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Marketing Strategy Planning of A Software Product: Inventory Management Systems Group Members

This document outlines the marketing strategy for an inventory management software product being developed by a group of students in Quetta City, Pakistan. The target market is organizations in Quetta City. The marketing mix includes self-distribution and promotions through local newspapers, TV, radio and billboards. Pricing will depend on customer requirements and complexity. The software will compete against two other local competitors and the goals are to capture market share and expand nationwide.

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Syed Muhammad Junaid Hassan
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52 views25 pages

Marketing Strategy Planning of A Software Product: Inventory Management Systems Group Members

This document outlines the marketing strategy for an inventory management software product being developed by a group of students in Quetta City, Pakistan. The target market is organizations in Quetta City. The marketing mix includes self-distribution and promotions through local newspapers, TV, radio and billboards. Pricing will depend on customer requirements and complexity. The software will compete against two other local competitors and the goals are to capture market share and expand nationwide.

Uploaded by

Syed Muhammad Junaid Hassan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Marketing Strategy Planning of a Software Product

Inventory Management Systems Group Members: SM Junaid Hassan 15741 Tahir Mushtaq 12378

Waqas 15774 Baber Ali 12314

Target Market

Quetta City

Marketing Mix
Product: Inventory Management System Features: Inventory Management Record Keeping Search Records Bill Calculation Print Bill

Marketing Mix
Placement: Self distribution

Marketing Mix
Promotion: Local newspapers province wide newspapers local TV channels province wide TV channels radio channels, pamphlets billboards etc.

Marketing Mix
Price: (Depends upon) Customer Requirements Complexity Size Functions Time

Customer

Government Organizations Non Government Organizations Public and Private Sector Shopping Malls General Stores Utility Stores Shops etc.

Company
Objectives and Resources: Capture maximum market share Expand throughout the country High on resources (equipment and manpower etc)

Competitors

Only two competitors in market Not much advertisement Fewer products offered

Segmentation and Targeting


Segmenting on basis of type of organization: Government Semi Government Non Government Businesses

Differentiation and Positioning

Provide free beta, trial or sample software to people, offices, companies to check its quality To conduct surveys from people about software

S.W.O.T Analysis
Strengths: New enthusiasm and zeal Latest equipment Young and energetic team

S.W.O.T Analysis
Weaknesses: New company Not so well established in the market

S.W.O.T Analysis
Opportunities: Computerization or Automation Boom in industry Only 2 competitors in market

S.W.O.T Analysis
Threats: Law and order situation Political situation Instability in region

example

A inventory management system of Madina toy store In next few slides you will see screen shots of the software

Questions

??

END

Thank you

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