Through the use of AI, machine learning and sales analysis, a groundbreaking study from CreativeX, Kantar and Meta uncovers surprising new learnings on what creative factors lead on effectiveness for brands - both for short and long term outcomes. The research offers creative and brand teams data-backed guidance not only on what creative works, but also how it works, breaking some commonly held perceptions. Find out more here: creative-effectiveness.co Shekhar Deshpande, Maria P., Barry Christie, Chrissy D., Rebecca Dykema, Kalyn Des Jardins, Elissa Ha, Jeff L. Herrmann, Vivek Priyadarshi , Patricia Gregory, Anna Wilgan
Meta for Business
Advertising Services
Menlo Park, California 289,111 followers
Making it easier for every person to turn a good idea into a great opportunity.
About us
Meta Business provides the latest news, tips and best practices to help you meet your business goals.
- Website
-
http://www.facebook.com/business
External link for Meta for Business
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Menlo Park, California
Updates
-
Join us for another episode of Performance Talks, featuring an insightful conversation between Maren Lau, Latam Regional VP at Meta, and Camila Nunes, CMO Brazil at Amazon, live from this year's Cannes Lions International Festival of Creativity 🇫🇷 Camila shares her expertise on adapting global brands to local markets, highlighting the importance of cultural nuances, and also discusses how WhatsApp has helped Amazon connect with its customers and selling partners in Brazil. 💬 AI-powered performance, branding and other industry trends were also part of the chat. Tune in to learn more! 🤖💡 #PerformanceTalks #CannesLions #Marketing #Branding #WhatsApp
-
Get ready to unwrap AI-enabled performance with Nicola Mendelsohn CBE. Here are three ways advertisers can unwrap AI-enabled performance this season: 🎁 Use Meta Advantage to create and meet demand by automating your campaigns 🎁 Make ads faster with Advantage+ creative 🎁 Build diverse, seasonal creative with new ad formats For more on how you can realize the best possible performance from Cyber5 to Q5 and everywhere in between, check out our Meta for Business blog post here: https://go.fb.me/fjbth3.
-
Want to see just how much Gen AI can help create diversified ads that drive results? More than 1 million advertisers have used one of our Gen AI ads features in the past month. Beauty brand Living Proof, Inc. and accessories company CASETiFY both used text and image generation to spice up their creative. Learn more about Gen AI features here: https://go.fb.me/aqhy0g
-
3 Key Takeaways from Meta’s Q2 Earnings Report: 🤝An estimated 3.2 billion use at least one of our apps daily. 📈AI-powered ads tools are helping customers discover and engage with your brand. 🧵Looking to build deeper connections with your customers? Try WhatsApp and Threads for engaging conversations. Learn more about Meta business solutions here: https://go.fb.me/37pfic
-
WPP’s Jane Geraghty’s biggest bet for the next 12 months is a BIG one! And probably not what you were expecting 😎 Her biggest piece of advice? “Work hard, be kind, and go to the office as much as you can to soak up this crazy industry!” Do you agree?! 👀 Let us know in the comments and click the link for the full conversation, https://go.fb.me/o6np81. Hosted by: Nicola Mendelsohn CBE
-
In the age of AI, creative is the new targeting 🎯. Hear how fitness and community brand Gymshark is leveraging creative diversification and AI ad tools like Meta Advantage to reach new audiences. Check out the full interview below with Gymshark Chief Digital Officer Carly Natalizia
-
WARC on business messaging - what you're missing and how to harness it With insights from leaders at L'Oréal, PepsiCo, Samsung Electronics, and dentsu our newly launched white paper, in partnership with WARC, explores how business messaging drives value throughout the customer lifecycle - and how your organization can do it right. Read the report below: https://go.fb.me/4cyewe Shekhar Deshpande, Isabelle LAFONT, Laura Burns, Abhishek Jadon, Amanda Morrissey, Rodrigo Menezes, Chrissy D.
-
It’s not about upper funnel or lower funnel - you need both to drive performance for your brand. Tune in to our latest episode of Performance Talks with Nicola Mendelsohn CBE to hear how Warner Bros. Discovery tunes in to the voice of the customer to drive Max subscribers and tips for how marketers can make the most of the latest performance tools [HINT: they’re just ingredients - YOU are the chef]. See the full interview here: https://go.fb.me/ztyn68
-
🚨 ANNOUNCEMENT: Follow These Tips To Reduce Your Business Ad Cost ↓ Right now, there’s additional 30% Apple Service Fee* for IOS users. 👀That means any in-app spending and post-boosting will be subject to an additional fee. Tip 1: Boost on Instagram or Facebook from your desktop or mobile web browser. Apple can only apply the Service Fee to money spent using the Instagram and Facebook iOS apps. Tip 2: Add pre-paid funds via your web browser to use in the apps. If boosting in the apps is more convenient day to day, adding pre-paid funds to your accounts outside of the apps also avoids the Apple Service Fee. Tip 3: Use Meta Business Suite. The best place to manage all your business marketing activities for Facebook and Instagram — including post boosts and ad spend. Tip 4: Use Ads Manager. Get more detailed ad data and scoot around the Apple Service Fee! 💙 Same Great Advertising Tools… 💰 Avoid Fees! Learn more in our latest blog - link in comments 👇 *Additional fees are not affiliated with Meta. https://go.fb.me/opolm3