Conditions in the UK residential market have become more challenging in 2023 as a result of global economic uncertainty, the war in Ukraine, rising interest rates, increased living costs and the end of Help to Buy.
Despite the macro-environmental conditions, we are still seeing buyer demand for new homes and we believe this is likely to be sustained from needs-based buyers. At Savills, we understand that selling new developments in these more uncertain times does present a challenge. By returning to some traditional basic agency principles, and using modern technology and direct marketing, we can ensure we are targeting the right buyers in the first instance and avoid wasting valuable marketing budgets.
Our more scientific approach to finding and reaching buyers can help developers. Watch our videos where we explain how.
BUY-OLOGY
At Savills our aim is to add value to the development and sales process. We will work with you from the conception of your scheme to completion to maximise sales rates and values.
Savills explains how their “Buy-ology” tool can help with audience profiling
REACH
Savills explains how an extended marketing reach can help
HELPING SHAPE YOUR DEVELOPMENT FOR SALE
We have over 30 regional residential development sales teams in the UK comprising over 240 experts specialising in both new homes sales and consultancy, backed up by Savills’ best-in-class research team, there to help provide the data and analysis that aids the decision-making process.
Savills residential development consultancy is also there to help you maximize the potential for your site against your measurement for success. We take pride in understanding what success looks like to each of our clients and tailoring our solutions to them.
SELLING YOUR DEVELOPMENT
Whether you are looking to sell your land or sell new homes within a development, we know that great developments need great buyers. As a team we work tirelessly to help developers find buyers for their homes.
Our dedicated sales teams cover all of the UK and have extensive experience launching developments both off-plan and on the open market. With tens of thousands of applicants registered to buy new-build property in the UK (and with the help of our international desks for the Middle East, China, and India), we are confident that we can maximise the visibility of your development to a global market – and secure a successful transaction on your behalf.
Our specialist international sales and marketing professionals advise developers of all sizes, helping them to target buyers of new-build property around the globe via our network of over 600 offices. This includes guidance on international marketing best practice and regulations, hosting sales events, and the analysis of global buyer behaviour.