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    Maruti Questionnaire

    Uploaded by

    Muhammed Jiyas
    The document appears to be a questionnaire for a study on customer preferences for small cars from Maruti Suzuki in India. It contains 21 multiple choice questions regarding respondents' demographics, preferred Maruti Suzuki small car models, reasons for choosing Maruti, opinions on Maruti's prices, quality, and service compared to competitors. It aims to understand purchasing decisions and gather suggestions for improving Maruti Suzuki's small car offerings.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Maruti Questionnaire

    Uploaded by

    Muhammed Jiyas
    41K views6 pages
    The document appears to be a questionnaire for a study on customer preferences for small cars from Maruti Suzuki in India. It contains 21 multiple choice questions regarding respondents' demographics, preferred Maruti Suzuki small car models, reasons for choosing Maruti, opinions on Maruti's prices, quality, and service compared to competitors. It aims to understand purchasing decisions and gather suggestions for improving Maruti Suzuki's small car offerings.

    Original Description:

    a questionnaire created by me for my MBA project.

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    The document appears to be a questionnaire for a study on customer preferences for small cars from Maruti Suzuki in India. It contains 21 multiple choice questions regarding respondents' demographics, preferred Maruti Suzuki small car models, reasons for choosing Maruti, opinions on Maruti's prices, quality, and service compared to competitors. It aims to understand purchasing decisions and gather suggestions for improving Maruti Suzuki's small car offerings.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    41K views6 pages

    Maruti Questionnaire

    Uploaded by

    Muhammed Jiyas
    The document appears to be a questionnaire for a study on customer preferences for small cars from Maruti Suzuki in India. It contains 21 multiple choice questions regarding respondents' demographics, preferred Maruti Suzuki small car models, reasons for choosing Maruti, opinions on Maruti's prices, quality, and service compared to competitors. It aims to understand purchasing decisions and gather suggestions for improving Maruti Suzuki's small car offerings.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6
    At a glance
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    The survey aims to understand customer preferences for small cars manufactured by Maruti Suzuki. It asks questions about favorite models, factors for choice, expectations from new launches etc.

    The survey aims to understand characteristics of Maruti Suzuki customers like demographics, current usage and factors influencing purchase of small cars from the company.

    Maruti Suzuki, Ford, Hyundai, Tata, Chevrolet, Mahindra, Honda and other brands are discussed in the survey as options for small car purchase.

    `

    A STUDY ON

    CUSTOMER PREFERENCE ON SMALL CARS

    WITH SPECIAL REFERENCE TO MARUTI SUZUKI

    QUESTIONNAIRE

    PERSONNAL INFORMATION:

    Name

    Age

    a) 20-30

    b) 30-40

    c) 40-50

    d) 50-60

    e) Above 60

    Sex

    a) Male

    b) Female

    Income

    a) 1000-10000

    b) 10000-20000

    c) 20000-30000 Occupation:

    d) 30000-40000

    e) Above 40000

    1. Which is your favorite small car in MARUTI SUZUKI?

    a) Alto

    b) Zen estilo

    c) Swift

    d) WagonR

    e) A star

    f) Ritz

    2. Which particular brand of MARUTI SUZUKI are you using currently?

    a) Alto

    b) Zen estilo

    c) Swift

    d) WagonR

    e) A star

    f) Ritz

    1|Page

    `
    3. Why you are giving first preference to MARUTI SUZUKI while buying small car?

    a) Good facilities

    b) Quality service

    c) Price

    c) Good designs

    d) Better mileage

    4. Which promotional media is influencing you to buy small cars?

    a) Broad casting

    b) Product demonstration

    c) Word of mouth

    d) Publications

    5. Which company is your second choice while buying small car?

    a) Ford

    b) Hyundai

    c) Tata

    d) Chevrolet

    e) Volkswagon

    d) Mahindra

    6. Reason for your choice?

    a) Brand name

    b) Features

    c) Price

    d) Mileage

    7. What is your opinion about service of MARUTI SUZUKI comparing with others?

    a) Excellent

    b) Very Good

    c) Good

    d) Average

    e) poor

    8. The small cars of MARUTI SUZUKI if we upgrade to sedan whether you will opt for the same?

    a) Yes

    b) No

    2|Page

    `
    9. Are you satisfied about the price of MARUTI SUZUKI small car comparing with others?

    a) Highly satisfied

    b) Satisfied

    c) Neutral

    d) Dissatisfied

    10. Which is your favorite design of small car of MARUTI SUZUKI?

    a) Alto

    b) Zen estilo

    c) Swift

    d) WagonR

    e) A star

    f) Ritz

    11. Do you want any changes in small cars of MARUTI SUZUKI?

    a) Yes

    b) No

    12. What kind of changes are you expecting in the small car segment of MARUTI SUZUKI?

    a) Increase mileage

    b) Add new facilities

    c) Reduce price

    d) Introduce Diesel models

    e) Changes in design

    13. Do you feel that there will be demand for a model which is in the NANO platform?

    a) Yes

    b) No

    14. What are the qualities they have to include when introducing this car?

    Answer).......................................................................................................................... ...

    15. What is your opinion if they are giving diesel option for WAGONR, ALTO, A STAR and ZEN ESTILO?

    a) Will be successful

    b) Will be failure

    3|Page

    `
    16. Rate the following feature of MARUTI SUZUKI?

    Excellent

    Very Good

    Good

    Average

    Poor

    Facilities:

    Design :

    Service :

    Mileage :

    17. If MARUTI SUZUKI is planning to launch another small car which particular price range you prefer? a) 100,000-200,000 b) 200,000-300,000

    c) 300,000-400,000

    d) 400,000-500,000

    e) 500,000-600,000

    18. A star and ZEN Estilo have less demand than other MARUTI SUZUKI small cars, What are the reasons? a) Technical fault b) Facilities

    c) Design

    d) Price

    e) Mileage

    19. Do you feel that the introduction of more models with in the small car segment will improve sale of MARUTI SUZUKI? a) Yes b) No

    20. Which is your favorite color in car?

    a) White

    b) Black

    c) Red

    d) Blue

    e) Brick red

    f) Silky silver

    g) Sunlight copper

    h) Azure grey

    i) Ecru beige

    4|Page

    `
    21. If you are planning to upgrade to big cars which particular brand will you choose?

    1) Maruti Suzuki : a) Swift desire

    b) Ertiga

    c) Sx4

    d) Kizashi

    2) Hyundai

    : a) Sonata

    b) Accent

    c) Verna

    d) i20

    3) Ford

    : a) Endeavour

    b) Fiesta

    c) figo

    d) Fiesta classic

    4) Toyota

    : a) Land Cruiser

    b) Fortuner

    c) Innova

    d) Corolla altis

    5) Tata

    : a) Sumo Grande

    b) Tata safari

    c) Indica vista

    d) Venture

    6) Chevrolet

    : a) Tavera

    b) Captiva

    c)cruze

    d) Aveo

    7) Mahindra

    : a) Scorpio

    b) XUV500

    c) Xylo

    d) Bolero

    8) Honda

    : a) City

    b) Civic

    c) Accord

    d) Venture

    9) Nissan

    : a) Sunny

    b) Liva

    c) Teana

    d) X-trail

    10) Skoda

    : a) Fabia

    b) Octavia

    c) Laura

    d) Superb

    11) Volkswagon : a) Vento

    b) jetta

    c) Passat

    d) beetle

    12) BMW India

    : a) 3 Series

    b)5 Series

    c) X1

    d) X3

    13) Mistubishi

    : a) LancerCredia

    b) Outlander

    c) Pajero

    d) Evo X

    14)MercedesBenz: a) C Class

    b) E Class

    c) M Class

    d) S Class

    15) Renault India : a) Pulse

    b) Duster

    c) Fluence

    d) koleos

    16) Land Rover : a) Discovery 4

    b) Evoque

    c) R.R.Sport

    d) RangeRover

    17) Lamborghini : a) Gallardo

    b) Aventador

    5|Page

    6|Page

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