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    Information Systems and Its Impact in Organization and People

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    Ashwani Kumar
    The introduction of applications like ERP, CRM, and ECM, along with online technologies such as broadband connectivity, wireless mobility, cloud computing, e-commerce, social media and sensors, enable market leaders to increase their market shares and gain competitive advantages over laggards through digitization. Leaders are able to more efficiently deliver products and services, collect detailed consumer data to better target marketing, and design offerings that enhance their value chains and industry ecosystems. As a result, gaps in performance are growing between companies that invest in digital transformation and those that follow traditional models.

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    Information Systems and Its Impact in Organization and People

    Uploaded by

    Ashwani Kumar
    53 views3 pages
    The introduction of applications like ERP, CRM, and ECM, along with online technologies such as broadband connectivity, wireless mobility, cloud computing, e-commerce, social media and sensors, enable market leaders to increase their market shares and gain competitive advantages over laggards through digitization. Leaders are able to more efficiently deliver products and services, collect detailed consumer data to better target marketing, and design offerings that enhance their value chains and industry ecosystems. As a result, gaps in performance are growing between companies that invest in digital transformation and those that follow traditional models.

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    The introduction of applications like ERP, CRM, and ECM, along with online technologies such as broadband connectivity, wireless mobility, cloud computing, e-commerce, social media and sensors, enable market leaders to increase their market shares and gain competitive advantages over laggards through digitization. Leaders are able to more efficiently deliver products and services, collect detailed consumer data to better target marketing, and design offerings that enhance their value chains and industry ecosystems. As a result, gaps in performance are growing between companies that invest in digital transformation and those that follow traditional models.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    53 views3 pages

    Information Systems and Its Impact in Organization and People

    Uploaded by

    Ashwani Kumar
    The introduction of applications like ERP, CRM, and ECM, along with online technologies such as broadband connectivity, wireless mobility, cloud computing, e-commerce, social media and sensors, enable market leaders to increase their market shares and gain competitive advantages over laggards through digitization. Leaders are able to more efficiently deliver products and services, collect detailed consumer data to better target marketing, and design offerings that enhance their value chains and industry ecosystems. As a result, gaps in performance are growing between companies that invest in digital transformation and those that follow traditional models.

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    INFORMATION SYSTEMS AND ITS IMPACT IN ORGANIZATION AND PEOPLE

    Group 7 Section A

    HOW DOES IT CREATE GREATER GAPS BETWEEN THE LEADERS AND LAGGARDS?
    Introduction of applications like ERP, CRM and ECM
    Enterprise resource planning systems integrate internal and

    external management information including finance/accounting, manufacturing, sales and service, customer relationship management.
    Customer relationship management is used for managing a companys

    interactions with customers and prospects. It involves using technology to organize, automate, and synchronize business processesprincipally sales activities, but also those for marketing, customer service, and technical support.
    Enterprise content management is a formalized means of organizing and storing

    an organization's documents, and other content, that relate to the organization's processes.

    Online technologies such as broadband connectivity, wireless

    mobility, cloud computing, e-commerce, social media and sensors are enabling market leaders to increase their market shares further.

    Companies are collecting detailed data on consumers and their

    behavior and using that knowledge to better target marketing efforts as well as effectively design products and services.
    Leaders have used digital platforms and tools to enhance their

    internal value chain as well as interactions within their industry ecosystems.


    Leaders have gained a competitive advantage over laggards by

    digitization which enables more efficient delivery of products and services, including distribution, electronic commerce etc.
    E-commerce retailers are growing at a much faster rate and are

    much more profitable than companies following the traditional brick and mortar stores.
    Investment priorities differ across various companies. Winners

    can win fast but not necessary for very long.

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