Scribd
Upload
48 views7 pages

Presented By: Group 12 Karthikeya, Swapnil, Deepali

Intel is known for several industry firsts including the first metal oxide semiconductor and microprocessors. They have established a strong brand through aggressive marketing campaigns like "Intel Inside" and partnerships. Intel uses premium pricing, making lower margins on low-end chips and higher margins on servers. They focus on meeting different customer needs through business groups and have a global production and supply network to minimize costs.

Uploaded by

Karthikeya Karedla
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
48 views7 pages

Presented By: Group 12 Karthikeya, Swapnil, Deepali

Intel is known for several industry firsts including the first metal oxide semiconductor and microprocessors. They have established a strong brand through aggressive marketing campaigns like "Intel Inside" and partnerships. Intel uses premium pricing, making lower margins on low-end chips and higher margins on servers. They focus on meeting different customer needs through business groups and have a global production and supply network to minimize costs.

Uploaded by

Karthikeya Karedla
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 7

Presented By: Group 12 Karthikeya, Swapnil, Deepali

INTEL Products
First Metal Oxide Semi Conductor. First 8 bit Microprocessor First 16 bit microprocessor Intel Pentium Processor Intel Dual Core Processor

INTEL Promotions
Intel Branding Program Intel Inside Involving Tight Partnerships First Trademark in the electrical component Industry An established reputation for producing leading edge technology, in particular microprocessors A willingness to pro-actively collaborate with channel partners The adoption of industry leading marketing strategies, such as the use of plain English packaging and component instructions; and An aggressive marketing budget, which maintained substantial campaign spend even during the US economic recession in 1991.

INTEL Pricing
Intel incorporates Premium Pricing Strategy. It make low margins on the low end chips and make fatter margins on chips that go into servers. Intel had a full line of computer-related microprocessors whose prices ranged from $64to $4,227. In spite of competitors having cheaper products Intel is still the leader in India because of the strong brand image.

MOTTO- WHAT CUSTOMER NEEDS


Different groups for different clientele-: PC Client Group Data Center Group Embedded and Communications Group Digital Home Group Ultra Mobility Group NAND Solutions Group Wind River Software Group Software and Services Group Digital Health Group

Production and Networking


Huge network of suppliers Periodic assessment of performances Production facilities are widely distributed all over world Some exposure restricted parts are produced by the company itself Focused on minimal transportation and Logistical Costs

Long term STRATEGICAL TIE-UPS


WINTEL Partnership with Apple Partnership with NASA Partnership with Hewlett Packard Concept of ALLIANCE MEMBERS

You might also like