DUDHSAGAR DAIRY

INTRODUCTION
Dudhsagar Dairy is a co-operative dairy. It works under Gujarat Co-operative Milk Marketing Federation. Dudhsagar Dairy takes milk from many villages around Gujarat and pay for their milk. Then Dudhsagar Dairy processes it & pack in different packaging and after supply.

Dudhsagar Dairy produces milk & milk items under the brand name of SAGAR & AMUL . Dudhsagar Dairys plan is biggest in the all our Asia. Dudhsagar dairy is one of the largest dairy and it is connected with G.C.M.M.F. it is the most popular unit in G.C.M.M.F. Dudhsagar dairy is not only largest but also no.1 in the Asia. Dudhsagar dairy had established on 2nd April 1963. Dudhsagar dairy has produced more than 16 lacks liter milk per day. Its production department is a vary large. Under production department, there have many sub-departments like as powder department, ghee department milk department & butter department. In each department more then 300 to 400 workers are worked. Dudhsagar dairy has appointed one manager on each department. Its production technique is modern; all the machines are technically controlled. Its production is sol out not only in local area but also exported in world wide. Dudhsagar dairy has received milk all the local area and 4 cities that is Kheralu, Vihar, Kadi, Osapur. Dudhsagar dairies market is so wide, because of its work under G.C.M.M.F its market has expanded on national & international arena. Its marketing department is also large. Under marketing department more then 50 employees are worked. Marketing department handled all the activities which are connected with market like, to decide price of product, advertisement, channel of distribution, marketing research, product planning etc. but final decision by the G.C.M.M.F.

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DUDHSAGAR DAIRY Human resource management of dairy is controlled all the activities which is connected to the people. Dudhsagar dairy is personal policy is build up on the bases of employees welfare activities. Dudhsagar dairys financial position is also very good. It has a enough money to establish a new project. It has enough money to solve the uncertainty, & its credit in market is also good.

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COMPANY PROFILE
Name:MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LTD., Mehsana. OR DUDHSAGAR DAIRY, Mehsana

Address:Dudhsagar Dairy, Mehsana District Co-operative Milk Producers Union Ltd,. Mehsana-384002

Registered Office:Dudhsagar Dairy, Mehsana District Co-operative Milk Producers Union Ltd,. Mehsana-384002

Date of Establishment:Registered Date: - 8th Nov., 1960 Starting Date : - 2nd April, 1961

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# To produce the value added milk products like Ghee, Butter, Powder, etc. # To process the raw milk and allocate to various sections. # To preserve the milk for longer duration. # To manufacture milk powder to manage the excess liquid milk. # To collect the milk available from various villages (Societies). # To supply the excess liquidity milk to the needy expressive dairies # To handle the chilling centers related activities. # To add the value to the procured raw milk. # To provide the nutritive diet to the consumers. # To preserve the milk for longer duration. # To manage the flow of milk.

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EXISTING MANEGEMENT BODY

Chairman
Shri Vipulbhai Manshingbhai Chaudhary

Vice Chairman
Shri Gandabhai Chaturbhai Patel

Directors
Shri Abherajbhai Meghrajbhai Patel Shri Baldevbhai Pursottamdas patel Shri Bhikhabhai Hirabhai patel Shri Chandulal shivlal patel Shri Iswrbhai Bholidas patel Shri Jethabhai Jesingbhai Desai Shri Krushnshih Pratapshih Thakor Smt. Kantaben kanubhai Rabari Smt. Radhaben Dhanabhai Bharvad Shri Haribhai Veljibhai Chaudhary Shri Keshaji Gagaji Thakor Smt. Savitaben Prahladbhai Patel Shri Shankarji Lavingji Thakor Shri Natubhai Pitamberdas Patel Shri Vaghjibhai Ramjibhai Chaudhary Shri Bharat .M. Vyas District register

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Managing Director
Shri M. M Bhatt

Bankers
The Mehsana District Central Co-op. Bank Ltd, Mehsana. State Bank of India Mehsana. UTI Bank Mehsana. Bank of Baroda Mehsana. H.D.F.C. Bank Mehsana. I.C.I.C.I. Bank Mehsana.

Auditors
Special Auditors (Milk) Milk Audit Office, Mehsana.

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HISTORY & DEVELOPMANT

Mehsana-a largest milk producing district of Gujarat is famous since long for cattle breeding and animal husbandry practices. Large, small and marginal farmers and landless laborers are engaged in the practices of animal keeping and milk production. The high yielding well known Mehsani buffalo breed is native of the district and is known for its potential of economical milk production. The UNICEF team, after being convinced in 1958 about the potential of milk production in the district Co-operative lines. Under the leadership of late Shri Mansinh P. Patel Mehsana district co-operative milk producers union was formed and registered on 8th November, 1960. The union commenced supplying, raw milk to the municipal dairy. Ahmedabad in April 1961. Subsequently, on 2nd April, 1963, the foundation stone for the unions own diary plant was laid down by Shri Morarjibhai Desai, the then Finance Minister. Govt. of India. The project was completed in record time of one and half years. This could be achieved due to able guidance and generous cooperation of Dr. V. Kurien, then General Manager, Kheda District co-operative milk producers union ltd., Anand. The new dairy Dudhsagar was inaugurated on 2nd April, 1965 by Shri C. Subramaniam, the then Minister for Food and Agriculture, Govt. of India and came into existence with an initial handling capacity of 90000 liters of milk per day. Continuous efforts to cover more and number of villages under this co-operative network necessitated gradual expansion. Accordingly, the union is now capable to handle 10.5 lack liters of milk per day. During the year 1997-98 union procured total of 3,02,800 milk producer members. Women membership is 32 percent amongst the same. The union procured 1330304 kg of milk, the highest quantity ever collected before, on 14th January, 1998. The union makes use of most advanced technologies for manufacture of various milk products, for providing better animal health care services and for building socio-economic strength. It is equipped with latest sophisticated plant and machineries suitable for processing of

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DUDHSAGAR DAIRY milk and manufacture of products like butter, dry milk products such as skimmed milk powder, whole milk powder, baby food and dairy whitener, ghee, sweetened condensed milk, etc hygienically. The products meet national and international quality standards and are available in the desired quantities throughout the year from retail outlets, managed by M/s Gujarat Cooperative Milk Marketing Federation Ltd, Anand spread throughout the country. Up gradation and improvement of the buffalo/cow breeds located in the district being backbone of organizational growth, union established bull mother farm at Jagudan to undertake the activities such as raising of buffalo and cross-bred male calves as the future bulls, running frozen semen laboratory, progeny testing of buffalo and cross-bred bulls, development of crossbreeding farm and use of embryo transfer techniques for animal breeding etc. the above is endeavored further by providing animal health care services and artificial inseminations at the door steps of farmers with strong network of qualified veterinarians, mobile vans, wireless networks and related infrastructure facilities. The union has also established two cattle feed plant for manufacturer of balanced cattle feed. These factories are run by the union on no profit and no loss basis so as to provide balanced feed to the milk animals owned by farmers at reasonable affordable rates. The union committed to create socio-economic stability by providing best possible services concerning all spheres of well being of rural community. Happiness with smile on face of small and marginal farmers, landless, laborers, widows, divorcees etc is seen as a result of on going efforts of union to achieve its goal. It is actively associated and participating with institutions like the National Dairy Development Board, the Central Social Welfare Board, The District Rural Development Agency, The Gujarat State Co-operative Union, in implementation of various schemes like Research And Development Programmes, Afforstation Programmes, providing loans/grants for purchase of milk animals to low income group individuals, widows, divorcees etc, providing financial assistance for purchase of electronic milko-tester machines, milk collection centers and communities practices; providing cross-bred female calves; co-operative development programmes, training of village societies secretaries; Group insurance of animals and members through LIC and providing assistance for development of community fodder farms to help marginal farmers and landless laborers.

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The above listed activities are regularly revised and updated to align with recent developments taking place from time to time so as to keep the organization sustainable in the present competitive era of liberalization and globalization. A deep sense of understanding and foresight of key personnel like the past Chairman Late Shri Mansinhbhai P. Patel and the present Chairman Shri Vipulbhai M. Chaudhari who continuously giving an impetus for future organization growth and strategies. The union has a team of highly qualified professionals, and skilled man power who have ability to change wisdom into reality and whose effort could make DUDHSAGAR DAIRY appear on the world map of dairy industry.

ACHIEVEMENTS OF ORGANIZATION
MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LTD., Mehsana has got three certificates at a time. For Environment For Quality For Safety ISO 14001 ISO 9001 H. A. C. C. P. 9000 In 1996 In 2000 In 2002

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ORGANIZATION STUCTURE

Sr. Mgr(prod.) Dy.GM(PO) AGM (Eng.) MR Chairman MD

Mgr/Ass.Mgr Plant office (section head) Supervisor Operator Worker Ass. Mgr. (shift Engg./Incharge)

(ISO 9000/ISO 14000/HACCP) Ass. Mgr (QA) GM (Comm) Shift I/C Chemist/ Microbiologist Jr. Officer/Shift Eng. Workers/operator/ Helper

Dy. Mgr (HR & A) Ass. GM(CS) Mgr(IA) Sampler/ Workers

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DUDHSAGAR DAIRY

PRODUCTION

ORGANIZATION STRUCTURE

Sr. Manager Production ( R.C. Patel )

Milk processing Ast mngr

Sterilized Flavored Milk Ast mngr

Butter & Ghee Ast mngr

Eng Section

Powder Sec. Ast mngr

Sweetened Condensed Milk Ast mngr

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DUDHSAGAR DAIRY

PRODUCTS Basic Products

Sagar Gold (Pasteurized full cream milk 6.0% Fat & 9.0 SNF.) Amul Shakti Pasteurized stander Milk Amul Ghee Sagar Ghee Sagar Sfurti flavored milk Amul Cool flavored milk Amul Spray Infant Milk Food Sagar Skimmed Milk Powder Amulya Dairy Whitener Amul Whole Milk Powder Amul Pasteurized Butter Amul Mithai amte Sagardan (Cattle Feed)

Main Products
1. Milk:~ Standardized milk ~ Tonned milk ~ Double Tonned Milk 4.50 fat/8.5 SNF 3.0 fat / 8.5 SNF 1.5 fat / 9.0 SNF

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DUDHSAGAR DAIRY ~ Whole Milk 2. Flavored milk:~ Elaichy Flavor ~ Kesar Flavor ~ Rose Flavor 3. Butter:~ Table Butter ( Yellow Butter ) ~ White Butter 4. Ghee:~ ~ ~ ~ 6. Scm:~ 7. ~ Sweetened Condensed Milk Balanced Food for Cattle (Sagardan) Cattle Feed:Pure Ghee Whole Milk Powder Infant Milk Powder Skimmed Milk Powder 5. Powder:6.0 fat / 9.0 SNF

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DUDHSAGAR DAIRY

MANUFACTURING PROCESSES
Process of For Milk
Milk Farmers

Village Milk Co-op. Soc. (Collection Center)

Chilling Center

Raw Milk Reception Dock (RMRD)

Milk Processing Plant

Powder Section

Butter & Ghee Section

Milk Packing Section

Storage

Dispatch

Federation (GCMMF Ltd)

Distribution Channel

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Explanation The milk is brought to the dairy by transportation or by tanker. Then it is collected in raw milk receiving tank. Then further that milk is pasteurized by heating the milk at 80 Degree Celsius after heating the processed milk is cooled. After this the cream is separated and then the milk is packed in the bags. After receiving the milk reception department pouch department pack this milk in 500 ml bag. In this department as 4 pouch packing machine. The capacity of machine is 60 pouches per 1 minute pack. They use different type of packing pouch like Sagar Gold Sagar Stander Milk

After packing milk in 500 ml pouch they store it in cold storage and the temperature of the cold storage is four degree.

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DUDHSAGAR DAIRY

Ghee Section
Process of making Ghee
Receive Cream in the tank

Process in Serum Separator

Butter

Milk

Butter is passing on hot exchange

Butter receives in ghee kettle and heating on 112 degree Celsius at an hour.

Ghee is stored in cold tank and ghee cold on only 35 degree Celsius

Packing

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DUDHSAGAR DAIRY

Explanation
First of all Cream receive in cream tank and then cream are separated on a Siram separator and Butter and Milk are separated. And after butter go on butter malting vat and butter has heated on 55 Degree Celsius and after butter go on Ghee Cattles. Then butter has heated on 112 degree Celsius in ghee cattle and ghee is ready. After ghee cold on 35 degree Celsius and after ghee go on packaging department by ghee tank.

Ghee Pouch Packaging Department

Pouch Packing 500, M.L [Net Weight 452gram] [Price-72] [Per day 450 Create packing] Refill Packing 1, Litter [Net Weight 905 gram] [Price-144] Tin Packing 1, Litter 2, Litter 5, Litter 15, kg

[Net Weight 4.525 kg] [Price-720] [Per day 400 Create packing]

Butter Section
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Process of making Yellow Butter

Raw Milk

Heated on 82 degree Celsius

Machine through Raw Milk has been separated in two different items

Raw cream [cream pasteurization: storage of pasteurized Cream having 37-43% Fat, temp. 12< degree Celsius Aging (stored) 2 hours minimum] Cream use in contimeb machine

Milk

Add anato color and salt

Butter will be ready

Packaging

Store on 0 degree Celsius

Dispatch

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DUDHSAGAR DAIRY

Explanation
First of all raw milk has been heated on 80 to 82 degree Celsius and after raw milk separated from the two different items one is Milk, other is Cream. Cream has use in contimeb zone and added Anato Colour (add 0.45% colour at the whole quantity of the butter) and salt (add 2.6% salt at the whole quantity of the butter). Under contimeb zone cream, Anato Colour and salt has mixed and yellow butter will be ready. Then yellow butter will go on packing department and here butter finally packs. Then yellow butter goes on cold storage below 4 degree Celsius.

Packaging Department
[Packing Brand Name Amul Pasteurized Butter] [Packing on 500gram, 100gram and 10gram] [Butter use name Table butter] [One chiplets weight 90grma] [One packet 110 chiplets pack & under 1 cartoon 12 packets]

Process of making White Butter

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DUDHSAGAR DAIRY

Raw Milk

Heated on 82 degree Celsius

Machine through Raw Milk has been separated in two different items

Raw cream [cream pasteurization: storage of pasteurized Cream having 37-43% Fat, temp. 12< degree Celsius Aging (stored) 2 hours minimum] Cream use in contimeb machine

Milk

Butter will be ready

Packaging

Store on 0 degree Celsius

Dispatch

Explanation

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DUDHSAGAR DAIRY

First of all raw milk has been heated on 80 to 82 degree Celsius and after raw milk separated from the two different items one is Milk, other is Cream. Cream has use in contimeb zone. Under contimeb zone cream has been separated and after butter will be ready. Then butter will go on packing department and here butter finally packs. Then butter goes on cold storage below 4 degree Celsius.

Packaging Department
Only 15 kgs cartoon packing. [Net 15,500 gram with cartoon] [Daily 700 petty packing]

Powder Section
Process of making Powder
Pasteurized Chilled Milk [Powder milk silo]

milk evaporating plant high heating 95-102 degree Celsius Concentrated milk tank

Spray drying (Drying chamber) Filtered hot air 160-210 degree Celsius

Vibro Fluidizer Filter air 20-30 degree Celsius

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DUDHSAGAR DAIRY

Filling bags/ Power Silo

Packing

Storage

Dispatch

Explanation
This is continues process and only 30 minutes required manufacture particular powder from milk. It does not include packing time.

N1 & N2 each contains rated capacity of 26 Mt per day for IMP N3 & N4 each contains rated capacity of 45 Mt per day for SMP

Packaging Department
Amul Spray Tin Pack - 500gram & 1kg Refill Pack 200gram, 500gram & 1 kg Polythin 200gram & 1 kg Amulya (Amulya Rich Amulya Pure) Tin pack 500 gram Refill pack 200 & 500grams COLLEGE OF COMPUTER & MANAGEMENT STUDIES 22

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Sagar Skim Milk Powder Spray Dried (Non Fat) Refill 500gram

Powder is the best way of preserving milk solids. The main objectives in processing it id to achieve good storing stability, low production costs & a product that resembles as much as possible the original after reconstituting. The production of concentrated & dried milks has the advantage of processing & storing all the market surpluses especially fluid milks, as well as at by products. Due to the preservation effect of low water activity, dry milk products are desirable in regions with unfavorable climate conditions. Even infant formulae are designed as a substitute for human milk when mother cannot best feed their babies. Powder section has a paramount importance in itself, a large proportion of milks are diverts to this section for manufacturing different types of powder. In Dudhsagar, four powder plants are manufacturing powder. The types of powder manufactured are whole milk powder (for army), skim milk powder, baby food, and dairy whitener. All plants are having two stage drying. Two plants are manually operated while two are automated. The brand names of powder are Amul for whole milk powder, Amul spray for baby food. Amulya for dairy whitener and Sagar for skim milk powder.

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DUDHSAGAR DAIRY

SFM Section
Process of making SFM
Pasteurized Milk Standardization (Fat % - 3.40 to 3.60 SNF % 8.5 to 8.9)
Pre heating (50 - 55 oC)

Sugar addition (@8% in D-vat)

Homogenization (1st stage 2500 PSI 2nd stage 700 PSI)

Heating (75 to 77 oC/15 sec) Chilling (upto 5 oC)

Addition of color @0.04% & flavour @0.07% tank

Bottling Room

Batch Sterilization 121 oC/16min.

Cooling through fans

Labeling

Wrapping
Storage (below 8 oC)

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DUDHSAGAR DAIRY

Explanation
Flavoured milk is recognized as beverage product containing milk to which has been added flavouring materials such as chocolate, fruit flavors (strawberry, pineapple, apple, banana etc) or syrups & possibly coloring materials. The milk product is usually skimmed or partially skimmed milk with a reduced fat content. For longer shelf life here sterilized flavoured milk is manufactured. SFM is marketed under the brand name of Amul cool & Sagar sfurti.

Mainly three flavors are prepared here,

1. Kesar flavour 2. Elaichi flavour 3. Rose flavour

The color & flavour addition percentage varies with flavour. Kesar flavour
Flavour: kesar milk masala @0.5ml/lit Color: Kesari Powder @0.25gm/lit

Elaichi Flavour
flavor: spice drop cardamon @ 0.25 ml/lit Color: apple green powder @0.25gm/lit

Rose Flavour
flavour: rose special @0.18 ml/lit color : erythrosine @0.022 gm/lit The specific amount of colour & flavour for respective flavoured milk is taken into 10 lit milk & mixed. Followed by filtering the mix using cloth & then adding it in the bulk tank & agitated.

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DUDHSAGAR DAIRY

Row Material & Utility

The one and only Row material on which the dairy plant function is milk and as Gujarat has abundant live stock especially cows and Buffalos availability of the raw material. Lower level or primary level milk producers co-operative make a collection of milk from members producers. Members producers are the farmers owing cows or buffalos. They bring milk to primary level societies. In case of quality of the co-operative must be alert so as to neglect the collection of sour milk and substandard milk. For pricing collection milk importance is given to quality. The milks price is a based on fat and snuff Ex. Solid nonfat center. It needs to consider the bacterial population in the milk for raw paying milk price. Payment is Done on monthly or daily basis depending upon co-operative policy and member preference.

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DUDHSAGAR DAIRY

PACKAING
Introduction
In store section the items used in the dairy and the union and finished products manufactured at the plant are stored. The main items stored in the dairy are spare parts of the machines, packaging materials, chemicals, society items, veterinary items and finished products.

Department Structures :Manager

Jr. Officer

Inward

Issue

Scrape

Rejected

Dispatch

Sr. Officer

Butter

Ghee

Powder

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DUDHSAGAR DAIRY

Packing wise details

121 kg pouch 121 kg refill 121 kg tin 24500 gm tin 24500 gm refill 60200 gm refill 60200 gm pouch Sagar Ghee 20500 ml pouch 121 lit tin 62 lit tin 45 lit tin 115 kg tin 101 lit pouch Sagar milk/ chhash* 20500 ml pouch Amulya 24500 gm tin 24500 gm pouch 24500 gm refill 121 kg pouch 110 kg tin 110 kg jar 125 kg bag Amul Ghee 121 lit tin 121 lit tin 24500 ml tin 115 kg tin Skim milk powder 30500 gm pouch 24500 gm refill 125 kg bag Whole milk powser 125 kg bag 110 kg tin

S C Milk 1280 kg barrel 27.5 kg tin 50400 gm EOE

Amul Butter 20500 gm IP 30500 gm 150100 gm 10 gm chiplet 115 kg Amul butter 115 kg white butter

Amul cool

Sagar sfurti

24200 ml bottle 24200 ml bottle Kesar Kesar 50200 ml pouch 24200 ml bottle 24200 ml bottle Eliachi Eliachi 25 lit pouch 24200 ml bottle 24200 ml bottle Rose Rose 24200 ml bottle Coffee *Sagar Chhash is packing in 500 ml pouch only. POWDER PLANT CAPACITY:- 142 MT/Day Plant Amulspray Amulya N1 32 32 N2 32 32 N3 35 35 N4 35 35 POWDER PLANT PACKING WISE CAPACITY:Packing 121 kg refill 121 kg pouch + 24500 gm pouch 60200 gm pouch 60200 gm refill SMP 22 21 38 42 WMP 32 32 35 35

Capacity (MT / Day) 18MT 44MT 16MT 23MT

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DUDHSAGAR DAIRY 24500 gm refill 110 kg jar or 110 kg tin 121 kg tin 125 kg bag 24MT 25MT 15MT 142MT SMP 121MT WMP Capacity (MT / Day) 9MT 13MT 13MT 6.5MT 13MT 6MT 13.5MT Capacity (MT / Day) 37MT 37MT 22MT 1MT 18MT

GHEE PLANT CAPACITY :- 25MT /DAY Packing 20500 ml pouch or 101 lit pouch 121 lit tin 62 lit tin 500 ml tin 45 lit tin 121 lit refill 115 kg tin BUTTER PLANT CAPACITY:- 70 MT/DAY Packing 20500 gm IP 30500 gm packet 150100 gm packet 10 gm chiplet 115 kg white butter + Amul butter PROCESS DEPT. CAPACITY:- 21000 Crate/ Day Packing 20500 ml pouch 50200 ml pouch 25ml pouch

Capacity (Crate / Day) 16500 1350 4000

SCM PLANT CAPACITY:- 22 MT/ DAY Packing Capacity (Crate / Day) MEHSANA VIHAR 1280 kg barrel 8.5MT 18,T 27.5 kg tin 8.5MT 0 50400 gm EOE 8.5MT 16MT SEM PLANT CAPACITY ( Sagar + Amul ):- 48000 Bottles / Day Packing Capacity (Bottles / Day) 24200 ml bottle 48000 Nos.

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QUALITY MANAGEMENT
Introduction
Success of any plant depends upon the acceptability of their product in national & international market. At dairy plants, milk is a seed and its flourishment depends upon the fertilizer named quality . Better the quality better will be the product and the best will be the acceptability.

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DUDHSAGAR DAIRY

At Dudhsagar dairy there is a central quality assurance laboratory, which is equipped with equipment of modern technology and skills of highly efficient and experienced employees. Due to its quality consciousness, it gets ISO: 9002. Quality is very broad term as it refers to chemical, physical, technological, economic, bacteriological and aesthetic characteristics. It can also be defined as that which the public likes most on the basic of subjective (organoleptic properties) and objective (recognized scientific tests) tests being invariably used in the quality control laboratories Quality Control Or Quality assurance is an activity or procedure, method or programme that will ensure the maintenance and continuity of the specifications and standards of the products within the prescribed tolerances during all stages of handling, processing, preparation, packaging, storage and distribution. It also further ensures that all the original and desirable characteristics are sustained during these operations and will remain unaltered until consumed. The ultimate aim of the control procedure should be to provide a product in which the original nutritive qualities, flavour and appearance have been preserved and no harmful organisms or substances are present to affect the consumer adversely. The control procedure of QA lab. of Dudhsagar is distributed under these sections. 1. Chemical Quality Assurance 2. Microbiological Quality Assurance 3. Packaging material Quality Assurance The Quality Assurance procedure starts from the reception of raw milk. The job is performed by RMRD lab. Which is located at the dock. There are two sections at central quality assurance lab 1. Chemical examination section 2. Microbiological examination section Orgonoleptic testes of raw milk are performed at RMRD. There is a separate laboratory for sweetened condensed milk. Standards followed by the dairy

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DUDHSAGAR DAIRY

Product Milk Butter Ghee Powder Scm

Standards For Milk Followed :-

Standards followed pfa agmark agmark isi/bis isi/bis FAT 3.40 TO 3.60% 4.70% 6.30% 3.50% 1.60% 7.00% 7.00% 38 TO 40% SNF 8.5% TO 8.9% 9.00% 9.20% 8.70% 9.20% 9.0 TO 9.2 LR>29 0.41 FAT/SNF

MILK FOR SFM CS WM TM DTM SM Sour SM Cream SCM WMP IMP SWMP SMP

0.369 0.304 0.34 0.07

INTRODUCTION
Mehsana District Co-operative Milk Producers Union Limited, (Dudhsagar Dairy), Mehsana is a co-operative union. It is classified into large scale. Dudhsagar Dairy covers a domestic market and now a days its marketing is widely spread in foreign countries also. It has covered major markets in the states like Karnataka, Rajasthan, Maharastra and many other states in India Including Gujarat. Dudhsagar Dairy is having its goods reputation in

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DUDHSAGAR DAIRY the market because of its best quality. Quality is the bench mark of Dudhsagar Dairy resulting in to raising the graph of consumer demand and market. This last year Dudhsagar Dairy procured more than 20,00,000 kg/day and its turnover has more than 1266 crore for the year 2006-07.

MARKET SEGMENTATION
Market segmentation is a very important function for the Market consists of buyers different in any ways. They are different their wants resources locating buying practices, Because buyers have unique needs and wants each buyer is put entially separate market GCMMF has segmentation its market in following variables.

Geographic segmentation

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DUDHSAGAR DAIRY Under these variables Dudhsagar has Divides market into difference geographic units such as region, states, cities ets.Dudhsagar sells its products by geographic segment action like in the north where production of milk is very high the sale of Dudhsagars product is not much, But in the western region it is high. Dudhsagar this kind of variables and deals with it.

Demographic Segmentation
Under these variable Dudhsagar has dividend market into several graphs such as age genders family size, Income occupation etc, for the every grope Dudhsagar marketing strategy is Different in milk. Dudhsagar targets all the class where as in the other products like butter, Ghee, Ice-cream etc. Its targeted to middle and higher middle and higher and higher middle class.

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DISTRIBUTION NETWORK
Dudhsagar Dairy is producing its various products like milk, Ghee , Butter, Milk Powder and Sweetened Condensed Milk etc. It is very necessary to have strong distribution channel. It has two types of distribution channel: a. Local distribution channel b. Nationally distribution channel. DISTRIBUTION CHANNEL

LOCAL DISTRIBUTION CHANNEL Local Distribution Channel:-

NATIONALLY DISTRIBUTION CHANNEL

The Dudhsagar Dairy has its own sales office, which is organized by Dudhsagar Dairy itself. It has different sales office in different cities like Kalol, Kadi, Mehsana and other places. Nationally Distribution Channel:Federation Dairy union Federation Depot Wholesale Dealer Retailer Customers. This distribution channel is decided by Gujarat Coop Milk Marketing Federation Ltd.

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DUDHSAGAR DAIRY

DISTRIBUTION CHART Products Agents

Wholesaler

Retailer

Consumer

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DUDHSAGAR DAIRY

ADVERTISEMENT
Dudhsagar Dairy is do advertisement of its product many different way which are under Advertisement through news paper Advertisement through Board and Hordings. Advertisement through posters.

RESEARCH AND DEVELOPMENT

This is very essential and important section in the organization. The dairy has its own quality control laboratory on the first floor of the manufactured by the plant are analyzed and checked out in this section. The way they checked is as follows Raw Materials Processed Material Finished Product

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PURCHASING DEPARTMENT
Select supplier base on their ability. Have continues follow up week suppliers regarding timely delivery and quality. Obtain raw material at the most competitive prices from the market. Attend to complains of user department and take required actions. The whole purchase activity is divided in three basis arias. a. General Purchase b. Engineering purchase c. Cattle feed purchase

General Purchase
This department buys common items which are used by most of departments like Sugar, Stationery, Packing materials etc. The items are classified as follows 1. Packing materials 2. Additive items 3. Veterinary medicines 4. Labor contracts 5. Medicines 6. Vehicles contracts

Engineering Purchase
This division purchases all electrical and mechanical items. Process is general. User department place indent to this department, it makes market inquiry, identified supplier, invite quotation, analyze theme and select a supplier.

Cattle Feed Purchase

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DUDHSAGAR DAIRY These department purchases cattle feed ingredients. Some of materials are purchased through federation like Vitamins, Gunny bags, Mineral mixture. It also purchases material from market through tenders. The materials are Salt, Urea, Calcite powder and Stitching threads.

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SALES DEPARTMENT
ORGANISATION STRUCTURE OF SALES DEPARTMENT
Dy. Manager (Sales)

Sr. Officer (3)

Local sales

Federation Sales Army Sales

Coop. Milk Soc. Sales

Sale of milk & its products in local market under brand name SAGAR. Sales of milk products to GCMMF under brand name AMUL. Review of customer requirements to meet customer satisfaction. Communicating and Liaisoning with excise, sales tax and other related agencies. There are three categories in sales (1) Local sale (2) Federation Sale (3) Army Sale

LOCAL SALES It is the sales made in the boundaries of Mehsana District. The products mainly sold are Sagar milk, Sagar Ghee, Sagar Butter Milk, Amul Butter and Amul Milk Powder. This local sale is done through distributors. On special occasions like marriage, party big orders are taken directly from party. Average milk sold locally is 7500 ltrs, per day. FEDERATION SALES Dairy sells all kind of products to federation depot under Amul brand through out of India. For this federation sends a purchase order to the sales department of the Dudhsagar Dairy.

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A consignment sales is different then above sale in only one factor and it is the consignee. Here, the consignee is federation- approved Agents. These agents send demand to federation than federation clubs all individual demand divide it in purchase from for each union considering the stock availability. ARMY SALES It is very special selling to Army. There is no intermediate between two. Only Butter, Sweetened Condensed Milk and Skimmed Milk Powder sold to Army, from this Powder is negotiated by Federation and Sweetened Condensed Milk Dairy. Powder is supply by main four centers: A. B. C. Mehsana District Co-operative Products Union Ltd. Amul Dairy. Sabar Dairy (Sabarkantha)

D. Banas Dairy (Banaskantha) Whole Milk Powder is given to Armys supply depot. There total 47 Army supply depot. Skimmed Milk Powder is given to Armys Military Farm.

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COMPETITION
LOCAL LEVEL:Sardar Dairy Vimal Dairy Banas Dairy

NATIONAL LEVEL:Paras Dairy Mother Dairy Nestle [Powder, Ghee, SCM] Bretania [ Butter & Ghee ] Dynemix Dahi Umang Ghee New Dimond Ghee

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INTRODUCTION
In each and every organization Personnel Department plays an important and crucial role. The satisfaction of the human recourse is very important for the improvement of any business. It also helps in increasing the quality of products and decreasing the cost of production. This department looks after Human Recourse of the dairy. This department maintains total information of individual. The general task performed by this department is as follows: Recruitment Induction programs Promotion Demotion Training Development Visits Work force All records In the dairy total member of staff are above 1850. Maximum member of worker is in powder section & it is 361.

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DUDHSAGAR DAIRY

ORGANIZATION STRUCTURE
Manager

Asst. Manager

Supervisor

Clerk

Workers

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WORKING TIME SCHEDULE

The dairy has a time keeping system. The officers & employees have to mark their presence in attendance register. There is also card system that is very easy. All the staff on factory floor is working in the three shifts each shifts is of 8 hours. The working hours divided as under: 1. 2. 3. 4. First Shift 00.00 a.m. to 08.00 a.m. Second Shift 08.00 am to 16.00 p.m. Third Shift 16.00 p.m. to 24.00 p.m. Office time 10.00 a.m. to 18.00 p.m.

The company is providing tea, break fast & lunch concessional rate to their employees

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RECRUITMENT & SELECTION

RECRUITMENT
Recruitment is a process of searching for prospective employees and stimulating and encouraging them to apply for jobs in an organization i.e. the recruiters prepare profiles for each category of works and accordingly work out the main specialization, where they should be placed. Sources of recruitment: there are two sources (1) Internal (2) External

(1) Internal Sources includes personnel already available on the pay roll of a company, i.e. its working force. When ever vacancy occur somebody from within the organization is upgraded, transferred, promoted & some time demoted. (2) External sources lie out side of the company i.e. from schools and collages by advertise in newspapers, professional journal etc. Such advertisements enable prospective candidates to screen themselves in order to find out whether they are fit for the job or not. Other sources of recruitment: Private employment agencies, Placement exchanges, Management consulting firms.

SELECTION
Selection process is concerned with securing relevant information about an application. Selection process follows a standard pattern, beginning with an initial screening interview and concluding with the final employment decision. .

TRAINING AND DEVELOPMENT

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The organization gives necessary training for the selection of the staff The duration of training is depending upon the designation. For workers, worker education programmers, for supervisory level, management development programmers are conducted. It gives training in house & if required it send workers or employees to training agonies too.

WELFARE ACTIVITIES

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DUDHSAGAR DAIRY

Human resource and development programme is done for the development of the farmer members who provide milk to the dairy. Dudh Sagar Dairy has established a bull mother farm at Jagudan. The activities are being conducted: Rising of buffaloes and cross breeding Frozen semen laboratory Progeny testing of buffaloes and cross breaded bulls Embryo transfer project Group insurance scheme is provide for both the husband and wife of milk producers families. Cattle group insurance scheme is also provided by dairy. By this scheme the dairy has covered 75263 animals (milchi) of 321 societies.

Breeding and Veterinary Health Care Department

To improve the production of the cattle, dairy has started the cross breeding programme of the buffaloes with the help of wireless network, veterinary services are available round the clock at a nominal fee. Vaccination against the foot and mouth disease and hemorrhagic septicemia is also provided at subsidized rates.

Progeny Testing Programme

In this project, Scientific rearing of female buffaloes, calve is specially emphasized to encourage such practices. Some feed is given to these calves, which lead to faster body growth. The exhibitions of such female calves are arranged every year in different village. If all the animals are vaccinated against the infectious diseases, the semen of this progeny tasted buffaloes and bulls can be exported and thus the benefit given to our farmers.

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DUDHSAGAR DAIRY During this year, 388 artificial insemination against the infectious diseases, the semen of this progeny tested buffaloes and bulls can be exported and thus the economic benefit given to our farmers. The new cattle feed plants at Boriavi and Ubkhal are being operated to provide qualitative and healthy cattle feed in right time and at reasonable price. .

Recreation Facilities
Uniform:The management provides all the employee uniform.

Residential Facilities:All the amenities are provided to staff. Residential quarters are provided to the essential managerial staff. HRM will be provided to those employees who are not using the residential facilities.

Medical Facilities: There is a medical dispensary for medical treatment & medical checkup of the staff members.

Library Facility:
Dudhsagar gives library facility to the all employees.

INTRODUCTION
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Finance is life blood of any Unit

Finance department plays a vital role in the organization .It is nothing but the concerned with rising funds in suitable manner. For the success of any industry finance is working like milestone. It is said to be a life blood of business. At earlier times the capital was collected by the business organization when ever it needed but now a days it has become a very important part in the organization. The prestige of the organization depends upon its financial condition. The DUDH SAGAR DAIRY of Mehsana has procured its finance from different financial institution and some banks they are. State Bank of India.

Here is some previous information about its investment. The dairy has invested 50 crores rupees in the organization and its turnover on the last year 890 crores rupees. The dairys finance department works quit effectively. Its all records are systematically recorded in the book of account

WORKS
Management of financial resources. Accurate and timely payment to regional societies and suppliers. Maintaining proper books of accounts for all purposes. Budgeting, planning, controlling and reporting to all government and other agencies as per the requirements.

ORGANIZATION STRUCTURE
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DUDHSAGAR DAIRY

DGM (Finance/ Account)

Account Manager

Assistance Manager

Assistance Officer

Book Keeping Section Section

Finance Report

Taxation Cash Section Bank Section

Billing Section

Schemes Section

CAPITAL STRUCTURE

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There is a necessary for attaining a proper balance among the dept and equity sources in its capital structure. Which can maximum the long run value per ordinary share in the market capital structure is comprise owner capital and borrowed funds.

According to patter of the capital structure should be choose when any minimize cost of capital and value of stock. A capital structure reface to structure decide by top level financial manager. Consisting of own trend and borrowed funds and in the term of establishment ratio which reflect the attitude of most of depend more upon own firm and upon borrowed fund. Assumption Firm employee only two type capital Debt & Equity The firm has a policy of paying 10 % dividend. The Mehsana D.C.M.P.U. LTD. Capital structure is something like Authorized share capital:2500000 share of RS 100 each Share capital fully paid up 250000000 RS. 182572600 RS.

AUDIT DEPARTMENT

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Audit department keeps constant watch on each and every financial activity performed by various departments. Internal Audit - Financial, Proprietary, and Operational auditing is performed. There are 13 persons in this auditing. It performed following function. Pre audit of bill and other claim Post audit of salary bills Post audit of books Legal audit Audit of accounts for dairy, Chilling centers, Cattle feed plants Stock audit

ACCOUNT DEPARTMENT
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DUDHSAGAR DAIRY

(1) Capital & Reserve The present Authorized share capital of the union is of Rs.25 Crores & Paid up capital 18.26 Crores. It appears that the management of the dairy has followed a very distribution policy in distribution of dividend in past & ploughed back its profits, which is evident from reserve & surplus amounting to Rs. 9 crores as on 31/03/05. (2) Secured Loans Cash Credit: From S.B.I. 18.99 From Bank of Baroda 7.73 (The above borrowings for working capital are secured by hypothecation of stock and book debts.) (3) Investment The total investment made in 2004-2005were of 7, 69, 25,720 as below. (A) In Government Securities National Saving Certificate (B) In Shares Cash & Bank Balance Cash & Cheques on hand Balance with scheduled banks in Current accounts Fixed deposits with schedules banks CO-OPERATIVE BANK BALANCE 1, 12, 62, 493 95, 13, 928 7, 69, 15, 720 Rs. 86, 599 10,000

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DUDHSAGAR DAIRY Current account Saving accounts 43, 43, 533 6, 197

Performance Highlights
During the year 2004-2005 sales and other income of the dairy has decreased from Rs. 788.10 crores to Rs. 771.11 crores. The interest cost has been increasing from Rs 3.55 crores to Rs. 3.72 crores. The net profit of the dairy has decreased from Rs.3, 07, 27, 804 crores to Rs.3, 03, 34, 184 crores. A sum of Rs. 4.25 crores has been transferred to general reserve. In the current year milk procurement is 51.43 crores Kg., which include cow milk of 36% And buffalo milk of 57%. The selling price and expenses of cattle feed has also been reduce than last year. We have got Rs. 217 per Kg fat in the current year and it shows reduce of 1% than last year. Management of the dairy has proposed to announce 10 % dividend to pay the members of the dairy.

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2 0 0 4 -2 0 0 5

2 E X P E N D IT U R E R S . 2 0 0 5 - 2 0 0 6 0 0 4 - 2 0 0 5

IN C O M E

RS.

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RS.

3 1 - 3 - 2 0 0 6 R 3S1.- 3 - 2 0 0 6 a s s e ts RS. 3 1 -3 - 2 0 0 6 260000000 fix e d a s s e t s 1 8 2 6 6 1 0 0 0 1 1 7 2 8 1 2g9ro 6 s b l o c k a s p e r s c h B 6s 1248901147 8 3 9 2 7 0 L e s s : d e p re c i a t io n fu n d s c h B 8 8 2 8 3 1 4 0 4 670 3 3 3 6 4 2 n e t6 b l o c k 29 366069743 1 7 6 1 7 6p 3la6 n t & m a c h in a r y d e ve lo p m e n t ( w ip ) p re o p e r a t ive e x p . i n ve s t m e n t ( a t fa c e va l u e ) 2 4 7 9 6 9 7 2 2 7 6 9 1 6 7i n2 ve s t m e n t in s h a re s 0 1 0 0 0n0a t i o n a l s a vi n g c e r t i fi c a t e 76926720 s to c k 1 0 9 6 3 7 6fin 6is0 h e d g o o d s 1 6 1 6 8 8 0s 0e 0m i fi n is h e d g o o d s 3 7 0 0 7 7m8 i6lk s t o c k 9 3 4 0 4 1s 3t o r e s s t o c k 7 6 4 1 9 9 1r a w m a t e ri a l s t o c k 20 1341674203 s u n d ry d e b to rs 77033920 16000 77049920 1051298582 161073409 33392648 114176093 68980738 1418920470 374805913 14198215

96400681 48867167 102691984

160807632 282969687 227700000

136816100 200000000

2 1 9 9 6a8m o u n t r e c e iva b l e o f m o r e t h a n 6 4m4 o n t2h4s 6 2 33 9 9 7 7 8 3 2 8 9 9 3 0 3 0 3 o t6h2e r d e b t o re s 3 677110934 932602948 679554268 340619961 l o a n a d va n c e s 6367 6 4 4 1 1d9e0p o s i t s 8091437 868334868 7 8 1 7 6 8 e fr o m s o c i e t ie s du 658918 67328266 1 6 2 9 3 8 a d va n c e s 332 40154772 72718308 1 3 8 1 0 7s 7u 8n d r y d e b t o r s 11424431 679634284 7 2 6 7 4 4a 1d 6va n c e IT 127948609 60162664 246646483 188278167 2068703697 c a s h & b a n k b a la n c e 35382381 8 6 6 9c9a s h o n h a n d & e q u iva l e n t c a s h 7 1 0 8 7 s c h e d u le d b a n k b a la n c e 1 1 2 6 2 4c 9u 3r r e n t a c c o u n t 17676194 9 6 1 3 9b2a8n k d e p o s i t s 489748118 c o - o p e r a t i ve b a n k b a l a n c e 4 2 4 3 6c3u3r r e n t a c c o u n t 6108904 6 1 9 s a vi n g a c c o u n t 7 26112760 613603303 3732479989 3732479999

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