Lego infographic

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How Legos Licensed the Universe, and Ended Up Ruling Us All | WIRED Statistics Design, Batman Toys, Information Visualization, Data Visualization Design, Lego Blocks, The Lone Ranger, Information Graphics, Information Design, Geek Culture

Lego today: Crushing the toy industry under its interlocking feet, having overtaken Mattel and Hasbro as the most profitable toymaker in the world. That's partially due to licensing deals, which, starting in 1999, added icons like Darth Vader and Batman to the mix.

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