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On Ad Analysis.

The document analyzes advertisements for direct-to-home satellite television services in India. It discusses ads by Tata Sky featuring actor Amir Khan that highlight why consumers should choose Tata Sky over competitors that charge for unwanted channels. The ads use humor and celebrity endorsement to effectively deliver the message that Tata Sky allows customers to customize their package and only pay for what they want to watch. In contrast, it finds ads for Sun Direct emphasize lower prices but lack the production quality, celebrity promotion, and network reliability of rivals like Tata Sky.

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Tanay Samanta
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386 views14 pages

On Ad Analysis.

The document analyzes advertisements for direct-to-home satellite television services in India. It discusses ads by Tata Sky featuring actor Amir Khan that highlight why consumers should choose Tata Sky over competitors that charge for unwanted channels. The ads use humor and celebrity endorsement to effectively deliver the message that Tata Sky allows customers to customize their package and only pay for what they want to watch. In contrast, it finds ads for Sun Direct emphasize lower prices but lack the production quality, celebrity promotion, and network reliability of rivals like Tata Sky.

Uploaded by

Tanay Samanta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Ad Analysis Project

Source

: Google. Brand : TATA Sky. Product : Direct To Home Service. Communication Used : AV , Print ,OOH , Online Media , Mobile . Possible Markets : Consuming class and rich class.

Value : It has more Advertisement Elasticity and large consumer base.

Message : Always go with your needs . Why pay something for which you dont want to use.

YES !!!!!!!

Funny and easy to remember. It gives a real life time experience which all may have faced it. Clearly delivers the message Why pay something for which you dont want to use So ISKO LAGA DALA TO LIFE JHINGALALA

Amir Khan A very good actor used in

advertisement Very funny Ad after the release of movie 3 Idiots created a great impact in consumers mind.

Just as funny every time I see it.

Amir Khan A very good actor


Life to sahi me Jhingalala agar humne TATA Sky laga dala.

Sun Direct DTH Service Very Low cost but low performance and quality Low network Services as well. Very less celebrity power compared to TATA Sky and others.

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