Nickelodeon UK Announces "Christmas On Nickelodeon 2012" Sponsorship Opportunity; Announces That Nickelodeon UK's "Big Christmas Stunt" This Year Will Be The 'The Advent Calendar Watch And Win' Competition!

Nickelodeon UK has announced in their "Christmas on Nickelodeon" Sponsorship Opportunity on the official Sky Media website that, as part of "Christmas on Nickelodeon UK" and "December on Nickelodeon UK", Nickelodeon UK will be holding a special 'The Advent Calendar Watch and Win' competition, similar to Nick UK's "SpongeBob's Advent Calendar" which Nickelodeon UK held last year over Christmas 2011, which will be this years "Big Christmas Stunt" for Nickelodeon UK! The Nickelodeon UK News below also features a few concept images from what Nickelodeon UK's online Christmas Advent Calendar may look like on Nick.co.uk!

Christmas on Nickelodeon - Available to sponsor now!

Christmas on Nickelodeon:

This year Sky Media and Nickelodeon will be offering an exciting promotional Christmas stunt which is available for sponsorship! This will offer brands a unique avenue to reach the all-important kids' market.

'The Advent Calendar Watch and Win' competition, hosted online, will be Nickelodeon's Big Christmas Stunt for 2012. With full editorial support, the proposal will offer a brand a cross platform partnership that is connected and pushed via on air-promotions, sponsorship and online. This will deliver a fully integrated, channel endorsed package to promote and drive awareness for a brand.

Sponsorship Opportunity:

* 1st – 30th December
* Nickelodeon
* Saturday & Sunday, 09:00 – 12:00
* Approx. 4 x 10" & 4 x 5" credits per hour
* Approx. 240 spots over December Sponsorship
* Approx. 98 actual Kids TVRs
* Online brand integration

On-Air Promotions:

* We'll be making lots of noise about the Nick Advent Calendar on-air with 15 second and 30 second promos pushing to the sponsored advent calendar area on Nick.co.uk

* All of the promos would carry the brand as lower thirds and/or 5 second bumpers so they would be getting lots of exposure and a strong association with the competition

* All on air activity will be aired during editorial time – the channels own promotional time slots. This inventory is not available to standard commercial partnerships

* The stunt promo activity will deliver approx. 80 Kids TVRs on Nickelodeon with the replay TVRs being provided as value

Celebrate Christmas with Nickelodeon

Unique Opportunity for Christmas 2012

* This year Nickelodeon will be offering a Christmas promotion stunt that will be available for commercial sponsorship!

* The Advent Calendar Watch and Win competition will be Nickelodeon's BIG Christmas Stunt for 2012

* With full editorial support, the proposed will offer a brand a cross platform partnership that is connected via on air-promotions, sponsorship and digital. This will deliver a fully integrated, channel endorsed package to promote and drive awareness for a brand.

Sponsorship Strand

1st – 30th December
* Nickelodeon Only
* S+S, 09:00 – 12:00
* Approx. 4 x 10" & 4 x 5" credits per hour
* Approx. 240 spots over December Sponsorship
* Approx. 98 actual Kids TVRs

The sponsorship bumpers would combine the brand with a graphic treatment that reflected the overall advent theme. For instance an advent calendar window opens to reveal a clip or image of the brand.

On Air Promotions

Premium Inventory

* We'll be making lots of noise about the Nick Advent Calendar onair with 15 second and 30 second promos pushing to the sponsored advent calendar area on Nick.co.uk.

* All of the promos would carry the brand as lower thirds and/or 5 second bumpers so they would be getting lots of exposure and a strong association with the competition.

* All on air activity will be aired during editorial time – the channels own promotional time slots. This inventory is not available to standard commercial partnerships

* The stunt promo activity will deliver approx. 80 Kids TVRs on Nickelodeon with the replay TVRs being provided as value.

How to Enter…?

Watch And Win on Nick with (brand)

The competition would work like this ... each day viewers would go to the advent calendar web page where they open a new window and answer a programme related question for their chance to win amazing Nickelodeon and the brands prizes.

The prizes could range from digital gifts such as a free itunes download to bigger prizes such as a Nintendo DS or iPad 3.

The competition builds to the final window where the prize is a big ticket item such as the ultimate home entertainments system or a family holiday

Integration of the brand

Win With Nickelodeon and (brand)

Branding will increase when more windows are open, we've shown a couple of open windows here and could look at doing something with the surround of the page too.

Digital Support / Campaign Formats:

* Home Page Button – Home page presence and editorial feel, lead users to Advent Calendar

* Competition Buttons – Presence on WIN pages, lead users to Advent Calendar

* Overlays – high impact & interactive; motivate users to explore the Advent Calendar and promote the DVD release

* Home Page Push Downs – high impact and extended home page presence.

Guide Delivery Summary

TV

Campaign Element - Sponsorship
Audience: Kids
Approx. TVR: 98
Cover (000's): 673
+1 Cover %: 7.9
Frequency: 12.4

Campaign Element - Promotion
Audience: Kids
Approx. TVR: 80
Cover (000's): 1,454
+1 Cover %: 17
Frequency: 4.7

Online
* Competition Buttons x 3 weeks - 3 days free

* Home Page Buttons x 2 weeks

* Overlays x 3 weeks - 277,777 impressions - £1,944 value + additional 10% overlay impressions

* HP Push Downs x 2 weeks - 222,222 impressions

Guide Investment Summary

Media:
TV Sponsorship: £45,800 gross - £38,930 net
TV Promotion: £30,533 gross - £25,953 net
Online Media: £15,000 gross - £12,750 net

Non Media:
TV (Guide): £12,000 net
Online: £10,000 net
Prize: £10,000 net
Total NET: £109,633 net

* This investment summary is a guide and shows the minimum media investment needed in order to execute this campaign effectively

Contact Details

Drachan Forster
Sponsorship Controller – Viacom
0207 032 6637
[email protected]

Oya Mustafa
Sponsorship Manager – Viacom
0207 032 4942
[email protected]

Nickelodeon UK's Official "Teenage Mutant Ninja Turtles" Website Unveils Brand New TMNT-Themed Online Game Called "Throw Back!"

To celebrate and promote Nickelodeon UK and Ireland and Nickelodeon HD UK premiering and showing Nickelodeon's brand new CGI-animated "Teenage Mutant Ninja Turtles" television series from Monday 1st October 2012 at 5.00pm (BST (GMT+1)), Nickelodeon UK's official "Teenage Mutant Ninja Turtles" website, turtles.nick.co.uk, has unveiled a brand new "Teenage Mutant Ninja Turtles" themed online game called "Teenage Mutant Ninja Turtles: Throw Back!", which you can play free here on Nick UK's official TMNT website!

Also, Tweeted (posted) by Nickelodeon UK & Eire on their official Twitter profile page (@NickelodeonUK):

Wanna see something thats BRAND NEW & cool????

And:

Check this out RT #nickturtles if you think this is Turtle-tastic awesomeness! http://ow.ly/dhPo2.

Also:

Play all the latest Teenage Mutant Ninja Turtles games!!! #nickturtlesuk launching October 1st 5pm http://ow.ly/dsdkV.

Also, from Nick UK's official "Teenage Mutant Ninja Turtles" website, turtles.nick.co.uk:

TEENAGE MUTANT NINJA TURTLES: THROW BACK!
The turtles are kickin' it old school. Use your turtle power to defeat the foot!

Nickelodeon UK To Premiere Two Brand New "Power Rangers Super Samurai" Episodes Over Saturday 1st And Sunday 2nd September 2012

Nickelodeon UK has announced on their official Twitter profile page (@NickelodeonUK) that Nickelodeon UK will be premiering and showing two brand new episodes from the second season of "Power Rangers Samurai", called "Power Rangers Super Samurai", on Nickelodeon UK and Ireland and Nickelodeon HD UK this weekend - one brand new episode on Saturday 1st September 2012 and a second brand new episode on Sunday 2nd September 2012 at 8.30am (repeated from 9.30am on Nick UK's plus one (+1) timeshift channel, Nick Replay UK) - as part of "September on Nickelodeon UK":

New Power Rangers Super Samurai is on this Saturday and Sunday at 8.30am :)

Also:

In the meantime, play some cool Power Rangers games right here :) http://ow.ly/dhP6L [direct link to play Nickelodeon's brand new "Saban's Power Rangers Super Samurai" online game on Nickelodeon UK's official "Power Rangers Super Samurai" website, Nick.co.uk/shows/powerrangerssamurai]

Former Strategy And Development Manager For MTV Networks Australia, Pip Jamieson, Who Helped Launch Nickelodeon New Zealand, Named A 'Successful Kiwi In Australia'

From interest.co.nz:

Successful Kiwis in Australia: Denise McNabb finds a wildly successful recruiting website grown by a Kiwi TV marketing manager

Setting up an online recruitment website in competition with job search sites run by publishing giants might sound like economic suicide.

Not for Pip Jamieson and business partner Matt Fayle who, based on their own work experience, had spotted a gap in the market for a specialised employment website for creative industry professionals.

In December 2009 they launched www.theloop.com.au, achieving critical mass such a short a short time that this year one of Australia’s big media players came knocking to see if they would sell.

Jamieson happily declined. She knows theloop.com.au is actively taking business off this company.

The site has 120,000 unique visitors a month with traffic growing by 45 per cent a week; 35,000 professionals have signed up as members, and more than 5,000 client in television, publishing, digital media, animation, film, music, marketing, public relations, sales, entertainment and other creative fields are using it to headhunt talent.

Jamieson says some of those clients use the site exclusively because it avoids having to sift through a flood of job applicants who don’t have the right skills.

Fayle was director of digital networks for Australasia at MTV when he proposed the idea of the website to Jamieson late in 2008 when she was marketing manager for MTV in New Zealand. She had already clocked up milestones, spearheading the introduction of the MTV and Nickelodeon channels and receiving an industry award for organising the MTV Mile High music gig on a trans-Tasman Air New Zealand flight.

Jamieson says it was always hard finding the right talent at MTV.

"You put a position up on a job board and it’s like ‘spamville’ with 1,000 people applying just because they want to be in television." And though 94 per cent of her hires were through word of mouth she says this didn’t necessarily mean the best people were getting the job.

Jamieson was so enamoured with Fayle’s web idea she quit her job in the middle of the global financial crisis in February 2009, moved to Sydney with her husband and joined Fayle to create the website.

They were shrewd enough to know their timing was good as companies facing tough times were looking for new recruitment strategies and cost-effective ways to employ quality staff.

Nine months after sinking their savings into the venture and working in a cavernous top floor of a building in the back-blocks of Surry Hills, theloop.com.au went live, originally as “looped” but Jamieson says it was too hard to say on the phone so they changed the name.

Trying to convince well-known brands to link with an unknown web recruiter was not easy. It involved lot of cold-calling, viral marketing through social media and word of mouth to get the critical mass.

In 2010 the company hired its first employee and since then, has raised $2.39 million in two capital-raising rounds in Australia. A new potential investor must remain secret because he is the head of a media company in competition with the loop.com.au but wants to invest in a private capacity.

"We broke even before our last round of investment but as we scale up again we are burning through the cash," says Jamieson.

They have eight staff in Sydney, seven developers in Sri Lanka and a further four will join the team there.

Jamieson says they hired an Australian-educated Sri Lankan through a digital agency to develop theloop.com.au. Their professional relationship was so strong that when he went back to Sri Lanka with his family they hired him in-house to oversee a Sri Lankan team.

Last year theloop.com.au won the best enterprise category in the AIMIA (Australian Interactive Media Association) awards.

Jamieson says the UN estimates 8 per cent of the world's population work in the creative arena.

She says the key objective of theloop.com.au is to help creative people commercialise their skills promote themselves, collaborate, network and be connected with employers.

"An algorithm at the back end of the system detects if someone is being followed by a lot of people on the site,” says Jamieson.

"You go higher up on the search results depending on the quality of people following you. That is reflected in the calibre of your CV and recommendations from previous employers."

"If you are a junior followed by 100 of your mates you will not feature as strongly in the results as a senior being followed by Google, BBC or Saatchi and Saatchi, for instance."

"The crowd curates the platform so when companies search for people the best will always come to the top."

Jamieson describes the site as a fuller, more tailored version of LinkedIn where you don’t need to have a prior connection to find other people, and where you can showcase work and create a community.

The site earns money through clients paying to use it to headhunt and advertise for full-time staff, through universities paying to list courses and educational opportunities through the advertisement of creative workspaces.

Jamieson says 56 per cent of the site’s members are in full-time work but 95 per cent of those are freelancers. Next step for freelancers is a calendar to let employers know when they have down time.

An only child, she was born and raised in Wellington while her London-born father was running the New Zealand arm of music giant EMI. Today she calls herself a Bondi-based "Kiwi-Pom".

After achieving a first class masters degree in Economics at Edinburgh University in 2002 Jamieson became an economist, advising on drug and prostitution legislation in the British public service.

But she soon tired of "tweaking" spreadsheets so left to work with the organisers of the Brit Awards, the equivalent of the NZ Music Awards.

After a year in London she moved to Australia to become strategy and development manager at MTV before moving with the broadcaster to New Zealand.

"It has just been magic watching all this explode."

She will head off soon to the UK for six months to launch a British version of the site.

Would she and Fayle bring the business to New Zealand?

"My life is about to become short bursts with London for six months - maybe New Zealand after that for a while, but I am going to be a rolling stone for a few years".

Nickelodeon To Hold Animation Session At This Years Comic Con Express At The Koramangala Stadium In Bangalore In India

From The Indian Express:

In a Comic Role

In 2011, when the country’s first ever Annual Indian Comic Con was held in the capital, it was a curious affair for both, comic lovers as well as distributors. Though the two-day event did not have the grandeur of the original Comic Con of San Diego, where movies like 'Ironman' or 'The Avengers' were announced, the novelty around the do prompted the organisers to have another two-day-long Comic Con Express (CCE), a travelling version of the Indian Comic Con in Mumbai last year and now this year in Bangalore on September 8 and 9 at Koramangala Stadium.

Held regularly in UK, USA and Canada, Comic Cons, which are also known as Comic Conferences or Comic Book Conventions are large scale gatherings of comic lovers and industry personnel that gives people a chance to purchase comics and interact with the publishers and sellers. “The response we received for the Indian Comic Con 2011 was phenomenal. Much like its international counterpart, it aims at highlighting new market trends in the industry and gives a wide platform for fans to interact with the publishers and distributors, who can sell the products directly to the fans. Besides, upcoming artistes and writers get a chance to meet up and show their works to publishers and distributors,” says Jatin Varma, organiser, Comic Con India.

This year's CCE will see the launch of the second issue of the Indian Comics Journal, comics like Aghori, The Templar, P5: Pandavas, Payback and other titles. Companies like Nickelodeon and Ubisoft will hold sessions on animation and gaming, while Campire Graphic Novels will hold their Young Writers Award ceremony during the two days. Explaining more about the wide variety of events, Varma says, “The reason of incorporating events outside comics is because the industry is closely related to the gaming and the animation industry. It broadens the perspective of the event and also gives the audiences a lot of events to choose from.”

However, this year’s highlight is the release of 20 new graphic novel titles. Also on the cards is the revival of Timpa, a comic character that was based heavily on Tintin. Originally published by Indrajaal Comics in the late 80s and a Kolkata based publisher it fell through in the early 90s. This year, Pop Culture Publishing is reviving the series with the launch of the title Timpa-The Runners of the Golden Horn.

Some of the publications that will be a part of the event include the likes of Marvel, DC, Amar Chitra Katha. Others like Chariot Comics, Holy Cow Entertainment and Campfire Graphic Novels will also be a part of the same. Even Pune will have its own representation at the CCE in the form of Krayon Pictures. The team from Krayon, which was instrumental in making the upcoming animated film ‘Delhi Safari’, will be speaking about the movie that releases on October 19. Nishith Takia, co-founder of Krayon Pictures will talk about the manner in which the project was executed, the kind of 3D modelling that went into designing the characters and also developing the content, which is on par with Hollywood. “The animation industry is changing and we will be highlighting as to what it will mean for Indian animated film makers in the future,” says Arpan Gaglani, Creative Director for Krayon Pictures.

The CCE held in Mumbai was a breakaway hit with people so much so that the management has established a Mumbai Film and Comic Con that will be held in October this year. “We are looking to expand to other tier two cities and beyond the metros. That was the reason why we chose Bangalore, as it is a hub for artists and writers who are associated with the industry.”

Viacom 18, The Owner Of Nickelodeon India, To Launch Brand New Entertainment Television Channel 'Rishtey' In The UK

From Indiantelevision.com:

Viacom18 to launch new channel Rishtey in UK

MUMBAI: Viacom18 will soon launch Rishtey in UK, a new mass entertainment Hindi entertainment channel that will complement its existing flagship channel Colors.

Rishtey will be launched in UK first by IndiaCast, showcasing content from a spectrum of genres including format shows, fiction, music and news.

The free-to-air (FTA) channel will be available on Sky Digital, it is learnt. Test signals are on and the launch is expected next month.

Rishtey will air re-run shows of Colors and also have original content.

Viacom18 operates a bouquet of channels including MTV, Nickelodeon, Vh1, Colors, Sonic and Comedy Central. It is also engaged in the film business through Viacom18 Motion Pictures.

Says Viacom18 group CEO Sudhanshu Vats, “While we have a horizontal presence across television entertainment, with the launch of Rishtey, we now begin the phase of strengthening our presence in each vertical as well.”

Colors CEO Raj Nayak adds, “With ‘Rishtey’, we intend to create a new category within the general entertainment space, and given the rich mine of content within the Viacom18 Group, we’re confident of ‘Rishtey’ resonating well with both – viewers as well as advertisers.”

IndiaCast COO Gaurav Gandhi states, “Rishtey offers a wide range of variety entertainment programming that will engage, entertain and delight the South Asian audiences in the UK. As a free-to-air service, Rishtey perfectly complements our flagship brand Colors, by reaching out to a much wider audience base and giving them a taste of our much loved programming."

Also, from Best Media Info:

Viacom18 to launch a new channel ‘Rishtey’

To be launched first in the UK by IndiaCast, it will be part of the Colors family and the second Hindi GEC from the group

Viacom18 today announced that it will soon launch its new channel, Rishtey. To be launched in the UK first by IndiaCast, Rishtey promises to offer ‘variety entertainment’ showcasing content from a spectrum of genres including format shows, fiction, music, news and more. Rishtey will be the latest addition to the Viacom18 bouquet of channels that currently includes six entertainment channels – MTV, Nickelodeon, Vh1, Colors, Sonic, Comedy Central – and the film business, Viacom18 Motion Pictures.

Rishtey will be Viacom18's second channel in the mass Hindi entertainment space after its flagship channel Colors which launched in July 2008. It will be a free-to-air (FTA) channel and a part of the Colors family.

When asked about Rishtey being launched in India, the Colors spokesperson declined to make any comment.

Sudhanshu Vats, Group CEO, Viacom18, said, “While we have a horizontal presence across television entertainment, with the launch of Rishtey, we now begin the phase of strengthening our presence in each vertical as well.”

Raj Nayak, CEO, Colors, said, “With Rishtey we intend to create a new category within the general entertainment space, and given the rich mine of content within the Viacom18 Group, we’re confident of Rishtey resonating well with both viewers as well as advertisers.”

Launching Rishtey in the UK, Gaurav Gandhi, COO, IndiaCast, said, “Rishtey offers a wide range of variety entertainment programming that will engage, entertain and delight the South Asian audiences in the UK. As a free-to-air service, Rishtey perfectly complements our flagship brand Colors, by reaching out to a much wider audience base and giving them a taste of our much loved programming.”

Also, from afaqs:

Colors' upcoming sibling GEC Rishtey to share content in the UK

The second GEC from the Viacom18 banner will be launched in the UK on September 3. It is learnt that the network has bought over the Sky digital channel 831, after Imagine Dil Se went off air in the UK a few weeks ago.

Viacom18, the parent network of Colors, one of the top Hindi GECs, has announced that it will launch another Hindi GEC in the UK. The free to air channel, Rishtey, will be the first launch under the newly formed distribution network, IndiaCast, while it will be the seventh entertainment channel of the network as a whole, along with MTV, Nickelodeon, Vh1, Colors, Sonic and Comedy Central.

In an official communiqué, Sudhanshu Vats, group CEO, Viacom18, says, "While we have a horizontal presence across television entertainment, with the launch of Rishtey, we now begin the phase of strengthening our presence in each vertical."

Raj Nayak, CEO, Colors, says that the network is confident about the new channel, on the back of the content of the Viacom18 Group.

Gaurav Gandhi, COO, IndiaCast says that the channel will cater to a wider audience base, being an FTA.

It is learnt that Rishtey may share content with its sibling channel Colors for the latter's simulcast-worthy shows, new offerings and Hindi movies. It was also learnt that it will primarily be used as a free window to promote premium properties from Colors. Though the channel has refused to comment on any aspect of programming, market sources reveal that it may broadcast content from its news channels such as CNN-IBN, CNBC-TV18 and regional shows from its recently acquired Eenadu network.

Shows such as Jai Shree Krishna (telecast on Colors when the channel was launched) and Kurukshetra will be telecast on Rishtey, along with a new singing reality show which will be simulcast on Sahara One and Colors, along with some channels in Pakistan.

Interestingly, though, the content of the channel will be quite similar to Colors, which is already available in the UK market as a pay channel. The network chooses to call the channel a 'variety entertainment channel' with 'hybrid programming'.

Initially, the channel will show repeat content. Apparently, it was mandatory for the network to launch the channel within a stipulated time period, or risk losing the EPG slot as per Sky's terms and conditions.

Some media experts suggest that this may be an attempt to follow a strategy similar to that of STAR Utsav, which is a free to air channel that airs repeat telecasts of Star Plus' shows. However, launching the channel in the UK seems to be a strange move. It is possible that this is an attempt by the network to sample the content on a wider audience base and using a free to air channel is a better option than converting the flagship pay channel to an FTA channel.

A media planner says that the content strategy definitely decreases the spends on the content by 75 per cent, as this kind of content would not cost more than a quarter of what original programming would.

The branding of Rishtey is similar to Colors, with the corporate multi-coloured petal and a similar font.

Tags: Colors, Rishtey, Viacom18, Sudhanshu Vats, Raj Nayak, Kurukshetra, Gaurav Gandhi, IndiaCast, MTV, Sonic, Imagine

Nick Jr. Channel UK To Show Brand New Episode Of "A Bedtime Story" On 31st August 2012, Featuring Arlene Phillips OBE Telling The Classic Kids' Story Of "Jack And The Beanstalk"

Nick Jr. UK and Ireland has announced on their official Twitter profile page (@NickJrUK) that Nickelodeon UK and Ireland's preschool channel, Nick Jr. Channel UK and Ireland, will premiere a brand new episode of Nick Junior popular Bedtime stories series "A Bedtime Story" that will guest star English choreographer, theatre director, talent scout, TV presenter, TV judge and former dancer Arlene Phillips OBE on Friday 31st August 2012 at 7.15pm (tonight!), as part of Nick Jr. Channel UK's nightly 'Bedtime' programming strand (block), Nick Jr.'s brand new "A Bedtime Story" episode will feature Arlene Phillips reading the classic children's tale "Jack And the Beanstalk" for Nick Jr. viewers and fans. Nick Junior UK's Twitter post also features an exclusive photograph of Arlene Phillips OBE with Nick Junior UK's puppet presenters Arnie and Barnie (The Wiggly Worms; "The Wiggle Song") on the studio set filming an episode of Nick Jr UK's "A Bedtime Story" bedtime story series:

The new series of A Bedtime Story continues tomorrow [Friday 31st August 2012] @ 7.15pm with @arlenephillips reading 'Jack & the Beanstalk' pic.twitter.com/9feD67tn

And:

Reminder: Watch @arlenephillips read 'Jack and the Beanstalk' in A Bedtime Story, starting in 15mins on #NickJrUK.

Also, from Nick Jr. UK and Ireland's "What's On" schedule section on the official Nick Jr. UK and Ireland website, NickJr.co.uk:

7:15pm - A Bedtime Story: Arlene Phillips reads tonight's bedtime story, 'Jack and the Beanstalk'.