Indicating age profile of the respondent Age
Under 15 15-25 26-35 36-45 46-45 Above 56 Total
46-45 0% 36-45 0%

Percent
0 70 30 0 0 0 100

Age Profile
26-35 30%

Under 15 Above 56 0% 0%

15-25 70%

Interpretation:
Only youngster are reading mostly e-news paper because 70% respondents are under in between 15 to 25 age group. 30% respondents are under in between 26 to 35 age groip.
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3. Occupation of the respondents:

Table 3: Indicating Occupation of the respondents Occupation
Students Employed Self employed Retired person House wife Other

Percent
50 29 21 0 0 0

Retired person 0%

Occupation Profile
House wife 0% Self employed 21% Students 50%

Other 0%

Employed 29%

Interpretation:
50% of the respondents were Students, 29 % of the respondents were employed, 21 % of the respondents were Self Employed,
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Analysis:1. How often do you read online newspaper in the last month?

Using Time
Daily 4 or 5 times in a week 2 or 3 times in a week Once a week

Percent
7 31 39 23

Reading Times
Daily 7% Once a week 23%

2 or 3 times in a week 39%

4 or 5 times in a week 31%

Interpretation:
39% respondents reading e-news 2 or 3 times in a week,

31% respondents reading e-news 4 or 5 times in a week. 23% respondents reading e-news once a week.

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2. Why dont you prefer online newspapers over traditional newspaper?

Reason
Too much online ads Too much page loading time Online net availability Convenience Total
Convenience 0%

Percent
3 33 64 0 100
Too much online ads 3% Too much page loading time 33%

Internet availability 64%

Interpretation:
64% of the respondents are not reading e-newspaper because lack of internet facilities, 33% of the respondents irritate to read e-news because it takes too much page loading time, 3% of the respondents irritate to read e-news because there are so many online ads,

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3. Compared with the traditional newspapers, what aspects do you think are the advantages of online newspaper? Aspects of e-news paper Environment friendly Timeliness Convenience others Total
others 0% Convenience 21% Environment friendly 21%

Percent
21 58 21 0 100

Timeliness 58%

Interpretation:
58% of the respondents read online news for time saving. 21% of the respondents read online news because it makes environment friendly, 21% of the respondents read online news because it is more convenience,

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4. Downloading speed of the Newspaper (reader satisfaction).

(This table is common for the question of reader satisfaction level)

No.
1 2 3 4 5

Satisfaction level
Highly Dissatisfy Dissatisfy Average Satisfy Highly satisfy
Satisfy 1%

Percent
0 50 49 1 0

Highly satisfy Highly Dissatisfy 0% 0%

Average 49%

Dissatisfy 50%

Interpretation:
50% respondents are dissatisfy for downloading speed of e-

newspaper, 49% respondents satisfy in average. 1% respondents are fully satisfied with downloading speed.

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5. Update information about news

Highly satisfy 0% Highly Dissatisfy 0% Satisfy 12%

Dissatisfy 40%

Average 48%

Interpretation:
48% of the respondents are average in satisfaction of update information about news, 40% of the respondents are dissatisfy for update information about news, 12% of the respondents are fully satisfy for update information about news,

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6. Loading image or any picture related to news

Satisfy 1% Highly satisfy Highly Dissatisfy 0% 2%

Average 50%

Dissatisfy 47%

Interpretation:
50% of the respondents are average in satisfaction of Loading images or any picture related to news, 47% of the respondents are dissatisfy for of Loading images or any picture related to news, 2% of the respondents are highly dissatisfy for Loading images or any picture related to news, 1% of the respondents are fully satisfy for Loading images or any picture related to news

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7. Popup blinking in the e-news portal

Satisfy 1% Highly satisfy Highly Dissatisfy 0% 0% Dissatisfy 34%

Average 65%

Interpretation:
65% of the respondents are average in satisfaction of popup blinking in the e-news portal 34% of the respondents are dissatisfy for of popup blinking in the e-news portal 1% of the respondents are satisfy for popup blinking in the enews portal

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8. Search option given in e-news portal

Highly satisfy 0% Satisfy 30% Highly Dissatisfy 0% Dissatisfy 19%

Average 51%

Interpretation:
51% of the respondents are average in satisfaction for search option given in e-news portal 30% of the respondents are fully satisfy for satisfaction for search option given in e-news portal 19% of the respondents are dissatisfy for satisfaction for search option given in e-news portal

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9. If you received updated news or information via SMS or E-Mail it would be?
Not Helpful 0% Helpful 38% Very Helpful 4%

Quite Helpful 58%

Interpretation:
4% of the respondents are satisfied that information would be very helpful. 58% of the respondents are satisfied that information would be quite helpful. 38% of the respondents are satisfied that information would be helpful which received via SMS or E-mail.

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10. Do you agree that e-newspaper helps in making environment friendly?

Disagree 2% Strongly Disagree 0%

Agree 44%

Strongly Agree 54%

Interpretation:
54% of the respondents are strongly agreed that e-newspaper helps in making environment friendly. 44% of the respondents are agreed that that e-newspaper helps in making environment friendly. 2% of the respondents are disagreed that that e-newspaper helps in making environment friendly.

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CHAPTER 6
FINDING OF STUDY

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Finding of Study:
1. The study shows that 40% respondent are using internet but they dont prefer enewspaper because of loading time is very high. 2. The study shows that 64% respondent are unable to read e-newspaper continual because lack of internet availability. 3. The study shows that 58% of the respondents prefer e-newspaper because it saves time and it makes environment friendly. 4. The study shows that 50% respondents are highly dissatisfied with loading images, video or any information related to news in the e-news portal. 5. Most of the respondents are comes under age group 15 to 34 that means here youngsters are most prefer e-news paper.

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CHAPTER 7
RECOMMENDATION

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Recommendation:1. Downloading time is very important factor for preference of e-newspaper and any enews portal should minimize the images and videos contain in portal. 2. Internet availability is other important factor for prefer e-newspaper. Because in india there are not many user who use internet. 3. Any e-news paper industries should emphasis on Research & development of other facilities and it makes more environments friendly.

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CHAPTER 8
LIMITATIONS OF THE STUDY

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Limitations of the Study:During conducting period this training I come across the following limitations.

Very often responded do not express their true feelings. In such case their habit, preference, practice cannot be assessed correctly. Some of the respondents refuse to give the important information best known to them. Lack of experience.

However in spite of these limitations all efforts have been put to make the report correct, genuine, and fulfilling the objectives of the reports.

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CHAPTER 9
CONCLUSION

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Conclusion:1. Mostly reader is not interested for reading e-news because they dont have better devices. 2. Mostly reader is not able to use internet in continuity. 3. Most of the readers are belongs to youngsters who reads e-newspaper. 4. Most of the readers are not familiar with using e-newspaper. 5. Mostly respondents feel irritates during reading e-news paper because of too much online ads is blinking and flashing in e-news portal.

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REFERENCE

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REFERENCE:1. Online versus tradition news sources: A Student perspective

Alison M. Wolfe, Elmira College 2. Shaping the future of newspaper: Strategy Report Volume 9 N5 JUNE 2010 Copyright Wan-Ifra

3.The Future of Online News Business: Online News executive level and managerial level Perspective : Business Management Dynamics Vol.1, No.2, August 2011, pp.105-112

Web link:

1. www.dainikbhaskar.com 2. www.dainikbhaskargroup.com 3. http://www.epapercatalog.com/india-epapers.php 4. http://www.e-ink.com/technology/Index.html 5. http://www.eink.com/news/releases/pr81.html 6. http://www.futureexporation.net

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QUESTIONNAIRE

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STUDY ON CHANGING FACES OF NEWS MEDIA IN ELECTRONIC AGE

I am student from Shri Shankaracharya Institute of Technology and Management, Bhilai. Summer Internship is a part of our curriculum so we are conducting a research to study on CHANGING FACES OF NEWS MEDIA IN ELECTRONIC AGE Since; you are one of the persons who will be responded for us. The questionnaire will take around 10 minutes. Your responses will be kept confidential and only for the purpose of this study. 2. How often do you read online newspaper in the last month? a) Daily b) 4 or 5 times a week c) 2 or 3 times a week d) Once a week Why dont you prefer online newspapers over traditional news paper? a) Too much online ads b) Too much page loading time c) Online net availability d) Convenience. Compared with the traditional newspapers, what aspects do you think are the advantages of online newspaper? a) Environmental Friendly b) Timeliness c) Convenience d) Others (please specify_______ All the questions below related to the reader satisfaction level of E-news papers? And all the parameters are denoted by 1 to 5 numbers define the percentage of satisfaction level. Downloading speed of the Newspaper Update information about news Loading image or any picture related to news Popup blinking in the e-news portal Search option given in e-news portal 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5

3.

4.

5.

6.

If you received updated news or information via SMS or E-Mail it would be? a) Very Helpful b) Quite Helpful c) Helpful d) Not Helpful Do you agree that e-news paper helps in making environment friendly? a) Strongly Agree b) Agree c) Disagree d) Strongly Disagree

7.

Personal Information 1. 2. Name................................................................................................. Gender a. Male b. Female Profession a. Student

3.

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4.

b. Employed c. Self employed d. Retired persons e. House wife f. Others Age Group Under 15 15-25 26-35 36-45 46-55 Above56

THANKS FOR YOUR RESPONSE

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