THE HUMAN TOUCH, BALANCING LEFT-BRAIN ANALYTICS & RIGHT-BRAIN CREATIVITY, BEING COUNTER-INTUITIVE: HOW TO SUCCEED IN THE FUTURE OF CONSUMER INSIGHTS

Mark your calendars for the Corporate Researchers Conference (CRC), set to take place from September 17-19 in the vibrant heart of New York City. This premier event promises to be an extraordinary gathering of minds, featuring case studies from dozens of innovative brands. Among the highlights will be the four keynote presentations, each designed to empower you to tap deeper insights and make a bigger impact with them as you secure your role as an essential and trusted advisor to your organization and its leadership.

Keynote 1: The Whole-Brained Insights Professional

Presenter: Nikkia Reveillac

Imagine possessing the ability to seamlessly blend analytical rigor with creative storytelling. Nikkia Reveillac, a seasoned insights leader and former professional modern dancer, will take you on a transformative journey. Her keynote, "The Whole-Brained Insights Professional," emphasizes the critical balance between left-brain analytics and right-brain creativity.

Drawing from her experiences at Netflix, Twitter, and Colgate-Palmolive, Nikkia will illustrate how to deliver insights with maximum decision-making impact. This session will leave you inspired and equipped to navigate the fast-evolving landscape of data and technology, ensuring your insights are not just heard but acted upon.

Keynote 2: From More to Better: What it Means to be Human Right Now

Presenter: Eric Solomon, Ph.D.

In an era dominated by AI and digital noise, understanding our humanity is more crucial than ever. Dr. Eric Solomon, with his extensive background at YouTube, Spotify, and Instagram, will delve into this pressing issue. His keynote, "From More to Better: What it Means to be Human Right Now," offers a practical guide to reclaiming our unique human skills in an AI-driven world.

You will learn strategies to overcome digital distractions, embrace authenticity, and utilize storytelling as a powerful tool for expression. Eric’s insights will help you anchor in authenticity and harness your human power, cutting through the AI-driven illusions and making meaningful connections.

Keynote 3: Be a Game Changer: 5 Counterintuitive Marketing Moves that Drive Behavior

Presenter: Nancy Harhut

 In times of uncertainty, clinging to best practices can be tempting, but it's often the counterintuitive tactics that drive success. Nancy Harhut, Co-founder and Chief Creative Officer of HBT Marketing, will present "Be a Game Changer: 5 Counterintuitive Marketing Moves that Drive Behavior."

This eye-opening session will reveal how to influence customer behavior by tapping into our decision-making defaults. Through numerous research-backed examples, Nancy will showcase five innovative tactics that can increase your campaign's effectiveness. These strategies, grounded in behavioral economics, are designed to help you better connect with your audience and drive successful outcomes.

Keynote 4: Why Stories Make Us Care When Numbers Don’t or, How to be a Radiator, Not a Drain

Presenter: Anthony "Tas" Tasgal

 In a world inundated with data, the ability to tell a compelling story is more valuable than ever. Anthony “Tas” Tasgal, a renowned trainer, author, and strategist, will deliver the keynote, "Why Stories Make Us Care When Numbers Don’t or, How to be a Radiator, Not a Drain."

Tas will explore the power of storytelling in transforming data-rich insights into captivating narratives that engage and persuade. He will share practical techniques to become more effective communicators, highlighting the importance of coherence and the underappreciated superpower of storytelling. This session promises to turn you into a radiator of energy and insight, ensuring your message resonates and sticks.

Don’t Miss Out

Join us at CRC to gain these invaluable insights from industry leaders. Each keynote is designed to equip you with the tools and knowledge to become a game changer in your organization. Register now and prepare to unlock the full potential of consumer insights, drive impactful change, and lead with confidence in today's fast-paced world.