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    Amul

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    Rajesh Raji
    Amul is a dairy cooperative formed in 1946 in India owned by 3.03 million milk producers. It is responsible for marketing milk and milk products, procuring and processing milk, and collecting milk from producers. Amul has built its brand through having the largest FMCG distribution network in India with over 50 sales offices, 5000 wholesale dealers, and 700,000 retailers. It exports products to over 40 countries worldwide. Since 1967, Amul's mascot has been the recognizable "Amul baby" shown on products with the tagline "Utterly Butterly Delicious Amul".

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    Amul

    Uploaded by

    Rajesh Raji
    20 views7 pages
    Amul is a dairy cooperative formed in 1946 in India owned by 3.03 million milk producers. It is responsible for marketing milk and milk products, procuring and processing milk, and collecting milk from producers. Amul has built its brand through having the largest FMCG distribution network in India with over 50 sales offices, 5000 wholesale dealers, and 700,000 retailers. It exports products to over 40 countries worldwide. Since 1967, Amul's mascot has been the recognizable "Amul baby" shown on products with the tagline "Utterly Butterly Delicious Amul".

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    Amul is a dairy cooperative formed in 1946 in India owned by 3.03 million milk producers. It is responsible for marketing milk and milk products, procuring and processing milk, and collecting milk from producers. Amul has built its brand through having the largest FMCG distribution network in India with over 50 sales offices, 5000 wholesale dealers, and 700,000 retailers. It exports products to over 40 countries worldwide. Since 1967, Amul's mascot has been the recognizable "Amul baby" shown on products with the tagline "Utterly Butterly Delicious Amul".

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    20 views7 pages

    Amul

    Uploaded by

    Rajesh Raji
    Amul is a dairy cooperative formed in 1946 in India owned by 3.03 million milk producers. It is responsible for marketing milk and milk products, procuring and processing milk, and collecting milk from producers. Amul has built its brand through having the largest FMCG distribution network in India with over 50 sales offices, 5000 wholesale dealers, and 700,000 retailers. It exports products to over 40 countries worldwide. Since 1967, Amul's mascot has been the recognizable "Amul baby" shown on products with the tagline "Utterly Butterly Delicious Amul".

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    A Seminar on

    Submitted By Zamil Ahamed MBA (Marketing) JKSHIM Submitted to Prof Saravanan JKSHIM NITTE

    Story of AMUL
    Amul is the name of a dairy cooperative in India. Acronym of Anand Milk Union Limited, AMUL is also derived from the Sanskrit word "Amulya", Amul means invaluable. Formed in 1946, it is a brand name managed by an Indian cooperative organisation, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.03 million milk producers in Gujarat, India.

    Amul Model
    Responsible for Marketing of Milk & Milk Products Responsible for Procurement & Processing of Milk Responsible for Collection of Milk
    Responsible for Milk Production

    Amul brand building


    GCMMF (AMUL) has the largest distribution network for any FMCG company. It has nearly 50 sales offices spread all over the country, more than 5 000 wholesale dealers and more than 700 000 retailers. AMUL is available today in over 40 countries of the world. AMUL is exporting a wide variety of products which include Whole and Skimmed Milk Powder, Cottage Cheese (Paneer), UHT Milk, Clarified Butter (Ghee) and Indigenous Sweets.

    The major markets are USA, West Indies, and countries in Africa, the Gulf Region, Singapore, The Philippines, Thailand, Japan and China.

    Mascot
    Since 1967 Amul products' mascot has been the very recognisable "Amul baby" or Amul girl (a chubby butter girl usually dressed in polka dotted dress) showing up on hoardings and product wrappers with the equally recognisable tagline Utterly Butterly Delicious Amul. The mascot was first used for Amul butter. But in recent years in a second wave of ad campaign for Amul products, she has also been used for other product like ghee and milk.

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