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Concept of Value and Satisfaction

The document defines value for customers and marketing. For customers, value is the ratio of benefits to price paid or the difference between benefits and cost. For marketing, value is the worth customers derive from a product. Benefits can be tangible or intangible, while costs can be monetary, time, or psychic. Value can be increased by increasing benefits and decreasing costs, or increasing benefits and increasing costs less. Satisfaction is a measure of how well a company's products and services meet customer expectations, which are based on past experiences, opinions of others, and information from marketers and competitors.

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196 views9 pages

Concept of Value and Satisfaction

The document defines value for customers and marketing. For customers, value is the ratio of benefits to price paid or the difference between benefits and cost. For marketing, value is the worth customers derive from a product. Benefits can be tangible or intangible, while costs can be monetary, time, or psychic. Value can be increased by increasing benefits and decreasing costs, or increasing benefits and increasing costs less. Satisfaction is a measure of how well a company's products and services meet customer expectations, which are based on past experiences, opinions of others, and information from marketers and competitors.

Uploaded by

pradeept_43
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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CONCEPT OF VALUE AND SATISFACTION

PRESENTED BY:PRADEEP KUMAR TIWARI

VALUE

For customer, Value is represented by the ratio of benefits to price paid. Value =(Benefits / Cost)

Or
Value is represented by the difference between benefits and cost Value=Benefits - Cost

For marketing, Value is defined as the worth derived by the customer from using the product.

Benefits can be a) Tangible b) Intangible Cost can be a) Monetary b) Time c) Psychic

How we can increase the value ?


1)

Increase the benefits increase the cost.

and

also

2)

Increase the benefits and decrease the cost. Decrease the benefits decrease the cost. and also

3)

SATISFACTION

Is a measure of how products and services supplied by a company meet customer satisfaction.

Customer expectation are based on past buying experiences, the opinion of friends, and marketer and competition information and promises.

THANK YOU.

ANY QUESTION ?

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