Want to hear how Porsche AG uses conversion values to boost ROAS? Take a look, and see how you can too—with these tips: 📌 Prioritize your most profitable conversions 🎯 Focus your budget on high-value actions 📈 Make data-driven decisions to boost business growth Learn more about conversion values from our best practices guide 👉 https://goo.gle/3zoLxbl #GoogleAds #SummerofAIEssentials
Google Ads
Advertising Services
Mountain View, California 767,926 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
Get started with the Google Ads AI Essentials→ g.co/ads/aiessentials ✅ The official page for updates, tips, and inspiration from the Google Ads team.
- Website
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g.co/ads/aiessentials
External link for Google Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
- Specialties
- Online Advertising
Updates
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Google Ads reposted this
Inclusion should be built into every piece of the marketing process in a way that’s authentic to a brand’s mission and values. GLAAD, the world’s largest LGBTQ+ media advocacy organization, publishes a score card that grades ads based on a range of factors. We’re proud to see #TeamPixel’s “Thank You, Megan” campaign recognized as a best-in-class example of representation. Looking for guidance? Sarah Kate Ellis and Adrienne Hayes share how your campaigns can authentically celebrate the LGBTQ+ community 👉 https://goo.gle/3XFQeYa #GoogleBeach #CannesLions2024 #Pride
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Join us for Meet the Expert: Grow your brand awareness & consideration with AI-powered YouTube campaigns to learn how Video Reach and Video View campaigns can help you drive awareness for your brand. Register now to secure your spot and discover the future of brand marketing! → https://goo.gle/3XCM5UZ
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By assigning values to your conversions, you’ll learn the total business value that Google Ads generated — helping you to measure and optimize your campaign’s return on investment. Learn more from our best practices guide 👉 https://goo.gle/3VKFUMi #GoogleAds #SummerofAIEssentials
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Google Ads reposted this
What a week! 💥 Between the demos, speakers, sessions, and spritzes, there’s a lot to unpack from the #GoogleBeach. We used Gemini 1.5 Pro to summarize 5 key takeaways from #CannesLions2024 👇 1️⃣ Human creativity is essential. AI can expand your potential, but it doesn’t have taste or ingenuity. Use AI tools to amplify your creativity, not replace it. 2️⃣ AI is revolutionizing the entire creative process. Advertisers are using AI to enable faster insights, production, and measurement, driving unprecedented scale, speed, and customization 👉 https://goo.gle/3Xu3AGS 3️⃣ There’s no wrong way to experiment with AI. AI tools are readily available, and you don’t need advanced training or knowledge to try them. Now is the time to play 👉 https://goo.gle/3XGp4Aq 4️⃣ AI has moved from hype to “how?” Search interest for “how to use AI” increased 450% in the U.S. and 350% in the EU in the past 12 months. As AI tools improve, your ability to use them will be the differentiator 👉 https://goo.gle/4carUCu 5️⃣ Representation and self-expression drive top-performing ads. We used Google AI to analyze over 8,000 ads to uncover key themes. Successful campaigns increasingly showcase diversity, inclusivity, and individuality 👉 https://goo.gle/3RylIMb
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In her #CannesLions2024 Palais keynote, VP and GM of Ads Vidhya Srinivasan shared how AI can: ✨Generate audience insights ✨Shorten and scale creative production ✨Connect you to more customers, faster than ever Learn more on Think with Google 👉 https://goo.gle/3xtmof6 #GoogleBeach
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Enhanced conversions can give a more complete picture of how customers interact with your website after they click on your ad, fueling: 🔎 Better modeling 🔧 Powerful optimization 📈 Stronger ROAS through Google AI Learn more from our best practices guide 👉 https://goo.gle/4ewm0go #GoogleAds #SummerofAIEssentials
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Get the inside scoop on why viewers choose YouTube above all else. Watch our on-demand Google Ads Academy: YouTube at Upfronts for an inside look at Brandcast announcements including new AI-powered campaigns, content, and more to uplevel your video strategy. Register now → https://goo.gle/3z8jv3F
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Enhanced conversions capture consented data from your website in a privacy-safe way — improving the accuracy of your conversion measurement and unlocking more powerful bidding. Learn more from our best practices guide 👉 https://goo.gle/3RsJRUk #GoogleAds #SummerofAIEssentials
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Maximize your ROI with the Google tag and consent mode: ✅ Identify what drives conversions ✅ Respect user privacy ✅ Make data-driven decisions Together with consent mode, the Google tag allows you to capture consented first party data to help strengthen your measurement strategy and enhance your marketing efforts. Learn more from our best practices guide 👉 https://goo.gle/3XjqH7a #GoogleAds #SummerofAIEssentials