Disney is wrapping up Advertising Week New York with two more exciting and informative discussions… what a week it’s been! ⭐ John Campbell takes The Creativity Stage at 11:10 EST with Dan Sanborn from Kimmelot Labs, Chris Bellinger from PepsiCo and Regan Przybyl from Maximum Effort to discuss the making of Groundhog LAYS, moderated by Pilaar Terry of POV Agency. 🎤 To end the day, Disney’s Danielle Brown, SVP, Sports Brand Solutions and John Campbell, SVP, Entertainment Brand Solutions will join Variety for a Studio Interview presented by Canva where they will share how Disney creatively collaborates with brands across entertainment and sports.
Disney Advertising
Advertising Services
New York, NY 41,020 followers
We are the entry point into advertising and content solutions across The Walt Disney Company. Official Page of TWDC ©
About us
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations. We invite you into our world to Imagine Everything that’s possible with The Walt Disney Company.
- Website
-
http://www.disneyadvertising.com
External link for Disney Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Founded
- 2017
- Specialties
- Advertising, Marketing, Social Media, Video, Analytics, Content Creation, Influencer Integration, Integrations, and Vertical Insights
Updates
-
Poorna Jagannathan 🤝 Mike Greenberg 🤝 #AWNewYork24 = 🔥 Today at Advertising Week New York, ADWEEK's William Bradley, moderated a discussion on our Media Stage with Onyx Collective’s Poorna Jagannathan and ESPN's Mike Greenberg about the importance of fandom and reaching audiences in an increasingly streaming landscape. In speaking to their career journeys and the evolution of entertainment, the two shared how water cooler moments have turned into watershed moments through the reach and magnitude of streaming. At Disney, we've cultivated the most engaging stories and content, backed by our viewership insights. As creators continue to tell their stories, we see the impact of authenticity in connecting with audiences and nurturing a loyal fandom.
-
-
The excitement continued at #PDMIWest as Sylvester J Phifer took the stage yesterday to participate in an engaging panel alongside industry leaders from Roku, NBCUniversal, and DISH Network, discussing the Linear & Streaming TV landscape, how content is evolving across platforms, and how advertisers can harness the power of data and automation on Streaming TV. If you're at #PDMIWest don't forget to stop by the Disney Suite (Room 429) to meet our team and walk away with some fun treats before the conference concludes!
-
-
Disney takes Advertising Week New York Day 3! ⭐ We are very excited to have Poorna Jagannathan and Mike Greenberg take The Media Stage Presented by Disney for a conversation moderated by William Bradley from ADWEEK at 12:50pm EST. They will discuss the business of building fandom through streaming and share insights around bringing content to fans and audiences from perspectives that include being in front of and behind the camera.
-
-
Disney Advertising had an incredible start to Advertising Week New York! 🗽As the official presenting sponsor of The Media Stage, Disney is hosting insightful conversations all week with our clients, partners and industry thought leaders - come check us out at the Media Stage presented by Disney! ✨ See some of our key highlights below ✨ 🌟 To kick off the week, Lexi Swift Sindall, VP of Addressable Sales, moderated a discussion with our key partners from KERV Interactive and Innovid on how a foundation of technology, with the strength of creative and storytelling, allows brands to reach the right audiences and deliver the right message, in the right moment – and most importantly, in the right context. 📊 Later that day, Disney's Christine Chung, Director, Advanced Analytics & Clean Room Solutions, joined a panel for a conversation on "Consumer Purchase Data - Marketing's New Currency," sharing the importance of finding that "happy medium" between precise data and best-in-class content. 🏆 On Tuesday, Disney's head of Entertainment and Streaming Solutions, John Campbell, and The Hershey Company's Head of Media, Vinny Rinaldi, shared an insider's take on driving sales during the Holidays... all year long! 🎤 To end the day, Nick Winfrey joined Snowflake's Ryan C. Green for an interview on how Disney is leveraging data to support our commitment to world-class storytelling. Stay tuned this week for more content and takeaways from Disney at #AWNewYork24!
-
-
Disney Advertising is ready to take on Advertising Week New York! As a sponsor of this year’s 20th annual event, Disney Advertising will take over AWNY’s Media Stage, hosting dynamic conversations around the topics of “Moving TV Forward,” “Media & Entertainment” and “The Future of Streaming.” Additionally, Disney will participate in industry, press and partner-hosted conversations like Snowflake’s Data Cloud Now series and Variety’s Canva Studio Interview. We are excited to bring Disney leaders, talent, and technology and advertising partners to the stage to showcase how we are revolutionizing the industry together. See where to find us this week!
-
Who’s ready for #PDMIWest in San Diego?! ☀️ 🌊 We are excited to connect with clients, partners and industry leaders and can't wait to dive in and share how brands can harness the power of the Disney portfolio through technology and innovation to drive ROI and performance. Stop by our Disney suite (Room 429) for some treats and refreshments and see us at The Media Outlet Roundtable on Tuesday, with our very own Sylvester J Phifer participating in what will be a riveting discussion on the future of Streaming TV.
-
-
Disney’s Rita Ferro, President of Global Advertising, has been named to this year’s Variety’s The 10: Entertainment Advertising Leaders! The list recognizes individuals who have engineered and led ground-breaking campaigns and partnerships that connect entertainment properties to the larger industry. Under Rita’s leadership, Disney Advertising has established itself as a strategic partner to brands, led by our strength and commitment to innovation in streaming, advertising technology, women’s sports, inclusion and best-in-class storytelling. Congratulations to the remarkable brands and marketers who are included in this year’s list. Thank you for your ingenuity, passion and appreciation for advertising’s ability to connect brands and consumers through impactful stories and campaigns that move the needle for the entertainment business. https://lnkd.in/ghq-kVsP
-
-
From coast to coast (and beyond!🌍), Disney Advertising is showing up and showing out at these top industry events! From exciting thought-leadership spotlights and insight-driven discussions to exclusive branded experiences only Disney can create...and so much more! Come connect with Disney this Fall and learn how we are shaping the future of content, innovation and technology for Advertising and learn how your brand can be part of the story!
-
-
This week, Disney Advertising's Jamie Power joined Tim Peterson at the Digiday Publishing Summit in Miami for a lively discussion about our Addressable business and how automation is fueling results for advertisers. Jamie shared where buyers are leaning in with advanced insights and data in streaming, and which direction the industry is headed next. Thank you to our partners at Digiday for the opportunity and hosting us at this year's summit!
-