Sunday, October 15, 2023

Nickelodeon Italy to Premiere 'A Really Haunted Loud House' on Oct. 27

Nickelodeon Italy (Italia) will premiere A Really Haunted Loud House on Friday 27th October 2023 at 19:00! The brand-new original feature-length movie, locally titled La vera spaventosa casa dei Loud, will also be available to stream on Paramount+ Italia.

A Really Haunted Loud House

In celebration of the spookiest season, the Louds return with their annual Halloween Spooktacular filled with frightful tricks, delightful treats, spellbinding costumes and original music. Lincoln Loud and his best friend Clyde must decide between trick or treating and the signature Loud family Spooktacular or attending a party hosted by Xander, the cool new kid at school.

La Vera Spaventosa Casa dei Loud | Trailer Ufficiale ITA - Paramount+ | Paramount+ Italia


A casa dei Loud, Halloween è molto più di una semplice festività, e qualcosa ci dice che quest'anno ne vedremo delle belle! Il nuovo film "La Vera Spaventosa Casa dei Loud" è disponibile ora su Paramount+ per te e tutta la famiglia.
 #paramountplus #LaVeraSpaventosaCasaDeiLoud #NickelodeonTV

La vera spaventosa casa dei Loud Venerdì 27 ottobre alle 19:00

In A Really Haunted Loud House, Lincoln Loud and his best friend Clyde skip the Loud family’s Halloween Spooktacular to attend an over-the-top party hosted by the new cool kid at school, Xander, leaving his sisters to plan the annual event and grandiose neighborhood performance, while Dad fights his own demons and avoids being captured by teenage werewolf hunters. When Xander and his mob of followers decide to play tricks and attack the Loud house, Lincoln, his sisters and Clyde must work together to save Halloween, leading to an epic standoff in the town’s junkyard.

'A Really Haunted Loud House' logo

The cast of The Really Loud House (La Vera Casa Dei Loud) season one will reprise their roles as members of the beloved Loud family in the movie and season two of the series: Wolfgang Schaeffer as Lincoln Loud; Brian Stepanek as Lynn Loud Sr.; Jolie Jenkins as Rita Loud; Eva Carlton as Leni Loud; Sophia Woodward as Luna Loud; Catherine Bradley as Luan Loud; Annaka Fourneret as Lynn Loud; Aubin Bradley as Lucy Loud; Ella Allan as Lola Loud; Mia Allan as Lana Loud; Lexi Janicek as Lisa Loud; Lexi DiBenedetto as Lori Loud; and August Michael Peterson as Lily Loud. Jahzir Bruno plays Lincoln’s best friend, Clyde McBride. Martin Fajardo (Now and Then) plays Xander.


A Really Haunted Loud House is directed and executive produced by Jonathan Judge (Life in PiecesYoung SheldonA Loud House Christmas). Teleplay is by Tony Gama-Lobo & Rebecca May (Rise of the TMNT) and Tim Hobert (The Really Loud HouseThe MiddleScrubsCommunity); the story is also written by Gama-Lobo & May. Michael Rubiner (The Loud House) also serves as an executive producer, and the movie is produced by Melanie Kirk and Don Dunn.

'A Really Haunted Loud House' logo with Wolfgang Schaeffer as Lincoln Loud and Jahzir Bruno as Clyde McBride

Production for Nickelodeon Studios is overseen by Shauna Phelan and Zack Olin, Co-Heads of Nickelodeon & Awesomeness Live-Action. Brittany Cope serves as Nickelodeon’s Executive in Charge of Production for the franchise.

Based on the Emmy Award-winning animated show The Loud House (A Casa Dei Loud), and following the success of the hit live-action movie A Loud House Christmas, live-action comedy series The Really Loud House follows middle schooler Lincoln Loud as he goes on new adventures in the town of Royal Woods with his best friend Clyde McBride, while also navigating the chaos of living in a family with ten sisters. Season two of The Really Loud House will feature even more hilarious adventures and premiere in early 2024 on Nickelodeon. Season one can be streamed on Paramount+ starting early 2024.

Nickelodeon Italia will also be hosting a A Casa Dei Loud Channel pop-up channel on Nickelodeon+1 in October.

When A Loud House Christmas, the live-action movie, premiered on Nickelodeon USA on Friday, Nov. 26, 2021, it became the top kids’ entertainment telecast with kids 6-11 across all TV for the year, drawing 3.1 million total viewers over the holiday weekend. A Loud House Christmas is currently streaming on Paramount+.  

The Loud House animated series debuted on Nickelodeon USA in May 2016. As one of the longest-running animated series on Nickelodeon with 176 episodes, the property has also been translated into: a comic book series, which continues to roll out new stories; chapter books; a digital album; and a podcast, Listen Out Loud. The animated series is executive produced by Michael Rubiner. Kyle Marshall serves as co-executive producer and Ashley Kliment-Baker is art director.

Hero-Ween Promo October 2023 nickelodeon Italy


About Nickelodeon

Nickelodeon, now in its 44th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.

# # #

È possibile vedere altri spettacoli di Nick su Paramount+: ParamountPlus.it.


Originally published: October 15, 2023.

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Noggin Unleashes 'PAW Patrol: The Mighty Movie: The Mighty Game'

Hey grown-ups - now you can bring the PAW Patrol pups from the big screen to your kids' screen with Noggin's new game, PAW Patrol: The Mighty Movie: The Mighty Game! Based on the No. 1 movie, the game is designed to help kids build their problem-solving skills. Your child can play with Skye today and unlock more with Liberty. Plus, in Noggin, kids can interact and learn with their favorite pups. Get started with a 30-day FREE trial today at noggin.com!


Monthly subscription rates apply until you cancel after free trial ends. See terms and conditions for more information.

Catch PAW Patrol: The Mighty Movie exclusively in theaters! Get tickets: https://paramnt.us/PAWPatrolTix

#PAWPatrolMovie

PAW Patrol fans can stream full episodes of PAW Patrol on Paramount+. Try it FREE today at ParamountPlus.com.


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ELYANNA performs MAMA EH | Nickelodeon KCA 2023 | Nickelodeon Arabia

ELYANNA performs MAMA EH | Nickelodeon KCA | Nickelodeon Arabia


Watch global superstar Elyanna perform MAMA EH at the Nickelodeon Kids Choice Awards Abu Dhabi 2023!


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The SpongeBob Universe Goes Commercial Free on Nicktoons

The SpongeBob Universe is now commercial free every night at 9/8c, only on Nicktoons! That's uninterrupted episodes of SpongeBob SquarePants, Kamp Koral: SpongeBob's Under Years and The Patrick Star Show every evening!


Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it FREE at ParamountPlus.com.


Listen to The SpongeBob Musical here!

CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!


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PAW Patrol: The Mighty Movie | Official Trailer (2023 Movie) | Paramount Pictures Australia

PAW Patrol: The Mighty Movie | Official Trailer (2023 Movie) | Paramount Pictures Australia


This September, a new breed of heroes hits the big screen. Meet the Mighty Pups in our SUPER new trailer for PAW Patrol: The Mighty Movie. #PawPatrolMovie


When a magical meteor crash lands in Adventure City, it gives the PAW Patrol pups superpowers, transforming them into The MIGHTY PUPS! For Skye, the smallest member of the team, her new powers are a dream come true. But things take a turn for the worse when the pups' archrival Humdinger breaks out of jail and teams up with a mad scientist to steal the superpowers for the two villains. With the fate of Adventure City hanging in the balance, the Mighty Pups have to stop the supervillains before it's too late, and Skye will need to learn that even the smallest pup can make the biggest difference.

'TRANSFORMERS: EARTHSPARK – Expedition' Rolls Out Onto PC and Consoles

‘TRANSFORMERS: EARTHSPARK – EXPEDITION’ ROLLS OUT ONTO PC AND CONSOLES TODAY

The first ever video game based on the hit animated series TRANSFORMERS: EARTHSPARK stars iconic hero Bumblebee in an all-new adventure and is available now

TRANSFORMERS: EARTHSPARK – Expedition

London, 13th October, 2023 – Outright Games, the leading global publisher of family-friendly video games  in collaboration with Hasbro, a leading toy and game company, have today launched TRANSFORMERS: EARTHSPARK – EXPEDITION the first video game set in the world of the animated TV series TRANSFORMERS: EARTHSPARK. The game tells an original story that sees iconic Autobot, Bumblebee, face a mysterious threat from his past and is available now on Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5, Nintendo Switch and PC.


TRANSFORMERS: EARTHSPARK EXPEDITION brings one of the most historic entertainment franchises in the world to the hands of a new generation of TRANSFORMERS fans. 

On this action-packed adventure, players find Bumblebee on a mission to stop the villainous Dr. Meridian aka “Mandroid” as they freely explore three massive biomes and complete quests given to them by their new allies called the Terrans, an all-new generation of Earthborn bots created originally for the TRANSFORMERS: EARTHSPARK animated series. Along the way, Bumblebee will complete missions, unlock upgrades and discover hidden areas to explore as he encounters fan-favourite characters, including Optimus Prime, Grimlock, Skullcruncher, Nova Storm, and Skywarp.  

TRANSFORMERS: EARTHSPARK – EXPEDITION launches with a number of accessibility features to facilitate independent play for multiple generations of fans. Variable difficulty options, text legibility and control setup options, alongside an assisted driving system can all be implemented for a completely customisable gameplay experience. Further enabling players to give their full focus to exploring biomes and battling enemies, directional warnings and an automatic camera have been incorporated, with prompts on screen to raise awareness of incoming threats in-game and to keep combat front and centre.  

Stephanie Malham, COO of Outright Games said: “We’re incredibly excited to finally get our latest game TRANSFORMERS: EARTHSPARK – EXPEDITION, into the hands of such a loyal and dedicated fanbase. We want this to be the ultimate TRANSFORMERS experience for anyone who loves these characters and this Universe, no matter their age. We can’t wait to see what adventures our players take Bumblebee on and are deeply grateful to our friends and partners at Hasbro for helping to roll out this exciting new video game.”    

TRANSFORMERS began as a toy-line in 1984 and has since brought the epic battle between the Autobots and Decepticons to film, television, comic books, innovative toys, and digital media. The TRANSFORMERS franchise is a global powerhouse and has brought together generations of fans across 10 feature films and countless video games, to become a household name around the world.   

Eugene Evans, Senior Vice President of Digital Strategy and Licensing from Hasbro said: “Outright Games are experts in the family entertainment space and we’re delighted to have been able to work on this project with them. TRANSFORMERS: EARTHSPARK – Expedition is an incredibly faithful recreation of the show that many generations of TRANSFORMERS fans have grown to love over the last year. We’re incredibly excited to see fans dive in and discover everything the game has to offer!” 

TRANSFORMERS: EARTHSPARK – EXPEDITION releases today across Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5, Nintendo Switch and PC.

ABOUT TRANSFORMERS: EARTHSPARK – Expedition:

Battle and explore as Bumblebee in an exciting action adventure to stop his nemesis, Mandroid, from becoming the ultimate evil cyborg in Transformers: EarthSpark – Expedition!

Bumblebee is facing his greatest mission – reclaim the ancient Cybertronian technology scattered across the globe, before Mandroid and his henchbots can use them to destroy Earth’s cities.

With Optimus Prime’s guidance and you at the controls, Bumblebee will grow strong enough to take on an army of robotic enemies in bare-metal combat, speed into boss battles with some of Transformers’ greatest villains, and unlock devastating new attack combos and abilities along the way!

BUMBLEBEE, ROLL OUT!

Battle and explore as Bumblebee in an exciting action adventure to defeat evil Mandroid

With gameplay modes designed for new and experienced players, there’s a challenge for every Transformers generation.

  • JOIN THE AUTOBOTS: Save Earth in an open world adventure
  • BATTLE EVIL MANDROID: Unlock new attacks and abilities
  • SUPERCHARGE BUMBLEBEE: Switch between Bumblebee’s bot and vehicle forms

EMBARK ON AN EXPEDITION ACROSS THE WORLD

Gear up for boss battles with some of the series’ greatest villains, hunt down secrets, and build your relics collection as you explore three expansive locations

Find and reclaim the ancient Cybertronian technology, gear up for boss battles with legendary Transformers, and unlock combos and abilities that help Bumblebee become the ultimate Autobot!

Check out the latest trailer above and other assets below.

A screenshot from 'TRANSFORMERS: EARTHSPARK – Expedition'

A screenshot from 'TRANSFORMERS: EARTHSPARK – Expedition'

A screenshot from 'TRANSFORMERS: EARTHSPARK – Expedition'

A screenshot from 'TRANSFORMERS: EARTHSPARK – Expedition'

A screenshot from 'TRANSFORMERS: EARTHSPARK – Expedition'

A screenshot from 'TRANSFORMERS: EARTHSPARK – Expedition'

A screenshot from 'TRANSFORMERS: EARTHSPARK – Expedition'

A screenshot from 'TRANSFORMERS: EARTHSPARK – Expedition'

A screenshot from 'TRANSFORMERS: EARTHSPARK – Expedition'

A screenshot from 'TRANSFORMERS: EARTHSPARK – Expedition'

A screenshot from 'TRANSFORMERS: EARTHSPARK – Expedition'

A screenshot from 'TRANSFORMERS: EARTHSPARK – Expedition'

A screenshot from 'TRANSFORMERS: EARTHSPARK – Expedition'

'TRANSFORMERS: EARTHSPARK – Expedition' video game GIF with Bumblebee changing shape

'TRANSFORMERS: EARTHSPARK – Expedition' video game GIF with Bumblebee fighting against enemies

'TRANSFORMERS: EARTHSPARK – Expedition' video game GIF with Bumblebee changing attack mode

'TRANSFORMERS: EARTHSPARK – Expedition' key art

'TRANSFORMERS: EARTHSPARK – Expedition' logo

'TRANSFORMERS: EARTHSPARK – Expedition' pack shot

TRANSFORMERS: EARTHSPARK - Expedition - Full Gameplay Part 1


Stream a Mountain of Entertainment, including Transformers: EarthSpark on Paramount+! Try it FREE at ParamountPlus.com!


Originally published: October 14, 2023.

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Classic Rugrats Comic Strip for October 15, 2023 | Nickelodeon

Classic Rugrats Comic Strip for October 15, 2023 | Nickelodeon

Classic Rugrats Comic Strip for October 15, 2023 | Nickelodeon

Stream the classic and the all new CG-animated Rugrats series on Paramount+! Try it FREE at ParamountPlus.com!

Rugrats, provided to Creators Syndicate by Nickelodeon, based off the popular animated television series has been created for children and family's to laugh and enjoy together.

Follow these comics and their take on real episodes of the show and their own spin on hilarious adventures.

Read more Rugrats comic strips!: https://www.creators.com/features/rugrats

More Nick: Paramount+ Renews 'Rugrats' For Season 3!

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Lincoln Loud Won't Be Playable Fighter In 'Nickelodeon All-Star Brawl 2'

Lucy Loud's character spotlight has confirmed that Lincoln Loud isn't returning for Nickelodeon All-Star Brawl 2.

Nickelodeon All-Star Brawl 2

A new Nickelodeon All-Star Brawl 2 character spotlight trailer for Lucy Loud has revealed that her brother Lincoln Loud has been downgraded to a stage cameo.

As is typical for a fighting game and especially for a platform fighter, most of the discussion surrounding Nickelodeon All-Star Brawl 2 over the past few months has been about its roster. While there are lots of highly-requested new additions like Squidward, El Tigre, and Jimmy Neutron, there have sadly also been a lot of cuts, with at least 11 fighters confirmed to have been removed between the first game and the sequel.

Although characters being cut between fighting game entries is incredibly normal for the genre, fans aren't too happy about who has been chosen to be removed and who has stayed, since some of the cuts are a bit confusing. Perhaps the most confusing of all is Lincoln Loud, the main character of one of Nickelodeon's most popular shows, and a generally well-liked fighter in the first game.

Despite this mass appeal, key art for the game and Avatar: The Last Airbender's Azula being called the "final character reveal" last week seems to have confirmed that Lincoln Loud has been removed from All-Star Brawl 2 in favour of his sister, Lucy Loud.

Although Lincoln won't be a brawler in NASB2, it looks like he'll still be making a cameo or two in the game. As pointed out by Redditor MrT0pHat on the Nickelodeon All-Star Brawl subreddit, Lincoln Loud actually does make an appearance in Nickelodeon All-Star Brawl 2... as a stage cameo. If you look closely at the Loud Castle stage, you can spot Lincoln staring out of the window.

Lincoln Loud in 'Nickelodeon All-Star Brawl 2'
Credit: MrT0pHat.

Lincoln isn't the only character that has been given the stage cameo downgrade treatment, either. Helga from Hey Arnold! can be spotted walking around in the spotlight trailer for Gertie, Arnold's grandmother, which was also taken as deconfirmation of her making an appearance at the time.

Although Lincoln and Helga won't be fighters at launch, they could be added as playable characters in a post-release Nickelodeon All-Star Brawl 2 DLC update in the future.


Nickelodeon All-Star Brawl 2 lets you duke it out with the biggest and best fighting character roster yet, including all new characters like SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Squidward Tentacles, Jimmy Neutron, and more! Choose your favorite brawlers, master their unique move sets, and use all-new powerful Supers to land the finishing blow with friends or across a unique, roguelike player campaign!

Releasing Nov. 3 on the Nintendo Switch, PS4, PS5, Xbox One, Xbox Series X|S, and PC (via Steam). Visit https://nickelodeonallstarbrawl.com/ for more info!

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Original source: TheGamer.

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'Teenage Mutant Ninja Turtles & Other Strangeness' Role-Playing Game is Back!

Teenage Mutant Ninja Turtles & Other Strangeness Role-Playing Game is Back!

Teenage Mutant Ninja Turtles & Other Strangeness

Westland, MI – October 13, 2023 – Palladium Books and Paramount Consumer Products have joined forces to reissue the ever-popular role-playing game Teenage Mutant Ninja Turtles & Other Strangeness.

The beloved, out-of-print Teenage Mutant Ninja Turtles role-playing game and its sourcebooks are sought-after collector items that have enthralled generations since its release in 1985 as one of the first licensed TMNT products. They are returning to print as two deluxe hardcover collections of the RPG and sourcebooks. Each is being completely remastered by industry veteran Sean Owen Roberson and presented in full color, and Kevin Eastman, co-creator of Teenage Mutant Ninja Turtles, will also provide a new painted cover.

Bonus material includes an array of new artwork, never before seen behind-the-scenes info and art, plus remembrances and tributes by renowned comic book and RPG creators including Eastman, Peter Laird, Freddie E. Williams II, Steven Cummings, Sophie Campbell, David Petersen and many more.

“This is incredibly exciting! I am 1000% onboard to help bring this historic and original TMNT Role Playing Game series back in a truly deluxe collector’s edition that will thrill original fans and open the door for new ones,” said Eastman. “I've made all my archives available for expanded behind-the-scenes content as well as a few top secret surprises you need to be part of. Stay tuned!”

Teenage Mutant Ninja Turtles & Other Strangeness Kickstarter

The Kickstarter campaign, launching October 31, 2023, will offer a host of mind-blowing Kickstarter exclusives: TMNT miniatures based on the role-playing game, dice sets, variant book covers, art prints by legacy TMNT creatives, a card deck, and more, including special stretch goals to entice role-playing fans and TMNT fans alike. All products ship in 2024. To be among the first to hear about the entire exciting slate of releases, creators, exclusives and stretch goals to be unlocked with your support, be sure to go to the Kickstarter page and subscribe for updates.


About Palladium Books®

Palladium Books was established in 1981 by visionary game designer Kevin Siembieda, renowned for his world-building. Together he and Erick Wujcik created one of the best-selling and most beloved RPGs of all time, Teenage Mutant Ninja Turtles & Other Strangeness. Other popular Palladium RPG titles over the years include Rifts, Robotech, Heroes Unlimited, Ninjas & Superspies, Palladium Fantasy RPG, Nightbane, and Dead Reign, among many others.

For more information visit the Teenage Mutant Ninja Turtles & Other Strangeness Kickstarter starting October 31 or www.palladiumbooks.com

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

© 2023 Viacom International Inc. All Rights Reserved. Nickelodeon, Teenage Mutant Ninja Turtles and all related titles, logos and characters are trademarks of Viacom International Inc.

Palladium Books® is a Registered Trademark of Palladium Books Inc.

###

Stream the Teenage Mutant Ninja Turtles Universe, including Mutant Mayhem on Paramount+! Try it FREE at ParamountPlus.com!


Subscribe to the Teenage Mutant Ninja Turtles OFFICIAL YouTube channel - the ultimate home for all things TMNT! Here you’ll find Leonardo, Michelangelo, Raphael, and Donatello’s best moments from all your favorite TMNT series. Join the Teenage Mutant Ninja Turtles in their fight against evil, and be the first to get notified of exclusive original content you won’t find anywhere else! https://at.nick.com/TMNTSubscribe



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Ramsey Naito Reveals New Details About Upcoming 'Dora the Explorer' Series at MIPJunior 2023

Ramsey Naito, the president of Paramount Animation and Nickelodeon Animation, talked about Nickelodeon and Paramount+'s upcoming brand new Dora the Explorer series at MIPJunior on Saturday, October 14!

Dora and the Fantastical Creatures

During her keynote address at MIPJunior, Naito revealed that Dora “exemplifies our method of how and when we bring back beloved characters. It’s the carefully considered balance of audience feedback and creativity. An unofficial maxim at Nickelodeon is to always let the kids lead, in both our creative and business decisions. Our audience led us back to Dora, who changed the method of preschool television and continues to lead generations of kids deeper into diversity and the love for other cultures.”

The team at Nickelodeon saw how much traction Dora clips were gaining on YouTube. “Our research showed that the series may have been out of production, but this character never really left the lives of kids and families around the world. So, we began to consider how to bring her back in a way faithful to the fans who continue to love her while modernizing the show for brand-new fans.”

The new series is animated in CG and has retained Dora’s “aspirational and multicultural qualities,” Naito said. “She still cares about animals and the environment and her culture, and she will still help kids learn Spanish in the United States and English in other countries. The online love for Boots has moved him from a sidekick to a co-star. The adventures are on a bigger scale.”

To get fans ready and excited for the new Dora the Explorer series, Nickelodeon released a new short, Dora and the Fantastical Creatures, which is currently playing in theaters just before PAW Patrol: The Mighty Movie. Nickelodeon is following up the short with exclusive online content leading up to spring’s global launch. “When Dora originally debuted, the marketing was mainly on-air promos. Those days, for all of us, are long gone. Now, it’s all about surround sound plans designed to break through and reach audiences everywhere they are, on all platforms. Everything, everywhere and all at once.”

Paramount Global also presented MipJunior 2023's Opening Night party, which included a Dora the Explorer mural.

Stream your favorite Nick Jr. shows on Paramount+ and Noggin! Try Paramount+ for FREE at ParamountPlus.com!


Originally published: October 15, 2023.

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Paramount’s Ramsey Naito Talks Franchise Management at MIPJunior 2023

In conversation with TV Kids’ Anna Carugati at MIPJunior on Saturday (Oct. 14), Ramsey Naito, the president of Paramount Animation and Nickelodeon Animation, weighed in on franchise management, the crucial role of theatrical releases and reinventing classic properties like Dora the Explorer.

Ramsey Naito, president of Animation for Paramount Animation and Nickelodeon Animation at MipJunior Keynote.

Naito took part in her keynote conversation with Carugati, the editor-at-large at World Screen and TV Kids, as MIPJunior officially kicked off in Cannes.

Paramount Global’s prolific animated slate runs “across theatrical, linear TV and digital,” Naito said, “powered by the most loved and biggest kids’ brand in the world, Nickelodeon. Our company’s commitment to kids’ and family content is firm and unwavering. We are working hard at growing our footprint, expanding our influence and filling our pipeline of movies, series and specials that, on the one hand, feature some of the most beloved characters ever and, on the other, produce original ideas that captivate today’s audiences everywhere. And though the content we create is largely for our own platforms first, we’re open to partnering with local third parties and platforms to distribute our shows and characters to even wider audiences around the world. As we already do, with TF1, Televisa and Super RTL, among many others.”

The Paramount Animation lineup “combines the fabled movie studio’s legacy of visionary filmmaking with the playful sensibility and cool factor of Nickelodeon,” she said. “We’re unleashing our biggest and best characters through the strategy that leads with theatricals. There’s still nothing bigger than a global release and marketing campaign that cuts through all the content choices out there and drives so many other key businesses, from linear TV and digital projects to consumer products, games, music and more.”

This has played out in the release of Teenage Mutant Ninja Turtles: Mutant Mayhem, which was a global theatrical hit, with a successful L&M campaign, and has now logged almost 6 million streams on Paramount+. “Now we’re teeing up an original streaming series and a theatrical sequel that will propel the franchise even further.”

It’s a similar story for PAW Patrol: The Mighty Movie, which hit theaters two weeks ago. “It’s the biggest preschool property in the world through linear TV, consumer products and two theatricals, with a third in production right now. On Paramount+, the first movie has been streamed more than 130 million times.”

That theatrical release was paired with an animated short for the brand-new Dora the Explorer series. Coming up on the theatrical front are Transformers One, the first animated Transformers film since 1986, produced in partnership with Hasbro Entertainment, which hits theaters in 2024; and a new animated The Smurfs movie featuring Rihanna as Smurfette. There’s also a new film on tap for SpongeBob SquarePants, “which has evolved from a linear-first property to a universe of spin-offs, SVOD content, theatrical releases and a Broadway musical.” The beloved brand marks its 25th anniversary in 2024, culminating in July 2025 with The SpongeBob Movie: Search for SquarePants. That year will also see a new theatrical release for Avatar: The Last Airbender. “We are so excited about this movie because it will usher in a new generation of fans into this incredibly rich universe filled with amazing storytelling and mythology.”

Naito continued: “All of these theatrical titles illustrate the power of our library IP, but we are equally invested in originals that are potential future franchises in the making, such as Superworld,” a book-based property.

At Nickelodeon Animation, meanwhile, there are almost 60 series in production across series and theatricals, “with franchise plans in place for our biggest properties.”

SpongeBob, for example, has a season 15 in the works, plus two spin-offs, Kamp Koral and The Patrick Star Show. There’s a PAW Patrol spin-off in Rubble & Crew, Transformers: EarthSpark with Hasbro Entertainment and a holiday movie for Baby Shark. A highlight for MIPJunior is the brand-new series for Dora, “which exemplifies our method of how and when we bring back beloved characters. It’s the carefully considered balance of audience feedback and creativity. An unofficial maxim at Nickelodeon is to always let the kids lead, in both our creative and business decisions. Our audience led us back to Dora, who changed the method of preschool television and continues to lead generations of kids deeper into diversity and the love for other cultures.”

The team at Nickelodeon saw how much traction Dora clips were gaining on YouTube. “Our research showed that the series may have been out of production, but this character never really left the lives of kids and families around the world. So, we began to consider how to bring her back in a way faithful to the fans who continue to love her while modernizing the show for brand-new fans.”

The new series is animated in CG and has retained Dora’s “aspirational and multicultural qualities,” Naito said. “She still cares about animals and the environment and her culture, and she will still help kids learn Spanish in the United States and English in other countries. The online love for Boots has moved him from a sidekick to a co-star. The adventures are on a bigger scale.”

Nick followed the global theatrical short with exclusive online content leading up to spring’s global launch. “When Dora originally debuted, the marketing was mainly on-air promos. Those days, for all of us, are long gone. Now, it’s all about surround sound plans designed to break through and reach audiences everywhere they are, on all platforms. Everything, everywhere and all at once.”

Naito also highlighted Rock, Paper, Scissors, a new original IP that emerged from the company’s Intergalactic Shorts Program “designed to find and elevate new voices and new creators.”

In conversation with Carugati, Naito talked about the challenges of reaching kids given the abundance of options they have for how to spend their free time. “The power we have is our brand. People see a show with our brand on it, they know that it will be funny, it will be character-driven, it will have stories with meaning. It is a refuge for kids to have fun and relax. The power of our brand means something in a world where there are so many choices.”

Naito also talked about the thought process that goes into reinventing a classic property, discussing how Paramount worked with Seth Rogen on Teenage Mutant Ninja Turtles: Mutant Mayhem. “He loved the show and knew all the characters. He’d grown up with it. That love was poured into this reimagining. It embraced the core fundamentals, the core idea of the show, but infused it with a new voice that related to today’s audience. In short, the way to go about reimagining great IP is to find a superfan who knows how to reimagine, embrace the core values and bring something new.

The combination of Paramount Animation and Nickelodeon Animation under Naito’s remit “has allowed us to embrace theatricals and series and franchise planning in a way that is smart. It allows us to launch a movie and think about how we are launching a series thereafter and how we may want to plan for character-driven movies that will continue to expand the universe and connect to an audience.”

Naito also weighed in on the “character-driven DNA” at the heart of Nickelodeon and its approach to taking risks with talent “and allowing for their vision and their voice to shine. That delivers great characters that feel whole and authentic, that you can relate to and that you love.”

On the keys to maintaining the success of a franchise like Dora, Naito said: “Make sure that you have a filmmaker or showrunner in the middle of the show with a vision that is inspired and fresh and connected.”

Naito also emphasized the breadth of Paramount’s footprint, allowing it to reach kids wherever they are. “We have a theatrical platform, linear television, YouTube, Paramount+; all of those things allow us to connect with kids everywhere and anywhere.”

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Paramount and Nickelodeon Animation’s Ramsey Naito Talks Reaching Kids Everywhere at MipJunior 2023

Delivering MipJunior’s keynote on Saturday, October 14, a composed Ramsey Naito, president of Paramount Animation and Nickelodeon Animation talked up some of the recurrent themes at this weekend’s kids content confab, not to mention the network’s strategies for its slew of successful franchises. 

Ramsey Naito, president of Animation for Paramount Animation and Nickelodeon Animation at MipJunior Keynote. Credit: © S. D4Halloy – Image & Co
Ramsey Naito, president of Animation for Paramount Animation and Nickelodeon Animation at MipJunior Keynote. Credit: © S. D4Halloy – Image & Co

In her current position, the Nickelodeon veteran has overseen huge expansion. Five years ago, she said, there were only nine animation properties in development.  That figure has now risen to 60, and includes some of the most successful properties in the business, including PAW Patrol, Dora, Transformers and SpongeBob.

Naito said allowing creatives to follow their vision and taking risks has been part of this success.  Not to mention the kids themselves. 

“Nickelodeon always lets the kids lead in creative and business decisions,” she said. 

She added: “When I started working at Nickelodeon in the late ‘90s, straight out of art school, what attracted me was that it had true creator DNA. That’s a secret ingredient. It’s creator driven. It is not one size fits all. Another secret ingredient is taking risks with talent. Ultimately that delivers great characters that feel whole and alive.”

Ramsey Naito, President of Animation for Paramount Animation and Nickelodeon Animation at MipJunior Conference. Credit: © S. D4Halloy – Image & Co
Ramsey Naito, President of Animation for Paramount Animation and Nickelodeon Animation at MipJunior Conference. Credit: © S. D4Halloy – Image & Co

Paramount and Nickelodeon Animation becoming one has allowed the companies to reach an increasingly scattered kids landscape. 

“Two years ago, when Nick and Paramount came together, it was quite historic. Today they are one. It really has allowed us to think big picture, and have control over the big picture strategy,” she said. 

Both parties bring something to the table. “What’s so great about Paramount is that we have YouTube, Paramount Plus, and various platforms. This diversification helps us to reach kids everywhere, which is harder and harder. We are so much more with all these other platforms,” she said. 

Key themes at the confab include reaching kids globally across digital screens and platforms, diversity in story-telling, and the rise of AI, some of which Naito spoke to.

“When there were a wave of hate crimes in the U.S. a few years ago we looked at how to address this in our content, as well as entertaining kids,” she said. 

Latina heroine Dora is one diversity success story. “Dora clips were reaching millions of views on the Internet. It was out of production but never really out of the lives of fans. We began to work on how to bring her back. I’m very proud of Dora.”

Naito also talked about the pledge taken by Nickelodeon to champion diversity, both on the screen and behind the camera. "Nickelodeon has made a pledge to embrace a culture of inclusivity, which has cascaded across all our productions. It's what I'm most proud of in my career."

Original content has helped her transform Nickelodeon and Paramount’s animation pipeline with new original series and movies.

“We are committed to originals at Nick,” she said. 

The Nickelodeon Animation Studios is celebrating its 25th anniversary this year. During the last five to six years, the studio has expanded to include Nick Animation West (Burbank), Nick Animation East (New York) and offices in Hollywood on the Paramount lot.

Ramsey Naito MipJunior. Credit: © S. D4Halloy - Image & Co
© S. D4Halloy - Image & Co

“Kids entertainment isn’t just a job. It’s a calling,” she said. 

More than 1,000 delegates from 60 countries are expected at MipJunior this weekend, according to organizers. 

MipJunior runs Oct. 13-15 in Cannes. 

Paramount Global presented MipJunior 2023's Opening Night party, which included a Dora the Explorer mural:


Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Original source: Variety; H/T: Special thanks to RegularCapital for the news!

Paramount and Nickelodeon Animation’s Ramsey Naito Talks Reaching Kids Everywhere, Producing: Kids Entertainment Isn’t Just a Job, It’s a Calling’

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