Buisness Intelligence
Buisness Intelligence
Buisness Intelligence
Agenda
What is business intelligence (BI) Current status of BI Future of BI Conclusions Q&A
Definition
The process of gathering information in the field of business. It can be described as the process of enhancing data into information and then into knowledge. Business intelligence is carried out to gain sustainable competitive advantage, and is a valuable core competence in some instances.
en.wikipedia.org/wiki/Business_intelligence
Elements of BI
Users Tools Warehouse Extract Data Sources
Source: www.kairon.com
Natural Gas price skyrocketed during Katrina & Rita, resulting in loss of millions because
Historic data from DW fail to reveal the change Let alone generate alerts to analyst & management Small BI audience limits information dissemination
Esoteric
Employees with necessary business and technical skills are rare
For Example
Wisconsin-based energy services provider Serving 1.5 million customers in the Mid-West
For Example
Making BI Real-time by
Bypassing historic repository for time-sensitive analysis
Making BI Real-time by
64-bit in-memory processing
stores time-sensitive data in the servers RAM rather than a data warehouse
Making BI Real-time by
Grid computing
Multiple SAS instances running in parallel to process terabytes of data. Execution time down 95%
BI Will be Proactive
Blue Cross Blue Shield provider uses its SAS BI to detect health insurance fraud. Recovered millions of dollars through extensive litigation procedures.
Source: https://www.highmark.com
BI Will be Proactive
Planned BI will detect insurance abuse earlier
identify abnormalities prior to the money going out the door "
Source: https://www.highmark.com
Push messages to Database Administrator (DBA) BI: push + escalation alert people to issues early
Dynamically reconfigure resources based on loads BI: eliminate issues before damage done
BI Will be Pervasive
Outdoor specialty retailer in NH BI provides common view to everyone From CEO to store managers
Source: http://www.ems.com/ and computerworld, september 18, 2006
BI Will be Pervasive
Pervasive access has enabled them to identify locally successful sales tactics and formulate company-wide operation strategy
It has recently reported 73% increase of sales thanks to its pervasive BI system
Source: http://www.ems.com/ and computerworld, september 18, 2006
Conclusions
BI anticipated to be a top IT spending priority due to CEOs desire to gain competitive advantage. Spending can be justified if BI provides compelling returns via
real-time or near real-time proactive pervasive