Vogue World: Paris 2024 is today! Tune in at the link below at 3 p.m. EST / 9 p.m. CET to watch all the action on the Vogue World live stream hosted by none other than Cara Delevingne https://lnkd.in/e-wpdgd7
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Updates
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As the #CannesLions Festival comes to a close, here’s the buzz along the Croisette that we picked up this week.
At the #CannesLions Festival this week, athletes, creators and celebrities dominated conversations. The week signalled just how much #luxury has morphed in meaning and context. Luxury is culture, and culture is luxury. Context matters today in the world of branding, and even the most powerful brands must find new ways to show up and new people and partners to collaborate with in order to get in front of the right audiences. At this week’s festival, conversations outside of the Palais and up and down the Croisette revolved around this idea. Here's everything to know from the week.
Marketing, branding and luxury: The Cannes Lions debrief
Vogue Business on LinkedIn
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Congratulations to our partners across eBay, eBay UK, EssenceMediacom and Condé Nast for our Bronze Lion win in the inaugural Luxury & Lifestyle category for Sustainable Luxury. Ahead of last year’s iconic Vogue World: London, Vogue and eBay partnered to promote sustainable, luxury, pre-owned, and vintage fashion which can be sourced on eBay today. Twiggy, the groundbreaking supermodel of the 1960s, was invited back to Vogue to recreate her iconic shot from 1967 with the same vintage accessories found on eBay. Tune in to this year’s Vogue World, happening in Paris, to see what’s next!
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Condé Nast Advertising reposted this
The dominant presence of #athletes, #creators and #celebrities at this year’s #CannesLions festival reflects just how much the power balance has shifted. To tap new #audiences, brands must first identify their obsessions, whether that be a sports team, a gamer or a ‘get ready with me’ TikToker-turned-podcaster. This means forsaking control in favour of building trust — a concept that doesn’t come naturally to brands with images carefully crafted for decades or more. Here, Hilary Milnes reports from the festival with Condé Nast Advertising on everything to know.
Cannes Lions: The new creator playbook
voguebusiness.com
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In this Condé Nast x Vogue Business Cannes Lions dispatch, Hilary Milnes explores the new creator playbook. As conversation on sports and creators dominated this year’s festival, Hilary dives into the shift in power, spend, and attention in terms of how we consume culture, what brings people together, and the importance of partnerships for staying relevant. Check out more insights on this year’s festival and the new creator playbook at the link below. https://lnkd.in/gQFVKxmb
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ICYMI: Check out the 'Luxury Redefined: Unlocking the Truths of Today's High-End Consumer' panel at the Female Quotient Lounge featuring Vogue Business's Hilary Milnes. #CannesLions2024
Over the last 15 years, the luxury industry has quietly defined the economy, generating $1.5 trillion annually with a 7% yearly growth. The luxury market is stronger than ever but is undergoing pivotal changes, making it harder to understand its broader impact. This year, Cannes Lions introduced the Luxury & Lifestyle Lions, highlighting the importance of this evolving market. Tune in from the #EqualityLounge at #CannesLions2024 as luxury leaders unpack proprietary research on the new dynamics of luxury and affluence, and learn how to position and elevate your brand at the premium price point. • Nadia Tuma Weldon, Head, Luxury Strategy and Insights, McCann Paris • Hilary Milnes, Executive Americas Editor, Vogue Business • Julien Calot, Chief Creative Officer, McCann Paris • Émilie Nguyen, Sales Director CPG & Luxury, Pinterest
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We’re only 4 days away from #VogueWorld: Paris. Gigi Hadid, Olivier Rousteing and more of the industry’s biggest names will put the chic in gymnast-chic as Vogue touches down in the City of Lights to celebrate a century of French fashion and athletics. Tune in on Sunday, June 23rd as Cara Delevingne hosts Vogue’s exclusive livestream on www.vogue.world at 9 p.m. CET / 3 p.m. EDT.
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The first edition of our #CondéNast x #VogueBusiness Cannes Lions dispatch is live!
Conversations about how generative AI will reshape every industry it touches are dominating this year’s #CannesLions Festival of Creativity — to no one’s surprise. In an AI era, brand power is becoming even more important, according to agency leaders and analysts speaking to Vogue Business on the first few days of this year’s event in the South of France. So why is everyone talking about AI? It’s all thanks to #ChatGPT, which has turned generative AI into a mainstream “toy”, according to one agency CEO. What that means in practice is that brands must do everything well, pairing tech prowess and data strategy with good campaigns and creative work. This is especially relevant for #luxury, which is playing a bigger part at the 2024 edition of the festival. Here’s everything to know as #VogueBusiness's Hilary Milnes reports from the ground with Condé Nast Advertising.
Luxury’s gravitational pull takes on Cannes Lions
voguebusiness.com
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This year, luxury has its own awards category at the Cannes Lions International Festival of Creativity for the first time. It comes as the industry is reevaluating its role in culture, across sports, entertainment, and AI. Read more insights and observations at the link below, straight from the ground of this year’s festival from Vogue Business’s Hilary Milnes. Stay tuned to keep up with the rest of the week’s updates. https://lnkd.in/eyjK6puP
Luxury’s gravitational pull takes on Cannes Lions
voguebusiness.com
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Greetings from #CannesLions! We're thrilled to share an exciting week of thought-provoking panels and programming with you. From cultural shifts and creative thinking to consumer insights and technology transformations, Condé Nast leaders will share their expertise with brands and innovators worldwide. Check out more details on this week’s programming below: Monday, June 17 Goals House Dinner Goals House, a diverse community of business and political leaders, activists, NGOs, and entrepreneurs, is hosting a dinner to promote their mission of driving progress to achieve the UN's Sustainable Development Goals by 2030. The dinner is hosted by Lorraine Twohill, CMO of Google, and will be moderated by Glamour’s Editor-in-Chief, Samantha Barry. Tuesday, June 18 Goals House Roundtable: The Role Of Brands And Media To Advocate For Empowerment And Equality For Women In a world where the rights of women are continuously being championed, yet still fiercely contested, Glamour will unite women across sectors and generations at Goals House Cannes to delve into two pivotal pillars of modern society: paid parental leave and sexual consent. The discussion will focus on the role of brands and the media today to advocate for issues where the rights of women are compromised. The roundtable will feature Glamour’s US and UK Editor-in-Chiefs, Samantha Barry and Deborah Joseph. Wednesday, June 19 The TBWA\Worldwide Disruption® Seminar: Saving Creativity from Death by Algorithm As makers, creators, and thinkers, we are facing the extinction of creative excellence. In Kyle Chayka’s new book, 'Filterworld', he accuses the algorithms that govern our lives today of "flattening culture" and killing originality and innovation. Join this year’s Disruption® Seminar to stop them in their tracks. Please contact your Condé Nast representative if you’d like to learn more or set up a meeting with our team on the ground.
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