Priyanka Chopra Jonas in Prime Video's "Citadel"
Prime Video Launching Ad-Supported Service on Jan. 29, 2024
December 26, 2023
Prime Video Dec. 26 began informing subscribers about its transition to ad-supported service beginning on Jan. 29, 2024. The subscription streaming video platform in September first announced it would begin including commercials in its movies and TV shows beginning in 2024.
Prime Video subscribers can opt-in to not watch ads after Jan. 29, 2024, by paying an additional $2.99 monthly surcharge. Prime Video currently charges $14.99 monthly or $139 annual fee.
“[Ad-supported Prime Video] will allow us to continue investing in compelling content and keep increasing that investment over a long period of time,” Amazon said in a statement to subscribers.
Prime Video, along with Apple TV+, is the last ad-free SVOD service. Netflix and Disney+ launched ad-supported subscriber options in late 2022, joining Hulu, Max, Paramount + and Peacock.
Amazon says the ad-supported Prime Video will have “meaningfully fewer ads” than linear TV and other streaming TV providers.
In addition to streaming video, Prime members get discounts and free shipping on a range of shopping, savings, and entertainment benefits, including: Prime Video exclusives like “The Lord of the Rings: The Rings of Power,” “The Boys,”” Tom Clancy’s Jack Ryan,” “Citadel,” “The Wheel of Time,” “Reacher,” and “The Summer I Turned Pretty.” Original movies include Air, Creed III, Dungeons & Dragons, Candy Cane Lane with Eddie Murphy, and exclusive live sports, including NFL “Thursday Night Football,” ad-free listening of 100 million songs and podcast episodes with Amazon Music.
Prime members also have access to generic prescription medications priced from $1 per month; health care from One Medical ($9 per month or $99 annually), with the option to add up to five additional family memberships; free two-hour Fresh grocery delivery on orders over $100 (and delivery charges between $6.95 to $9.95 for orders less than $100), and in-store savings on select groceries at Amazon Fresh and Whole Foods Market stores across the U.S.
Unlimited photo storage with Amazon Photos; gaming benefits with Prime Gaming; more than 3,000 books and magazines with Prime Reading; and a free, one-year Grubhub+ membership trial valued at $120 per year, offering unlimited $0 delivery fees on orders over $12.