What Objective?

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Revenues? Costs? Margins? Share? Market? Momentum?

What objective?

Costumer segments? Supplier? Competitors?

What targets

Products? Services? Business Model?

Ideation

Which Idea to develop Who will develop for which market and segment? What resource will be allocated and by whom?

Selection

Buy or build Which path- disruptive or sustaining? For each path what process, organization, metrics, incentives?

Development

What capabilities
External? Internal? New or established?

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