Remotion's Product Hunt Launch: Day 1 Update

Thanks to everyone who supported Multi 's Product Hunt launch! Here are the results one day in:

Coverage

• 333 upvotes, 72 comments
• 4th product of the day—competitive day!
• Press coverage in 9to5Mac , The Mac Observer , and other outlets & languages

Content

• We also published a technical blog post which is already ranking for 114 keywords and climbing quickly
• Maybe because it was quoted in press, mentioned on PH, and shared on HN & HN-like sites
• Going forward we'll be leaning into tech content

Acquisition results

• 141 new teams created in Remotion
• Seems like coverage directly or indirectly drove more than PH

Thoughts on performance

• The lowest performing of our 3 launches so far
• We expected lower results because we held off on the multiple emails, DMs etc to rally community to PH. But this is still lower than our lowered baseline
• Could be that our experiment of marketing a niche, consumery feature (Spotify sync) instead of main product (virtual office) didn't pay off
• Or maybe the payoff will be more spread out from press coverage. We'll know more in a week
• Or, as Michelle Marcelline shared for Typedream 's follow on launch, could be that we're generally seeing lower engagement on Product Hunt, or that follow-on launches aren't as good on the platform.

Downstream results

• As usual, the PH & press signups are less engaged than organic traffic
• For example, our macOS install rate is ~40%
• That's ok as long as it climbs, which it usually does

Conclusion

• Only a day in, but this launch might be more about internet presence than immediate results
• As a leader, the hardest part is figuring out the most productive framing for the team
• Proud of team for rallying. Excited to move onwards to new focuses!

Thanks for reading! I'm trying to build more in public. If you want more content like this, follow me at Alexander Embiricos or shoot me a DM on Twitter with what you want to know!