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Romotions OF Coke

Coca-Cola was created in 1893 when pharmacist John S. Pemberton from Atlanta developed a syrup with a unique flavor and caramel color that would later be named Coca-Cola. Over the past 100+ years, Coca-Cola has grown to become one of the top brands in the world by expanding its product offerings and advertising globally, including first introducing Coke to Vietnam in 1960 and re-entering the Vietnamese market in 1994 to pursue long-term business. Coca-Cola has consistently ranked at the top of Interbrand's annual valuation of the most valuable brands.

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39 views11 pages

Romotions OF Coke

Coca-Cola was created in 1893 when pharmacist John S. Pemberton from Atlanta developed a syrup with a unique flavor and caramel color that would later be named Coca-Cola. Over the past 100+ years, Coca-Cola has grown to become one of the top brands in the world by expanding its product offerings and advertising globally, including first introducing Coke to Vietnam in 1960 and re-entering the Vietnamese market in 1994 to pursue long-term business. Coca-Cola has consistently ranked at the top of Interbrand's annual valuation of the most valuable brands.

Uploaded by

UNETI
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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PROMOTIONS OF COKE

INTRODUCTION:

Brand registered in 1893 in the United States The drink named "Coke

Variety of products such as Coca-Cola Light (Diet Coke-Coca), Coca-Cola Cherry ...

COCA-COLA OVER TIME


- CocaCola is derived from a type of syrup, having a special flavor and caramel color made by a pharmacist named John S. Pemberton from Atlanta - It was sold for $ 5

John S. Pemberton

Type of syrup

Popular brand

HISTORY OF
Vietnam

HISTORY OF COCA COLA VIETNAM


1960: Coca-Cola was introduced in Vietnam for the first time. February 1994: Coca-Cola returned to Vietnam and started the process of long-term business.

STRATEGY OF COCA-COLA ADVERTISING


- Lasting more than 100 years since its founding - During the past 11 years, Coca-Cola topped the charts of Interbrand's brand value

Top of mountain Brand

Coca-cola

Lasting more than 100 years

ADVERTISEMENTS

frank

BATTLE FOR THE POSITION OF THE WORLD'S LEADING BEVERAGE"

THE STATISTICS
* In the U.S, Pepsi's market share in the carbonated drinks segment accounted for only 9.5% in 2010, down 4.1% compared with 13.6% of this brand ever dominate for a decade earlier.

A decade earlier

In 2010

ADVERTISEMENTS IN VIETNAM

THANKS FOR YOUR LISTENING !

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