Survey Method
Survey Method
SURVEY METHOD
Survey, is often called social survey or sample survey. Is a method for systematically gathering standardized information about a problem which a researcher wises to find an answer to. It is a method for reaching scientific conclusion and generalization base on the findings derived from information obtained from an adequate sample or representative of some identified mother population or universe .This research method involving the use of questionnaires and or statistical survey to gather data about people and their thoughts and behavior and behavior. This method was pioneered in the 1930s and 1940s by sociologist PAUL LAZARSFELD this initial use of method was to examine the effect of radio on political formation of the United States. One of its earliest successes was the development of its early successes was the development of the theory of two set up flow of communication. The method was foundational for the interception of quantitative research tradition in the sociology.
always the case. The questionnaires were invented by Sir Francis Galton. Questionnaires have advantages over some other types of survey in that they are cheap, do not require as much effort from the questioner as verbal or telephone surveys, and often standardized answers that make it simple to compile data. However, such standardized answers may frustrate users.
REFERENCES BARBARA,ANN BRENNAN,(1993)LIGHT EMERGING NEW YORK:BANTAM BOOKS GEORGEJ.MCALL(EDS) (1969)ISSUES IN PARTICIPANT OBSERVATION,READING MASS:ADDISON WESLEY PURBLISHING COMPANY U.S.A
WHAT DO THE FOLLOWING MEAN IN SOCIAL RESEARCH? OBSERVATIONAL EXPERIMENTAL, HISTORICAL CONTENT ANALYSIS, FOCUS GROUP DISCUSSION? HOWIS HISTORICAL APPROACHESUSE IN SOCIOLOGICAL RESEARCH AN ASSIGMENT ON INTRODUCTION TO SOCIOLOGY PRESENTED TO DR A. EKPEYONG DEPARTMENT OF SOCIAL SCIENCES VERITAS UNIVERSITY, ABUJA (OBEHI CAMPUS) BY DESGWAM JWANSHAK PAUL VUG/POL/11/365 FEBUARY, 2012