Zoho Analytics is a solid option for general business users who might not be knowledgeable in analytics software. It's also available at an attractive price.

Sisense will easily appeal to seasoned BI users with its comprehensive features, but it may frustrate novice users.

Microsoft Power BI earns our Editors' Choice honor for its impressive usability, top-notch data visualization capabilities, and superior compatibility with other Microsoft Office products.

If your business already uses SAP's HANA database platform or some of its other back-end business platforms, then SAP Analytics Cloud is a powerful, well-priced choice. But be warned that there's a steep learning curve and a noted dependence on other SAP products for full functionality.

Chartio excels at building a powerful analytics platform that experienced business intelligence (BI) users will appreciate. Those new to BI, however, will find it very difficult to use.

Tableau Desktop is one of the most mature offerings on the market and that shows in its feature set. While it has a steeper learning curve than other platforms, it's easily one of the best tools in the space.

The Salesforce Einstein Analytics Platform is designed for customer, sales, and marketing analyses, although it can server other needs, too. Its powerful analytics capabilities along with its solid natural language querying functionality and a wide array of partners make it an attractive offering.

Domo isn't for newcomers but for companies that already have business intelligence (BI) experience in their organization. Domo's a powerful BI tool with a lot of data connectors and solid data visualization capabilities.

Due to its brand recognition and the fact that it's free, Google Analytics is the biggest name in website and mobile app intelligence. It has a steep learning curve but it is an awesome business intelligence tool.

While Tibco is still making the transition from a desktop to a cloud software vendor, its self-service business intelligence (BI) tool Tibco Spotfire is a great way to start visualizing your Excel data.

Looker is a great self-service business intelligence (BI) tool that can help unify SQL and Big Data management across your enterprise.